Qala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gozo Region, Malta

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Qala in 2025? Explore comprehensive Airbnb analytics for Qala, Gozo Region, Malta to uncover income potential. This 2025 STR market report for Qala, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 104 active listings.

Whether you're considering an Airbnb investment in Qala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Qala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Qala Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$127
The average rental revenue earned for an occupied room per day in Qala.
Occupancy Rate(?)
44.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,624
Typical annual income for an Airbnb listing in Qala. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.1%
Strong growth (10.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Qala.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Qala.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
104
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Qala (2025)

Understanding the monthly revenue variations for Airbnb listings in Qala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Qala is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Qala across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,771+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,482 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,293 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Qala

Qala Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Qala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Qala:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Qala

Average Daily Rate (ADR) Airbnb Trends in Qala (2025)

Effective short term rental pricing strategy in Qala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Qala typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
  • Typical properties (Median) charge around $102 per night.
  • Entry-level properties (Bottom 25%) earn around $66 per night.

Average Daily Rate (ADR) Trend by Month in Qala

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Airbnb Seasonality Analysis & Trends in Qala (2025)

Peak Season (August, July, June)
  • Revenue averages $2,992 per month
  • Occupancy rates average 60.4%
  • Daily rates average $143
Shoulder Season
  • Revenue averages $1,768 per month
  • Occupancy maintains around 43.2%
  • Daily rates hold near $130
Low Season (January, February, March)
  • Revenue drops to average $695 per month
  • Occupancy decreases to average 26.1%
  • Daily rates adjust to average $116

Seasonality Insights for Qala

  • The Airbnb seasonality in Qala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Qala's highest earning potential, with monthly revenues capable of climbing to $3,231, occupancy reaching a high of 70.5%, and ADRs peaking at $145.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $593, occupancy could drop to 25.2%, and ADRs may adjust down to $114.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Qala.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Qala seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Qala (2025)

Exploring the top neighborhoods for short-term rentals in Qala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Qala Village
A charming and picturesque village in Gozo, known for its tranquil ambiance and stunning views. A great base for tourists wanting to explore the natural beauty of Gozo.
Qala Belvedere, Hondoq Bay, St. Joseph's Church, Mġarr ix-Xini, Qala Windmill
Mgarr Harbour
A bustling harbor area perfect for visitors looking to explore the islands. It’s popular for boat trips and offers beautiful sea views, along with local dining options.
Mgarr Harbour, Round Tower, The Church of St. Mary, Nearby beach spots
Ramla Bay
Famous for its unique red sandy beach, Ramla Bay is a top destination for both relaxation and water sports, attracting families and young couples.
Ramla Bay Beach, Calypso's Cave, Hiking trails around the area
Comino
A small island known for its stunning Blue Lagoon and crystal-clear waters, attracting tourists for day trips and unique stays.
Blue Lagoon, Comino Island hiking trails, St. Mary’s Tower
Victoria (Rabat)
The capital of Gozo, rich in history and culture, with charming streets and historical sites, attracting history buffs and tourists alike.
Citadel, St. George's Basilica, Gozo Museum of Archaeology, Pjazza Indipendenza
Nadur
A picturesque village with beautiful countryside views and known for its traditional festas and vibrant local culture, attracting those looking for an authentic experience.
Nadur Parish Church, Batterija tat-Taż-żewwi, Nearby beaches
Xlendi
A small coastal village with a beautiful bay, popular with both tourists and locals, known for its stunning views and restaurants by the sea.
Xlendi Bay, Xlendi Tower, Blue Horizon Diving, Hiking trails
Marsalforn
A popular beach resort known for its vibrant summer atmosphere, with many amenities for tourists including bars, restaurants, and water sports.
Marsalforn Bay, Salt Pans, Scuba diving spots, Marsalforn promenade

Understanding Airbnb License Requirements & STR Laws in Qala (2025)

While Qala, Gozo Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Qala to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Qala (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Qalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Nirvana

Villa Nirvana

Entire Place • 4 bedrooms

$81,589
Revenue
28.3%
Occupancy
$339.27
Daily Rate
Gozo: Luxury house with indoor/outdoor pool

Gozo: Luxury house with indoor/outdoor pool

Entire Place • 4 bedrooms

$66,197
Revenue
71.4%
Occupancy
$363.26
Daily Rate
Unique Country house with indoor / outdoor pool

Unique Country house with indoor / outdoor pool

Entire Place • 4 bedrooms

$61,739
Revenue
43.4%
Occupancy
$343.14
Daily Rate
Farmhouse with private pool

Farmhouse with private pool

Entire Place • 4 bedrooms

$53,797
Revenue
55.3%
Occupancy
$238.73
Daily Rate
300y/o Farmhouse BLUE LAGOON VIEWS /AC/POOL QALA

300y/o Farmhouse BLUE LAGOON VIEWS /AC/POOL QALA

Entire Place • 3 bedrooms

$53,630
Revenue
45.8%
Occupancy
$303.66
Daily Rate
Peppi Farmhouse's

Peppi Farmhouse's

Entire Place • 3 bedrooms

$50,800
Revenue
53.0%
Occupancy
$194.98
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Qala (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Qala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Katarzyna11$114,5462664.87/5.0
Derek & Dylan2$102,860564.78/5.0
Kevin2$89,305224.96/5.0
Rachel3$85,997714.90/5.0
Andrew3$78,779334.97/5.0
Baron Holiday Homes2$66,597224.79/5.0
Consuela1$66,197525.00/5.0
Arnold1$61,739904.81/5.0
Jade2$52,0471204.86/5.0
Chris1$50,800274.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Qala.

Dive Deeper: Advanced Qala STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Qala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Qala Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Qala

  • The Qala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.3% of the 104 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 31.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Qala, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 4.8%) offer potential for unique stay experiences.

Qala Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Qala

  • The dominant room capacity in Qala is 3 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 53.9% of the active Airbnb listings in Qala, indicating a high concentration in these sizes.
  • A significant 45.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Qala.

Qala Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Qala

  • The most common guest capacity trend in Qala vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Qala STR market, accounting for 41.3% of listings.
  • 46.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Qala.
  • On average, properties in Qala are equipped to host 4.4 guests.

Qala Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Qala

  • The most common availability pattern in Qala falls within the 271-366 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Qala (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Qala Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.2%)

1 Night

21 listings

21.2% of total

2 Nights (17.2%)

2 Nights

17 listings

17.2% of total

3 Nights (25.3%)

3 Nights

25 listings

25.3% of total

4-6 Nights (22.2%)

4-6 Nights

22 listings

22.2% of total

7-29 Nights (1%)

7-29 Nights

1 listings

1% of total

30+ Nights (13.1%)

30+ Nights

13 listings

13.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Qala is 3 Nights, adopted by 25.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (13.1%) caters to monthly stays (30+ nights) in Qala, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 25.3% of Qala hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Qala.

Qala Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

3.3% of total

Super Strict 60 Days

4 listings

4.4% of total

Flexible (17.6%)

Flexible

16 listings

17.6% of total

Moderate (20.9%)

Moderate

19 listings

20.9% of total

Firm (18.7%)

Firm

17 listings

18.7% of total

Strict (35.2%)

Strict

32 listings

35.2% of total

Cancellation Policy Insights for Qala

  • The prevailing Airbnb cancellation policy trend in Qala is Strict, used by 35.2% of listings.
  • A majority (53.9%) of hosts in Qala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.2% market standard in Qala.
  • With 35.2% using Strict terms, this is a viable option in Qala, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Qala.

Qala STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Qala

  • The overall average booking lead time for vacation rentals in Qala is 60 days.
  • Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 43 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Qala.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
  • Monitor your own booking lead times against these Qala averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Qala (2025)

Amenity Prevalence

Amenity Insights for Qala

  • Essential amenities in Qala that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Air conditioning, First aid kit, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Qala: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Air conditioning or First aid kit to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Qala to stay competitive.

Qala Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Qala

  • The typical guest profile for Airbnb in Qala consists of predominantly international visitors (90%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 10.4% of guests.
  • Key international markets include United Kingdom (25.8%) and Germany (11.8%).
  • Top languages spoken are English (42.1%) followed by French (12%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Qala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mdina14$3,220$255.2554%
Attard14$2,648$284.5749%
Taormina973$2,450$221.3847%
Għasri56$2,339$216.9040%
Valletta551$2,295$168.5352%
Mellieħa410$2,200$170.5751%
Graniti20$2,135$168.6747%
Xgħajra12$1,993$141.3945%
Floriana127$1,974$133.5059%
Sliema1,161$1,961$156.3951%

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