Tanah Rata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pahang, Malaysia
Is Airbnb profitable in Tanah Rata in 2025? Explore comprehensive Airbnb analytics for Tanah Rata, Pahang, Malaysia to uncover income potential. This 2025 STR market report for Tanah Rata, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Tanah Rata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tanah Rata Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tanah Rata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tanah Rata (2025)
Understanding the monthly revenue variations for Airbnb listings in Tanah Rata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tanah Rata is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tanah Rata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $963 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $512 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $255, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tanah Rata
Tanah Rata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tanah Rata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tanah Rata:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tanah Rata
Average Daily Rate (ADR) Airbnb Trends in Tanah Rata (2025)
Effective short term rental pricing strategy in Tanah Rata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tanah Rata typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Tanah Rata
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Airbnb Seasonality Analysis & Trends in Tanah Rata (2025)
Peak Season (May, April, December)
- Revenue averages $915 per month
- Occupancy rates average 35.0%
- Daily rates average $76
Shoulder Season
- Revenue averages $630 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $80
Low Season (January, October, November)
- Revenue drops to average $450 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $84
Seasonality Insights for Tanah Rata
- The Airbnb seasonality in Tanah Rata shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tanah Rata's highest earning potential, with monthly revenues capable of climbing to $1,140, occupancy reaching a high of 39.2%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $433, occupancy could drop to 23.4%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tanah Rata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tanah Rata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tanah Rata (2025)
Exploring the top neighborhoods for short-term rentals in Tanah Rata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brinchang | Brinchang is a bustling town located just a few kilometers from Tanah Rata. It is known for its cool climate and proximity to popular attractions such as the Cameron Highlands Tea Plantations and strawberry farms, making it a favored spot for tourists looking for a retreat from the heat. | Cameron Highlands Tea Plantations, Cactus Valley, Strawberry Farms, Night Market, Butterfly Garden |
| Tanah Rata Town Center | As the main town in Cameron Highlands, Tanah Rata Town Center is ideal for Airbnb investors due to its accessibility and amenities. The area is surrounded by beautiful hills and is popular for cloud watching and various eco-tourism activities. | Cameron Lavender Garden, Boh Tea Plantation, Tanah Rata Market, Hiking Trails, Heritage Tours |
| Blue Valley | Located near Tanah Rata, Blue Valley offers serene landscape and cool weather, attracting visitors who want to experience nature and explore the local flora and fauna. It’s ideal for relaxation and eco-tourism. | Blue Valley Tea Farm, Eco Trails, Butterfly Gardens, Vegetable Farms, Nature Walks |
| Bertam Valley | Bertam Valley is a quieter area compared to others, known for its expansive agricultural lands and scenic views. It's great for visitors looking for a serene getaway and connects them to local farming experiences. | Bertam Valley Homestays, Local Fruit Farms, Hiking Trails, Bird Watching, Scenic Views |
| Kea Farm | Kea Farm has a vibrant market scene and is famous for its fresh produce. It's a great place for those who want to experience local culture and is ideal for travelers looking to immerse themselves in the local marketplace. | Kea Farm Market, Strawberry Farms, Local Snacks and Souvenirs, Vegetable Farming Tours, Cameron Highland Honey Bee Farm |
| Ringlet | Ringlet is known for its lush greenery and is one of the entry points to the Cameron Highlands. It’s a great spot for travelers looking for adventure and nature-based activities. | Ringlet Waterfalls, Nearby Hiking Trails, Local Eco-Tours, Nature Photography Spots |
| Sungai Palas | Home to one of the largest tea plantations in Cameron Highlands, Sungai Palas offers breathtaking views and unique tea experiences, making it an attractive destination for tourists. | Boh Tea Plantation, Tea Factory Tour, Scenic Tea Garden Views, Photography Opportunities |
| Tanah Rata Hilltop | This area offers stunning panoramic views of the highlands and is perfect for travelers seeking tranquility and nature. The hilltop is ideal for outdoor activities and relaxing stays. | Hiking Trails, Nature Walks, Bird Watching, Camping Sites, Spectacular Views |
Understanding Airbnb License Requirements & STR Laws in Tanah Rata (2025)
While Tanah Rata, Pahang, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tanah Rata to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tanah Rata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tanah Ratabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Costwold Cameron Homestay (Palas Horizon)
Entire Place • 4 bedrooms
![TeaValleyView @3BR CoolSummerCameron [MerryXmas]](https://a0.muscache.com/im/pictures/hosting/Hosting-1052494894759382139/original/03e80894-4b23-440e-bc6e-a33894fd9da7.jpeg?im_w=480&im_format=avif)
TeaValleyView @3BR CoolSummerCameron [MerryXmas]
Entire Place • 3 bedrooms
TeaValley/FarmView @ Cozy 3Room #Xmas #CoolSummer
Entire Place • 3 bedrooms
Ammara Homestay at Palas Horizon Kea Farm
Entire Place • 3 bedrooms
Peony Square Tea view @KualaTerla CameronHighlands
Entire Place • 3 bedrooms
WIFI TeaViewPeony@KualaTerla CameronHighlands
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tanah Rata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tanah Rata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jinger | 2 | $30,420 | 129 | 4.92/5.0 |
| Ck | 4 | $29,980 | 815 | 4.84/5.0 |
| Aaron | 1 | $24,344 | 33 | 4.73/5.0 |
| Amiruzela Binti | 1 | $11,287 | 21 | 4.57/5.0 |
| Low | 4 | $8,784 | 151 | 4.86/5.0 |
| Goeh Kien | 1 | $6,451 | 5 | 4.20/5.0 |
| Shin | 1 | $5,785 | 8 | 4.75/5.0 |
| Jenny | 2 | $4,617 | 95 | 4.22/5.0 |
| Cabano | 3 | $4,417 | 53 | 4.59/5.0 |
| Host #59590673 | 1 | $3,910 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tanah Rata.
Dive Deeper: Advanced Tanah Rata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tanah Rata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTanah Rata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tanah Rata
- The Tanah Rata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tanah Rata, Apartment/Condo properties are the most common (91.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 2.9%) offer potential for unique stay experiences.
Tanah Rata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tanah Rata
- The dominant room capacity in Tanah Rata is 3 bedrooms listings, making up 74.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 91.4% of the active Airbnb listings in Tanah Rata, indicating a high concentration in these sizes.
- A significant 91.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tanah Rata.
Tanah Rata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tanah Rata
- The most common guest capacity trend in Tanah Rata vacation rentals is listings accommodating 8+ guests (45.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tanah Rata STR market, accounting for 88.6% of listings.
- 91.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tanah Rata.
- On average, properties in Tanah Rata are equipped to host 6.7 guests.
Tanah Rata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tanah Rata
- The most common availability pattern in Tanah Rata falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tanah Rata (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tanah Rata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
93.9% of total
3 Nights
1 listings
3% of total
30+ Nights
1 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Tanah Rata is 1 Night, adopted by 93.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.9%) of the Tanah Rata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.9% of Tanah Rata hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tanah Rata.
Tanah Rata Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
17.9% of total
Moderate
6 listings
21.4% of total
Firm
1 listings
3.6% of total
Strict
16 listings
57.1% of total
Cancellation Policy Insights for Tanah Rata
- The prevailing Airbnb cancellation policy trend in Tanah Rata is Strict, used by 57.1% of listings.
- A majority (60.7%) of hosts in Tanah Rata utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.1% market standard in Tanah Rata.
- With 57.1% using Strict terms, this is a viable option in Tanah Rata, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tanah Rata.
Tanah Rata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tanah Rata
- The overall average booking lead time for vacation rentals in Tanah Rata is 28 days.
- Guests book furthest in advance for stays during February (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (37 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Tanah Rata.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Tanah Rata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tanah Rata (2025)
Amenity Prevalence
Amenity Insights for Tanah Rata
- Essential amenities in Tanah Rata that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tanah Rata: TV, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tanah Rata to stay competitive.
Tanah Rata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tanah Rata
- The typical guest profile for Airbnb in Tanah Rata consists of primarily domestic travelers (78%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 78.1% of guests.
- Key international markets include Malaysia (78.1%) and Singapore (9.5%).
- Top languages spoken are English (41.8%) followed by Malay (26%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tanah Rata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $5,016 | $549.28 | 33% |
| Kampung Janda Baik | 23 | $2,259 | $275.68 | 23% |
| Hulu Chemperuh Aboriginal Village | 17 | $1,554 | $169.42 | 24% |
| Bukit Tinggi | 110 | $1,441 | $184.40 | 23% |
| Bentong | 84 | $1,034 | $183.41 | 21% |
| Kuala Kubu Bharu | 36 | $991 | $112.70 | 24% |
| Chemor | 10 | $857 | $127.44 | 26% |
| Batang Kali | 13 | $839 | $133.65 | 16% |
| Tanjong Karang | 17 | $813 | $123.26 | 19% |
| Jeram | 11 | $810 | $179.06 | 21% |