Airbnb Market Analytics, Statistics and Data in Bukit Mertajam, Penang, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bukit Mertajam? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bukit Mertajam:
How much do Airbnb hosts make on average per month in Bukit Mertajam?
The short-term rental market in Bukit Mertajam shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $592 per month
- Strong performing properties (top 25%) make $1,118 or more
- Best-in-class properties (top 10%) achieve $1,598+ monthly
- Entry-level properties (bottom 25%) typically earn around $214
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bukit Mertajam
The market in Bukit Mertajam shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bukit Mertajam
Daily rates in Bukit Mertajam vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $54 per night
- Strong performing properties (top 25%) secure $76 or more
- Best-in-class properties (top 10%) pull in $112+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
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Seasonality patterns in Bukit Mertajam
Peak Season (June, April, May)
- Revenue peaks at $1055.67 per month
- Occupancy rates reach 36.54%
- Daily rates average $69.65
Shoulder Season
- Revenue averages $765.32 per month
- Occupancy maintains 28.68%
- Daily rates hold at $66.79
Low Season (January, September, August)
- Revenue drops to $503.30 per month
- Occupancy decreases to 24.29%
- Daily rates adjust to $62.44
Is it still profitable to do Airbnb in Bukit Mertajam in 2025?
Yes! Bukit Mertajam demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $765 and With 312 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bukit Mertajam
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bandar Perda | A bustling area with a mix of residential and commercial spaces, appealing for families and business travelers. Its proximity to shopping malls and restaurants makes it a desirable choice for short-term stays. | Perda City Mall, Bayan Lepas Free Industrial Zone, Penang Bird Park, Shopping and dining options |
| Juru | Strategically located at the crossing of major highways, making it convenient for travelers to explore Penang and nearby regions. Offers a range of amenities and local attractions. | Juru AutoCity, Sunway Carnival Mall, local eateries, family-friendly attractions |
| Bukit Mertajam Town | The heart of Bukit Mertajam with rich cultural heritage, attracting both locals and tourists. Vibrant street life with traditional markets and cultural landmarks. | St. Anne's Church, Bukit Mertajam Recreational Park, local markets |
| Mengkuang Dam | A serene location surrounded by nature, perfect for outdoor activities and relaxation. Attracts nature lovers and those seeking to unwind. | Mengkuang Dam, nature trails, scenic picnic spots |
| Tasek Gelugor | Suburban area known for its tranquility and proximity to nature, appealing for travelers looking for a peaceful retreat yet close to urban conveniences. | Tasek Gelugor Mosque, local parks, agricultural areas |
| Permatang Pauh | An important urban center with educational institutions and local businesses. Attractive for families and students visiting or traveling for educational purposes. | Universiti Teknologi MARA (UiTM), local food stalls, community events |
| Valley View | Residential area with a peaceful atmosphere and modern housing. Offers a family-friendly environment and access to local parks and recreation. | Valley View Park, community centers, local dining options |
| Sungai Dua | A vibrant community known for local markets and eateries, appealing to visitors looking to experience local culture and cuisine. | Local markets, Penang International Airport, food stalls |
Do you need a license for Airbnb in Bukit Mertajam?
We recommend checking directly with Bukit Mertajam's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bukit Mertajam
Stylish villa _goh@alma(18pax)
Entire Place • 4 bedrooms
5min to juru & bukit minyak industrial semi D
Entire Place • 6 bedrooms
Stylish & Comfort Home Based. A choice for Party!
Entire Place • 4 bedrooms
Leisure Homestay BM
Entire Place • 5 bedrooms
DeLuma-Lovely 4R3B @Kota Permai (10-Pax)
Entire Place • 4 bedrooms
De Luma @ Meritus 3 Bedroom (Mountain View)6 pax
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bukit Mertajam
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jovial Homestay | 43 | $296,834 | 902 | 4.47/5.0 |
| EstherLee | 12 | $173,125 | 184 | 4.41/5.0 |
| Su | 19 | $154,259 | 473 | 4.74/5.0 |
| Jovial Property Management | 17 | $137,457 | 121 | 3.32/5.0 |
| Chia家 | 11 | $62,559 | 613 | 4.66/5.0 |
| Amelia | 11 | $50,449 | 30 | 1.11/5.0 |
| Sweet Home | 5 | $50,360 | 199 | 4.54/5.0 |
| Vincent | 12 | $50,145 | 1233 | 4.82/5.0 |
| Steven | 3 | $44,151 | 168 | 4.89/5.0 |
| Hanson | 3 | $42,617 | 70 | 4.32/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bukit Mertajam
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.7%), with apartment & condo and house properties comprising 89.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (1.6% combined)
Room Capacity Distribution
Analysis of 312 properties in Bukit Mertajam shows that 3 bedrooms properties are most prevalent, making up 35.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 57.1% of all listings.
Key Insights
- Most common: 3 bedrooms (35.3%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 57.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 312 properties in Bukit Mertajam reveals that 8+ guests properties dominate the market, representing 44.9% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.7% of the market.
Key Insights
- Most common capacity: 8+ guests (44.9% of market)
- Least common capacity: 1 guest (2.2% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 64.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 312 properties in Bukit Mertajam, the most common availability pattern is 271-366 days (54.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (54.2%)
- Most common booking duration: 31-90 days (31.1%)
- Properties with high availability (180+ days): 77.9%
- Properties with long-term bookings (180+ days): 23.4%
Minimum Stay Distributions
1 Night
284 listings
94.7% of total
2 Nights
13 listings
4.3% of total
3 Nights
1 listings
0.3% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
1 listings
0.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.0%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (0.3%) suggest a stable extended-stay market
- High market flexibility with 99.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
65 listings
24.7% of total
Moderate
123 listings
46.8% of total
Firm
25 listings
9.5% of total
Strict
50 listings
19% of total
Key Insights
- Moderate is the preferred policy at 46.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.5% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Feb, Jan, averaging 35 days
- Shortest booking windows are in Aug, Sep, Oct, averaging 21 days
- Winter shows the longest average booking window at 30 days, while Fall has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 30 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Oct when lead times are shortest
Popular Airbnb Amenities in Bukit Mertajam
Every property in Bukit Mertajam comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.1% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (4%) and United Kingdom (1.1%)
- English is the top language at 44.4%, followed by Malay (36%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Selangor markets
- Develop localized content for Singapore and United Kingdom
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bukit Mertajam. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kuala Teriang | 16 | $2,186 | $149.35 | 31% |
| Tengah Island | 63 | $1,555 | $158.57 | 31% |
| Langkawi | 133 | $1,146 | $121.77 | 35% |
| Chemor | 10 | $854 | $123.38 | 28% |
| George Town | 3,521 | $785 | $75.69 | 38% |
| Kuala Muda Village | 38 | $761 | $80.40 | 33% |
| Kampung Padang Gaong | 44 | $730 | $88.20 | 31% |
| Kuah | 268 | $665 | $69.30 | 33% |
| Paya Mempelam Village | 68 | $659 | $114.30 | 29% |
| Pangkor Island | 86 | $567 | $89.99 | 20% |
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