Birkirkara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Malta
Is Airbnb profitable in Birkirkara in 2025? Explore comprehensive Airbnb analytics for Birkirkara, Central Region, Malta to uncover income potential. This 2025 STR market report for Birkirkara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Birkirkara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Birkirkara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Birkirkara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Birkirkara (2025)
Understanding the monthly revenue variations for Airbnb listings in Birkirkara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Birkirkara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Birkirkara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,960+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,480 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $866 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $435, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Birkirkara
Birkirkara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Birkirkara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Birkirkara:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Birkirkara
Average Daily Rate (ADR) Airbnb Trends in Birkirkara (2025)
Effective short term rental pricing strategy in Birkirkara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Birkirkara typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Birkirkara
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Airbnb Seasonality Analysis & Trends in Birkirkara (2025)
Peak Season (August, July, June)
- Revenue averages $1,919 per month
- Occupancy rates average 58.4%
- Daily rates average $86
Shoulder Season
- Revenue averages $1,174 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $74
Low Season (February, March, December)
- Revenue drops to average $672 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $74
Seasonality Insights for Birkirkara
- The Airbnb seasonality in Birkirkara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Birkirkara's highest earning potential, with monthly revenues capable of climbing to $2,144, occupancy reaching a high of 67.2%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $541, occupancy could drop to 30.1%, and ADRs may adjust down to $68.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Birkirkara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Birkirkara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Birkirkara (2025)
Exploring the top neighborhoods for short-term rentals in Birkirkara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Birkirkara City Center | The bustling heart of Birkirkara, perfect for visitors seeking shopping, dining, and local culture. Close to various amenities and transportation links. | St Helen's Basilica, Birkirkara Parish Church, Local restaurants and cafes, Shopping centers |
| Balzan | A quaint neighborhood with a charming atmosphere, popular among tourists seeking a more local experience. It offers tranquility while being close to Birkirkara's main attractions. | Villa Bologna, Balzan Parish Church, Scenic parks, Local eateries |
| Mqabba | A peaceful village known for its historical architecture and close-knit community, which provides a unique Maltese experience for guests looking to explore. | The Hal Saflieni Hypogeum, St. Mary's Church, Traditional Maltese shops, Local festivals |
| L-Iklin | A serene suburb offering a suburban feel with local restaurants and peaceful surroundings, ideal for guests wanting a quiet retreat. | Parks and gardens, Local markets, Community events |
| Pietà | Close to Valletta and with stunning sea views, Pietà attracts visitors looking for proximity to the capital while enjoying a coastal vibe. | Grand Harbour, Lower Barracca Garden, Local cafes, Waterfront promenades |
| Sliema | A popular tourist destination famous for its shopping and seafront promenade, making it a prime location for short-term rentals. | Sliema Promenade, Shopping outlets, Beaches, Restaurants and bars |
| Mosta | Known for its majestic Rotunda, Mosta is a blend of historical significance and vibrant community life, appealing to culturally curious visitors. | Mosta Dome, Local markets, Heritage sites, Festivals |
| Naxxar | Offering a mix of rustic charm and historical sites, Naxxar draws visitors interested in exploring Maltese culture and heritage in a tranquil setting. | Palazzo Parisio, Naxxar Parish Church, Nearby gardens, Local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Birkirkara (2025)
While Birkirkara, Central Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Birkirkara to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Birkirkara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Birkirkarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
★ Central LUX Maisonette w/ HEATED POOL & patio ⮕
Entire Place • 3 bedrooms
★ Central LUX Penthouse w/ HEATED POOL & terrace ⮕
Entire Place • 2 bedrooms
Central 3-bedroom apartment
Entire Place • 3 bedrooms
★ Central LUX Apartment w/ HEATED POOL & terrace ⮕
Entire Place • 2 bedrooms
NEW Charming & elegant townhouse by SF Homes
Entire Place • 2 bedrooms
★ Central LUX Apartment w/ HEATED POOL & terrace ⮕
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Birkirkara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Birkirkara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karl | 9 | $184,878 | 268 | 4.49/5.0 |
| Rose | 6 | $63,687 | 74 | 4.97/5.0 |
| Audrienne | 1 | $34,801 | 15 | 4.73/5.0 |
| Fabian | 1 | $29,048 | 14 | 4.64/5.0 |
| Jaime | 1 | $22,603 | 5 | 4.20/5.0 |
| Karl | 1 | $21,293 | 52 | 5.00/5.0 |
| Rosanne | 5 | $17,365 | 37 | 4.21/5.0 |
| Nahily & Dam | 1 | $17,296 | 55 | 4.93/5.0 |
| Matthew | 1 | $16,986 | 3 | 5.00/5.0 |
| Risto | 2 | $16,887 | 11 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Birkirkara.
Dive Deeper: Advanced Birkirkara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Birkirkara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBirkirkara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Birkirkara
- The Birkirkara Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.8% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Birkirkara, Apartment/Condo properties are the most common (54.8%), reflecting the local real estate landscape.
- Houses represent a significant 41.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.1%) offer potential for unique stay experiences.
Birkirkara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Birkirkara
- The dominant room capacity in Birkirkara is 1 bedroom listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.2% of the active Airbnb listings in Birkirkara, indicating a high concentration in these sizes.
Birkirkara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Birkirkara
- The most common guest capacity trend in Birkirkara vacation rentals is listings accommodating 2 guests (21.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Birkirkara STR market, accounting for 35.6% of listings.
- 24.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Birkirkara.
- On average, properties in Birkirkara are equipped to host 2.5 guests.
Birkirkara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Birkirkara
- The most common availability pattern in Birkirkara falls within the 271-366 days range, representing 39.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Birkirkara (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Birkirkara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
12.9% of total
2 Nights
11 listings
17.7% of total
3 Nights
14 listings
22.6% of total
4-6 Nights
15 listings
24.2% of total
7-29 Nights
11 listings
17.7% of total
30+ Nights
3 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Birkirkara is 4-6 Nights, adopted by 24.2% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 24.2% of Birkirkara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Birkirkara.
Birkirkara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
33.3% of total
Moderate
13 listings
21.7% of total
Firm
8 listings
13.3% of total
Strict
19 listings
31.7% of total
Cancellation Policy Insights for Birkirkara
- The prevailing Airbnb cancellation policy trend in Birkirkara is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Birkirkara.
- With 31.7% using Strict terms, this is a viable option in Birkirkara, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Birkirkara.
Birkirkara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Birkirkara
- The overall average booking lead time for vacation rentals in Birkirkara is 53 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Birkirkara.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Birkirkara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Birkirkara (2025)
Amenity Prevalence
Amenity Insights for Birkirkara
- Essential amenities in Birkirkara that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Birkirkara: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Birkirkara to stay competitive.
Birkirkara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Birkirkara
- The typical guest profile for Airbnb in Birkirkara consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.0% of guests.
- Key international markets include France (18.8%) and United Kingdom (17.3%).
- Top languages spoken are English (42.9%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Birkirkara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |