Azrou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fez-Meknes, Morocco

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Azrou in 2025? Explore comprehensive Airbnb analytics for Azrou, Fez-Meknes, Morocco to uncover income potential. This 2025 STR market report for Azrou, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Azrou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Azrou Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Azrou Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$34
The average rental revenue earned for an occupied room per day in Azrou.
Occupancy Rate(?)
22.7%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,022
Typical annual income for an Airbnb listing in Azrou. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
22.8%
Strong growth (22.8%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Azrou.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Azrou.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Azrou (2025)

Understanding the monthly revenue variations for Airbnb listings in Azrou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Azrou is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Azrou across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $770+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $512 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $278 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $110, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Azrou

Azrou Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Azrou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Azrou:

  • Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Azrou

Average Daily Rate (ADR) Airbnb Trends in Azrou (2025)

Effective short term rental pricing strategy in Azrou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Azrou typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $50+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $40 or more.
  • Typical properties (Median) charge around $33 per night.
  • Entry-level properties (Bottom 25%) earn around $25 per night.

Average Daily Rate (ADR) Trend by Month in Azrou

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Airbnb Seasonality Analysis & Trends in Azrou (2025)

Peak Season (June, May, April)
  • Revenue averages $587 per month
  • Occupancy rates average 23.0%
  • Daily rates average $35
Shoulder Season
  • Revenue averages $321 per month
  • Occupancy maintains around 28.9%
  • Daily rates hold near $34
Low Season (March, September, October)
  • Revenue drops to average $204 per month
  • Occupancy decreases to average 15.0%
  • Daily rates adjust to average $34

Seasonality Insights for Azrou

  • The Airbnb seasonality in Azrou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Azrou's highest earning potential, with monthly revenues capable of climbing to $673, occupancy reaching a high of 36.6%, and ADRs peaking at $36.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $197, occupancy could drop to 12.9%, and ADRs may adjust down to $31.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Azrou.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Azrou seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Azrou (2025)

Exploring the top neighborhoods for short-term rentals in Azrou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Azrou City Center
The heart of Azrou, offering cultural experiences and access to local markets. Ideal for travelers looking to immerse themselves in Moroccan culture and enjoy local cuisine.
Azrou Cedar Forest, Local markets, Cultural festivals, Historical buildings
Cedar Forest
A natural wonder located near Azrou, this area attracts nature lovers and outdoor enthusiasts. Great for eco-tourism and offering hiking opportunities, making it a unique getaway.
Cedar trees, Hiking trails, Barbary macaques, Picnic areas
Ifrane National Park
Known for its stunning landscapes and outdoor activities, this park is perfect for those interested in nature and adventure. It's a popular spot for hiking and skiing in winter.
Lakes, Hiking trails, Ski resorts, Beautiful scenery
Moulay Idriss Zerhoun
A historic town near Azrou, known for its spiritual significance and beautiful architecture. Ideal for tourists wanting to explore Moroccan history and culture.
Mausoleum of Moulay Idriss, Stunning views, Historic architecture, Local traditions
Moulay Yacoub
Famous for its natural hot springs, this area offers wellness tourism opportunities. A great destination for those looking to relax and rejuvenate.
Thermal springs, Spa facilities, Nature scenery, Relaxation
Beni Mellal
This city serves as a gateway to the Atlas Mountains, attracting travelers looking for adventure and beautiful landscapes. It's also rich in history and culture.
Atlas Mountains, Local cuisine, Historical sites, Cultural experiences
Taza National Park
A pristine natural area providing opportunities for outdoor activities like hiking and bird watching. Suitable for eco-tourists and nature lovers seeking tranquility.
Rich biodiversity, Hiking trails, Scenic views, Wildlife
Fez Medina
A UNESCO World Heritage site, this area is a cultural hub with historic architecture and vibrant souks. Ideal for travelers interested in history, culture, and shopping.
Bou Inania Madrasa, Tanneries, Shopping souks, Historic mosques

Understanding Airbnb License Requirements & STR Laws in Azrou (2025)

While Azrou, Fez-Meknes, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Azrou to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Azrou (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Azroubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

air-conditioned apartment (winter/summer) With 2 bedrooms

air-conditioned apartment (winter/summer) With 2 bedrooms

Entire Place • 2 bedrooms

$8,394
Revenue
23.0%
Occupancy
$61.29
Daily Rate
harmony

harmony

Entire Place • 1 bedroom

$8,162
Revenue
59.1%
Occupancy
$32.15
Daily Rate
air-conditioned apartment (winter/summer) With 2 bedrooms

air-conditioned apartment (winter/summer) With 2 bedrooms

Entire Place • 2 bedrooms

$8,084
Revenue
23.8%
Occupancy
$49.71
Daily Rate
Two Bedrooms & Living Room

Two Bedrooms & Living Room

Entire Place • 2 bedrooms

$7,230
Revenue
23.6%
Occupancy
$43.20
Daily Rate
Serenity Apartments

Serenity Apartments

Entire Place • 2 bedrooms

$5,909
Revenue
42.3%
Occupancy
$36.33
Daily Rate
Cozy apartment.

Cozy apartment.

Entire Place • 1 bedroom

$5,563
Revenue
33.5%
Occupancy
$30.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Azrou (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Azrou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Othmane4$22,8103744.82/5.0
Omar4$12,650804.88/5.0
Chaymae2$10,966914.91/5.0
Bader2$10,250894.83/5.0
Imane1$8,1621434.93/5.0
Aziza2$6,603674.83/5.0
Essadik2$3,8572024.84/5.0
Fatima1$3,63684.63/5.0
Driss1$3,54984.50/5.0
Cote Ouest1$3,277125.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Azrou.

Dive Deeper: Advanced Azrou STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Azrou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Azrou Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Azrou

  • The Azrou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Azrou, Apartment/Condo properties are the most common (71.9%), reflecting the local real estate landscape.
  • Houses represent a significant 18.8% portion, catering likely to families or larger groups.
  • The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.

Azrou Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Azrou

  • The dominant room capacity in Azrou is 2 bedrooms listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 68.8% of the active Airbnb listings in Azrou, indicating a high concentration in these sizes.
  • A significant 21.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Azrou.

Azrou Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Azrou

  • The most common guest capacity trend in Azrou vacation rentals is listings accommodating 6 guests (28.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 5 guests dominate the Azrou STR market, accounting for 50.0% of listings.
  • 40.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Azrou.
  • On average, properties in Azrou are equipped to host 4.9 guests.

Azrou Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Azrou

  • The most common availability pattern in Azrou falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Azrou (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Azrou Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (89.7%)

1 Night

26 listings

89.7% of total

2 Nights (3.4%)

2 Nights

1 listings

3.4% of total

3 Nights (3.4%)

3 Nights

1 listings

3.4% of total

30+ Nights (3.4%)

30+ Nights

1 listings

3.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Azrou is 1 Night, adopted by 89.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (93.1%) of the Azrou Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 89.7% of Azrou hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Azrou.

Azrou Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (21.4%)

Flexible

6 listings

21.4% of total

Moderate (39.3%)

Moderate

11 listings

39.3% of total

Firm (7.1%)

Firm

2 listings

7.1% of total

Strict (32.1%)

Strict

9 listings

32.1% of total

Cancellation Policy Insights for Azrou

  • The prevailing Airbnb cancellation policy trend in Azrou is Moderate, used by 39.3% of listings.
  • There's a relatively balanced mix between guest-friendly (60.7%) and stricter (39.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.3% market standard in Azrou.
  • With 32.1% using Strict terms, this is a viable option in Azrou, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Azrou.

Azrou STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Azrou

  • The overall average booking lead time for vacation rentals in Azrou is 21 days.
  • Guests book furthest in advance for stays during November (average 67 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (8 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Azrou.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Azrou averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Azrou (2025)

Amenity Prevalence

Amenity Insights for Azrou

  • Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Azrou to stay competitive.

Azrou Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Azrou

  • The typical guest profile for Airbnb in Azrou consists of predominantly international visitors (77%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 23.4% of guests.
  • Key international markets include France (35.3%) and Morocco (23.4%).
  • Top languages spoken are English (31.5%) followed by French (28.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Morocco.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Azrou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Moulay Bousselham19$1,000$93.2437%
Ameur عامر79$798$121.6939%
Harhoura122$778$97.9636%
Rabat1,090$745$73.3341%
Sidi Taibi19$711$129.1340%
Bin El Ouidane24$699$132.3526%
Salé130$624$67.4837%
Aïn Attig16$552$53.3035%
Fez819$522$70.1733%
Mehdya85$498$75.3037%

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