Meknes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fez-Meknes, Morocco
Is Airbnb profitable in Meknes in 2025? Explore comprehensive Airbnb analytics for Meknes, Fez-Meknes, Morocco to uncover income potential. This 2025 STR market report for Meknes, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 201 active listings.
Whether you're considering an Airbnb investment in Meknes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Meknes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Meknes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Meknes (2025)
Understanding the monthly revenue variations for Airbnb listings in Meknes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Meknes is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Meknes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $599 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $310 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $136, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Meknes
Meknes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Meknes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Meknes:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Meknes
Average Daily Rate (ADR) Airbnb Trends in Meknes (2025)
Effective short term rental pricing strategy in Meknes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Meknes typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Meknes
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Airbnb Seasonality Analysis & Trends in Meknes (2025)
Peak Season (August, July, April)
- Revenue averages $683 per month
- Occupancy rates average 38.6%
- Daily rates average $60
Shoulder Season
- Revenue averages $448 per month
- Occupancy maintains around 26.8%
- Daily rates hold near $59
Low Season (February, June, November)
- Revenue drops to average $366 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $59
Seasonality Insights for Meknes
- The Airbnb seasonality in Meknes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Meknes's highest earning potential, with monthly revenues capable of climbing to $736, occupancy reaching a high of 39.6%, and ADRs peaking at $62.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $353, occupancy could drop to 18.1%, and ADRs may adjust down to $55.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Meknes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Meknes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Meknes (2025)
Exploring the top neighborhoods for short-term rentals in Meknes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Meknes Medina | Historic city center with stunning architecture and rich cultural heritage. Attracts tourists interested in history and local culture, making it an ideal spot for Airbnb hosting. | Bab Mansour Gate, Dar Jamai Museum, Mausoleum of Moulay Ismail, Place El Hedim, Bou Inania Madrasa |
| Palais de Justice | A vibrant area close to historical sites and local markets, appealing to both tourists and locals. Offers a mix of cultural experiences and convenience for visitors. | Royal Palace of Meknes, Agdal Reservoir, Meknes Markets, Historic Jewish Quarter, Khemisset Lake |
| Fez Medina | World Heritage site and one of the largest car-free urban areas in the world, drawing many cultural and historical tourists. Unique sights and experiences abound. | Bou Inania Madrasa, Tannery Chouara, Zaouia of Moulay Idriss II, Fez Artisan Quarter, The Gates of Fez |
| Ville Nouvelle | Modern district with shops, cafes, and restaurants, offering a contemporary vibe. Attracts business travelers and modern tourists seeking higher comfort. | Boulevard Hassan II, Shopping Centers, Cultural Centers, Cafe Clock, Fez Festival of World Sacred Music |
| Ifrane | Known as ‘Little Switzerland’, this mountain town is perfect for outdoor enthusiasts and those seeking a serene getaway. Popular for hiking and nature retreats. | Al Akhawayn University, Dayet Aoua Lake, Ifrane National Park, Lion Stone, Michele Bourse |
| Volubilis Ruins | Famous Roman ruins just outside Meknes, attracting history buffs and tourists interested in archaeology and ancient culture. | Roman Ruins, Basilica of Volubilis, Triumphal Arch, Mosaic Floors, Local Olive Oil |
| Chefchaouen | Although a bit further, this beautiful Blue City is a must-visit for tourists, renowned for its stunning views and unique blue-washed buildings, ideal for Airbnb bookings. | Kasbah Museum, Spanish Mosque, Ras El Maa Waterfall, Medina, Mountain Trekking |
| Moulay Idriss | Sacred town with a significant historical background, attracting visitors interested in spiritual tourism and local Moroccan culture. | Mausoleum of Moulay Idriss, Bazaar, Local Cuisine, Historic Sites, Stunning Views |
Understanding Airbnb License Requirements & STR Laws in Meknes (2025)
While Meknes, Fez-Meknes, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Meknes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Meknes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Meknesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riad Zyna privatized: 6 bedrooms 12 people.
Entire Place • 6 bedrooms
Beautiful peaceful villa, comfortable+ amenities
Entire Place • 4 bedrooms
Modern and quiet apartment with breakfast included
Entire Place • 2 bedrooms
4 BR and 4 BTH for Friends and Families
Private Room • 4 bedrooms
spacious apart.,. in the heart of the city centre
Entire Place • 3 bedrooms
Luxury apartment in the city center
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Meknes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Meknes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Omar | 1 | $54,876 | 44 | 4.66/5.0 |
| Mouad | 5 | $49,899 | 326 | 4.84/5.0 |
| Aziza | 5 | $37,636 | 87 | 4.73/5.0 |
| Imad | 17 | $33,469 | 1255 | 4.84/5.0 |
| Otmane | 3 | $30,339 | 163 | 4.76/5.0 |
| Juliette | 7 | $24,419 | 90 | 4.89/5.0 |
| Driss | 3 | $21,001 | 36 | 4.63/5.0 |
| Sanae | 4 | $18,008 | 60 | 4.93/5.0 |
| Adil | 3 | $13,275 | 182 | 4.67/5.0 |
| Nabil | 3 | $12,365 | 62 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Meknes.
Dive Deeper: Advanced Meknes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Meknes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMeknes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Meknes
- The Meknes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.7% of the 201 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Meknes, Apartment/Condo properties are the most common (59.7%), reflecting the local real estate landscape.
- The presence of 19.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.0%) offer potential for unique stay experiences.
Meknes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Meknes
- The dominant room capacity in Meknes is 2 bedrooms listings, making up 42.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.7% of the active Airbnb listings in Meknes, indicating a high concentration in these sizes.
Meknes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Meknes
- The most common guest capacity trend in Meknes vacation rentals is listings accommodating 4 guests (28.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Meknes STR market, accounting for 42.8% of listings.
- 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Meknes.
- On average, properties in Meknes are equipped to host 4.0 guests.
Meknes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Meknes
- The most common availability pattern in Meknes falls within the 271-366 days range, representing 80.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Meknes (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Meknes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
130 listings
66.3% of total
2 Nights
33 listings
16.8% of total
3 Nights
13 listings
6.6% of total
4-6 Nights
6 listings
3.1% of total
7-29 Nights
2 listings
1% of total
30+ Nights
12 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Meknes is 1 Night, adopted by 66.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.1%) of the Meknes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.3% of Meknes hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Meknes.
Meknes Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
84 listings
48.8% of total
Moderate
52 listings
30.2% of total
Firm
25 listings
14.5% of total
Strict
11 listings
6.4% of total
Cancellation Policy Insights for Meknes
- The prevailing Airbnb cancellation policy trend in Meknes is Flexible, used by 48.8% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Meknes may expect booking flexibility.
- Strict cancellation policies are quite rare (6.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.8% market standard in Meknes.
- Using a Strict policy might deter some guests, as only 6.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Meknes.
Meknes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Meknes
- The overall average booking lead time for vacation rentals in Meknes is 22 days.
- Guests book furthest in advance for stays during April (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (31 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Meknes.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Meknes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Meknes (2025)
Amenity Prevalence
Amenity Insights for Meknes
- Popular amenities like TV, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Meknes to stay competitive.
Meknes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Meknes
- The typical guest profile for Airbnb in Meknes consists of predominantly international visitors (86%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.3% of guests.
- Key international markets include France (47.6%) and Morocco (14.3%).
- Top languages spoken are English (31.2%) followed by French (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Morocco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Meknes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shoul السهول | 13 | $1,098 | $165.49 | 32% |
| Sidi Taibi | 19 | $728 | $128.06 | 39% |
| Ameur عامر | 76 | $645 | $120.69 | 36% |
| Bin El Ouidane | 22 | $607 | $149.55 | 21% |
| Harhoura | 137 | $587 | $102.59 | 33% |
| Rabat | 1,303 | $564 | $72.08 | 38% |
| Moulay Bousselham | 24 | $505 | $88.19 | 28% |
| Fez | 981 | $446 | $69.04 | 32% |
| Salé | 173 | $369 | $61.99 | 33% |
| Bouknadel | 24 | $331 | $105.95 | 23% |