Airbnb Market Analytics, Statistics and Data in Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuala Lumpur? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuala Lumpur:

Average Daily Rate

$62

Occupancy Rate

45.46%

Annual Revenue

$9,890

Revenue Growth YoY

8.27%

Best Month

June

Worst Month

October

Regulation

Low

Active Listings

8660

How much do Airbnb hosts make on average per month in Kuala Lumpur?

The short-term rental market in Kuala Lumpur shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $865 per month
Strong performing properties (top 25%) make $1,346 or more
Best-in-class properties (top 10%) achieve $2,002+ monthly
Entry-level properties (bottom 25%) typically earn around $424

Revenue Variations by Month

Occupancy Rates Throughout the Year in Kuala Lumpur

The market in Kuala Lumpur shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 43% occupancy rates
Strong performing properties (top 25%) achieve 69% or higher
Best-in-class properties (top 10%) reach 85%+occupancy
Entry-level properties (bottom 25%) average around 21%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Kuala Lumpur

Daily rates in Kuala Lumpur vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $49 per night
Strong performing properties (top 25%) secure $69 or more
Best-in-class properties (top 10%) pull in $101+ per night
Entry-level properties (bottom 25%) earn around $36

Daily Rate Variations by Month

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Seasonality patterns in Kuala Lumpur

Peak Season (June, December, April)

Revenue peaks at $1297.03 per month
Occupancy rates reach 59.05%
Daily rates average $80.32

Shoulder Season

Revenue averages $1050.14 per month
Occupancy maintains 45.19%
Daily rates hold at $63.25

Low Season (November, September, October)

Revenue drops to $794.94 per month
Occupancy decreases to 39.32%
Daily rates adjust to $55.20

Is it still profitable to do Airbnb in Kuala Lumpur in 2025?

Yes! Kuala Lumpur demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and monthly revenue averaging $1050 and As a mature market with 8660 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Kuala Lumpur

Area	Why Choose This Area	Key Attractions
Bukit Bintang	The heart of Kuala Lumpur's shopping and entertainment district, known for its vibrant nightlife, luxury shopping, and diverse dining options.	Pavilion Kuala Lumpur, Lot 10, Jalan Alor, Berjaya Times Square, KLCC Park
KL Sentral	As Malaysia's main transportation hub, this area is bustling with business travelers and tourists, providing easy access to the city and beyond.	National Museum, Islamic Arts Museum, Bangsar, Thean Hou Temple, Brickfields
Petronas Twin Towers	A global icon of Kuala Lumpur, attracting tourists wishing to experience breathtaking views and the unique architecture of the twin towers.	Suria KLCC, KLCC Park, Aquaria KLCC, Petrosains Science Discovery Centre, Skybridge
Chinatown	A cultural hotspot with a rich history and vibrant street life, offering affordable accommodation and a unique experience for visitors.	Petaling Street Market, Sri Mahamariamman Temple, Central Market, Kasturi Walk, Chinese Heritage Museum
Mid Valley City	A major commercial area with shopping malls, cinemas, and business offices, appealing to both tourists and long-term guests.	Mid Valley Megamall, The Gardens Mall, Buddha Tooth Relic Temple, Bangsar Village, St. John’s Cathedral
Titiwangsa	Known for its beautiful lake gardens and recreational park, it attracts those seeking a blend of nature and city life.	Titiwangsa Lake Gardens, The National Art Gallery, Royal Selangor Golf Club, Pusat Sains Negara, Kuala Lumpur City Centre
Bangsar	A trendy neighborhood popular for its nightlife, dining, and shopping, often frequented by young professionals and locals.	Bangsar Shopping Centre, Telawi Street, The Gardens, Bukit Gasing, Bangsar Village
Dataran Merdeka	A historical square surrounded by colonial buildings, this area is rich in culture and attracts tourists interested in Malaysia's history.	Sultan Abdul Samad Building, Merdeka Square, The Royal Selangor Club, KL City Gallery, National Textile Museum

Do you need a license for Airbnb in Kuala Lumpur?

$472.96

Daily Rate

Top Performing Professional Hosts in Kuala Lumpur

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Melvin	106	$2,155,053	4393	4.81/5.0
Mia	69	$1,177,695	4057	4.81/5.0
Guestonic	120	$1,030,667	7176	4.82/5.0
Cobnb	145	$1,016,026	2367	4.52/5.0
Steven S H	70	$955,653	3853	4.88/5.0
HM Costa Doro	32	$881,879	1882	4.81/5.0
Janice	27	$806,637	1372	4.84/5.0
Robin	24	$802,744	277	4.98/5.0
Aicab	19	$790,926	1559	4.95/5.0
Feel Home	55	$734,359	1788	4.76/5.0

Additional analytics on vacation rental, real estate, short term rental data in Kuala Lumpur

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (93.4%), with apartment & condo and house properties comprising 97.9% of inventory
Untapped potential in house, boutique & hotels, others segments (4.4% combined)

Room Capacity Distribution

Analysis of 8,660 properties in Kuala Lumpur shows that 1 bedroom properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.4% of all listings.

Key Insights

Most common: 1 bedroom (40.1%)
Least common: 5+ bedrooms (0.9%)
Market concentration: 69.4% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 8,660 properties in Kuala Lumpur reveals that 2 guests properties dominate the market, representing 22.3% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.4% of the market.

Key Insights

Most common capacity: 2 guests (22.3% of market)
Least common capacity: 1 guest (0.5% of market)
Average guest capacity: 4.3 guests per property
Market concentration: 44.4% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 8,660 properties in Kuala Lumpur, the most common availability pattern is 271-366 days (28.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28% of properties).

Key Insights

Most common availability window: 271-366 days (28.5%)
Most common booking duration: 91-180 days (28%)
Properties with high availability (180+ days): 56.4%
Properties with long-term bookings (180+ days): 44.9%

Minimum Stay Distributions

1 Night (85.1%)

1 Night

7289 listings

85.1% of total

2 Nights (7%)

2 Nights

601 listings

7% of total

3 Nights (1.5%)

3 Nights

128 listings

1.5% of total

4-6 Nights (1.2%)

4-6 Nights

107 listings

1.2% of total

7-29 Nights (3%)

7-29 Nights

261 listings

3% of total

30+ Nights (2.1%)

30+ Nights

177 listings

2.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 92.1%
Mid-length stays (4-6 nights) represent 1.2% of listings
Monthly+ stays (2.1%) suggest a stable extended-stay market
High market flexibility with 93.6% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.1%)

Super Strict 60 Days

12 listings

0.1% of total

Super Strict 30 Days (0%)

Super Strict 30 Days

2 listings

0% of total

Flexible (27.4%)

Flexible

2349 listings

27.4% of total

Moderate (27.8%)

Moderate

2383 listings

27.8% of total

Firm (8.6%)

Firm

740 listings

8.6% of total

Strict (36.1%)

Strict

3095 listings

36.1% of total

Key Insights

Strict is the preferred policy at 36.1% of listings
The market shows a balanced distribution between guest-friendly (55.2%) and strict (44.7%) policies
Strong market consensus around Strict policies
Super Strict 30 Days policies are least common at 0.0% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jan, Dec, Feb, averaging 33 days
Shortest booking windows are in Mar, Aug, Sep, averaging 23 days
Winter shows the longest average booking window at 33 days, while Fall has the shortest at 25 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 33 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Mar-Sep when lead times are shortest

Popular Airbnb Amenities in Kuala Lumpur

Below is the distribution of amenities across listings in Kuala Lumpur:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 42.3% of total guests, indicating a significant local market share.
Primary international markets: Singapore (14%) and Indonesia (10.7%)
English is the top language at 52.3%, followed by Malay (21.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%

Recommendations

Target marketing campaigns for Kuala Lumpur and Johor Bahru markets
Develop localized content for Singapore and Indonesia
Prioritize English and Malay language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Kuala Lumpur. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Genting Sempah	15	$4,771	$550.57	33%
Kampung Janda Baik	23	$2,439	$274.91	23%
Hulu Chemperuh Aboriginal Village	18	$1,980	$218.32	26%
Bukit Tinggi	111	$1,522	$178.24	24%
Broga	10	$1,346	$363.93	22%
Melaka	19	$1,282	$128.79	29%
Pulau Sebang	86	$1,231	$175.92	23%
Kuala Kubu Bharu	35	$1,110	$111.82	27%
Tanjong Karang	16	$1,069	$120.45	22%
Bentong	88	$1,013	$176.70	22%

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