El Refugio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Luis Potosí, Mexico
Is Airbnb profitable in El Refugio in 2025? Explore comprehensive Airbnb analytics for El Refugio, San Luis Potosí, Mexico to uncover income potential. This 2025 STR market report for El Refugio, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in El Refugio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the El Refugio Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key El Refugio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in El Refugio (2025)
Understanding the monthly revenue variations for Airbnb listings in El Refugio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in El Refugio is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in El Refugio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,143+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $775 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $367 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $160, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in El Refugio
El Refugio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the El Refugio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in El Refugio:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in El Refugio
Average Daily Rate (ADR) Airbnb Trends in El Refugio (2025)
Effective short term rental pricing strategy in El Refugio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in El Refugio typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $93+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in El Refugio
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Airbnb Seasonality Analysis & Trends in El Refugio (2025)
Peak Season (April, June, May)
- Revenue averages $1,130 per month
- Occupancy rates average 44.5%
- Daily rates average $53
Shoulder Season
- Revenue averages $642 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $50
Low Season (January, February, March)
- Revenue drops to average $404 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $47
Seasonality Insights for El Refugio
- The Airbnb seasonality in El Refugio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases El Refugio's highest earning potential, with monthly revenues capable of climbing to $1,200, occupancy reaching a high of 58.3%, and ADRs peaking at $54.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $360, occupancy could drop to 19.6%, and ADRs may adjust down to $47.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in El Refugio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these El Refugio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in El Refugio (2025)
Exploring the top neighborhoods for short-term rentals in El Refugio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of San Luis Potosí, known for its colonial architecture and rich cultural heritage, making it a prime location for tourists who want to explore the local history and enjoy vibrant street life. | Plaza de Armas, Cathedral of San Luis Potosí, Museo Historia de San Luis Potosí, Teatro de la Paz, Calle de los Cien Años |
| Tangamanga | This area is home to Parque Tangamanga, one of the largest parks in Latin America. It is ideal for families and nature lovers, increasing its appeal to visitors looking for relaxation and outdoor activities. | Parque Tangamanga I, Museo del Ferrocarril, Cerro de San Pedro, Catedral de San Luis Potosí |
| Lomas | An upscale residential area that offers modern amenities and attractions, popular among business travelers and tourists seeking comfort and convenience. | Plaza San Luis, Restaurants and cafes, Cinemas and shopping centers |
| San Miguelito | A quaint neighborhood that reflects the traditional Mexican lifestyle, with friendly local markets and cultural experiences, attracting travelers interested in local culture. | Mercado San Miguelito, Teatro del IMSS, Calle del agua, UASLP |
| Villa de Pozos | A growing neighborhood that is becoming increasingly popular with expatriates and those looking for a quieter lifestyle while still being close to the city center. | Local markets, Parks and plazas, Cultural events |
| Soledad de Graciano Sánchez | Located just north of San Luis Potosí, this municipality is bustling with activity and offers more affordable lodging options while being near to the main attractions of the city. | Plaza Principal, Cinemas, Restaurants and markets |
| Huasteca Potosina | A stunning natural area that offers outdoor adventures such as waterfalls, rivers, and hiking. Very popular among tourists looking for an escape into nature. | Tamul Waterfall, Cascadas de Micos, Cueva de la Virgen, Rio Tampaón |
| Santa María del Río | Known for its tradition of weaving and artisanal crafts, this village attracts tourists looking for cultural experiences and handmade souvenirs, adding diversity to the Airbnb market. | Artisanal Weaving Workshops, Local Craft Markets, Cultural Festivals |
Understanding Airbnb License Requirements & STR Laws in El Refugio (2025)
While El Refugio, San Luis Potosí, Mexico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for El Refugio to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in El Refugio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in El Refugiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Mango2 with heated pool
Entire Place • 3 bedrooms
Casa Mango, heated swimming pool near Media Luna!
Entire Place • 2 bedrooms
Spacious Apartment near Rioverde and Media Luna
Entire Place • 1 bedroom
Rustic country house 15 min. from Media Luna park
Entire Place • 3 bedrooms
Furnished apartment. Excellent location
Entire Place • 2 bedrooms
Apartment just 15 minutes from the half moon! C
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in El Refugio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in El Refugio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edgar | 3 | $70,248 | 215 | 4.88/5.0 |
| Jaz Y Omar | 4 | $11,869 | 64 | 4.70/5.0 |
| Josué | 3 | $10,483 | 536 | 4.92/5.0 |
| Nohemí | 1 | $7,710 | 93 | 4.73/5.0 |
| Samantha | 3 | $7,365 | 43 | 3.29/5.0 |
| Edith | 1 | $6,717 | 80 | 4.86/5.0 |
| Lourdes Guadalupe | 1 | $751 | 30 | 4.77/5.0 |
| Rain | 1 | $246 | 5 | 3.80/5.0 |
| Rubi | 1 | $170 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in El Refugio.
Dive Deeper: Advanced El Refugio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for El Refugio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEl Refugio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for El Refugio
- The El Refugio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in El Refugio, Apartment/Condo properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
El Refugio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for El Refugio
- The dominant room capacity in El Refugio is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in El Refugio, indicating a high concentration in these sizes.
El Refugio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for El Refugio
- The most common guest capacity trend in El Refugio vacation rentals is listings accommodating 3 guests (16.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the El Refugio STR market, accounting for 33.4% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in El Refugio.
- On average, properties in El Refugio are equipped to host 3.7 guests.
El Refugio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for El Refugio
- The most common availability pattern in El Refugio falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in El Refugio (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
El Refugio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in El Refugio is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the El Refugio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of El Refugio hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in El Refugio.
El Refugio Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
82.4% of total
Moderate
2 listings
11.8% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for El Refugio
- The prevailing Airbnb cancellation policy trend in El Refugio is Flexible, used by 82.4% of listings.
- The market strongly favors guest-friendly terms, with 94.2% of listings offering Flexible or Moderate policies. This suggests guests in El Refugio may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 82.4% market standard in El Refugio.
- Given the high prevalence of Flexible policies (82.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in El Refugio.
El Refugio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for El Refugio
- The overall average booking lead time for vacation rentals in El Refugio is 21 days.
- Guests book furthest in advance for stays during July (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (31 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in El Refugio.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these El Refugio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in El Refugio (2025)
Amenity Prevalence
Amenity Insights for El Refugio
- Essential amenities in El Refugio that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for El Refugio: Hot water.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in El Refugio to stay competitive.
El Refugio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for El Refugio
- The typical guest profile for Airbnb in El Refugio consists of primarily domestic travelers (90%), often arriving from nearby San Luis Potosi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 89.9% of guests.
- Key international markets include Mexico (89.9%) and United States (8.2%).
- Top languages spoken are Spanish (61.9%) followed by English (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Luis Potosi and San Luis Potosí.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the El Refugio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lomas de Comanjilla | 15 | $1,848 | $227.35 | 25% |
| Pinal de Amoles | 40 | $1,035 | $111.05 | 34% |
| Héroes de León | 12 | $864 | $193.15 | 28% |
| Ibarrilla | 10 | $774 | $62.69 | 41% |
| León de los Aldama | 18 | $768 | $108.07 | 41% |
| Aquismón | 22 | $683 | $147.99 | 17% |
| Real de Catorce | 49 | $683 | $108.87 | 23% |
| Tamasopo | 80 | $619 | $93.20 | 20% |
| Guanajuato City | 1,197 | $599 | $71.94 | 32% |
| El Naranjo | 27 | $544 | $78.99 | 22% |