Airbnb Market Analytics, Statistics and Data in Sliema, Central Region, Malta
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sliema? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sliema:
How much do Airbnb hosts make on average per month in Sliema?
The short-term rental market in Sliema shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,309 per month
- Strong performing properties (top 25%) make $4,218 or more
- Best-in-class properties (top 10%) achieve $6,728+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,175
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sliema
The market in Sliema shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sliema
Daily rates in Sliema vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $122 per night
- Strong performing properties (top 25%) secure $210 or more
- Best-in-class properties (top 10%) pull in $303+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
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Seasonality patterns in Sliema
Peak Season (August, July, June)
- Revenue peaks at $4473.24 per month
- Occupancy rates reach 68.94%
- Daily rates average $184.40
Shoulder Season
- Revenue averages $3074.60 per month
- Occupancy maintains 52.96%
- Daily rates hold at $157.39
Low Season (November, December, January)
- Revenue drops to $1272.23 per month
- Occupancy decreases to 32.13%
- Daily rates adjust to $128.86
Is it still profitable to do Airbnb in Sliema in 2025?
Yes! Sliema demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $3075 and As a mature market with 1145 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sliema
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sliema Promenade | A beautiful waterfront with stunning sea views, the promenade is perfect for tourists who want to enjoy the Mediterranean weather, dine at seaside restaurants, and engage in water activities. | Sliema Ferries, Balluta Bay, Tigne Point Shopping Mall, Fort Tigne, Exiles Beach |
| Tower Road | Known for its vibrant atmosphere and beach access, Tower Road is a popular tourist destination with a variety of shops, bars, and cafes, making it ideal for Airbnb hosting. | Sliema Beach, Seafront cafes, Tigne Beach, The Point Shopping Mall, Sliema Marina |
| Balluta Bay | A picturesque bay surrounded by historic buildings and modern amenities, it attracts guests seeking a relaxed beach vibe along with easy access to other attractions in Sliema and St. Julian's. | St. Julian's Bay, Balluta Church, Beach clubs, Diving schools, Water sports |
| Tigne Point | A well-known shopping and dining area with upscale outlets and proximity to the beach, Tigne Point is a hotspot for those seeking luxury and convenience. | The Point Shopping Mall, Tigne Beach, Fort Tigne, Sea views, Restaurants |
| Sliema Town Centre | This area is the commercial hub of Sliema, offering a mix of local and international shops, making it suitable for travelers looking for urban amenities and cultural experiences. | Local shops, Parks, Sliema Market, Restaurants, Central bus station |
| Qui-Si-Sana | A tranquil residential area with a friendly vibe, Qui-Si-Sana offers beach access and a peaceful retreat, appealing to families and couples on vacation. | Qui-Si-Sana Beach, Playgrounds, Parks, Local eateries, Family-friendly atmosphere |
| Exiles Bay | Quiet yet vibrant, Exiles Bay is a favorite for both locals and tourists, providing a more laid-back atmosphere with beach access and dining options. | Exiles Beach, Seafront promenade, Restaurant strips, Shops, Water sports |
| Fort Tigne | Rich in history and offering panoramic views of Valletta, Fort Tigne attracts history enthusiasts and those interested in learning about Malta's past while enjoying leisure activities. | Fort Tigne, Valletta views, Walking paths, Historical significance, Nearby beaches |
Do you need a license for Airbnb in Sliema?
We recommend checking directly with Sliema's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sliema
Spacious Triplex Penthouse in Prime Location
Entire Place • 3 bedrooms
Sea View Luxury Haven Living & 3Bedrooms Seafront
Entire Place • 3 bedrooms
Luxury Seafront 3BR with Pool by ArcoBnb
Entire Place • 3 bedrooms
Luxury, one of a kind home, in Sliema ferries & AC
Entire Place • 5 bedrooms
Stunning 3BR in Tigne, Sliema
Entire Place • 3 bedrooms
Sliema 4 Bedrooms House Slima Tigne Point 400 sqm
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sliema
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aaron | 101 | $3,324,470 | 3413 | 4.33/5.0 |
| Matthew | 44 | $2,013,069 | 429 | 3.70/5.0 |
| Gwennoline | 26 | $1,304,294 | 671 | 4.48/5.0 |
| Shortletsmalta | 30 | $850,863 | 705 | 3.81/5.0 |
| Paola | 26 | $668,997 | 972 | 4.60/5.0 |
| Mihai | 10 | $656,302 | 120 | 4.33/5.0 |
| Malcolm | 11 | $408,690 | 565 | 4.90/5.0 |
| Marko | 5 | $380,340 | 188 | 4.93/5.0 |
| Ivana | 8 | $380,337 | 278 | 4.79/5.0 |
| Chris | 7 | $342,666 | 337 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sliema
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.8%), with apartment & condo and house properties comprising 89.6% of inventory
- Untapped potential in others segments (0.3% combined)
Room Capacity Distribution
Analysis of 1,145 properties in Sliema shows that 1 bedroom properties are most prevalent, making up 33.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.1% of all listings.
Key Insights
- Most common: 1 bedroom (33.8%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 62.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,145 properties in Sliema reveals that 4 guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 45.6% of the market.
Key Insights
- Most common capacity: 4 guests (23.8% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,145 properties in Sliema, the most common availability pattern is 271-366 days (33.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.6% of properties).
Key Insights
- Most common availability window: 271-366 days (33.9%)
- Most common booking duration: 91-180 days (28.6%)
- Properties with high availability (180+ days): 62.4%
- Properties with long-term bookings (180+ days): 39.4%
Minimum Stay Distributions
1 Night
235 listings
23.3% of total
2 Nights
249 listings
24.7% of total
3 Nights
262 listings
26% of total
4-6 Nights
107 listings
10.6% of total
7-29 Nights
13 listings
1.3% of total
30+ Nights
142 listings
14.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.0%
- Mid-length stays (4-6 nights) represent 10.6% of listings
- Monthly+ stays (14.1%) suggest a stable extended-stay market
- High market flexibility with 74.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
1% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
34 listings
3.7% of total
Flexible
139 listings
15.3% of total
Moderate
189 listings
20.8% of total
Firm
299 listings
33% of total
Strict
236 listings
26% of total
Key Insights
- Firm is the preferred policy at 33.0% of listings
- The market shows a balanced distribution between guest-friendly (36.1%) and strict (59.0%) policies
- Strong market consensus around Firm policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 73 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 39 days
- Summer shows the longest average booking window at 71 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Sliema
Below is the distribution of amenities across listings in Sliema:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (22.6%) and Germany (15.5%)
- English is the top language at 55%, followed by French (15.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.0%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for France and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sliema. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Valletta | 548 | $2,304 | $167.50 | 53% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Floriana | 124 | $2,063 | $129.53 | 59% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
| Saint Julian's | 864 | $2,025 | $158.24 | 53% |
| Birgu | 90 | $2,021 | $132.72 | 59% |
| Pietà | 115 | $2,003 | $145.59 | 56% |
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