Sliema Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Malta
Is Airbnb profitable in Sliema in 2025? Explore comprehensive Airbnb analytics for Sliema, Central Region, Malta to uncover income potential. This 2025 STR market report for Sliema, based on AirROI data from November 2024 to October 2025, reveals key trends in the bustling market of 1,098 active listings.
Whether you're considering an Airbnb investment in Sliema, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sliema Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sliema Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sliema (2025)
Understanding the monthly revenue variations for Airbnb listings in Sliema is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sliema is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sliema across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,101+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,880 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,345 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,175, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sliema
Sliema Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sliema STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sliema:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sliema
Average Daily Rate (ADR) Airbnb Trends in Sliema (2025)
Effective short term rental pricing strategy in Sliema involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sliema typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $315+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Sliema
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Airbnb Seasonality Analysis & Trends in Sliema (2025)
Peak Season (August, July, June)
- Revenue averages $4,426 per month
- Occupancy rates average 64.2%
- Daily rates average $216
Shoulder Season
- Revenue averages $2,769 per month
- Occupancy maintains around 55.9%
- Daily rates hold near $162
Low Season (January, February, December)
- Revenue drops to average $1,687 per month
- Occupancy decreases to average 42.1%
- Daily rates adjust to average $138
Seasonality Insights for Sliema
- The Airbnb seasonality in Sliema shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sliema's highest earning potential, with monthly revenues capable of climbing to $4,949, occupancy reaching a high of 68.2%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,538, occupancy could drop to 37.7%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sliema.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sliema seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sliema (2025)
Exploring the top neighborhoods for short-term rentals in Sliema? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sliema Seafront | A popular promenade area with stunning views of the Mediterranean Sea and easy access to beaches, shopping, and dining, making it a hotspot for tourists. | Sliema Beach, The Strand, Fort Tigne, Tigne Point, Shopping malls |
| Balluta Bay | Known for its picturesque bay and beautiful architecture, this area attracts both tourists and locals alike, offering a charming atmosphere and numerous cafes and restaurants. | Balluta Beach, Holy Trinity Church, The Surfside Promenade, Pjazza Tigne, Water Sports Activities |
| Tower Road | A bustling street that runs along the coast, Tower Road is famous for its vibrant atmosphere, shops, and beachfront dining options, ideal for travelers looking for convenience. | Tower Beach, Sliema Ferries, Exiles Beach Club, Shopping Streets |
| Tigne Point | An upscale and modern residential area, known for its luxury apartments and proximity to the sea, appealing to higher-end clientele and vacationers. | Tigne Point Shopping Mall, Fort Tigne, Dining with Sea Views, Sandy Beaches |
| Qui-Si-Sana | A quieter area with a local feel, attracting families and couples, offering serene living spaces and nice beach access. | Qui-Si-Sana Beach, Parks, Local Restaurants |
| Manoel Island | A historic area with beautiful landscapes and waterside views, it is great for travelers interested in culture and history, plus it's close to Sliema's amenities. | Fort Manoel, Manoel Island Beach, Walking Trails, Historical Sites |
| Sliema Town Centre | The cultural heart of Sliema, filled with shops, restaurants, and cafes, making it a bustling hub for both locals and tourists. | Shopping Streets, Local Markets, Restaurants |
| St. Julian's nearby | Very close to Sliema, St. Julian's is known for nightlife and entertainment, making it attractive for those looking to experience Malta's lively environment. | Paceville, Bay Street, Spinola Bay, Beach Clubs |
Understanding Airbnb License Requirements & STR Laws in Sliema (2025)
While Sliema, Central Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sliema to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Sliema (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sliemabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea View Luxury Haven Living & 3Bedrooms Seafront
Entire Place • 3 bedrooms
Private Pool Luxury Penthouse
Entire Place • 2 bedrooms
Sliema Luxury House
Entire Place • 4 bedrooms
Designer Sea View Apt in Top Location
Entire Place • 2 bedrooms
Jacuzzi Terrace Getaway with Valletta Views
Entire Place • 3 bedrooms
Authentic Maltese Townhouse in the Heart of Sliema
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sliema (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sliema based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Buena Vista Holidays Malta | 103 | $2,861,184 | 3978 | 4.65/5.0 |
| Matthew | 48 | $1,617,452 | 863 | 4.34/5.0 |
| Gwennoline | 33 | $1,275,553 | 1015 | 4.64/5.0 |
| Shortletsmalta | 31 | $813,088 | 1005 | 4.25/5.0 |
| Ismar | 17 | $774,326 | 764 | 4.71/5.0 |
| Ivana | 7 | $565,159 | 412 | 4.77/5.0 |
| Marko | 5 | $494,422 | 248 | 4.97/5.0 |
| Mihai | 12 | $461,051 | 250 | 4.65/5.0 |
| Paola | 25 | $425,585 | 1007 | 4.60/5.0 |
| Homely Malta | 6 | $394,666 | 305 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sliema.
Dive Deeper: Advanced Sliema STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sliema. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSliema Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sliema
- The Sliema Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 1,098 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sliema, Apartment/Condo properties are the most common (78.2%), reflecting the local real estate landscape.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.4%) offer potential for unique stay experiences.
Sliema Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sliema
- The dominant room capacity in Sliema is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Sliema, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sliema.
Sliema Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sliema
- The most common guest capacity trend in Sliema vacation rentals is listings accommodating 4 guests (24.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sliema STR market, accounting for 44.3% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sliema.
- On average, properties in Sliema are equipped to host 3.8 guests.
Sliema Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sliema
- The most common availability pattern in Sliema falls within the 271-366 days range, representing 33.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sliema (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sliema Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
177 listings
16.2% of total
2 Nights
119 listings
10.9% of total
3 Nights
126 listings
11.5% of total
4-6 Nights
73 listings
6.7% of total
7-29 Nights
15 listings
1.4% of total
30+ Nights
585 listings
53.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sliema is 30+ Nights, adopted by 53.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (53.4%) caters to monthly stays (30+ nights) in Sliema, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 53.4% of Sliema hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 53.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sliema.
Sliema Airbnb Cancellation Policy Trends Analysis (2025)
Limited
26 listings
2.4% of total
Super Strict 30 Days
40 listings
3.7% of total
Super Strict 60 Days
20 listings
1.8% of total
Flexible
161 listings
14.8% of total
Moderate
185 listings
17% of total
Firm
483 listings
44.4% of total
Strict
172 listings
15.8% of total
Cancellation Policy Insights for Sliema
- The prevailing Airbnb cancellation policy trend in Sliema is Firm, used by 44.4% of listings.
- A majority (60.2%) of hosts in Sliema utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Sliema.
- Regularly review your cancellation policy against competitors and market demand shifts in Sliema.
Sliema STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sliema
- The overall average booking lead time for vacation rentals in Sliema is 51 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Sliema.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Sliema averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sliema (2025)
Amenity Prevalence
Amenity Insights for Sliema
- Essential amenities in Sliema that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sliema: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sliema to stay competitive.
Sliema Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sliema
- The typical guest profile for Airbnb in Sliema consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.0% of guests.
- Key international markets include United Kingdom (22.8%) and France (10.9%).
- Top languages spoken are English (43.7%) followed by French (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sliema Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 16 | $3,269 | $214.98 | 55% |
| Valletta | 576 | $2,553 | $188.73 | 51% |
| Mellieħa | 411 | $2,245 | $180.43 | 48% |
| Senglea | 97 | $2,197 | $142.07 | 59% |
| Birgu | 95 | $2,180 | $157.90 | 56% |
| Attard | 14 | $2,138 | $343.73 | 50% |
| Floriana | 130 | $2,101 | $145.30 | 56% |
| Kalkara | 34 | $2,094 | $151.39 | 57% |
| Żejtun | 40 | $2,079 | $181.58 | 44% |
| Xgħajra | 14 | $2,038 | $155.21 | 44% |