Airbnb Market Analytics, Statistics and Data in Gżira, Central Region, Malta
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gżira? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gżira:
How much do Airbnb hosts make on average per month in Gżira?
The short-term rental market in Gżira shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,143 per month
- Strong performing properties (top 25%) make $3,427 or more
- Best-in-class properties (top 10%) achieve $4,688+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,090
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gżira
The market in Gżira shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gżira
Daily rates in Gżira vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $165 or more
- Best-in-class properties (top 10%) pull in $230+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Gżira
Peak Season (August, June, July)
- Revenue peaks at $3546.61 per month
- Occupancy rates reach 68.39%
- Daily rates average $154.54
Shoulder Season
- Revenue averages $2431.26 per month
- Occupancy maintains 51.97%
- Daily rates hold at $132.56
Low Season (November, December, January)
- Revenue drops to $989.33 per month
- Occupancy decreases to 36.62%
- Daily rates adjust to $109.20
Is it still profitable to do Airbnb in Gżira in 2025?
Yes! Gżira demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $2431 and As a mature market with 581 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gżira
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gżira Seafront | Popular area known for its stunning views of Valletta and the Sliema coastline. It's close to the action and attracts tourists looking for a picturesque stay by the water. | Manoel Island, Gżira Promenade, Fort Manoel, Sliema Ferries, Paceville nightlife |
| Qui-si-Sana | A sought-after area for its upscale living and proximity to both Sliema and St. Julian's. It is ideal for tourists seeking a quieter place near lively entertainment. | Qui-si-Sana Beach, Tigne Point, Sliema Shopping Centre, Fort Tigne, The Point Shopping Mall |
| Balluta Bay | Known for its beautiful bay and beach area, Balluta Bay is favored by beach lovers and families, providing a relaxing atmosphere with nearby amenities. | Balluta Bay Beach, St. Julian's Parish Church, The Exiles Beach, Seafront restaurants and bars, Spinola Bay |
| Sliema | A bustling area for tourists that provides various shopping, dining, and entertainment options. It's strategic for day trips and cultural experiences. | The Strand Promenade, Sliema Ferries, Shopping along Tigne, Fort Cambridge, Upper Barracca Gardens |
| Valletta | Historical capital city known for its rich history, culture, and architecture. An excellent choice for guests wanting to immerse themselves in Maltese heritage. | St. John's Co-Cathedral, Upper Barracca Gardens, Valletta Waterfront, The National Museum of Archaeology, Casa Rocca Piccola |
| Paceville | Famous for its nightlife and entertainment scene, Paceville attracts a younger crowd seeking vibrant nightclubs and bars, ideal for party-goers. | Nightclubs and bars, Balluta Bay, St. George's Beach, Portomaso Marina, Casino Maltese |
| Birkirkara | A central location great for families and those who prefer a local atmosphere. It's more affordable and provides a glimpse into daily Maltese life. | Birkirkara Old Church, Birkirkara Village Square, Shopping in Birkirkara, Public parks, Local eateries |
| Msida | A quieter area that offers budget-friendly accommodation with easy access to the University of Malta and student population. | Msida Marina, University of Malta, St. Joseph's Church, Local cafes and shops, Aqueduct |
Do you need a license for Airbnb in Gżira?
We recommend checking directly with Gżira's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gżira
Central new PRIVATE HOME,5BR+6Baths WIFI&AC SLPS11
Entire Place • 5 bedrooms
A lovely 2BR APT with comfy living space & balcony
Entire Place • 2 bedrooms
Gzira 3 bedroom apartment
Entire Place • 3 bedrooms
Spacious 3BR Apartment | close to Sliema Promenade
Entire Place • 3 bedrooms
Sliema Sea View 2 bedroom apartment
Entire Place • 2 bedrooms
House of Character By The Sea
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Gżira
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 24 | $822,539 | 163 | 3.72/5.0 |
| Julien | 25 | $638,037 | 212 | 3.26/5.0 |
| Ismar | 11 | $464,441 | 366 | 4.76/5.0 |
| Gwennoline | 12 | $435,084 | 273 | 4.72/5.0 |
| Aaron | 13 | $378,131 | 243 | 4.52/5.0 |
| Finn | 22 | $335,052 | 734 | 4.40/5.0 |
| Fame | 14 | $331,094 | 341 | 4.61/5.0 |
| ThreeSIXTY Estates | 21 | $330,743 | 273 | 3.88/5.0 |
| Sarah | 6 | $243,616 | 295 | 4.90/5.0 |
| Paola | 12 | $241,107 | 295 | 4.36/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gżira
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.7%), with apartment & condo and boutique & hotels properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, house, outdoor & mobile, others segments (8.2% combined)
Room Capacity Distribution
Analysis of 581 properties in Gżira shows that 1 bedroom properties are most prevalent, making up 46.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.0% of all listings.
Key Insights
- Most common: 1 bedroom (46.3%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 73.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 581 properties in Gżira reveals that 4 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 4 guests (28.7% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 581 properties in Gżira, the most common availability pattern is 271-366 days (35.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (35.5%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 67.1%
- Properties with long-term bookings (180+ days): 34.9%
Minimum Stay Distributions
1 Night
117 listings
24.1% of total
2 Nights
160 listings
32.9% of total
3 Nights
105 listings
21.6% of total
4-6 Nights
47 listings
9.7% of total
7-29 Nights
8 listings
1.6% of total
30+ Nights
49 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.0%
- Mid-length stays (4-6 nights) represent 9.7% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 78.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
0.5% of total
Super Strict 30 Days
1 listings
0.2% of total
Refundable
4 listings
1% of total
Flexible
85 listings
20.5% of total
Moderate
121 listings
29.2% of total
Firm
103 listings
24.9% of total
Strict
98 listings
23.7% of total
Key Insights
- Moderate is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (49.7%) and strict (48.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Apr, averaging 64 days
- Shortest booking windows are in Aug, Jan, Dec, averaging 35 days
- Spring shows the longest average booking window at 61 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Dec when lead times are shortest
Popular Airbnb Amenities in Gżira
Below is the distribution of amenities across listings in Gżira:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (24.7%) and Germany (17.8%)
- English is the top language at 53.2%, followed by French (17.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 12.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gżira. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Valletta | 548 | $2,304 | $167.50 | 53% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Sliema | 1,145 | $2,130 | $166.54 | 51% |
| Floriana | 124 | $2,063 | $129.53 | 59% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
| Saint Julian's | 864 | $2,025 | $158.24 | 53% |
| Birgu | 90 | $2,021 | $132.72 | 59% |
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