Floriana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Eastern Region, Malta
Is Airbnb profitable in Floriana in 2025? Explore comprehensive Airbnb analytics for Floriana, South Eastern Region, Malta to uncover income potential. This 2025 STR market report for Floriana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 127 active listings.
Whether you're considering an Airbnb investment in Floriana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Floriana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Floriana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Floriana (2025)
Understanding the monthly revenue variations for Airbnb listings in Floriana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Floriana is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Floriana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,100+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,020 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,226 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,503, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Floriana
Floriana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Floriana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Floriana:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 66%.
- Entry-level properties (Bottom 25%) average 45% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Floriana
Average Daily Rate (ADR) Airbnb Trends in Floriana (2025)
Effective short term rental pricing strategy in Floriana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Floriana typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Floriana
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Airbnb Seasonality Analysis & Trends in Floriana (2025)
Peak Season (May, August, April)
- Revenue averages $3,346 per month
- Occupancy rates average 74.5%
- Daily rates average $125
Shoulder Season
- Revenue averages $2,553 per month
- Occupancy maintains around 64.7%
- Daily rates hold near $125
Low Season (January, February, December)
- Revenue drops to average $1,375 per month
- Occupancy decreases to average 43.4%
- Daily rates adjust to average $126
Seasonality Insights for Floriana
- The Airbnb seasonality in Floriana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Floriana's highest earning potential, with monthly revenues capable of climbing to $3,389, occupancy reaching a high of 76.4%, and ADRs peaking at $134.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,150, occupancy could drop to 36.6%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Floriana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Floriana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Floriana (2025)
Exploring the top neighborhoods for short-term rentals in Floriana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Valletta | The capital city of Malta, rich in history and culture. Popular among tourists for its beautiful architecture, museums, and restaurants. | St. John's Co-Cathedral, Upper Barracca Gardens, National Museum of Archaeology, Valletta Waterfront, Fort Saint Elmo, Auberge de Castille |
| Sliema | A bustling tourist area known for its beaches, shopping, and nightlife. Ideal for travelers seeking both relaxation and activities. | Sliema Promenade, Balluta Bay, The Point Shopping Mall, Fort Tigne, Independence Garden, Tigne Point |
| St. Julian's | A lively area famous for its nightlife, restaurants, and beaches. Attracts younger tourists and those looking for entertainment. | Paceville, Spinola Bay, St. George's Bay, Portomaso Marina, Dragonara Casino, Balluta Bay |
| Mosta | Home to the famous Mosta Dome and a more local Maltese experience. A great area for travelers looking to explore beyond the usual tourist spots. | Mosta Rotunda, Mosta Parish Church, Dingli Cliffs, Mosta Valley, National Wild Reserve, Local markets |
| Mdina | Known as the 'Silent City', Mdina is a fortified medieval town offering stunning views and a rich history. A unique attraction for tourists seeking historical experiences. | Mdina Gate, St. Paul's Cathedral, National Museum of Natural History, Bastions of Mdina, Fontanella Tea Garden, Mdina Dungeons |
| Rabat | Adjacent to Mdina, Rabat offers historical sites and quieter streets. Great for those who want to explore ancient Malta. | St. Paul's Catacombs, Domus Romana, Wignacourt Museum, Church of St. Paul, Rabat's local markets, Roman Villa |
| Gozo | An island known for its beautiful landscapes, beaches, and historical sites. Perfect for a peaceful getaway with natural beauty. | Azure Window, Citadel of Victoria, Ramla Bay, Dwejra Bay, Xlendi Bay, Gozo Museum of Archaeology |
| Comino | A small island famous for its Blue Lagoon and crystal-clear waters. Attracts beach lovers and adventure seekers looking for a tranquil island experience. | Blue Lagoon, Comino Tower, Crystal Lagoon, Santa Maria Bay, Nature trails, Diving spots |
Understanding Airbnb License Requirements & STR Laws in Floriana (2025)
While Floriana, South Eastern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Floriana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Floriana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grand House of Character Valletta
Entire Place • 4 bedrooms
Enormous luxury 3-storey townhouse, rooftop Egas1-
Entire Place • 4 bedrooms
Valletta Waterfront Backyard Flat by ArcoBnb
Entire Place • 3 bedrooms
Florette Suite 2BR in Floriana by ArcoBnb
Entire Place • 2 bedrooms
Florette Suite Designer Finish by ArcoBnb
Entire Place • 1 bedroom
Contemporary Apartment close to Valletta
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Floriana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Floriana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martina | 5 | $296,479 | 60 | 4.92/5.0 |
| Gwennoline | 4 | $183,956 | 67 | 4.73/5.0 |
| Matthew | 10 | $162,018 | 88 | 4.04/5.0 |
| Jeffrey | 4 | $121,041 | 218 | 4.85/5.0 |
| Jeffrey | 6 | $120,892 | 468 | 4.54/5.0 |
| Andrew | 2 | $115,907 | 71 | 2.31/5.0 |
| Aaron | 3 | $101,936 | 115 | 4.69/5.0 |
| Ian & Anna | 4 | $93,915 | 1048 | 4.52/5.0 |
| Frank | 3 | $85,407 | 663 | 4.59/5.0 |
| Ken | 5 | $83,695 | 181 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Floriana.
Dive Deeper: Advanced Floriana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Floriana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFloriana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Floriana
- The Floriana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 127 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Floriana, Apartment/Condo properties are the most common (73.2%), reflecting the local real estate landscape.
- Houses represent a significant 22.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.0%) offer potential for unique stay experiences.
Floriana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Floriana
- The dominant room capacity in Floriana is 1 bedroom listings, making up 74% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.4% of the active Airbnb listings in Floriana, indicating a high concentration in these sizes.
- With over half the market (74%) consisting of studios or 1-bedroom units, Floriana is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Floriana.
Floriana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Floriana
- The most common guest capacity trend in Floriana vacation rentals is listings accommodating 2 guests (59.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Floriana STR market, accounting for 78.0% of listings.
- A significant 61.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Floriana.
- 10.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Floriana.
- On average, properties in Floriana are equipped to host 3.0 guests.
Floriana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Floriana
- The most common availability pattern in Floriana falls within the 91-180 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 40.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Floriana (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 63.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Floriana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
10.8% of total
2 Nights
28 listings
25.2% of total
3 Nights
40 listings
36% of total
4-6 Nights
7 listings
6.3% of total
30+ Nights
24 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in Floriana is 3 Nights, adopted by 36% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in Floriana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 36% of Floriana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Floriana.
Floriana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
14.2% of total
Moderate
29 listings
27.4% of total
Firm
27 listings
25.5% of total
Strict
35 listings
33% of total
Cancellation Policy Insights for Floriana
- The prevailing Airbnb cancellation policy trend in Floriana is Strict, used by 33% of listings.
- A majority (58.5%) of hosts in Floriana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33% market standard in Floriana.
- With 33% using Strict terms, this is a viable option in Floriana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Floriana.
Floriana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Floriana
- The overall average booking lead time for vacation rentals in Floriana is 48 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Floriana.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Floriana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Floriana (2025)
Amenity Prevalence
Amenity Insights for Floriana
- Essential amenities in Floriana that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Floriana: Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Floriana to stay competitive.
Floriana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Floriana
- The typical guest profile for Airbnb in Floriana consists of predominantly international visitors (100%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.4% of guests.
- Key international markets include United Kingdom (26.3%) and France (11.9%).
- Top languages spoken are English (43.6%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Floriana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |
| Senglea | 94 | $1,893 | $128.65 | 57% |