Semporna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sabah, Malaysia
Is Airbnb profitable in Semporna in 2025? Explore comprehensive Airbnb analytics for Semporna, Sabah, Malaysia to uncover income potential. This 2025 STR market report for Semporna, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 278 active listings.
Whether you're considering an Airbnb investment in Semporna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Semporna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Semporna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Semporna (2025)
Understanding the monthly revenue variations for Airbnb listings in Semporna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Semporna is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Semporna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,695+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,149 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $393 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $171, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Semporna
Semporna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Semporna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Semporna:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Semporna
Average Daily Rate (ADR) Airbnb Trends in Semporna (2025)
Effective short term rental pricing strategy in Semporna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Semporna typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Semporna
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Airbnb Seasonality Analysis & Trends in Semporna (2025)
Peak Season (July, December, November)
- Revenue averages $1,133 per month
- Occupancy rates average 28.7%
- Daily rates average $99
Shoulder Season
- Revenue averages $941 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $91
Low Season (March, June, October)
- Revenue drops to average $767 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $84
Seasonality Insights for Semporna
- The Airbnb seasonality in Semporna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Semporna's highest earning potential, with monthly revenues capable of climbing to $1,258, occupancy reaching a high of 42.5%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $738, occupancy could drop to 20.2%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Semporna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Semporna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Semporna (2025)
Exploring the top neighborhoods for short-term rentals in Semporna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sipadan Island | Famous for incredible diving spots and rich marine biodiversity. A top destination for divers worldwide, making it a prime location for Airbnb hosts targeting adventure-seekers. | Sipadan Island Dive Resort, Sipadan diving sites, Mabul Island, Kapalai Island, Pulau Sipadan, Turtle Cavern |
| Mabul Island | A beautiful island known for its stunning beaches and diving sites. Mabul attracts tourists looking for relaxation and diving experiences, perfect for Airbnb investments. | Mabul Island Beach, Mabul Water Bungalows, Diving centers, Eco-diving resorts, Water sports activities |
| Pom Pom Island | Known for its beautiful white sandy beaches and clear waters, Pom Pom Island is a hidden gem for tourists wanting a peaceful getaway with diving and snorkeling. | Pom Pom Island Resort, Snorkeling sites, Relaxing beaches, Diving spots, Eco-friendly resorts |
| Semporna Town | The gateway to the dive sites around Semporna, it offers local culture, food, and convenience, making it attractive for tourists looking for affordable stays. | Semporna Jetty, Local seafood restaurants, Semporna Night Market, Borneo Divers, Cultural experiences |
| Bohey Dulang | Famous for its breathtaking views and hiking, Bohey Dulang is popular with tourists who appreciate nature and outdoor activities, ideal for lodging options nearby. | Bohey Dulang Island, Hiking trails, Scenic viewpoints, Snorkeling spots, Marine life |
| Mataking Island | A serene island perfect for relaxation and diving, it attracts visitors seeking a tranquil escape. Ideal for high-end Airbnb listings targeting couples or groups. | Mataking Island Resort, Diving spots, Private beaches, Coral reefs, Marine life |
| Tunku Abdul Rahman Marine Park | With several islands perfect for day trips, this area is excellent for short-term vacation rentals catering to tourists exploring multiple islands. | Island hopping tours, Diving and snorkeling, Beaches, Wildlife experiences, Water sports |
| Kapalai Island | Renowned for its picturesque over-water villas and crystal-clear waters, Kapalai Island draws honeymooners and luxury travelers, making it ideal for upscale Airbnb rentals. | Kapalai Resort, Snorkeling and diving, Sunset views, Private villas, Coral gardens |
Understanding Airbnb License Requirements & STR Laws in Semporna (2025)
While Semporna, Sabah, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Semporna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Semporna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sempornabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Semporna Bamboo Grove M2 B&B bamboo homestay Entire 6 rooms Private hygienic bath Pier 10 minutes
Entire Place • 6 bedrooms
JiuQi US holiday Homestay Private Pool Private Pool Entire Villa
Entire Place • 5 bedrooms
I Love U BnB () 5
Entire Place • 9 bedrooms
V. Sisipan Island Resort King Room (2 Guest)
Private Room • 1 bedroom
Private Chalet Maglami Waterhouse2 (2 Person stay)
Private Room • 4 bedrooms
Y. Sisipan Island Resort Twin Room (3 Guest)
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Semporna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Semporna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #476153910 | 25 | $608,280 | 0 | 0.00/5.0 |
| Semporna Ocean Traveller | 8 | $223,719 | 654 | 4.82/5.0 |
| 婷婷 | 9 | $148,051 | 548 | 4.94/5.0 |
| Tingerbelle | 17 | $141,589 | 664 | 4.24/5.0 |
| 敦雄 | 38 | $113,024 | 644 | 4.75/5.0 |
| Connie | 10 | $75,869 | 333 | 4.79/5.0 |
| Shen | 3 | $66,090 | 15 | 4.94/5.0 |
| Joan | 6 | $66,076 | 46 | 2.90/5.0 |
| Teck Chai | 7 | $60,774 | 38 | 2.63/5.0 |
| Siew Yieng | 2 | $52,268 | 25 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Semporna.
Dive Deeper: Advanced Semporna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Semporna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSemporna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Semporna
- The Semporna Airbnb market composition is heavily skewed towards Private Room listings, which make up 70.9% of the 278 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Semporna, House properties are the most common (42.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.4% portion, catering likely to families or larger groups.
- The presence of 38.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 10.8%) offer potential for unique stay experiences.
Semporna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Semporna
- The dominant room capacity in Semporna is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 57.9% of the active Airbnb listings in Semporna, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Semporna.
Semporna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Semporna
- The most common guest capacity trend in Semporna vacation rentals is listings accommodating 2 guests (37.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Semporna STR market, accounting for 50.7% of listings.
- 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Semporna.
- On average, properties in Semporna are equipped to host 2.8 guests.
Semporna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Semporna
- The most common availability pattern in Semporna falls within the 271-366 days range, representing 71.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Semporna (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Semporna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
238 listings
90.5% of total
2 Nights
22 listings
8.4% of total
3 Nights
3 listings
1.1% of total
Key Insights
- The most prevalent minimum stay requirement in Semporna is 1 Night, adopted by 90.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.9%) of the Semporna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.5% of Semporna hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Semporna.
Semporna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Flexible
24 listings
11.7% of total
Moderate
27 listings
13.2% of total
Firm
19 listings
9.3% of total
Strict
134 listings
65.4% of total
Cancellation Policy Insights for Semporna
- The prevailing Airbnb cancellation policy trend in Semporna is Strict, used by 65.4% of listings.
- A majority (74.7%) of hosts in Semporna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 65.4% market standard in Semporna.
- With 65.4% using Strict terms, this is a viable option in Semporna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Semporna.
Semporna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Semporna
- The overall average booking lead time for vacation rentals in Semporna is 28 days.
- Guests book furthest in advance for stays during October (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Semporna.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Semporna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Semporna (2025)
Amenity Prevalence
Amenity Insights for Semporna
- Essential amenities in Semporna that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Semporna: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Semporna to stay competitive.
Semporna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Semporna
- The typical guest profile for Airbnb in Semporna consists of predominantly international visitors (95%), with top international origins including Malaysia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Chinese or English.
- Domestic travelers account for 4.7% of guests.
- Key international markets include China (75.2%) and Malaysia (4.7%).
- Top languages spoken are Chinese (55.8%) followed by English (28.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Malaysia.
- Offer listing details and communication support in Chinese.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Semporna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lahad Datu | 16 | $393 | $53.81 | 32% |
| Tawau | 68 | $352 | $58.48 | 24% |
| Sandakan | 111 | $337 | $50.21 | 26% |