Airbnb Market Analytics, Statistics and Data in Marsascala, South Eastern Region, Malta
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marsascala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marsascala:
How much do Airbnb hosts make on average per month in Marsascala?
The short-term rental market in Marsascala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,624 per month
- Strong performing properties (top 25%) make $2,863 or more
- Best-in-class properties (top 10%) achieve $4,950+ monthly
- Entry-level properties (bottom 25%) typically earn around $908
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marsascala
The market in Marsascala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marsascala
Daily rates in Marsascala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $142 or more
- Best-in-class properties (top 10%) pull in $202+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Marsascala
Peak Season (August, July, June)
- Revenue peaks at $4313.86 per month
- Occupancy rates reach 75.58%
- Daily rates average $146.10
Shoulder Season
- Revenue averages $2622.40 per month
- Occupancy maintains 50.87%
- Daily rates hold at $124.28
Low Season (November, December, January)
- Revenue drops to $874.20 per month
- Occupancy decreases to 23.48%
- Daily rates adjust to $105.97
Is it still profitable to do Airbnb in Marsascala in 2025?
Yes! Marsascala demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2622 and With 288 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marsascala
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Marsascala Bay | A picturesque bay area known for its stunning views and waterfront dining options. It's popular among families and tourists looking for relaxation by the sea, with various water sports and activities available. | Marsascala Promenade, St. Thomas Bay, Dawret Ill-Gżejjer, San Tumas Bay, Ġnien Sant’Antnin |
| Kirkop Beach | A quieter beach area that offers a more local experience away from the busier tourist spots. Ideal for those looking for a tranquil getaway with access to beautiful sandy beaches and local eateries. | Kirkop Beach, Myslina Bay, The Red Tower, Xghajra |
| St. Thomas Bay | Known for its clear waters and sandy beach, it's a favorite for sunbathers and water sport enthusiasts. Great for families and groups, with nearby restaurants and cafes. | St. Thomas Bay Beach, Surfside Beach, Marsaskala Fishing Village, Aquasplash, Café del Mar |
| Marsaskala Promenade | The central hub of Marsascala, lined with cafes and shops. It's ideal for evening strolls, dining, and enjoying local events, attracting both tourists and locals alike. | Promenade Walk, Local Markets, Restaurants like The Fisherman's Cave, Cafes and Gelaterias |
| Senglea | A historic town close to Marsascala with stunning views of the Grand Harbour. It attracts tourists interested in history and culture, with many sites to explore. | The Gardjola Gardens, Fort Saint Angelo, Senglea's Waterfront, National Maritime Museum, Malta at War Museum |
| Valletta | The capital city of Malta is just a short drive away, offering historical sites, shopping, and nightlife. It's appealing to tourists seeking culture and entertainment. | St. John's Co-Cathedral, Upper Barracca Gardens, Valletta Waterfront, National Museum of Archaeology, Theatre Royal |
| Birżebbuġa | A charming village with beautiful beaches and local flavor. It’s known for its tranquility and is great for those looking for a more laid-back atmosphere. | Delimara Bay, Pretty Bay, L-Imbordin Chapel, Marsaxlokk Market |
| Three Cities | A collection of historic fortified cities that offer a glimpse into Malta's rich history. They attract tourists interested in culture and history, providing a unique setting for stays. | Birgu (Vittoriosa), Senglea (Isla), Bormla (Cospicua), Fort St. Angelo, The Maritime Museum |
Do you need a license for Airbnb in Marsascala?
We recommend checking directly with Marsascala's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marsascala
Apt (3) marsaskala 5 min To center & beach
Entire Place • 1 bedroom
Luxurious 8 Bedroom Villa with indoor pool & sauna
Entire Place • 8 bedrooms
Spectacular Brand New Sea-View Villa
Entire Place • 7 bedrooms
Villa Watersedge-Beachfront villa with privatepool
Entire Place • 6 bedrooms
Sea front villa with private pool and games room!
Entire Place • 5 bedrooms
Resplendent Villa with an Infinity Pool and Billiards Room
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Marsascala
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ludwig | 8 | $702,372 | 917 | 4.81/5.0 |
| Amanda | 3 | $682,287 | 343 | 4.95/5.0 |
| Ronald | 4 | $406,739 | 51 | 3.12/5.0 |
| Rosanne | 3 | $259,313 | 274 | 4.77/5.0 |
| Amanda | 4 | $223,284 | 414 | 4.83/5.0 |
| David Leo | 4 | $198,170 | 230 | 4.83/5.0 |
| Chris | 1 | $174,462 | 70 | 4.79/5.0 |
| Christian | 8 | $167,603 | 292 | 4.90/5.0 |
| Howard | 7 | $162,773 | 175 | 4.85/5.0 |
| Edmund | 6 | $146,112 | 122 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marsascala
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.5%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others segments (4.5% combined)
Room Capacity Distribution
Analysis of 288 properties in Marsascala shows that 2 bedrooms properties are most prevalent, making up 42% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 64.9% of all listings.
Key Insights
- Most common: 2 bedrooms (42%)
- Least common: 4 bedrooms (2.8%)
- Market concentration: 64.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 288 properties in Marsascala reveals that 4 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 4 guests (26.7% of market)
- Least common capacity: 7 guests (3.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 288 properties in Marsascala, the most common availability pattern is 271-366 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33% of properties).
Key Insights
- Most common availability window: 271-366 days (35.4%)
- Most common booking duration: 91-180 days (33%)
- Properties with high availability (180+ days): 68.8%
- Properties with long-term bookings (180+ days): 33.0%
Minimum Stay Distributions
1 Night
41 listings
15.1% of total
2 Nights
34 listings
12.5% of total
3 Nights
92 listings
33.8% of total
4-6 Nights
62 listings
22.8% of total
7-29 Nights
9 listings
3.3% of total
30+ Nights
34 listings
12.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.6%
- Mid-length stays (4-6 nights) represent 22.8% of listings
- Monthly+ stays (12.5%) suggest a stable extended-stay market
- High market flexibility with 61.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.4% of total
Flexible
59 listings
24.9% of total
Moderate
53 listings
22.4% of total
Firm
54 listings
22.8% of total
Strict
70 listings
29.5% of total
Key Insights
- Strict is the preferred policy at 29.5% of listings
- The market shows a balanced distribution between guest-friendly (47.3%) and strict (52.3%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 90 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 51 days
- Summer shows the longest average booking window at 90 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Marsascala
Below is the distribution of amenities across listings in Marsascala:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (27%) and Germany (19.3%)
- English is the top language at 54.9%, followed by German (14.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.8%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for France and Germany
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marsascala. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Valletta | 548 | $2,304 | $167.50 | 53% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Sliema | 1,145 | $2,130 | $166.54 | 51% |
| Floriana | 124 | $2,063 | $129.53 | 59% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
| Saint Julian's | 864 | $2,025 | $158.24 | 53% |
| Birgu | 90 | $2,021 | $132.72 | 59% |
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