Ouarzazate Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Drâa-Tafilalet, Morocco

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ouarzazate in 2025? Explore comprehensive Airbnb analytics for Ouarzazate, Drâa-Tafilalet, Morocco to uncover income potential. This 2025 STR market report for Ouarzazate, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.

Whether you're considering an Airbnb investment in Ouarzazate, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ouarzazate Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ouarzazate Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$58
The average rental revenue earned for an occupied room per day in Ouarzazate.
Occupancy Rate(?)
34.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$6,487
Typical annual income for an Airbnb listing in Ouarzazate. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
105.3%
Strong growth (105.3%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Ouarzazate.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Ouarzazate.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
48
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ouarzazate (2025)

Understanding the monthly revenue variations for Airbnb listings in Ouarzazate is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ouarzazate is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ouarzazate across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,501+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,127 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $512 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $204, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ouarzazate

Ouarzazate Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ouarzazate STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ouarzazate:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ouarzazate

Average Daily Rate (ADR) Airbnb Trends in Ouarzazate (2025)

Effective short term rental pricing strategy in Ouarzazate involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ouarzazate typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $87+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
  • Typical properties (Median) charge around $47 per night.
  • Entry-level properties (Bottom 25%) earn around $29 per night.

Average Daily Rate (ADR) Trend by Month in Ouarzazate

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Airbnb Seasonality Analysis & Trends in Ouarzazate (2025)

Peak Season (June, May, April)
  • Revenue averages $888 per month
  • Occupancy rates average 28.0%
  • Daily rates average $64
Shoulder Season
  • Revenue averages $686 per month
  • Occupancy maintains around 38.6%
  • Daily rates hold near $61
Low Season (January, February, March)
  • Revenue drops to average $526 per month
  • Occupancy decreases to average 35.0%
  • Daily rates adjust to average $54

Seasonality Insights for Ouarzazate

  • The Airbnb seasonality in Ouarzazate shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ouarzazate's highest earning potential, with monthly revenues capable of climbing to $939, occupancy reaching a high of 47.1%, and ADRs peaking at $65.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $487, occupancy could drop to 21.2%, and ADRs may adjust down to $53.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ouarzazate.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ouarzazate seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ouarzazate (2025)

Exploring the top neighborhoods for short-term rentals in Ouarzazate? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ait Benhaddou
A UNESCO World Heritage site known for its stunning kasbahs and historical significance, Ait Benhaddou attracts tourists looking for a taste of Moroccan culture and history.
Ait Benhaddou Kasbah, River Ounila, Old Caravan Route, Atlas Film Studios, Surrounding desert landscape
Ouarzazate City
Known as the 'Gateway to the Sahara', Ouarzazate has a rich film history and is a prime location for tourists visiting the desert and local attractions.
Atlas Film Studios, Taourirt Kasbah, Fint Oasis, Cinema Museum, Ksar of Ait Benhaddou
Todra Gorge
Famous for its dramatic cliffs and stunning scenery, Todra Gorge attracts hikers and outdoor enthusiasts, making it perfect for Airbnb listings focused on adventure.
Todra Gorge hiking, Todra River, Scenic viewpoints, Traditional Berber villages, Rock climbing opportunities
Dades Valley
Renowned for its beautiful landscapes and scenic road, Dades Valley is ideal for those seeking peace and nature, attracting tourists looking for tranquility.
Dades Gorge, Kalâa M'gouna, Rose Valley, Scenic drives, Local markets
Skoura Oasis
A lush oasis with palm groves and ancient kasbahs, Skoura offers a serene getaway for travelers interested in nature and relaxation.
Kasbah Amerdil, Palm groves, Local Berber culture, Cycling routes, Scenic walks
Zagora
Known for its proximity to the Sahara Desert, Zagora is a popular base for desert excursions and cultural experiences in a traditional Moroccan setting.
Dunes of Zagora, Tinfou Dunes, Sahara Desert excursions, Berber markets, Camel trekking
Boumalne Dades
A charming town nestled in the Dades Valley with access to stunning natural sights, ideal for travelers seeking a quieter, picturesque stay.
Dades Valley viewpoints, Traditional Berber architecture, Hiking trails, Local artisan shops, Food markets
Merzouga
The gateway to the Erg Chebbi dunes, Merzouga is famous for its sandy landscapes and desert experiences, appealing to tourists seeking adventure and beauty.
Erg Chebbi Dunes, Camel trekking, Sunrise and sunset views, Desert camps, Star gazing

Understanding Airbnb License Requirements & STR Laws in Ouarzazate (2025)

While Ouarzazate, Drâa-Tafilalet, Morocco currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ouarzazate to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ouarzazate (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ouarzazatebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Dar Thiour or "La Maison des Oiseaux"

Dar Thiour or "La Maison des Oiseaux"

Entire Place • 3 bedrooms

$28,989
Revenue
88.5%
Occupancy
$93.54
Daily Rate
Private Room GuestHouse Kozyhome

Private Room GuestHouse Kozyhome

Private Room • 1 bedroom

$17,848
Revenue
67.9%
Occupancy
$65.19
Daily Rate
the attractive

the attractive

Entire Place • 1 bedroom

$14,342
Revenue
62.5%
Occupancy
$52.42
Daily Rate
Coeur de Ouarzazate - Luxury, Cinema & Comfort

Coeur de Ouarzazate - Luxury, Cinema & Comfort

Entire Place • 2 bedrooms

$14,161
Revenue
58.2%
Occupancy
$55.89
Daily Rate
Cozy apartment in Ouarzazate - Luxe & Confort

Cozy apartment in Ouarzazate - Luxe & Confort

Entire Place • 2 bedrooms

$14,135
Revenue
63.3%
Occupancy
$55.95
Daily Rate
Luxury apartment in the heart of Ouarzazate

Luxury apartment in the heart of Ouarzazate

Entire Place • 2 bedrooms

$13,760
Revenue
54.1%
Occupancy
$56.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ouarzazate (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ouarzazate based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Younes6$78,7051524.82/5.0
Azedine6$49,942232.21/5.0
Mohammed Mehdi4$35,111954.81/5.0
Ismail4$30,0712284.80/5.0
Marie1$28,9891454.95/5.0
Iatimad4$19,0283004.71/5.0
Anass4$14,7771874.79/5.0
Titi1$10,8241654.89/5.0
Oussama1$9,175114.64/5.0
Aimad1$8,910374.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ouarzazate.

Dive Deeper: Advanced Ouarzazate STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ouarzazate. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ouarzazate Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ouarzazate

  • The Ouarzazate Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.6% of the 48 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Ouarzazate, Apartment/Condo properties are the most common (56.3%), reflecting the local real estate landscape.
  • Houses represent a significant 16.7% portion, catering likely to families or larger groups.
  • The presence of 27.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Ouarzazate Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ouarzazate

  • The dominant room capacity in Ouarzazate is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Ouarzazate, indicating a high concentration in these sizes.

Ouarzazate Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ouarzazate

  • The most common guest capacity trend in Ouarzazate vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Ouarzazate STR market, accounting for 70.8% of listings.
  • 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ouarzazate.
  • On average, properties in Ouarzazate are equipped to host 3.3 guests.

Ouarzazate Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ouarzazate

  • The most common availability pattern in Ouarzazate falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ouarzazate (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ouarzazate Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (95.5%)

1 Night

42 listings

95.5% of total

2 Nights (4.5%)

2 Nights

2 listings

4.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Ouarzazate is 1 Night, adopted by 95.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Ouarzazate Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 95.5% of Ouarzazate hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ouarzazate.

Ouarzazate Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (51.3%)

Flexible

20 listings

51.3% of total

Moderate (10.3%)

Moderate

4 listings

10.3% of total

Firm (10.3%)

Firm

4 listings

10.3% of total

Strict (28.2%)

Strict

11 listings

28.2% of total

Cancellation Policy Insights for Ouarzazate

  • The prevailing Airbnb cancellation policy trend in Ouarzazate is Flexible, used by 51.3% of listings.
  • There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 51.3% market standard in Ouarzazate.
  • Given the high prevalence of Flexible policies (51.3%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ouarzazate.

Ouarzazate STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ouarzazate

  • The overall average booking lead time for vacation rentals in Ouarzazate is 22 days.
  • Guests book furthest in advance for stays during April (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (32 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Ouarzazate.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these Ouarzazate averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ouarzazate (2025)

Amenity Prevalence

Amenity Insights for Ouarzazate

  • Essential amenities in Ouarzazate that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Heating, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ouarzazate: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ouarzazate to stay competitive.

Ouarzazate Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ouarzazate

  • The typical guest profile for Airbnb in Ouarzazate consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 4.7% of guests.
  • Key international markets include France (32.1%) and United Kingdom (16.5%).
  • Top languages spoken are English (37.6%) followed by French (22.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ouarzazate Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Al Ouidane298$4,271$468.6340%
Oulad Hassoune113$3,027$352.3538%
Sidi Abdallah Ghiat سيدي عبد الله غيات109$2,968$343.4936%
Tassoultante387$2,506$299.7742%
Mechouar Kasbah312$1,996$192.4444%
Aghouatim اغواطيم25$1,603$256.2529%
Marrakesh6,094$1,517$145.7145%
Ghmate اغمات31$1,379$226.4840%
Ouahat Sidi Brahim58$1,203$124.8138%
Ourika30$850$147.9333%

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