Marsascala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Eastern Region, Malta
Is Airbnb profitable in Marsascala in 2025? Explore comprehensive Airbnb analytics for Marsascala, South Eastern Region, Malta to uncover income potential. This 2025 STR market report for Marsascala, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 320 active listings.
Whether you're considering an Airbnb investment in Marsascala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marsascala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marsascala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marsascala (2025)
Understanding the monthly revenue variations for Airbnb listings in Marsascala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marsascala is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marsascala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,191+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,621 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,578 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $921, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marsascala
Marsascala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marsascala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marsascala:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marsascala
Average Daily Rate (ADR) Airbnb Trends in Marsascala (2025)
Effective short term rental pricing strategy in Marsascala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marsascala typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Marsascala
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Airbnb Seasonality Analysis & Trends in Marsascala (2025)
Peak Season (August, July, June)
- Revenue averages $3,752 per month
- Occupancy rates average 67.6%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,357 per month
- Occupancy maintains around 49.5%
- Daily rates hold near $120
Low Season (January, February, March)
- Revenue drops to average $1,058 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $106
Seasonality Insights for Marsascala
- The Airbnb seasonality in Marsascala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marsascala's highest earning potential, with monthly revenues capable of climbing to $4,188, occupancy reaching a high of 76.6%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $947, occupancy could drop to 25.2%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marsascala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marsascala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marsascala (2025)
Exploring the top neighborhoods for short-term rentals in Marsascala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marsascala Seafront | The picturesque seafront of Marsascala offers stunning views, restaurants, and a vibrant atmosphere, perfect for tourists looking for a coastal experience. | Marsascala Bay, St. Thomas Bay, Mistra Bay, Bulebel Fish Farm, Marsascala promenade |
| Zonqor Point | A beautiful spot known for its natural beauty and tranquility, making it ideal for visitors looking for a peaceful retreat. | Zonqor Beach, Mnajdra Temples, St. Peter's Pool, Marsaxlokk Village |
| Kirkop Village | Close to Waterpark Splash & Fun, Kirkop is perfect for families and offers easy access to other tourist attractions. | Splash & Fun Waterpark, Kirkop Tower, Skorba Temples |
| St. Thomas Bay | Family-friendly area with a beautiful beach and water sports, attracting tourists looking for fun and relaxation. | St. Thomas Bay Beach, Scuba diving spots, Marsascala promenade |
| Valley of the Siġġiewi | A scenic area further inland known for its rural charm and traditional Maltese culture, ideal for a serene getaway. | Siġġiewi Village, Blue Grotto, Hagar Qim Temples |
| Marsaxlokk Fishing Village | Famous for its colorful fishing boats and fresh seafood, this vibrant village attracts visitors year-round, especially on Sundays. | Marsaxlokk Market, L-Gharumn and Bajja ta' San Peter, St. Luke's Church |
| Mistra Bay | Known for its crystal clear waters and lovely beach, Mistra Bay is also excellent for diving and outdoor activities, making it popular among adventure seekers. | Mistra Bay Beach, Coral lagoon, Diving schools |
| Cirkewwa | While a bit further, it serves as a ferry terminal for Gozo and offers beautiful scenery, making it a transit hub for tourists traveling to nearby islands. | Cirkewwa Beach, Blue Lagoon, Paradise Bay |
Understanding Airbnb License Requirements & STR Laws in Marsascala (2025)
While Marsascala, South Eastern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marsascala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marsascala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marsascalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious 8 Bedroom Villa with indoor pool & sauna
Entire Place • 8 bedrooms
Spectacular Brand New Sea-View Villa
Entire Place • 7 bedrooms
Apt (3) marsaskala 5 min To center & beach
Entire Place • 1 bedroom
Villa Watersedge-Beachfront villa with privatepool
Entire Place • 6 bedrooms
Sea front villa with private pool and games room!
Entire Place • 5 bedrooms
Resplendent Villa with an Infinity Pool and Billiards Room
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marsascala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marsascala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amanda | 3 | $681,888 | 343 | 4.95/5.0 |
| Ludwig | 8 | $677,337 | 917 | 4.81/5.0 |
| Aislynn | 41 | $307,992 | 43 | 0.60/5.0 |
| Rosanne | 3 | $257,906 | 274 | 4.77/5.0 |
| Ronald | 4 | $224,251 | 51 | 3.12/5.0 |
| Amanda | 4 | $223,257 | 414 | 4.83/5.0 |
| Howard | 7 | $180,661 | 175 | 4.85/5.0 |
| Chris | 1 | $174,428 | 70 | 4.79/5.0 |
| David Leo | 4 | $160,306 | 230 | 4.83/5.0 |
| Christian | 10 | $140,594 | 439 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marsascala.
Dive Deeper: Advanced Marsascala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marsascala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarsascala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marsascala
- The Marsascala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 320 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marsascala, Apartment/Condo properties are the most common (88.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 3.7%) offer potential for unique stay experiences.
Marsascala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marsascala
- The dominant room capacity in Marsascala is 2 bedrooms listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 67.5% of the active Airbnb listings in Marsascala, indicating a high concentration in these sizes.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marsascala.
Marsascala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marsascala
- The most common guest capacity trend in Marsascala vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marsascala STR market, accounting for 55.0% of listings.
- 35.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marsascala.
- On average, properties in Marsascala are equipped to host 4.5 guests.
Marsascala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marsascala
- The most common availability pattern in Marsascala falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marsascala (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marsascala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
13.3% of total
2 Nights
34 listings
11% of total
3 Nights
93 listings
30.2% of total
4-6 Nights
51 listings
16.6% of total
7-29 Nights
7 listings
2.3% of total
30+ Nights
82 listings
26.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marsascala is 3 Nights, adopted by 30.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26.6%) caters to monthly stays (30+ nights) in Marsascala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 30.2% of Marsascala hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marsascala.
Marsascala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
57 listings
23.2% of total
Moderate
57 listings
23.2% of total
Firm
55 listings
22.4% of total
Strict
77 listings
31.3% of total
Cancellation Policy Insights for Marsascala
- The prevailing Airbnb cancellation policy trend in Marsascala is Strict, used by 31.3% of listings.
- A majority (53.7%) of hosts in Marsascala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.3% market standard in Marsascala.
- With 31.3% using Strict terms, this is a viable option in Marsascala, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marsascala.
Marsascala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marsascala
- The overall average booking lead time for vacation rentals in Marsascala is 57 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Marsascala.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Marsascala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marsascala (2025)
Amenity Prevalence
Amenity Insights for Marsascala
- Essential amenities in Marsascala that guests expect include: Air conditioning, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marsascala: Air conditioning, Kitchen, Wifi.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marsascala to stay competitive.
Marsascala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marsascala
- The typical guest profile for Airbnb in Marsascala consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.4% of guests.
- Key international markets include United Kingdom (20.8%) and France (16.8%).
- Top languages spoken are English (41%) followed by French (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marsascala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |