Hamrun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Southern Region, Malta
Is Airbnb profitable in Hamrun in 2025? Explore comprehensive Airbnb analytics for Hamrun, Southern Region, Malta to uncover income potential. This 2025 STR market report for Hamrun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Hamrun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hamrun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hamrun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hamrun (2025)
Understanding the monthly revenue variations for Airbnb listings in Hamrun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hamrun is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hamrun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,670+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,762 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $855 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $363, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hamrun
Hamrun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hamrun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hamrun:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hamrun
Average Daily Rate (ADR) Airbnb Trends in Hamrun (2025)
Effective short term rental pricing strategy in Hamrun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hamrun typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Hamrun
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Airbnb Seasonality Analysis & Trends in Hamrun (2025)
Peak Season (May, August, June)
- Revenue averages $1,761 per month
- Occupancy rates average 61.2%
- Daily rates average $95
Shoulder Season
- Revenue averages $1,168 per month
- Occupancy maintains around 52.3%
- Daily rates hold near $82
Low Season (January, February, March)
- Revenue drops to average $581 per month
- Occupancy decreases to average 37.5%
- Daily rates adjust to average $56
Seasonality Insights for Hamrun
- The Airbnb seasonality in Hamrun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hamrun's highest earning potential, with monthly revenues capable of climbing to $1,908, occupancy reaching a high of 71.9%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $542, occupancy could drop to 34.1%, and ADRs may adjust down to $53.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hamrun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hamrun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hamrun (2025)
Exploring the top neighborhoods for short-term rentals in Hamrun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Valletta Road | The main street in Hamrun with easy access to public transport and amenities. A bustling area popular among locals and visitors alike, making it attractive for short-term rentals. | Hamrun Parish Church, Piazza de la Valletta, Supermarkets and shops, Cafe culture, Public transport links |
| St. Joseph's Square | Central square located in the heart of Hamrun, surrounded by popular cafes and shops, creating a lively atmosphere that attracts tourists and locals. | St. Joseph's Shrine, Local eateries, Shopping opportunities, Cultural events, Nearby parks |
| Local Museums | Rich in Maltese culture and history, this area offers unique architecture and a glimpse into local life, appealing to tourists looking for an authentic experience. | Maltese old architecture, Local markets, Artisan shops, Cultural heritage |
| Birkirkara Heights | A quieter residential area near Hamrun, appealing for those looking for a more suburban feel while still being close to the city life and attractions. | Beautiful views of the area, Tranquil environment, Nearby parks |
| Public Gardens | Green spaces within Hamrun make it an attractive spot for families and tourists wanting to relax in nature, thus increasing foot traffic for rentals. | Playgrounds, Walking paths, Gardening events, Community activities |
| Marsa Race Track | An exciting venue that draws local and international visitors for horse racing, making nearby accommodations highly sought after during events. | Horse races, Dining options, Events, Community culture |
| Civic Center | Centre for events and gatherings, often hosts concerts and local events, which draws tourists and increases demand for short-term rentals nearby. | Event Hall, Concerts, Community fairs |
| Banda Rehearsal Rooms | A culturally rich area where traditional Maltese band clubs rehearse, attracting visitors to experience local music and culture. | Live music performances, Cultural experiences, Social gatherings |
Understanding Airbnb License Requirements & STR Laws in Hamrun (2025)
While Hamrun, Southern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hamrun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hamrun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamrunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Duplex Penthouse Near Valletta.
Entire Place • 2 bedrooms
Unique Loft - Walk distance to Valletta
Entire Place • 1 bedroom
Cosy 1BD Home | Close to Valletta
Entire Place • 1 bedroom
New Penthouse - walking distance from Valletta
Entire Place • 1 bedroom
Blossom Bliss apartment
Entire Place • 3 bedrooms
Few minutes from Valletta Sunny Roof top 2bd Apt
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hamrun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hamrun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melody | 2 | $62,154 | 25 | 4.43/5.0 |
| Melanie | 3 | $55,890 | 17 | 3.23/5.0 |
| Fabian | 3 | $39,997 | 52 | 4.57/5.0 |
| Camila | 3 | $38,934 | 77 | 4.59/5.0 |
| Host #264998283 | 7 | $38,031 | 4 | 0.00/5.0 |
| Federico | 1 | $36,409 | 34 | 5.00/5.0 |
| Jaime | 1 | $31,657 | 20 | 4.70/5.0 |
| Matthew | 2 | $31,524 | 6 | 4.67/5.0 |
| Rosanne | 6 | $28,997 | 48 | 4.29/5.0 |
| William | 1 | $27,058 | 4 | 4.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hamrun.
Dive Deeper: Advanced Hamrun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hamrun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHamrun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hamrun
- The Hamrun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 48.6% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 25.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hamrun, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 21.4% portion, catering likely to families or larger groups.
- The presence of 18.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Hamrun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hamrun
- The dominant room capacity in Hamrun is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Hamrun, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (1.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hamrun.
Hamrun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hamrun
- The most common guest capacity trend in Hamrun vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hamrun STR market, accounting for 41.5% of listings.
- On average, properties in Hamrun are equipped to host 2.2 guests.
Hamrun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hamrun
- The most common availability pattern in Hamrun falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hamrun (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hamrun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
18.5% of total
2 Nights
23 listings
35.4% of total
3 Nights
11 listings
16.9% of total
4-6 Nights
15 listings
23.1% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
3 listings
4.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hamrun is 2 Nights, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.4% of Hamrun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- A 2-night minimum appears standard (35.4%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hamrun.
Hamrun Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
17.3% of total
Moderate
20 listings
38.5% of total
Firm
16 listings
30.8% of total
Strict
7 listings
13.5% of total
Cancellation Policy Insights for Hamrun
- The prevailing Airbnb cancellation policy trend in Hamrun is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.8%) and stricter (44.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Hamrun.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hamrun.
Hamrun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hamrun
- The overall average booking lead time for vacation rentals in Hamrun is 29 days.
- Guests book furthest in advance for stays during May (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Hamrun.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Hamrun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hamrun (2025)
Amenity Prevalence
Amenity Insights for Hamrun
- Essential amenities in Hamrun that guests expect include: Wifi, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hamrun: Wifi, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Air conditioning.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hamrun to stay competitive.
Hamrun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hamrun
- The typical guest profile for Airbnb in Hamrun consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.9% of guests.
- Key international markets include France (18%) and United Kingdom (11.6%).
- Top languages spoken are English (38.6%) followed by French (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hamrun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |