Airbnb Market Analytics, Statistics and Data in Kuala Terengganu, Terengganu, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuala Terengganu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuala Terengganu:
How much do Airbnb hosts make on average per month in Kuala Terengganu?
The short-term rental market in Kuala Terengganu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $430 per month
- Strong performing properties (top 25%) make $1,024 or more
- Best-in-class properties (top 10%) achieve $1,553+ monthly
- Entry-level properties (bottom 25%) typically earn around $179
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kuala Terengganu
The market in Kuala Terengganu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 34% or higher
- Best-in-class properties (top 10%) reach 54%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kuala Terengganu
Daily rates in Kuala Terengganu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $56 per night
- Strong performing properties (top 25%) secure $75 or more
- Best-in-class properties (top 10%) pull in $98+ per night
- Entry-level properties (bottom 25%) earn around $42
Daily Rate Variations by Month
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Seasonality patterns in Kuala Terengganu
Peak Season (June, May, February)
- Revenue peaks at $1026.35 per month
- Occupancy rates reach 29.54%
- Daily rates average $73.80
Shoulder Season
- Revenue averages $736.11 per month
- Occupancy maintains 24.73%
- Daily rates hold at $68.36
Low Season (January, November, December)
- Revenue drops to $488.78 per month
- Occupancy decreases to 21.28%
- Daily rates adjust to $64.05
Is it still profitable to do Airbnb in Kuala Terengganu in 2025?
Yes! Kuala Terengganu demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $736 and With 323 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kuala Terengganu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kampung Cina | Historic and cultural heart of Kuala Terengganu, known for its traditional Chinese architecture and bustling markets. A great spot for tourists interested in heritage and local cuisine. | Pasar Payang, Chinese Heritage Museum, Kuala Terengganu Waterfront, Masjid Kristal, Taman Shahbandar |
| Pantai Batu Burok | Popular beach destination offering beautiful beachfront, water sports, and a lively atmosphere. Ideal for families and beach lovers looking for relaxation and fun. | Batu Burok Beach, Taman Awam Batu Burok, Water sports activities, Local food stalls, Night markets |
| Pulau Duyong | A charming island known for its traditional boat building and scenic views. Appeals to those seeking a tranquil getaway with a cultural twist. | Pulau Duyong Tua Pek Kong Temple, Kampung Duyong, Scenic boat rides, Kuala Terengganu Heritage Trails |
| Kuala Terengganu City Centre | The bustling hub of the city, home to shopping, dining, and cultural experiences. Ideal for those who want to be in the middle of the action. | Terengganu State Museum, Islamic Civilization Park, Central Market, Chinatown |
| Muzium Terengganu | A popular area due to the presence of the state museum, providing rich cultural insights. Attracts history enthusiasts and educators. | Terengganu State Museum, Cultural events, Traditional crafts |
| Setiu Wetlands | An ecological paradise that offers a unique natural experience, perfect for eco-tourism and adventure seekers. | Setiu Wetlands, Bird watching, Kayaking, Nature trails |
| Tenggol Island | A stunning island known for its diving spots and pristine beaches, drawing in snorkelers and nature lovers. | Diving spots, Snorkeling, Nature trails, Beaches |
| Marang | A charming town known for its beautiful beaches and local fishing culture. Offers a more laid-back experience compared to the city. | Marang Beach, Kampung Cina Marang, Local seafood markets, Fishing village atmosphere |
Do you need a license for Airbnb in Kuala Terengganu?
We recommend checking directly with Kuala Terengganu's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kuala Terengganu
Suarasa Villa - Private Pool
Entire Place • 6 bedrooms
Villapadu Bayu- villa by the beach in city
Entire Place • 6 bedrooms
Blumeen Villa 1 - Amazing Pool
Entire Place • 4 bedrooms
Sky2Sea Penthouse @ Icon Residences
Entire Place • 5 bedrooms
ZR D' Pusu Homes Gong Badak wt Private Pool
Entire Place • 8 bedrooms
CahayaVilla Beautiful 3BR Villa with Private Pool
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Kuala Terengganu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shamsul | 7 | $148,441 | 470 | 4.80/5.0 |
| Zulhisham | 2 | $78,644 | 9 | 4.88/5.0 |
| Afiq | 2 | $65,220 | 60 | 4.92/5.0 |
| Kelvin | 4 | $56,665 | 52 | 3.56/5.0 |
| Jing Yue | 6 | $42,588 | 158 | 4.03/5.0 |
| Norul | 5 | $37,781 | 58 | 4.90/5.0 |
| ZR Homestay | 2 | $36,503 | 8 | 2.29/5.0 |
| Nur | 10 | $29,021 | 129 | 3.81/5.0 |
| Sya | 4 | $23,505 | 19 | 4.55/5.0 |
| ReVerra | 1 | $21,660 | 28 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kuala Terengganu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.2%), with apartment & condo and house properties comprising 85.5% of inventory
- Untapped potential in others, outdoor & mobile segments (3.4% combined)
Room Capacity Distribution
Analysis of 323 properties in Kuala Terengganu shows that 3 bedrooms properties are most prevalent, making up 50.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 67.8% of all listings.
Key Insights
- Most common: 3 bedrooms (50.2%)
- Least common: 5+ bedrooms (5.6%)
- Market concentration: 67.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 323 properties in Kuala Terengganu reveals that 8+ guests properties dominate the market, representing 45.8% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 62.5% of the market.
Key Insights
- Most common capacity: 8+ guests (45.8% of market)
- Least common capacity: 3 guests (2.2% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 62.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 323 properties in Kuala Terengganu, the most common availability pattern is 271-366 days (72.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (35.6% of properties).
Key Insights
- Most common availability window: 271-366 days (72.1%)
- Most common booking duration: 1-30 days (35.6%)
- Properties with high availability (180+ days): 88.9%
- Properties with long-term bookings (180+ days): 12.1%
Minimum Stay Distributions
1 Night
292 listings
92.7% of total
2 Nights
22 listings
7% of total
30+ Nights
1 listings
0.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.7%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.3%) suggest a stable extended-stay market
- High market flexibility with 99.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Flexible
123 listings
50.4% of total
Moderate
68 listings
27.9% of total
Firm
19 listings
7.8% of total
Strict
33 listings
13.5% of total
Key Insights
- Flexible is the preferred policy at 50.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.3% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Sep, Jun, averaging 45 days
- Shortest booking windows are in Oct, Nov, Dec, averaging 20 days
- Spring shows the longest average booking window at 36 days, while Winter has the shortest at 24 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 36 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Kuala Terengganu
Below is the distribution of amenities across listings in Kuala Terengganu:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.2% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (3.6%) and China (3.5%)
- English is the top language at 46.1%, followed by Malay (42.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.7%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Selangor markets
- Develop localized content for Singapore and China
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kuala Terengganu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kampung Gebeng | 12 | $837 | $124.71 | 15% |
| Kg Bukit Besar | 12 | $746 | $124.52 | 23% |
| Gong Dato | 18 | $618 | $66.28 | 35% |
| Kuala Besut | 10 | $488 | $47.79 | 35% |
| Kampung Tanjung Angsa | 27 | $426 | $118.86 | 25% |
| Kampung Air Leleh | 17 | $420 | $63.02 | 26% |
| Dungun | 76 | $395 | $68.01 | 22% |
| Ketereh | 12 | $386 | $51.89 | 29% |
| Kampung Seberang Takir | 13 | $361 | $65.02 | 24% |
| Kota Bharu | 453 | $326 | $50.99 | 25% |
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