Santa Venera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Malta
Is Airbnb profitable in Santa Venera in 2025? Explore comprehensive Airbnb analytics for Santa Venera, Central Region, Malta to uncover income potential. This 2025 STR market report for Santa Venera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Santa Venera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Venera Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Venera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Venera (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Venera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Venera is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Venera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,506+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,633 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $957 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $576, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Venera
Santa Venera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Venera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Venera:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Venera
Average Daily Rate (ADR) Airbnb Trends in Santa Venera (2025)
Effective short term rental pricing strategy in Santa Venera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Venera typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $104 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Santa Venera
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Airbnb Seasonality Analysis & Trends in Santa Venera (2025)
Peak Season (May, August, April)
- Revenue averages $2,844 per month
- Occupancy rates average 66.5%
- Daily rates average $81
Shoulder Season
- Revenue averages $1,461 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $83
Low Season (January, February, December)
- Revenue drops to average $545 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $86
Seasonality Insights for Santa Venera
- The Airbnb seasonality in Santa Venera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Venera's highest earning potential, with monthly revenues capable of climbing to $3,202, occupancy reaching a high of 79.7%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $404, occupancy could drop to 28.6%, and ADRs may adjust down to $76.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Venera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Venera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Venera (2025)
Exploring the top neighborhoods for short-term rentals in Santa Venera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Venera Center | The heart of Santa Venera, this area is known for its local culture and community vibe. It offers convenience and access to amenities, making it appeal to both tourists and locals alike. | Santa Venera Parish Church, The National Museum of Fine Arts, Local markets, Historic buildings, Community events |
| Peace Garden | A tranquil area surrounded by greenery and parks. It's perfect for families and those looking to relax while being close to urban amenities. | Peace Garden Park, Local playgrounds, Beautiful walking paths, Community activities |
| Portion of Valletta Road | This area provides easy access to the capital city of Valletta and is lined with shops and cafes, appealing to visitors looking to explore. | Shopping shopping strip, Cafes and eateries, Near public transport, Access to Valletta |
| The Railway Station area | Being close to public transport is a big draw, as visitors appreciate easy access to various parts of Malta. The area is also historically significant. | Santa Venera Railway Station, Historical architecture, Public transport links |
| Santa Venera High Street | High street shopping and dining come together in this area, making it a lively place that attracts visitors interested in local Maltese culture and dining. | Local shops and boutiques, Restaurants, Cafes, Cultural events |
| Valletta Gateway | As an entry point to Valletta, this part of Santa Venera serves as a transitional area with easy connections and amenities that travelers enjoy. | Old historical buildings, Easy access to Valletta, Shopping and dining options |
| Local Farm Area | Known for its agricultural background, this area attracts those interested in rural tourism and organic experiences. | Local farms, Organic markets, Countryside experiences, Eco-tourism |
| Santa Venera's Cultural Hub | This area is recognized for its various cultural events and activities, drawing in art lovers and those interested in Maltese heritage. | Cultural events, Art exhibitions, Theatre shows, Community gatherings |
Understanding Airbnb License Requirements & STR Laws in Santa Venera (2025)
While Santa Venera, Central Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Venera to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Venera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Venerabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large, fully equipped maisonette with private POOL
Entire Place • 3 bedrooms
Traditional Townhouse, Private Pool Central Malta
Entire Place • 2 bedrooms
Veneranda - Whole apartment with roof terrace
Entire Place • 2 bedrooms
Cosy Double Room, close to Valletta
Private Room • N/A
Master double bedroom, then private bathroom
Private Room • N/A
The Atrium 2 Bedroom Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Venera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Venera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 1 | $68,973 | 19 | 4.26/5.0 |
| Amanda | 1 | $40,738 | 38 | 4.66/5.0 |
| Vincent | 3 | $27,327 | 165 | 3.25/5.0 |
| Jason | 1 | $22,285 | 266 | 4.85/5.0 |
| Matthew | 2 | $16,371 | 38 | 4.74/5.0 |
| Sandro | 1 | $11,535 | 12 | 4.75/5.0 |
| Omar | 1 | $10,491 | 32 | 4.94/5.0 |
| Claude | 1 | $10,194 | 80 | 4.69/5.0 |
| Ivonne | 1 | $4,932 | 13 | 4.69/5.0 |
| Alex | 1 | $4,628 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Venera.
Dive Deeper: Advanced Santa Venera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Venera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Venera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Venera
- The Santa Venera Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.9% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Venera, Apartment/Condo properties are the most common (94.1%), reflecting the local real estate landscape.
Santa Venera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Venera
- The dominant room capacity in Santa Venera is 2 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.8% of the active Airbnb listings in Santa Venera, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Venera.
Santa Venera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Venera
- The most common guest capacity trend in Santa Venera vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Venera STR market, accounting for 35.3% of listings.
- On average, properties in Santa Venera are equipped to host 2.1 guests.
Santa Venera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Venera
- The most common availability pattern in Santa Venera falls within the 271-366 days range, representing 35.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Santa Venera (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Venera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
2 listings
11.8% of total
3 Nights
8 listings
47.1% of total
4-6 Nights
3 listings
17.6% of total
7-29 Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Venera is 3 Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 47.1% of Santa Venera hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Venera.
Santa Venera Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
4 listings
28.6% of total
Firm
7 listings
50% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Santa Venera
- The prevailing Airbnb cancellation policy trend in Santa Venera is Firm, used by 50% of listings.
- A majority (71.4%) of hosts in Santa Venera utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Santa Venera.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Venera.
Santa Venera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Venera
- The overall average booking lead time for vacation rentals in Santa Venera is 51 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Santa Venera.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Santa Venera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Venera (2025)
Amenity Prevalence
Amenity Insights for Santa Venera
- Essential amenities in Santa Venera that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Refrigerator, Oven, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Venera: Kitchen.
- Consider adding popular differentiators like Refrigerator or Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Venera to stay competitive.
Santa Venera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Venera
- The typical guest profile for Airbnb in Santa Venera consists of predominantly international visitors (96%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.1% of guests.
- Key international markets include United Kingdom (20.4%) and France (19.4%).
- Top languages spoken are English (40.1%) followed by French (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Venera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |
| Mdina | 14 | $3,220 | $255.25 | 54% |