Pietà Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Malta

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pietà in 2025? Explore comprehensive Airbnb analytics for Pietà, Central Region, Malta to uncover income potential. This 2025 STR market report for Pietà, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 115 active listings.

Whether you're considering an Airbnb investment in Pietà, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pietà Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pietà Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$132
The average rental revenue earned for an occupied room per day in Pietà.
Occupancy Rate(?)
56.0%
High demand. Good booking frequency.
Median Annual Revenue(?)
$21,997
Typical annual income for an Airbnb listing in Pietà. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
28.9%
Strong growth (28.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Pietà.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Pietà.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
115
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pietà (2025)

Understanding the monthly revenue variations for Airbnb listings in Pietà is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pietà is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pietà across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,275+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,269 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,981 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,102, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pietà

Pietà Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pietà STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pietà:

  • Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 59%.
  • Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pietà

Average Daily Rate (ADR) Airbnb Trends in Pietà (2025)

Effective short term rental pricing strategy in Pietà involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pietà typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
  • Typical properties (Median) charge around $94 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Pietà

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Airbnb Seasonality Analysis & Trends in Pietà (2025)

Peak Season (August, June, May)
  • Revenue averages $3,561 per month
  • Occupancy rates average 62.6%
  • Daily rates average $135
Shoulder Season
  • Revenue averages $2,495 per month
  • Occupancy maintains around 58.8%
  • Daily rates hold near $126
Low Season (January, February, March)
  • Revenue drops to average $1,534 per month
  • Occupancy decreases to average 45.1%
  • Daily rates adjust to average $117

Seasonality Insights for Pietà

  • The Airbnb seasonality in Pietà shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pietà's highest earning potential, with monthly revenues capable of climbing to $3,661, occupancy reaching a high of 75.4%, and ADRs peaking at $138.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,506, occupancy could drop to 40.9%, and ADRs may adjust down to $113.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pietà.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pietà seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pietà (2025)

Exploring the top neighborhoods for short-term rentals in Pietà? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pietà Waterfront
A beautiful area along the coast offering stunning views of the harbor. It attracts tourists looking for waterfront activities and a relaxing environment close to Valletta.
Pietà Marina, Fort Saint Elmo, Valletta Waterfront, Mediterranean Conference Centre, Lower Barracca Gardens
Pietà Main Square
A lively square surrounded by cafes and shops. It serves as a hub for both locals and tourists, making it a desirable location for short-term rentals.
Pietà Parish Church, Local Markets, Dining Options, Public Transport Links
Msida
Just a short distance from Pietà, Msida is popular for its university location and accessibility. It's a good spot for hosting students and young professionals.
Msida Marina, University of Malta, The National Museum of Natural History, Grilling Promenade
Valletta
Only a short distance away, Valletta is the capital city with rich history and culture. It attracts tourists year-round, making it a prime spot for Airbnb investments.
St. John’s Co-Cathedral, Upper Barracca Gardens, Valletta City Gate, National Archaeological Museum, Fortifications of Valletta
Sliema
Adjacent to Pietà, Sliema offers a bustling seafront and a variety of shopping and dining options, making it highly sought after by tourists.
Sliema Promenade, The Point Shopping Mall, Tigne Point, Fort Tigné, Casinos
Balluta Bay
This picturesque bay is known for its beach and stunning views. It's popular among tourists looking for relaxation and fun sun activities.
Balluta Bay Beach, Church of Our Lady of Sorrows, Promenade, Dining at seafront restaurants
Gzira
Close to both the harbor and Valletta, Gzira is a growing area with new developments making it attractive for both tourists and professionals alike.
Gzira promenade, Aquarium, Public parks, Sea views
Fleur-de-Lys
A residential area that is increasingly popular with short-term renters due to its proximity to central Malta and public transport services.
Local shops, Public transport links, Parks, Community events

Understanding Airbnb License Requirements & STR Laws in Pietà (2025)

While Pietà, Central Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pietà to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pietà (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pietàbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Vera with private  pool near Valletta

Villa Vera with private pool near Valletta

Entire Place • 6 bedrooms

$167,160
Revenue
54.1%
Occupancy
$854.63
Daily Rate
Seafront, designer APT with Private Terrace + WIFI

Seafront, designer APT with Private Terrace + WIFI

Entire Place • 4 bedrooms

$73,221
Revenue
72.7%
Occupancy
$274.17
Daily Rate
Dolce Pieta' : Penthouse with Jacuzzi

Dolce Pieta' : Penthouse with Jacuzzi

Entire Place • 2 bedrooms

$70,165
Revenue
81.9%
Occupancy
$222.24
Daily Rate
A Stunning 3BR penthouse, opposite the harbour

A Stunning 3BR penthouse, opposite the harbour

Entire Place • 3 bedrooms

$66,343
Revenue
68.3%
Occupancy
$229.22
Daily Rate
XL Central Home, Close to Valletta&Sliema,King Bed

XL Central Home, Close to Valletta&Sliema,King Bed

Entire Place • 4 bedrooms

$66,144
Revenue
76.5%
Occupancy
$223.61
Daily Rate
Wonderful marina 3BR home, with LUX interior w/AC

Wonderful marina 3BR home, with LUX interior w/AC

Entire Place • 3 bedrooms

$60,334
Revenue
64.7%
Occupancy
$205.31
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pietà (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pietà based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Matthew21$692,3621792.93/5.0
Zaklina1$167,160175.00/5.0
Risto6$107,7061384.67/5.0
Simon2$93,182914.86/5.0
Ron2$88,9953024.94/5.0
ThreeSIXTY Estates2$83,015474.74/5.0
Bledar5$78,4643414.64/5.0
Robert3$73,8881024.87/5.0
Andrea1$70,165294.86/5.0
Nicholas1$66,144984.69/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pietà.

Dive Deeper: Advanced Pietà STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pietà. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pietà Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pietà

  • The Pietà Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.1% of the 115 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Pietà, Apartment/Condo properties are the most common (92.2%), reflecting the local real estate landscape.
  • The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like house (combined 1.7%) offer potential for unique stay experiences.

Pietà Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pietà

  • The dominant room capacity in Pietà is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Pietà, indicating a high concentration in these sizes.

Pietà Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pietà

  • The most common guest capacity trend in Pietà vacation rentals is listings accommodating 2 guests (22.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Pietà STR market, accounting for 42.6% of listings.
  • 26.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pietà.
  • On average, properties in Pietà are equipped to host 3.3 guests.

Pietà Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pietà

  • The most common availability pattern in Pietà falls within the 91-180 days range, representing 29.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 54.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Pietà (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 46.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pietà Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.1%)

1 Night

24 listings

23.1% of total

2 Nights (12.5%)

2 Nights

13 listings

12.5% of total

3 Nights (34.6%)

3 Nights

36 listings

34.6% of total

4-6 Nights (10.6%)

4-6 Nights

11 listings

10.6% of total

30+ Nights (19.2%)

30+ Nights

20 listings

19.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Pietà is 3 Nights, adopted by 34.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (19.2%) caters to monthly stays (30+ nights) in Pietà, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 34.6% of Pietà hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pietà.

Pietà Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.5%)

Flexible

17 listings

18.5% of total

Moderate (25%)

Moderate

23 listings

25% of total

Firm (32.6%)

Firm

30 listings

32.6% of total

Strict (23.9%)

Strict

22 listings

23.9% of total

Cancellation Policy Insights for Pietà

  • The prevailing Airbnb cancellation policy trend in Pietà is Firm, used by 32.6% of listings.
  • A majority (56.5%) of hosts in Pietà utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 32.6% market standard in Pietà.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pietà.

Pietà STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pietà

  • The overall average booking lead time for vacation rentals in Pietà is 37 days.
  • Guests book furthest in advance for stays during May (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Pietà.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Pietà averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pietà (2025)

Amenity Prevalence

Amenity Insights for Pietà

  • Essential amenities in Pietà that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Hot water, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pietà: Wifi, Air conditioning, Kitchen.
  • Prioritize adding missing essentials: Air conditioning, Kitchen.
  • Consider adding popular differentiators like Washer or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pietà to stay competitive.

Pietà Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pietà

  • The typical guest profile for Airbnb in Pietà consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 0.8% of guests.
  • Key international markets include United Kingdom (15.7%) and France (15.3%).
  • Top languages spoken are English (40.4%) followed by French (11.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pietà Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mdina14$3,220$255.2554%
Attard14$2,648$284.5749%
Għasri56$2,339$216.9040%
Valletta551$2,295$168.5352%
Mellieħa410$2,200$170.5751%
Xgħajra12$1,993$141.3945%
Floriana127$1,974$133.5059%
Sliema1,161$1,961$156.3951%
Kalkara30$1,925$121.4559%
Birgu93$1,920$131.8357%

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