Airbnb Market Analytics, Statistics and Data in Floriana, South Eastern Region, Malta
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Floriana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Floriana:
How much do Airbnb hosts make on average per month in Floriana?
The short-term rental market in Floriana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,296 per month
- Strong performing properties (top 25%) make $3,207 or more
- Best-in-class properties (top 10%) achieve $4,444+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,519
Revenue Variations by Month
Occupancy Rates Throughout the Year in Floriana
The market in Floriana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 67% occupancy rates
- Strong performing properties (top 25%) achieve 81% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 48%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Floriana
Daily rates in Floriana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $105 per night
- Strong performing properties (top 25%) secure $139 or more
- Best-in-class properties (top 10%) pull in $191+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Floriana
Peak Season (August, June, May)
- Revenue peaks at $3428.55 per month
- Occupancy rates reach 76.30%
- Daily rates average $132.59
Shoulder Season
- Revenue averages $2584.15 per month
- Occupancy maintains 62.47%
- Daily rates hold at $121.89
Low Season (November, December, January)
- Revenue drops to $1121.29 per month
- Occupancy decreases to 33.84%
- Daily rates adjust to $109.32
Is it still profitable to do Airbnb in Floriana in 2025?
Yes! Floriana demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 62% and strong monthly revenue averaging $2584 and The market's 124 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Floriana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Valletta | The capital city of Malta, known for its rich history, stunning architecture, and vibrant culture. It's a UNESCO World Heritage site and attracts many tourists exploring its museums and historical sites. | St. John's Co-Cathedral, Upper Barracca Gardens, National Museum of Archaeology, Casa Rocca Piccola, Malta Experience, Valletta Waterfront |
| Sliema | A popular coastal town known for its shopping, dining, and beautiful seafront promenade. It's a favorite among tourists for its lively atmosphere and proximity to Valletta. | The Point Shopping Mall, Sliema Promenade, Fort Tigné, Exiles Beach, Tigne Point, The Strand |
| St. Julian's | Famous for its nightlife, bars, and restaurants. This area attracts a younger crowd seeking entertainment, making it a hotspot for Airbnb investments. | Paceville, Spinola Bay, Balluta Bay, St. George's Bay, Dragonara Casino, Portomaso Marina |
| Mellieha | Known for its beautiful beaches and natural scenery, particularly the Mellieha Bay. It's ideal for families and those looking for a relaxing vacation spot. | Mellieha Bay, Popeye Village, Golden Bay, Mellieha Parish Church, The Red Tower, Ghadira Nature Reserve |
| Mdina | The old capital of Malta, known as the 'Silent City', offers a rich historical experience with stunning views and architecture. It attracts tourists who enjoy heritage and tranquility. | Mdina Gate, St. Paul's Cathedral, The Mdina Dungeons, Bastions of Mdina, Fontanella Tea Garden, National Museum of Natural History |
| Gozo | The sister island of Malta, offering a more serene and rural atmosphere. Gozo is great for outdoor lovers and those seeking a getaway from bustling tourist spots. | Azure Window, Dwejra Bay, Victoria Citadel, Ramla Bay, Gozo Museum of Archaeology, Ta' Pinu Sanctuary |
| Birgu (Vittoriosa) | A historic fortified town with rich maritime history. It attracts history enthusiasts and those looking for a more authentic Maltese experience. | Fort St. Angelo, The Malta Maritime Museum, Vittoriosa Waterfront, Inquisitor's Palace, Emergency Services Museum, Palace of the Grandmaster |
| Marsaskala | A charming seaside village known for its picturesque bay and relaxed atmosphere. It's ideal for families and tourists looking for a laid-back experience. | St. Thomas Bay, Marsaskala Promenade, Karawekk Beach, Wesgħa Tal-Bir, Sant' Antnin Family Park, Kempinski San Lawrenz |
Do you need a license for Airbnb in Floriana?
We recommend checking directly with Floriana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Floriana
Grand House of Character Valletta
Entire Place • 4 bedrooms
Enormous luxury 3-storey townhouse, rooftop Egas1-
Entire Place • 4 bedrooms
Florette Suite 2BR in Floriana by ArcoBnb
Entire Place • 2 bedrooms
Valletta Waterfront Backyard Flat by ArcoBnb
Entire Place • 3 bedrooms
Valletta Waterfront 2BR Flat by ArcoBnb
Entire Place • 2 bedrooms
Florette Suite Designer Finish by ArcoBnb
Entire Place • 1 bedroom
Top Performing Professional Hosts in Floriana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martina | 5 | $316,201 | 60 | 4.92/5.0 |
| Matthew | 9 | $181,767 | 84 | 4.04/5.0 |
| Gwennoline | 4 | $180,479 | 67 | 4.73/5.0 |
| Jeffrey | 6 | $139,856 | 468 | 4.54/5.0 |
| Jeffrey | 4 | $135,301 | 218 | 4.85/5.0 |
| Aaron | 3 | $112,154 | 115 | 4.69/5.0 |
| Andrew | 2 | $109,553 | 71 | 2.31/5.0 |
| Ken | 5 | $89,896 | 181 | 4.65/5.0 |
| Ian & Anna | 4 | $88,469 | 1048 | 4.52/5.0 |
| Frank | 3 | $84,134 | 663 | 4.59/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Floriana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.4%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 124 properties in Floriana shows that 1 bedroom properties are most prevalent, making up 72.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 87.1% of all listings.
Key Insights
- Most common: 1 bedroom (72.6%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 87.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 124 properties in Floriana reveals that 2 guests properties dominate the market, representing 58.1% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 78.2% of the market.
Key Insights
- Most common capacity: 2 guests (58.1% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 78.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 124 properties in Floriana, the most common availability pattern is 91-180 days (42.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.9% of properties).
Key Insights
- Most common availability window: 91-180 days (42.7%)
- Most common booking duration: 181-270 days (37.9%)
- Properties with high availability (180+ days): 34.7%
- Properties with long-term bookings (180+ days): 65.3%
Minimum Stay Distributions
1 Night
13 listings
12.4% of total
2 Nights
30 listings
28.6% of total
3 Nights
43 listings
41% of total
4-6 Nights
7 listings
6.7% of total
30+ Nights
12 listings
11.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 41.0%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (11.4%) suggest a stable extended-stay market
- High market flexibility with 82.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
13 listings
12.9% of total
Moderate
28 listings
27.7% of total
Firm
25 listings
24.8% of total
Strict
35 listings
34.7% of total
Key Insights
- Strict is the preferred policy at 34.7% of listings
- The market shows a balanced distribution between guest-friendly (40.6%) and strict (59.5%) policies
- Strong market consensus around Strict policies
- Flexible policies are least common at 12.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 73 days
- Shortest booking windows are in Feb, Dec, Nov, averaging 40 days
- Summer shows the longest average booking window at 65 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Floriana
Every property in Floriana comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (19.7%) and Germany (15.7%)
- English is the top language at 56.5%, followed by French (15%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for France and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Floriana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Valletta | 548 | $2,304 | $167.50 | 53% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Sliema | 1,145 | $2,130 | $166.54 | 51% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
| Saint Julian's | 864 | $2,025 | $158.24 | 53% |
| Birgu | 90 | $2,021 | $132.72 | 59% |
| Pietà | 115 | $2,003 | $145.59 | 56% |
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