Pembroke Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Region, Malta
Is Airbnb profitable in Pembroke in 2025? Explore comprehensive Airbnb analytics for Pembroke, Northern Region, Malta to uncover income potential. This 2025 STR market report for Pembroke, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Pembroke, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pembroke Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pembroke Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pembroke (2025)
Understanding the monthly revenue variations for Airbnb listings in Pembroke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pembroke is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pembroke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,950 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,201 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pembroke
Pembroke Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pembroke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pembroke:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pembroke
Average Daily Rate (ADR) Airbnb Trends in Pembroke (2025)
Effective short term rental pricing strategy in Pembroke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pembroke typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Pembroke
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Airbnb Seasonality Analysis & Trends in Pembroke (2025)
Peak Season (August, July, May)
- Revenue averages $3,521 per month
- Occupancy rates average 55.8%
- Daily rates average $117
Shoulder Season
- Revenue averages $2,207 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $110
Low Season (January, February, March)
- Revenue drops to average $945 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $105
Seasonality Insights for Pembroke
- The Airbnb seasonality in Pembroke shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pembroke's highest earning potential, with monthly revenues capable of climbing to $3,905, occupancy reaching a high of 64.0%, and ADRs peaking at $124.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $903, occupancy could drop to 29.2%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pembroke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pembroke seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pembroke (2025)
Exploring the top neighborhoods for short-term rentals in Pembroke? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sliema | A bustling tourist hotspot known for its shopping, dining, and stunning seafront promenade. Sliema attracts both tourists and locals, making it a prime location for Airbnb hosting. | Sliema Promenade, Fort Tigné, The Point Shopping Mall, The Strand, Balluta Bay |
| St Julian's | Renowned for its lively nightlife and beach clubs. St Julian's is a favorite among young travelers looking for entertainment and a vibrant atmosphere. | Paceville, Spinola Bay, Portomaso Marina, Balluta Square, St George's Beach |
| Valletta | The capital city, offering rich history and culture with its UNESCO World Heritage sites. Ideal for tourists seeking historic charm and accessibility to important landmarks. | St John's Co-Cathedral, Upper Barracca Gardens, Valletta Waterfront, Fort St. Elmo, National Museum of Archaeology |
| Gozo | Known for its rural charm and beautiful landscapes. Gozo is a serene getaway, attracting travelers looking for nature and tranquility. | Azure Window, Ramla Bay, Citadel of Victoria, Ggantija Temples, Dwejra Bay |
| Mellieħa | A picturesque village with some of Malta's best beaches. Popular among families and beachgoers seeking sun and relaxation. | Mellieħa Bay, Golden Bay, Popeye Village, Armier Bay, Mellieħa Parish Church |
| Bugibba | A popular district for families and holiday-makers, known for its promenade and water activities. It's a lively area that attracts many visitors. | Bugibba Square, Saint Paul's Bay, Wignacourt Tower, Aquarium, Waterpark |
| Birgu | One of the oldest cities in Malta, perfect for travelers seeking history and culture. Offers a unique experience with its historic ambiance and waterfront views. | Fort St. Angelo, Inquisitor's Palace, Birgu Waterfront, Malta Maritime Museum, Gardjola Gardens |
| Mdina | The old capital of Malta, known for its medieval architecture and narrow streets. It attracts tourists interested in history and stunning views. | St. Paul's Cathedral, Mdina Dungeons Museum, Palazzo Falson, The Mdina Gate, Bastion Square |
Understanding Airbnb License Requirements & STR Laws in Pembroke (2025)
While Pembroke, Northern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pembroke to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pembroke (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pembrokebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Penthouse w/ Spa Bath Pembroke, St Julians
Entire Place • 1 bedroom
Spacious NUM1 house in Swieqi - Sleeps 18 w/WIFI
Entire Place • 9 bedrooms
Heated Luxury Poolside Retreat in St. Julian's
Entire Place • 2 bedrooms
Seaside Luxury in Pembroke, St. Julians
Entire Place • 2 bedrooms
Luxury Duplex Penthouse with Private Rooftop Pool
Entire Place • 1 bedroom
Seaside Luxury in Pembroke, St. Julians
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pembroke (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pembroke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 5 | $302,301 | 110 | 4.80/5.0 |
| ThreeSIXTY Estates | 1 | $74,344 | 13 | 4.23/5.0 |
| Easy Landlord | 1 | $55,810 | 21 | 4.76/5.0 |
| Gabriella | 1 | $48,294 | 11 | 4.73/5.0 |
| Host #398870821 | 7 | $47,464 | 0 | 0.00/5.0 |
| Karen | 1 | $34,950 | 28 | 4.64/5.0 |
| Josephine | 3 | $34,770 | 319 | 4.82/5.0 |
| Marcello | 6 | $31,430 | 63 | 4.47/5.0 |
| Anna | 1 | $26,106 | 39 | 4.87/5.0 |
| Josette | 1 | $21,688 | 36 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pembroke.
Dive Deeper: Advanced Pembroke STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pembroke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPembroke Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pembroke
- The Pembroke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.1% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pembroke, Apartment/Condo properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 22.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.1%) offer potential for unique stay experiences.
Pembroke Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pembroke
- The dominant room capacity in Pembroke is 1 bedroom listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Pembroke, indicating a high concentration in these sizes.
Pembroke Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pembroke
- The most common guest capacity trend in Pembroke vacation rentals is listings accommodating 2 guests (20.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Pembroke STR market, accounting for 34.7% of listings.
- 30.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pembroke.
- On average, properties in Pembroke are equipped to host 3.3 guests.
Pembroke Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pembroke
- The most common availability pattern in Pembroke falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pembroke (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pembroke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
28.3% of total
2 Nights
3 listings
6.5% of total
3 Nights
18 listings
39.1% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
3 listings
6.5% of total
30+ Nights
7 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Pembroke is 3 Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Pembroke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 39.1% of Pembroke hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pembroke.
Pembroke Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
11.8% of total
Moderate
14 listings
41.2% of total
Firm
7 listings
20.6% of total
Strict
9 listings
26.5% of total
Cancellation Policy Insights for Pembroke
- The prevailing Airbnb cancellation policy trend in Pembroke is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Pembroke.
- Regularly review your cancellation policy against competitors and market demand shifts in Pembroke.
Pembroke STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pembroke
- The overall average booking lead time for vacation rentals in Pembroke is 49 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Pembroke.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Pembroke averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pembroke (2025)
Amenity Prevalence
Amenity Insights for Pembroke
- Essential amenities in Pembroke that guests expect include: Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pembroke: Wifi, Essentials.
- Prioritize adding missing essentials: Wifi, Essentials.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pembroke to stay competitive.
Pembroke Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pembroke
- The typical guest profile for Airbnb in Pembroke consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.0% of guests.
- Key international markets include France (20.5%) and Germany (16.9%).
- Top languages spoken are English (39.4%) followed by French (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pembroke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |