Beni Mellal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Béni Mellal-Khénifra, Morocco
Is Airbnb profitable in Beni Mellal in 2025? Explore comprehensive Airbnb analytics for Beni Mellal, Béni Mellal-Khénifra, Morocco to uncover income potential. This 2025 STR market report for Beni Mellal, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Beni Mellal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Beni Mellal Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Beni Mellal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Beni Mellal (2025)
Understanding the monthly revenue variations for Airbnb listings in Beni Mellal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Beni Mellal is typically February, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Beni Mellal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $521 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $137, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Beni Mellal
Beni Mellal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Beni Mellal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Beni Mellal:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Beni Mellal
Average Daily Rate (ADR) Airbnb Trends in Beni Mellal (2025)
Effective short term rental pricing strategy in Beni Mellal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Beni Mellal typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $72+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Beni Mellal
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Airbnb Seasonality Analysis & Trends in Beni Mellal (2025)
Peak Season (February, June, January)
- Revenue averages $502 per month
- Occupancy rates average 34.9%
- Daily rates average $60
Shoulder Season
- Revenue averages $433 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $71
Low Season (March, May, July)
- Revenue drops to average $333 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $60
Seasonality Insights for Beni Mellal
- The Airbnb seasonality in Beni Mellal shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Beni Mellal's highest earning potential, with monthly revenues capable of climbing to $526, occupancy reaching a high of 43.3%, and ADRs peaking at $76.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $309, occupancy could drop to 19.4%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Beni Mellal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Beni Mellal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Beni Mellal (2025)
Exploring the top neighborhoods for short-term rentals in Beni Mellal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Beni Mellal City Center | The heart of Beni Mellal, offering easy access to shops, restaurants, and major attractions. Ideal for tourists who want to explore the local culture and amenities. | Parc de la Maire, Ksar el Boumala, Keen Garden, Café Restaurant Al Waha, Kasbah Ras el Ain |
| Aïn Asserdoune | Known for its natural springs and beautiful landscapes, Aïn Asserdoune attracts visitors seeking relaxation and nature activities. A peaceful getaway that's popular with families. | Aïn Asserdoune Springs, Fishing sites, Hiking trails in the Atlas Mountains |
| Ouzoud Falls | A spectacular natural waterfall that attracts many tourists looking for adventure and scenic beauty. A great location for eco-tourism and nature lovers. | Ouzoud Waterfalls, Local cafes and restaurants, Hiking trails, Monkey watching |
| Beni Mellal Golf Club | Attracts golf enthusiasts and offers a serene escape with beautiful views. A niche market for travelers looking for leisure and upscale experiences. | Beni Mellal Golf Club, Nearby hotels and dining options, Mountain views |
| Ain Sayhune | A tranquil area ideal for relaxation and enjoying local Moroccan life. Perfect for tourists wanting a unique, local experience away from the city's hustle and bustle. | Local markets, Quiet rural scenery, Traditional Moroccan architecture |
| Tizi n'Tichka | Located along the scenic route to Marrakech, offering stunning views and attracting travelers on their way to the Sahara or the Atlas Mountains. | Scenic mountain views, Traditional Berber villages, Photography opportunities |
| Domaine de la Cité des Arts | A cultural hub that offers artistic events and workshops, attracting visitors interested in arts and crafts. | Art workshops, Exhibitions, Craft markets |
| Local Souks of Beni Mellal | The local markets are vibrant and full of the aromas, colors, and sounds of Moroccan culture, giving tourists a true taste of everyday life. | Beni Mellal Souk, Traditional Moroccan crafts, Local food stalls |
Understanding Airbnb License Requirements & STR Laws in Beni Mellal (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Beni Mellal. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Beni Mellal to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Beni Mellal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Beni Mellalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Awesome Villa
Entire Place • 4 bedrooms
Luxurious Villa
Entire Place • 2 bedrooms
Apartment rented beni mellal
Entire Place • 2 bedrooms
Relax by the waterfalls Apartment Beni Mellal
Entire Place • N/A
Welcome home******
Entire Place • 2 bedrooms
Beni Mellal : Luxury Appartement
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Beni Mellal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Beni Mellal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maroiane | 1 | $15,806 | 42 | 4.95/5.0 |
| Abdelfatah Agent Immobilier | 3 | $10,876 | 158 | 4.77/5.0 |
| Maroiane | 1 | $7,171 | 4 | 5.00/5.0 |
| Zineb | 1 | $7,123 | 35 | 4.63/5.0 |
| Khaled | 2 | $6,616 | 67 | 4.80/5.0 |
| Badr | 3 | $6,023 | 10 | 4.71/5.0 |
| Mehdi | 1 | $5,158 | 90 | 4.37/5.0 |
| Sablineloge | 2 | $4,736 | 56 | 4.72/5.0 |
| Larbi | 2 | $2,059 | 11 | 3.83/5.0 |
| Host #546605849 | 1 | $2,024 | 1 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Beni Mellal.
Dive Deeper: Advanced Beni Mellal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Beni Mellal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBeni Mellal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Beni Mellal
- The Beni Mellal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Beni Mellal, Apartment/Condo properties are the most common (76.9%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
Beni Mellal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Beni Mellal
- The dominant room capacity in Beni Mellal is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 73.1% of the active Airbnb listings in Beni Mellal, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Beni Mellal.
Beni Mellal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Beni Mellal
- The most common guest capacity trend in Beni Mellal vacation rentals is listings accommodating 6 guests (30.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Beni Mellal STR market, accounting for 57.7% of listings.
- 46.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Beni Mellal.
- On average, properties in Beni Mellal are equipped to host 5.4 guests.
Beni Mellal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Beni Mellal
- The most common availability pattern in Beni Mellal falls within the 271-366 days range, representing 76.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Beni Mellal (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
Beni Mellal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
96% of total
2 Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Beni Mellal is 1 Night, adopted by 96% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Beni Mellal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96% of Beni Mellal hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Beni Mellal.
Beni Mellal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
76.2% of total
Moderate
2 listings
9.5% of total
Firm
2 listings
9.5% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Beni Mellal
- The prevailing Airbnb cancellation policy trend in Beni Mellal is Flexible, used by 76.2% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Beni Mellal may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 76.2% market standard in Beni Mellal.
- Given the high prevalence of Flexible policies (76.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Beni Mellal.
Beni Mellal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Beni Mellal
- The overall average booking lead time for vacation rentals in Beni Mellal is 15 days.
- Guests book furthest in advance for stays during August (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (17 days avg.) sees the longest lead times, while Spring (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Beni Mellal.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Beni Mellal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Beni Mellal (2025)
Amenity Prevalence
Amenity Insights for Beni Mellal
- Essential amenities in Beni Mellal that guests expect include: Wifi, TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Beni Mellal: Wifi, TV, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Washer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Beni Mellal to stay competitive.
Beni Mellal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Beni Mellal
- The typical guest profile for Airbnb in Beni Mellal consists of predominantly international visitors (84%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 15.6% of guests.
- Key international markets include France (32.8%) and Morocco (15.6%).
- Top languages spoken are English (31.6%) followed by French (25.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Morocco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Beni Mellal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tamazouzte | 15 | $4,389 | $802.87 | 27% |
| Al Ouidane | 342 | $3,763 | $486.55 | 38% |
| Oulad Hassoune | 132 | $2,417 | $367.54 | 33% |
| Sidi Abdallah Ghiat سيدي عبد الله غيات | 126 | $2,399 | $351.52 | 33% |
| Tassoultante | 555 | $1,854 | $283.10 | 38% |
| Mechouar Kasbah | 389 | $1,613 | $216.38 | 40% |
| Marrakesh | 7,608 | $1,236 | $152.07 | 42% |
| Shoul السهول | 13 | $1,098 | $165.49 | 32% |
| Aghouatim اغواطيم | 40 | $1,058 | $238.03 | 27% |
| Ghmate اغمات | 39 | $1,046 | $243.38 | 35% |