Tanjung Aru Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sabah, Malaysia
Is Airbnb profitable in Tanjung Aru in 2025? Explore comprehensive Airbnb analytics for Tanjung Aru, Sabah, Malaysia to uncover income potential. This 2025 STR market report for Tanjung Aru, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 196 active listings.
Whether you're considering an Airbnb investment in Tanjung Aru, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tanjung Aru Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tanjung Aru Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tanjung Aru (2025)
Understanding the monthly revenue variations for Airbnb listings in Tanjung Aru is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tanjung Aru is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tanjung Aru across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,995+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,090 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $538 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $249, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tanjung Aru
Tanjung Aru Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tanjung Aru STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tanjung Aru:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tanjung Aru
Average Daily Rate (ADR) Airbnb Trends in Tanjung Aru (2025)
Effective short term rental pricing strategy in Tanjung Aru involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tanjung Aru typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $95+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $64 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Tanjung Aru
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Airbnb Seasonality Analysis & Trends in Tanjung Aru (2025)
Peak Season (December, April, May)
- Revenue averages $1,027 per month
- Occupancy rates average 40.3%
- Daily rates average $57
Shoulder Season
- Revenue averages $858 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $53
Low Season (March, October, November)
- Revenue drops to average $593 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $55
Seasonality Insights for Tanjung Aru
- The Airbnb seasonality in Tanjung Aru shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tanjung Aru's highest earning potential, with monthly revenues capable of climbing to $1,152, occupancy reaching a high of 50.2%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $513, occupancy could drop to 28.1%, and ADRs may adjust down to $48.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tanjung Aru.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tanjung Aru seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tanjung Aru (2025)
Exploring the top neighborhoods for short-term rentals in Tanjung Aru? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tanjung Aru Beach | A beautiful beach area known for its stunning sunsets and proximity to the ocean. It's a favorite spot for both locals and tourists who enjoy beach activities, making it an attractive location for Airbnb hosts. | Tanjung Aru Beach, Sunset Boardwalk, Kampung Tanjung Aru, Night Food Market, Ayu Restaurant |
| Tanjung Aru Plaza | This area offers shopping, dining, and entertainment options, making it appealing to visitors looking for convenience. It's also close to major attractions and facilities. | Tanjung Aru Plaza, Local eateries, Shopping outlets, Spa and wellness centers |
| Borneo Paradise Beach Hotel | Known for its luxurious beach resort experience, this area attracts vacationers seeking a premium lodging experience. It's great for those looking to host upscale guests. | Borneo Paradise Beach, Resort amenities, Water sports activities, Spa offerings |
| Kota Kinabalu International Airport (KKIA) vicinity | Being close to the airport makes this area convenient for travelers. There's a steady flow of guests looking for short-term stays before or after flights. | Airport amenities, Transportation access, Food courts, Car rental services |
| Putatan | A nearby town that is rapidly developing, suitable for visitors looking for affordable stays while being close to the attractions of Kota Kinabalu. Ideal for budget travelers. | Putatan Town, Local markets, Nearby beaches, Cultural sites |
| Likas Bay | A scenic area known for its waterfront views and recreational activities. It's a popular destination for locals who enjoy leisure activities, making it desirable for Airbnb hosting. | Likas Bay Park, Likas Mosque, Water sports, Jogging trails |
| Tunku Abdul Rahman Marine Park | A beautiful natural park consisting of several islands, perfect for tourists looking to explore marine life and enjoy water activities. It offers unique stay experiences. | Island hopping, Snorkeling and diving, Beach resorts, Natural scenery |
| Gaya Street | Famous for its Sunday market and vibrant atmosphere, this area draws both tourists and locals. It's a great option for those into shopping and cultural experiences. | Gaya Street Sunday Market, Shopping and souvenirs, Local delicacies, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Tanjung Aru (2025)
While Tanjung Aru, Sabah, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tanjung Aru to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tanjung Aru (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tanjung Arubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
KK Beach House (Private Swimming Pool) Beach House w/Private Pool
Entire Place • 6 bedrooms
The Penthouse 4房日落海景阁楼
Entire Place • 4 bedrooms
ARU SUITE Spacious Sea & Sunset View Home
Entire Place • 3 bedrooms
Deco Home 12# 3 Bedroom @Aru Suites Sunset Seaview
Entire Place • 3 bedrooms
Seaview 3 Bedrooms Premier Suites For 7 Pax
Entire Place • 3 bedrooms
KWEN Suites-Tanjung Aru InfinityPool Oceanview 3BR
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tanjung Aru (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tanjung Aru based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kwen Homestay/Suites | 14 | $296,390 | 525 | 4.88/5.0 |
| Queensland Suites | 11 | $226,767 | 421 | 4.50/5.0 |
| Soo | 15 | $110,461 | 48 | 1.63/5.0 |
| Marcus | 7 | $85,246 | 111 | 4.66/5.0 |
| Homesuite' | 20 | $84,302 | 411 | 2.88/5.0 |
| Laxzone | 14 | $80,834 | 761 | 4.56/5.0 |
| WellStay | 5 | $71,173 | 42 | 4.68/5.0 |
| Thirteen Residences | 11 | $63,050 | 792 | 4.43/5.0 |
| Laura | 1 | $60,965 | 250 | 4.88/5.0 |
| Kelvin & Shirley | 6 | $53,493 | 309 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tanjung Aru.
Dive Deeper: Advanced Tanjung Aru STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tanjung Aru. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTanjung Aru Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tanjung Aru
- The Tanjung Aru Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 196 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tanjung Aru, Apartment/Condo properties are the most common (88.3%), reflecting the local real estate landscape.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, others (combined 5.1%) offer potential for unique stay experiences.
Tanjung Aru Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tanjung Aru
- The dominant room capacity in Tanjung Aru is 1 bedroom listings, making up 53.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.4% of the active Airbnb listings in Tanjung Aru, indicating a high concentration in these sizes.
- With over half the market (53.1%) consisting of studios or 1-bedroom units, Tanjung Aru is particularly well-suited for individuals or couples.
Tanjung Aru Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tanjung Aru
- The most common guest capacity trend in Tanjung Aru vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tanjung Aru STR market, accounting for 63.3% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Tanjung Aru.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tanjung Aru.
- On average, properties in Tanjung Aru are equipped to host 3.7 guests.
Tanjung Aru Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tanjung Aru
- The most common availability pattern in Tanjung Aru falls within the 271-366 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tanjung Aru (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tanjung Aru Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
163 listings
86.2% of total
2 Nights
20 listings
10.6% of total
3 Nights
1 listings
0.5% of total
4-6 Nights
2 listings
1.1% of total
30+ Nights
3 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in Tanjung Aru is 1 Night, adopted by 86.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.8%) of the Tanjung Aru Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.2% of Tanjung Aru hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tanjung Aru.
Tanjung Aru Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
44 listings
27.5% of total
Moderate
46 listings
28.7% of total
Firm
12 listings
7.5% of total
Strict
58 listings
36.3% of total
Cancellation Policy Insights for Tanjung Aru
- The prevailing Airbnb cancellation policy trend in Tanjung Aru is Strict, used by 36.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.2%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.3% market standard in Tanjung Aru.
- With 36.3% using Strict terms, this is a viable option in Tanjung Aru, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tanjung Aru.
Tanjung Aru STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tanjung Aru
- The overall average booking lead time for vacation rentals in Tanjung Aru is 23 days.
- Guests book furthest in advance for stays during June (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Tanjung Aru.
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Tanjung Aru averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tanjung Aru (2025)
Amenity Prevalence
Amenity Insights for Tanjung Aru
- Essential amenities in Tanjung Aru that guests expect include: Air conditioning, Wifi, TV, Hair dryer, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Iron, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tanjung Aru: Air conditioning, Wifi, TV, Hair dryer, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Hair dryer, Free parking on premises.
- Consider adding popular differentiators like Iron or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tanjung Aru to stay competitive.
Tanjung Aru Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tanjung Aru
- The typical guest profile for Airbnb in Tanjung Aru consists of a mix of domestic (56%) and international guests, often arriving from nearby Kota Kinabalu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 55.6% of guests.
- Key international markets include Malaysia (55.6%) and China (16.6%).
- Top languages spoken are English (41.1%) followed by Malay (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tanjung Aru Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kampung Mesilau | 32 | $1,384 | $142.95 | 28% |
| CINTA MATA | 14 | $995 | $134.31 | 24% |
| Kundasang | 14 | $967 | $148.69 | 21% |
| Kampung Sembulan Lama | 170 | $815 | $104.49 | 34% |
| Kota Kinabalu | 1,359 | $735 | $79.51 | 38% |
| Kudat | 17 | $691 | $130.40 | 24% |
| Putatan | 12 | $496 | $68.02 | 29% |
| Api-Api Center | 46 | $484 | $65.32 | 31% |
| Tawau | 68 | $352 | $58.48 | 24% |
| Donggongon | 130 | $289 | $55.15 | 27% |