Airbnb Market Analytics, Statistics and Data in Valletta, South Eastern Region, Malta
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Valletta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Valletta:
How much do Airbnb hosts make on average per month in Valletta?
The short-term rental market in Valletta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,572 per month
- Strong performing properties (top 25%) make $3,913 or more
- Best-in-class properties (top 10%) achieve $5,667+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,532
Revenue Variations by Month
Occupancy Rates Throughout the Year in Valletta
The market in Valletta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 62% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 36%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Valletta
Daily rates in Valletta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $139 per night
- Strong performing properties (top 25%) secure $194 or more
- Best-in-class properties (top 10%) pull in $269+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
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Seasonality patterns in Valletta
Peak Season (August, September, May)
- Revenue peaks at $3975.43 per month
- Occupancy rates reach 70.28%
- Daily rates average $185.97
Shoulder Season
- Revenue averages $3053.12 per month
- Occupancy maintains 56.98%
- Daily rates hold at $170.64
Low Season (February, December, January)
- Revenue drops to $1477.78 per month
- Occupancy decreases to 32.09%
- Daily rates adjust to $153.05
Is it still profitable to do Airbnb in Valletta in 2025?
Yes! Valletta demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $3053 and As a mature market with 548 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Valletta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Valletta City Center | The historical and cultural heart of Malta, Valletta offers a unique experience with its museums, architecture, and vibrant atmosphere. It is a UNESCO World Heritage site, making it a prime location for tourists. | St. John's Co-Cathedral, Upper Barracca Gardens, National Museum of Archaeology, The Grand Master's Palace, Fort Saint Elmo, Valletta Waterfront |
| Senglea | Senglea is a picturesque town located just outside Valletta, known for its stunning views of the Grand Harbour and a more local vibe. It attracts visitors looking for a quieter stay close to the capital. | Senglea Point, The Gardjola Gardens, St. Mary Star of the Sea Parish, Fort Saint Angelo |
| Floriana | Adjacent to Valletta, Floriana is characterized by its beautiful architecture and gardens. It is less touristy and appeals to visitors wanting a more authentic Maltese experience while being very close to Valletta's attractions. | The Argotti Botanic Gardens, Floriana's Historic Fortifications, St. Publius Church |
| Marsamxett Harbour | This area features a scenic waterfront and is a hub for ferry services to Sliema and Manoel Island. It's ideal for guests wanting a seaside experience with easy access to both Valletta and popular neighboring areas. | Manoel Island, Stefano's Beach, The Royal Opera House, The Valletta Waterfront |
| Rubin's Square | Located in the heart of Valletta, this area is known for its local shops, cafes, and vibrant street life. It's ideal for guests looking for a lively atmosphere right in the city center. | National Library of Malta, Merchant's Street, Valletta Gallery |
| The Three Cities | Comprising Vittoriosa, Senglea, and Cospicua, this area offers a rich history and stunning harbor views. It’s perfect for tourists interested in exploring Malta's fortifications and maritime history. | Fort Saint Angelo, Vittoriosa Waterfront, Inquisitor's Palace, Bormla |
| Sliema | Located across the harbor from Valletta, Sliema is a bustling town known for its shopping, dining, and beach activities. It attracts many visitors looking for a vibrant atmosphere close to Valletta. | Sliema Promenade, Tigne Point, The Ferries, Point Shopping Mall |
| Birkirkara | A bit further inland, Birkirkara offers a more residential feel and is becoming popular among tourists seeking an authentic Maltese experience. The area is filled with local shops and eateries. | Church of St. Helen, Eden Cinemas, Birkirkara Village |
Do you need a license for Airbnb in Valletta?
We recommend checking directly with Valletta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Valletta
Sea View Luxury Apartment Brand New in Valletta
Entire Place • 2 bedrooms
Enchanting Stone Villa with Pool and Jacuzzi
Entire Place • 4 bedrooms
The Iconic Terrace in Valletta
Entire Place • 3 bedrooms
Vallettastay Palazzo Rose of Rhodes
Entire Place • 5 bedrooms
Valletta Harbour Views Penthouse with Jacuzzi
Entire Place • 3 bedrooms
Palazzo Penthouse with Panoramic Private Jacuzzi
Entire Place • 1 bedroom
Top Performing Professional Hosts in Valletta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gwennoline | 19 | $856,303 | 667 | 4.61/5.0 |
| Valletta Vintage | 10 | $413,072 | 1459 | 4.90/5.0 |
| Aaron | 8 | $392,024 | 218 | 4.04/5.0 |
| Shortletsmalta | 4 | $387,573 | 143 | 4.53/5.0 |
| Christiano | 8 | $378,792 | 524 | 4.74/5.0 |
| Valletta | 20 | $352,601 | 1069 | 2.14/5.0 |
| Joseph Charles | 9 | $330,341 | 348 | 4.43/5.0 |
| Ismar | 7 | $306,241 | 278 | 4.71/5.0 |
| Valletta | 21 | $277,322 | 530 | 3.77/5.0 |
| Matthew | 7 | $269,315 | 149 | 4.40/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Valletta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.1%), with apartment & condo and house properties comprising 93.1% of inventory
- Untapped potential in others, unique stays segments (1.1% combined)
Room Capacity Distribution
Analysis of 548 properties in Valletta shows that 1 bedroom properties are most prevalent, making up 63.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.7% of all listings.
Key Insights
- Most common: 1 bedroom (63.9%)
- Least common: 5+ bedrooms (0.2%)
- Market concentration: 86.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 548 properties in Valletta reveals that 2 guests properties dominate the market, representing 45.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 77.2% of the market.
Key Insights
- Most common capacity: 2 guests (45.6% of market)
- Least common capacity: 7 guests (0.2% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 77.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 548 properties in Valletta, the most common availability pattern is 91-180 days (29.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.8% of properties).
Key Insights
- Most common availability window: 91-180 days (29.9%)
- Most common booking duration: 181-270 days (28.8%)
- Properties with high availability (180+ days): 52.2%
- Properties with long-term bookings (180+ days): 48.9%
Minimum Stay Distributions
1 Night
132 listings
25.8% of total
2 Nights
180 listings
35.2% of total
3 Nights
96 listings
18.8% of total
4-6 Nights
47 listings
9.2% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
54 listings
10.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.0%
- Mid-length stays (4-6 nights) represent 9.2% of listings
- Monthly+ stays (10.6%) suggest a stable extended-stay market
- High market flexibility with 79.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
0.4% of total
Non-refundable
1 listings
0.2% of total
Super Strict 60 Days
2 listings
0.4% of total
Super Strict 30 Days
1 listings
0.2% of total
Flexible
94 listings
19.7% of total
Moderate
100 listings
21% of total
Firm
142 listings
29.8% of total
Strict
134 listings
28.2% of total
Key Insights
- Firm is the preferred policy at 29.8% of listings
- The market shows a balanced distribution between guest-friendly (40.7%) and strict (58.0%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 85 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 46 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Valletta
Every property in Valletta comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (21%) and Australia (11.4%)
- English is the top language at 59.2%, followed by French (14%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Valletta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Sliema | 1,145 | $2,130 | $166.54 | 51% |
| Floriana | 124 | $2,063 | $129.53 | 59% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
| Saint Julian's | 864 | $2,025 | $158.24 | 53% |
| Birgu | 90 | $2,021 | $132.72 | 59% |
| Pietà | 115 | $2,003 | $145.59 | 56% |
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