Victoria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gozo Region, Malta
Is Airbnb profitable in Victoria in 2025? Explore comprehensive Airbnb analytics for Victoria, Gozo Region, Malta to uncover income potential. This 2025 STR market report for Victoria, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in Victoria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Victoria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Victoria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Victoria (2025)
Understanding the monthly revenue variations for Airbnb listings in Victoria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Victoria is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Victoria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,381+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,315 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,360 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $716, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Victoria
Victoria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Victoria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Victoria:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Victoria
Average Daily Rate (ADR) Airbnb Trends in Victoria (2025)
Effective short term rental pricing strategy in Victoria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Victoria typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Victoria
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Airbnb Seasonality Analysis & Trends in Victoria (2025)
Peak Season (August, July, June)
- Revenue averages $2,484 per month
- Occupancy rates average 50.9%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,763 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $114
Low Season (January, February, November)
- Revenue drops to average $869 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $108
Seasonality Insights for Victoria
- The Airbnb seasonality in Victoria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Victoria's highest earning potential, with monthly revenues capable of climbing to $2,602, occupancy reaching a high of 56.6%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $821, occupancy could drop to 30.4%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Victoria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Victoria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Victoria (2025)
Exploring the top neighborhoods for short-term rentals in Victoria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Victoria | The capital of Gozo, characterized by its rich history, baroque architecture, and vibrant local culture. Ideal for tourists looking for a cultural experience with easy access to other attractions on the island. | Citadel, St. George's Basilica, Gozo Museum of Archaeology, Victoria Market, The Old Market |
| Gozo's Beaches | This area includes some of the most stunning beaches in Malta, such as Ramla Bay and Xlendi Bay. It's popular among sun-seekers and those looking for water-based activities. | Ramla Bay, Xlendi Beach, San Blas Bay, Dwejra Bay, Mġarr ix-Xini |
| Marsalforn | A popular seaside resort and fishing village known for its relaxed atmosphere, restaurants, and beautiful bay. Attracts families and those seeking leisure and relaxation. | Marsalforn Bay, Salt Pans, Gozo's Wine Estates, Diving spots, Boat trips |
| Nadur | Famed for its stunning views and charming village life. It attracts visitors looking to explore traditional Gozitan culture and natural beauty. | Nadur Parish Church, The Five Martyrs of Nadur, The scenic cliffs, Local festivals |
| Xaghra | Rich in archaeological sites and history, Xaghra offers a unique insight into Malta's prehistoric past and is popular among history enthusiasts. | Ggantija Temples, Calypso's Cave, Xaghra's Parish Church, Ramla Bay nearby |
| Comino | A small island known for its stunning Blue Lagoon and crystal-clear waters, making it a great getaway for day-trippers looking for relaxation and beauty. | Blue Lagoon, Comino's Nature Trails, Snorkeling spots |
| Qala | A quaint village known for its beautiful views of Comino and Gozo. It's a quieter area ideal for those wanting to escape the busier tourist spots. | Qala Belvedere, Local beaches, Camping sites |
| Sannat | Noted for the famous Ta' Cenc Cliffs and other natural attractions. It appeals to nature lovers and those looking for stunning landscapes. | Ta' Cenc Cliffs, Sannat Parish Church, Walking trails, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Victoria (2025)
While Victoria, Gozo Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Victoria to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Victoria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Victoriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
300y/o Gozo Villa with 2 Pools + Incredible Garden
Entire Place • 4 bedrooms
Anici Crt Penthouse 4 - with private rooftop pool
Entire Place • 4 bedrooms
Unique escape for 21: Huge house & pool epic fun!
Entire Place • 7 bedrooms
SurWig Vacation Townhouse
Entire Place • 5 bedrooms
3 bedroom House in Victoria Gozo
Entire Place • 3 bedrooms
Girardu - Victoria Holiday Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Victoria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Victoria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donald | 8 | $146,328 | 33 | 3.08/5.0 |
| Jay | 2 | $139,907 | 207 | 4.85/5.0 |
| Andrew | 5 | $136,675 | 316 | 4.84/5.0 |
| Francesca | 5 | $110,136 | 149 | 4.86/5.0 |
| Oana | 4 | $71,488 | 87 | 4.92/5.0 |
| Andreas & Antonija | 4 | $66,829 | 336 | 4.89/5.0 |
| Mark | 1 | $56,696 | 36 | 4.83/5.0 |
| Natasha | 1 | $52,846 | 27 | 4.93/5.0 |
| Kevin | 1 | $47,996 | 7 | 5.00/5.0 |
| Rowan | 2 | $43,266 | 89 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Victoria.
Dive Deeper: Advanced Victoria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Victoria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVictoria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Victoria
- The Victoria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.1% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Victoria, House properties are the most common (40.8%), reflecting the local real estate landscape.
- Houses represent a significant 40.8% portion, catering likely to families or larger groups.
- The presence of 29.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Victoria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Victoria
- The dominant room capacity in Victoria is 1 bedroom listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Victoria, indicating a high concentration in these sizes.
- A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Victoria.
Victoria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Victoria
- The most common guest capacity trend in Victoria vacation rentals is listings accommodating 2 guests (32.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Victoria STR market, accounting for 48.0% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Victoria.
- On average, properties in Victoria are equipped to host 3.0 guests.
Victoria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Victoria
- The most common availability pattern in Victoria falls within the 271-366 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Victoria (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Victoria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
30.4% of total
2 Nights
36 listings
39.1% of total
3 Nights
8 listings
8.7% of total
4-6 Nights
9 listings
9.8% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
10 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in Victoria is 2 Nights, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.5%) of the Victoria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in Victoria, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.1% of Victoria hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Victoria.
Victoria Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Flexible
27 listings
32.1% of total
Moderate
21 listings
25% of total
Firm
14 listings
16.7% of total
Strict
21 listings
25% of total
Cancellation Policy Insights for Victoria
- The prevailing Airbnb cancellation policy trend in Victoria is Flexible, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.1% market standard in Victoria.
- Regularly review your cancellation policy against competitors and market demand shifts in Victoria.
Victoria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Victoria
- The overall average booking lead time for vacation rentals in Victoria is 62 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Victoria.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Victoria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Victoria (2025)
Amenity Prevalence
Amenity Insights for Victoria
- Essential amenities in Victoria that guests expect include: Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Fire extinguisher, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Victoria: Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Air conditioning, Heating.
- Consider adding popular differentiators like Essentials or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Victoria to stay competitive.
Victoria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Victoria
- The typical guest profile for Airbnb in Victoria consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.0% of guests.
- Key international markets include United Kingdom (25.6%) and France (16%).
- Top languages spoken are English (44.5%) followed by French (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Victoria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Taormina | 973 | $2,450 | $221.38 | 47% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Graniti | 20 | $2,135 | $168.67 | 47% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |