Airbnb Market Analytics, Statistics and Data in Butterworth, Penang, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Butterworth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Butterworth:
How much do Airbnb hosts make on average per month in Butterworth?
The short-term rental market in Butterworth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $463 per month
- Strong performing properties (top 25%) make $763 or more
- Best-in-class properties (top 10%) achieve $1,486+ monthly
- Entry-level properties (bottom 25%) typically earn around $283
Revenue Variations by Month
Occupancy Rates Throughout the Year in Butterworth
The market in Butterworth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Butterworth
Daily rates in Butterworth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $45 per night
- Strong performing properties (top 25%) secure $71 or more
- Best-in-class properties (top 10%) pull in $107+ per night
- Entry-level properties (bottom 25%) earn around $30
Daily Rate Variations by Month
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Seasonality patterns in Butterworth
Peak Season (June, May, March)
- Revenue peaks at $944.47 per month
- Occupancy rates reach 46.87%
- Daily rates average $61.10
Shoulder Season
- Revenue averages $678.28 per month
- Occupancy maintains 36.19%
- Daily rates hold at $55.78
Low Season (September, July, August)
- Revenue drops to $435.64 per month
- Occupancy decreases to 31.33%
- Daily rates adjust to $52.42
Is it still profitable to do Airbnb in Butterworth in 2025?
Yes! Butterworth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $678 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Butterworth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| George Town | Renowned for its well-preserved colonial architecture and vibrant cultural scene, George Town is a UNESCO World Heritage Site that attracts tourists looking for a blend of history, culture, and food. | Street Art Murals, Penang Peranakan Mansion, Cheong Fatt Tze Mansion, Penang Hill, Kek Lok Si Temple, Local Hawker Food |
| Tanjung Bungah | A family-friendly beach area popular with both locals and tourists, offering beautiful beaches and a relaxed atmosphere. It's a great spot for water sports and local dining. | Tanjung Bungah Beach, Penang Floating Mosque, Tropical Spice Garden, Penang's Night Markets, Wat Chaiya Mangkalaram |
| Batu Ferringhi | Famous for its sandy beaches, night market, and water sports, Batu Ferringhi is a top choice for visitors looking for a beach holiday. It's also close to several tourist attractions. | Batu Ferringhi Beach, Night Market, Adventure Zone, Tropical Fruit Farm, Penang Butterfly Farm |
| Butterworth | Being the gateway to Penang Island, Butterworth has its local charm and is developing as an alternative location for budget-conscious travelers and business visitors. | Butterworth Art Walk, Kampung Pertanian, Penang Bird Park, Fort Cornwallis, Jetty Street Heritage |
| Seberang Perai | Offers a mix of urban and rural attractions, making it suitable for those looking to escape the hustle of George Town while still having access to the main sights. | Bukit Mertajam Hill, Paddy Fields, Taman Tasik Selatan |
| Bukit Mertajam | A growing town with a historical background, known for its local temples and nature parks, appealing to travelers seeking a more authentic experience. | St. Anne's Church, Bukit Mertajam Recreational Park, Bukit Mertajam Markets |
| Pulau Jerejak | A tranquil escape from the mainland, known for its lush greenery and eco-tourism activities, ideal for nature lovers. | Jerejak Island Resort, Nature Walks, Kayaking |
| Teluk Bahang | A lesser-known area that offers a mix of beaches and local attractions, suitable for travelers seeking peace away from the busier areas. | Teluk Bahang Beach, Penang National Park, Tropical Spice Garden |
Do you need a license for Airbnb in Butterworth?
We recommend checking directly with Butterworth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Butterworth
Hidden 5BR Cottage House Retreats (Free Parking)
Entire Place • 5 bedrooms
RAJA UDA White House Semi D 6Room 12Pax
Entire Place • 6 bedrooms
Peace Casa - Homely & Cosy
Entire Place • 7 bedrooms
M&Y cozy homestay(Raja Uda)
Entire Place • 5 bedrooms
Hb Homestay cozy 16+pax raja uda
Entire Place • 4 bedrooms
Home in Butterwoth, Penang
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Butterworth
Additional analytics on vacation rental, real estate, short term rental data in Butterworth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with apartment & condo and house properties comprising 91.1% of inventory
Room Capacity Distribution
Analysis of 101 properties in Butterworth shows that 2 bedrooms properties are most prevalent, making up 35.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 55.4% of all listings.
Key Insights
- Most common: 2 bedrooms (35.6%)
- Least common: 5+ bedrooms (7.9%)
- Market concentration: 55.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Butterworth reveals that 8+ guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.5% of the market.
Key Insights
- Most common capacity: 8+ guests (27.7% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 52.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Butterworth, the most common availability pattern is 271-366 days (44.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.7% of properties).
Key Insights
- Most common availability window: 271-366 days (44.6%)
- Most common booking duration: 91-180 days (34.7%)
- Properties with high availability (180+ days): 77.2%
- Properties with long-term bookings (180+ days): 22.8%
Minimum Stay Distributions
1 Night
88 listings
88% of total
2 Nights
6 listings
6% of total
3 Nights
4 listings
4% of total
7-29 Nights
1 listings
1% of total
30+ Nights
1 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 98.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
16 listings
18% of total
Moderate
28 listings
31.5% of total
Firm
6 listings
6.7% of total
Strict
39 listings
43.8% of total
Key Insights
- Strict is the preferred policy at 43.8% of listings
- The market shows a balanced distribution between guest-friendly (49.5%) and strict (50.5%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 6.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Feb, Mar, averaging 67 days
- Shortest booking windows are in Jul, Oct, Aug, averaging 17 days
- Spring shows the longest average booking window at 61 days, while Summer has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 61 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Butterworth
Every property in Butterworth comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.3% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (5.1%) and China (2%)
- English is the top language at 48.5%, followed by Malay (33.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Selangor markets
- Develop localized content for Singapore and China
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Butterworth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kuala Teriang | 16 | $2,186 | $149.35 | 31% |
| Tengah Island | 63 | $1,555 | $158.57 | 31% |
| Langkawi | 133 | $1,146 | $121.77 | 35% |
| Chemor | 10 | $854 | $123.38 | 28% |
| George Town | 3,521 | $785 | $75.69 | 38% |
| Kuala Muda Village | 38 | $761 | $80.40 | 33% |
| Kampung Padang Gaong | 44 | $730 | $88.20 | 31% |
| Kuah | 268 | $665 | $69.30 | 33% |
| Paya Mempelam Village | 68 | $659 | $114.30 | 29% |
| Pangkor Island | 86 | $567 | $89.99 | 20% |
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