Airbnb Market Analytics, Statistics and Data in Tanjung Aru, Sabah, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tanjung Aru? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tanjung Aru:
How much do Airbnb hosts make on average per month in Tanjung Aru?
The short-term rental market in Tanjung Aru shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $602 per month
- Strong performing properties (top 25%) make $1,188 or more
- Best-in-class properties (top 10%) achieve $2,020+ monthly
- Entry-level properties (bottom 25%) typically earn around $270
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tanjung Aru
The market in Tanjung Aru shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tanjung Aru
Daily rates in Tanjung Aru vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $64 or more
- Best-in-class properties (top 10%) pull in $92+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
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Seasonality patterns in Tanjung Aru
Peak Season (December, June, April)
- Revenue peaks at $1028.92 per month
- Occupancy rates reach 50.17%
- Daily rates average $71.15
Shoulder Season
- Revenue averages $886.64 per month
- Occupancy maintains 40.29%
- Daily rates hold at $54.64
Low Season (October, September, November)
- Revenue drops to $710.16 per month
- Occupancy decreases to 31.88%
- Daily rates adjust to $47.37
Is it still profitable to do Airbnb in Tanjung Aru in 2025?
Yes! Tanjung Aru demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and monthly revenue averaging $887 and The market's 198 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tanjung Aru
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tanjung Aru Beach | Famous for its stunning sunsets and beautiful beachfront, Tanjung Aru Beach is a prime location for tourists seeking relaxation by the sea and leisure activities. | Tanjung Aru Beach, Sunset Viewpoint, Splash Water Park, Tanjung Aru Food Court, Heli Lounge Bar |
| Sutera Harbour | A luxurious area known for its marina, golf course, and resort facilities, making it attractive for high-end travelers and families looking for premium accommodation. | Sutera Harbour Marina, Golf Course, Pacific Sutera Hotel, Magellan Sutera Resort, Cenang Beach |
| Kota Kinabalu City Centre | Close to shopping, dining, and cultural attractions, the city center is ideal for business travelers and tourists who want to explore the urban offerings of Kota Kinabalu. | Gaya Street Sunday Market, KK Waterfront, Atkinson Clock Tower, Signal Hill Observatory, Filipino Market |
| Mamutik Island | A tropical paradise known for its clear waters and vibrant marine life, making it perfect for eco-tourism and travelers seeking adventure. | Diving and Snorkeling, Beaches, Island Hopping Tours, Seafood Restaurants |
| Klias River | A unique location for nature lovers and those seeking eco-adventures, known for its mangrove forests and wildlife tours, perfect for family and group bookings. | River Cruises, Proboscis Monkey Tours, Firefly Watching, Cultural Village |
| Gaya Island | An exclusive retreat that offers privacy and luxury, attracting guests who wish to escape the hustle and bustle and enjoy nature in a serene environment. | Beaches, Island Resort Activities, Hiking Trails, Marine Park |
| Poring Hot Springs | A natural attraction offering hot springs, canopies, and nature trails, appealing to tourists looking for a unique and relaxing experience. | Hot Springs, Canopy Walkway, Butterfly Farm, Kinabalu Park |
| Mount Kinabalu | A UNESCO World Heritage site that attracts trekkers and nature enthusiasts, ideal for Airbnb offerings catering to adventurers. | Mount Kinabalu, Kinabalu Park, Trekking, Bird Watching, Nature Photography |
Do you need a license for Airbnb in Tanjung Aru?
We recommend checking directly with Tanjung Aru's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tanjung Aru
KK Beach House (Private Swimming Pool) Beach House w/Private Pool
Entire Place • 6 bedrooms
The Penthouse 4房日落海景阁楼
Entire Place • 4 bedrooms
ARU SUITE Spacious Sea & Sunset View Home
Entire Place • 3 bedrooms
KWEN Suites-Tg Aru Infinity Pool CityView 3BR
Entire Place • 3 bedrooms
KWEN Suites - Tg Aru InfinityPool Rare Seaview 3BR
Entire Place • 3 bedrooms
Seaview 3 Bedrooms Premier Suites For 7 Pax
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tanjung Aru
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kwen Homestay/Suites | 14 | $289,012 | 525 | 4.88/5.0 |
| Queensland Suites | 11 | $226,422 | 421 | 4.50/5.0 |
| Soo | 15 | $108,414 | 48 | 1.63/5.0 |
| Homesuite' | 21 | $94,958 | 501 | 2.97/5.0 |
| Laxzone | 14 | $82,180 | 761 | 4.56/5.0 |
| Thirteen Residences | 11 | $79,789 | 792 | 4.43/5.0 |
| Marcus | 7 | $72,890 | 111 | 4.66/5.0 |
| WellStay | 5 | $70,914 | 42 | 4.68/5.0 |
| Laura | 1 | $59,407 | 250 | 4.88/5.0 |
| Kelvin & Shirley | 6 | $58,990 | 309 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tanjung Aru
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.9%), with apartment & condo and boutique & hotels properties comprising 95.0% of inventory
- Untapped potential in house, others segments (5.0% combined)
Room Capacity Distribution
Analysis of 198 properties in Tanjung Aru shows that 1 bedroom properties are most prevalent, making up 53.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 66.7% of all listings.
Key Insights
- Most common: 1 bedroom (53.5%)
- Least common: 4 bedrooms (1%)
- Market concentration: 66.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 198 properties in Tanjung Aru reveals that 2 guests properties dominate the market, representing 42.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 63.1% of the market.
Key Insights
- Most common capacity: 2 guests (42.9% of market)
- Least common capacity: 5 guests (4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 63.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 198 properties in Tanjung Aru, the most common availability pattern is 271-366 days (38.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (38.9%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 71.2%
- Properties with long-term bookings (180+ days): 29.8%
Minimum Stay Distributions
1 Night
163 listings
86.2% of total
2 Nights
22 listings
11.6% of total
3 Nights
1 listings
0.5% of total
4-6 Nights
2 listings
1.1% of total
30+ Nights
1 listings
0.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.8%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (0.5%) suggest a stable extended-stay market
- High market flexibility with 98.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
46 listings
28.4% of total
Moderate
46 listings
28.4% of total
Firm
12 listings
7.4% of total
Strict
58 listings
35.8% of total
Key Insights
- Strict is the preferred policy at 35.8% of listings
- The market shows a balanced distribution between guest-friendly (56.8%) and strict (43.2%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 7.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jun, Jan, averaging 30 days
- Shortest booking windows are in Mar, Nov, Dec, averaging 23 days
- Summer shows the longest average booking window at 28 days, while Fall has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 28 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Dec when lead times are shortest
Popular Airbnb Amenities in Tanjung Aru
Below is the distribution of amenities across listings in Tanjung Aru:
Traveler Demographics
Key Insights
- Domestic travelers make up 56.4% of total guests, indicating a significant local market share.
- Primary international markets: China (19.2%) and Singapore (5.4%)
- English is the top language at 44.9%, followed by Malay (28.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Kota Kinabalu and Kuala Lumpur markets
- Develop localized content for China and Singapore
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tanjung Aru. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kampung Mesilau | 40 | $1,150 | $119.13 | 27% |
| CINTA MATA | 15 | $938 | $126.64 | 24% |
| Kundasang | 16 | $890 | $129.94 | 22% |
| Kampung Sembulan Lama | 174 | $826 | $94.73 | 35% |
| Kota Kinabalu | 1,396 | $755 | $78.91 | 39% |
| Kudat | 18 | $642 | $124.38 | 26% |
| Putatan | 12 | $572 | $68.91 | 30% |
| Api-Api Center | 48 | $478 | $65.91 | 32% |
| Tawau | 69 | $407 | $59.84 | 25% |
| Donggongon | 135 | $298 | $55.24 | 28% |
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