Airbnb Market Analytics, Statistics and Data in Victoria, Gozo Region, Malta
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Victoria? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Victoria:
How much do Airbnb hosts make on average per month in Victoria?
The short-term rental market in Victoria shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,394 per month
- Strong performing properties (top 25%) make $2,464 or more
- Best-in-class properties (top 10%) achieve $3,753+ monthly
- Entry-level properties (bottom 25%) typically earn around $741
Revenue Variations by Month
Occupancy Rates Throughout the Year in Victoria
The market in Victoria shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Victoria
Daily rates in Victoria vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $135 or more
- Best-in-class properties (top 10%) pull in $215+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Victoria
Peak Season (August, July, June)
- Revenue peaks at $2608.24 per month
- Occupancy rates reach 56.58%
- Daily rates average $136.94
Shoulder Season
- Revenue averages $1810.75 per month
- Occupancy maintains 43.13%
- Daily rates hold at $116.85
Low Season (December, November, January)
- Revenue drops to $807.19 per month
- Occupancy decreases to 28.80%
- Daily rates adjust to $106.35
Is it still profitable to do Airbnb in Victoria in 2025?
Yes! Victoria demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1811 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Victoria
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Victoria | The capital city of Gozo, known for its rich history, culture, and architecture. A central hub for tourists wishing to explore the island's attractions, including historical sites and traditional Maltese cuisine. | Citadel, St. George's Basilica, Gozo Museum of Archaeology, Victoria Market, Il-Madonna tal-Karmnu |
| Marsalforn | A picturesque fishing village and popular resort area known for its beautiful bay and beaches. Ideal for travelers seeking a relaxing getaway with water sports and local eateries. | Marsalforn Bay, Xwejni Bay, Salt Pans, Wied il-Għasri, Gozo Aquarium |
| Xlendi | A charming coastal village with stunning cliffs and clear waters, popular for swimming, diving, and scenic views. Attracts both tourists and locals for its natural beauty and laid-back atmosphere. | Xlendi Bay, Xlendi Tower, Diving spots, Coastal walks, Restaurants with sea views |
| Nadur | Known for its traditional village charm and panoramic views of the surrounding countryside. Offers a unique insight into Gozitan local life and culture, appealing to visitors seeking authenticity. | Nadur Parish Church, The Ta' Bistra Catacombs, The Belvedere, Nadur's Farmers' Market |
| Dwejra Bay | Famous for its stunning natural features such as the Azure Window and Dwejra Sea, making it a crucial location for nature lovers and photographers. Ideal for eco-tourism and adventure activities. | Azure Window (ruins), Dwejra Inland Sea, Blue Hole, Scuba diving, Nature trails |
| Sannat | A rural village known for its beautiful landscapes and historical sites. It's less touristy, offering a peaceful environment for those looking to escape the hustle and bustle. | The Ta' Ħaġar Temples, The Sannat Cliffs, Local vineyards, Rural walking paths |
| Ghajnsielem | A gateway to the island of Gozo, known for the Mgarr Harbour. This is an ideal spot for travelers arriving by ferry and looking for accommodation close to transport links and amenities. | Mgarr Harbour, Fort Chambray, Ghajnsielem Parish Church, Nearby beaches |
| Comino | Although not densely populated, Comino attracts many visitors for its stunning Blue Lagoon and natural beauty. Ideal for offering unique short-term stays to adventurous travelers and day-trippers. | Blue Lagoon, St. Mary's Tower, Comino Island hiking trails |
Do you need a license for Airbnb in Victoria?
We recommend checking directly with Victoria's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Victoria
300y/o Gozo Villa with 2 Pools + Incredible Garden
Entire Place • 4 bedrooms
Anici Crt Penthouse 4 - with private rooftop pool
Entire Place • 4 bedrooms
Stay inside the walls of Gozo Cittadella fortress
Entire Place • 2 bedrooms
SurWig Vacation Townhouse
Entire Place • 5 bedrooms
Unique escape for 21: Huge house & pool epic fun!
Entire Place • 7 bedrooms
3 bedroom House in Victoria Gozo
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Victoria
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 5 | $151,100 | 316 | 4.84/5.0 |
| Donald | 8 | $149,597 | 33 | 3.08/5.0 |
| Jay | 2 | $147,938 | 207 | 4.85/5.0 |
| Francesca | 8 | $146,443 | 160 | 4.88/5.0 |
| Oana | 4 | $80,049 | 87 | 4.92/5.0 |
| Mark | 1 | $54,704 | 36 | 4.83/5.0 |
| Kevin | 1 | $52,324 | 7 | 5.00/5.0 |
| Natasha | 1 | $52,263 | 27 | 4.93/5.0 |
| Andreas & Antonija | 3 | $50,296 | 328 | 4.89/5.0 |
| David | 2 | $47,168 | 357 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Victoria
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (51.9%), with house and boutique & hotels properties comprising 70.2% of inventory
- Strong specialty sector (31.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.9% combined)
Room Capacity Distribution
Analysis of 104 properties in Victoria shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 1 bedroom (48.1%)
- Least common: 4 bedrooms (6.7%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 104 properties in Victoria reveals that 2 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 3.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 50.0% of the market.
Key Insights
- Most common capacity: 2 guests (34.6% of market)
- Least common capacity: 5 guests (1% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 50.0% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Victoria, the most common availability pattern is 271-366 days (39.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (39.4%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 70.2%
- Properties with long-term bookings (180+ days): 30.8%
Minimum Stay Distributions
1 Night
29 listings
30.9% of total
2 Nights
37 listings
39.4% of total
3 Nights
8 listings
8.5% of total
4-6 Nights
9 listings
9.6% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
10 listings
10.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.3%
- Mid-length stays (4-6 nights) represent 9.6% of listings
- Monthly+ stays (10.6%) suggest a stable extended-stay market
- High market flexibility with 78.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.2% of total
Flexible
27 listings
31.4% of total
Moderate
23 listings
26.7% of total
Firm
14 listings
16.3% of total
Strict
21 listings
24.4% of total
Key Insights
- Flexible is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (58.1%) and strict (40.7%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 86 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 47 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Victoria
Every property in Victoria comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 6.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (25.5%) and Germany (14.7%)
- English is the top language at 55%, followed by French (18.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for France and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Victoria. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Taormina | 1,033 | $2,401 | $222.35 | 46% |
| Valletta | 548 | $2,304 | $167.50 | 53% |
| Graniti | 21 | $2,286 | $167.77 | 50% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Sliema | 1,145 | $2,130 | $166.54 | 51% |
| Floriana | 124 | $2,063 | $129.53 | 59% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
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