Marsaxlokk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Eastern Region, Malta
Is Airbnb profitable in Marsaxlokk in 2025? Explore comprehensive Airbnb analytics for Marsaxlokk, South Eastern Region, Malta to uncover income potential. This 2025 STR market report for Marsaxlokk, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Marsaxlokk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marsaxlokk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marsaxlokk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marsaxlokk (2025)
Understanding the monthly revenue variations for Airbnb listings in Marsaxlokk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marsaxlokk is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marsaxlokk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,320+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,362 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,024, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marsaxlokk
Marsaxlokk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marsaxlokk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marsaxlokk:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marsaxlokk
Average Daily Rate (ADR) Airbnb Trends in Marsaxlokk (2025)
Effective short term rental pricing strategy in Marsaxlokk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marsaxlokk typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Marsaxlokk
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Airbnb Seasonality Analysis & Trends in Marsaxlokk (2025)
Peak Season (August, July, April)
- Revenue averages $2,893 per month
- Occupancy rates average 63.7%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,890 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $140
Low Season (January, February, December)
- Revenue drops to average $1,087 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $132
Seasonality Insights for Marsaxlokk
- The Airbnb seasonality in Marsaxlokk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marsaxlokk's highest earning potential, with monthly revenues capable of climbing to $3,413, occupancy reaching a high of 74.7%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,072, occupancy could drop to 28.2%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marsaxlokk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marsaxlokk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marsaxlokk (2025)
Exploring the top neighborhoods for short-term rentals in Marsaxlokk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marsaxlokk Harbour | A picturesque fishing village known for its colorful luzzu boats and authentic Maltese culture. Ideal for travelers seeking a tranquil seaside experience and local dining options. | Marsaxlokk Market, St. Peter's Pool, Fort Delimara, Tamara's Restaurant, The Delimara Lighthouse |
| St. Thomas Bay | A serene bay area that’s perfect for water sports and relaxation. Great for families and couples wishing to enjoy beach activities away from the crowd. | St. Thomas Bay Beach, Water sports activities, Scenic walks, Nearby restaurants, Shark Bay |
| Zejtun | Rich in history and culture, this area offers a quieter experience with a glimpse into traditional Maltese life, making it perfect for cultural enthusiasts. | Zejtun Parish Church, Church of St. Catherine of Alexandria, Roman Villa, Hpinja's Chapel, Local eateries serving traditional Maltese food |
| Birzebbuga | A lively coastal town with stunning beaches and a familial atmosphere, great for people looking to enjoy sunny days and local attractions. | Pretty Bay, Mediterranean Maritime Museum, Kalkara War Memorial, Popeye Village, Portland of Birzebbuga |
| M'Scala | Known for its cliffside views and tranquil atmosphere, M'Scala is excellent for those seeking a peaceful retreat near the sea. | M'Scala Beach, Scenic walking trails, Traditional fishing village sights, Nearby diving spots, Dining with ocean views |
| Kirkop | A gateway to the historical and cultural sites of Malta, Kirkop is ideal for travelers wanting to explore the island's heritage freely. | Kirkop Parish Church, The Chapel of St. Mary, Nearby ancient ruins, Local festivals, Historic sites |
| Qrendi | Famous for its ancient temples and beautiful countryside, Qrendi appeals to history enthusiasts and nature lovers alike. | Mnajdra Temples, Hagar Qim Temples, Cliff views, Small traditional farms, Nature walks |
| Senglea | A quaint, historic city with stunning views of the Grand Harbour, offering a mix of cultural experiences and beautiful landscapes. | Gardjola Gardens, Inquisitor's Palace, Senglea Point, Maritime Museum, Fort St. Angelo |
Understanding Airbnb License Requirements & STR Laws in Marsaxlokk (2025)
While Marsaxlokk, South Eastern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marsaxlokk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Marsaxlokk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marsaxlokkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Manta: A Brand New Luxury Escape
Entire Place • 6 bedrooms
Grecale boat charters
Entire Place • 4 bedrooms
Dragut Court Seafront Apartment
Entire Place • 2 bedrooms
Penthouse over the harbour of Marsaxlokk (Hot Tub)
Entire Place • 2 bedrooms
Luxury beautiful penthouse with amazing views & AC
Entire Place • 3 bedrooms
Seagull Penthouse Marsaxlokk Malta
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marsaxlokk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marsaxlokk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeffrey | 10 | $157,471 | 193 | 4.85/5.0 |
| Matthew | 10 | $131,621 | 39 | 4.55/5.0 |
| Host #114148230 | 1 | $74,509 | 0 | N/A/5.0 |
| Diane | 2 | $62,042 | 111 | 4.95/5.0 |
| Lora | 1 | $55,840 | 7 | 5.00/5.0 |
| Jacqueline | 3 | $50,573 | 41 | 4.84/5.0 |
| Nigel | 4 | $43,121 | 10 | 4.22/5.0 |
| Kim | 3 | $40,347 | 23 | 4.83/5.0 |
| Lora-Kay | 1 | $39,323 | 5 | 5.00/5.0 |
| Lisa | 1 | $33,302 | 62 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marsaxlokk.
Dive Deeper: Advanced Marsaxlokk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marsaxlokk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarsaxlokk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marsaxlokk
- The Marsaxlokk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marsaxlokk, Apartment/Condo properties are the most common (75.6%), reflecting the local real estate landscape.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Marsaxlokk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marsaxlokk
- The dominant room capacity in Marsaxlokk is 2 bedrooms listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Marsaxlokk, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marsaxlokk.
Marsaxlokk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marsaxlokk
- The most common guest capacity trend in Marsaxlokk vacation rentals is listings accommodating 4 guests (41%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marsaxlokk STR market, accounting for 57.7% of listings.
- 29.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marsaxlokk.
- On average, properties in Marsaxlokk are equipped to host 4.5 guests.
Marsaxlokk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marsaxlokk
- The most common availability pattern in Marsaxlokk falls within the 181-270 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marsaxlokk (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marsaxlokk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
5.3% of total
2 Nights
16 listings
21.3% of total
3 Nights
38 listings
50.7% of total
4-6 Nights
4 listings
5.3% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
12 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Marsaxlokk is 3 Nights, adopted by 50.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16%) caters to monthly stays (30+ nights) in Marsaxlokk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 50.7% of Marsaxlokk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marsaxlokk.
Marsaxlokk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
20.3% of total
Moderate
9 listings
13% of total
Firm
18 listings
26.1% of total
Strict
28 listings
40.6% of total
Cancellation Policy Insights for Marsaxlokk
- The prevailing Airbnb cancellation policy trend in Marsaxlokk is Strict, used by 40.6% of listings.
- A majority (66.7%) of hosts in Marsaxlokk utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.6% market standard in Marsaxlokk.
- With 40.6% using Strict terms, this is a viable option in Marsaxlokk, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marsaxlokk.
Marsaxlokk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marsaxlokk
- The overall average booking lead time for vacation rentals in Marsaxlokk is 62 days.
- Guests book furthest in advance for stays during October (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Marsaxlokk.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Marsaxlokk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marsaxlokk (2025)
Amenity Prevalence
Amenity Insights for Marsaxlokk
- Essential amenities in Marsaxlokk that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marsaxlokk: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marsaxlokk to stay competitive.
Marsaxlokk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marsaxlokk
- The typical guest profile for Airbnb in Marsaxlokk consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.9% of guests.
- Key international markets include United Kingdom (28.4%) and France (15.2%).
- Top languages spoken are English (44.4%) followed by French (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marsaxlokk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 15 | $2,991 | $255.79 | 55% |
| Valletta | 592 | $2,100 | $179.67 | 50% |
| Għasri | 58 | $2,059 | $217.82 | 38% |
| Attard | 18 | $1,909 | $268.92 | 44% |
| Mellieħa | 440 | $1,838 | $164.17 | 49% |
| Saint Lawrence | 38 | $1,745 | $225.71 | 35% |
| Birgu | 98 | $1,699 | $131.70 | 55% |
| Floriana | 135 | $1,698 | $138.20 | 58% |
| Senglea | 102 | $1,693 | $127.33 | 55% |
| Sliema | 1,237 | $1,665 | $153.32 | 49% |