Melaka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Melaka, Malaysia
Is Airbnb profitable in Melaka in 2025? Explore comprehensive Airbnb analytics for Melaka, Melaka, Malaysia to uncover income potential. This 2025 STR market report for Melaka, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Melaka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melaka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melaka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melaka (2025)
Understanding the monthly revenue variations for Airbnb listings in Melaka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melaka is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melaka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,336+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $575 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $256, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melaka
Melaka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melaka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melaka:
- Best-in-class properties (Top 10%) achieve 42%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melaka
Average Daily Rate (ADR) Airbnb Trends in Melaka (2025)
Effective short term rental pricing strategy in Melaka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melaka typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Melaka
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Airbnb Seasonality Analysis & Trends in Melaka (2025)
Peak Season (December, January, February)
- Revenue averages $1,402 per month
- Occupancy rates average 32.3%
- Daily rates average $127
Shoulder Season
- Revenue averages $874 per month
- Occupancy maintains around 20.6%
- Daily rates hold near $114
Low Season (March, April, June)
- Revenue drops to average $580 per month
- Occupancy decreases to average 15.8%
- Daily rates adjust to average $125
Seasonality Insights for Melaka
- The Airbnb seasonality in Melaka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melaka's highest earning potential, with monthly revenues capable of climbing to $1,719, occupancy reaching a high of 40.3%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $232, occupancy could drop to 10.0%, and ADRs may adjust down to $108.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melaka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melaka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melaka (2025)
Exploring the top neighborhoods for short-term rentals in Melaka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jonker Street | Famous for its night market and vibrant street food culture. A prime location for tourists looking to experience local culture and history. | Jonker Walk Night Market, Stadthuys, Christ Church, Malacca Sultanate Palace, Baba & Nyonya Heritage Museum |
| Melaka River | Scenic river area that offers a relaxing atmosphere along with various cafes and attractions. Ideal for tourists who enjoy riverside activities and strolls. | Melaka River Cruise, The Shore Sky Tower, Bendahara Bridge, Dutch Square, A Famosa Fort |
| St. Paul's Hill | Historical site with stunning views of the city, home to the ruins of St. Paul's Church. Attracts history enthusiasts and offers picturesque scenery. | St. Paul's Church, A Famosa Fort, Melaka Straits Mosque, Jonker Walk, Christ Church |
| Kampung Morten | A traditional Malay village that showcases the cultural heritage of Melaka. A unique spot for travelers interested in traditional architecture and local lifestyle. | Kampung Morten Heritage Experience, Malacca Sultanate Palace, Heritage Village, Cultural performances, Local eateries |
| Taming Sari Tower | A revolving tower offering breathtaking panoramic views of Melaka. Attractive to tourists for its unique experience and photography opportunities. | Taming Sari Tower, Melaka Dataran, River cruise tickets, Shopping malls nearby, Historical landmarks |
| Putra Sulaiman | A quieter, upscale area with luxurious villas and proximity to historical attractions. Suitable for guests seeking comfort and convenience. | Putra Mosque, Dataran Pahlawan, Malacca Zoo, The Stadthuys, A Famosa |
| Batu Berendam | Emerging area that is developing rapidly with new attractions and amenities. Promising for early investors and hosting opportunities. | Batu Berendam Airport, Museum of Royal Malaysia, Shopping centres, Local markets, Indoor and outdoor sports facilities |
| Bukit Cina | A hill area known for its historical significance and cemetery site. Offers a blend of culture, history, and nature for tourists. | Bukit Cina, Chinese Cemetery, Historical temples, Viewpoint of Melaka, Quaint local shops |
Understanding Airbnb License Requirements & STR Laws in Melaka (2025)
While Melaka, Melaka, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melaka to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melaka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melakabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa In Umbai For 24 Pax w/ Pool & BBQ
Entire Place • 6 bedrooms
MemoriesHomestay5 ~ Bbq ~ Pool ~ Gamepad ~ 7 rooms 26 + pax!
Entire Place • 7 bedrooms
Memories Homestay 5 ~ BBQ ~ Pool ~ Gamepad ~ 6 rooms 26+ pax!
Entire Place • 6 bedrooms
Memories Homestay 5 ~ BBQ ~ Pool ~ Gamepad ~ 4 rooms 26+ pax!
Entire Place • 4 bedrooms
Melaka | Gazebo | Bungalow | 4Rooms | Private Pool
Entire Place • 4 bedrooms
Casatiga Pool Homestay in Melaka
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melaka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melaka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cheh Ling | 3 | $75,370 | 66 | 4.91/5.0 |
| SmartHome | 1 | $30,757 | 20 | 4.60/5.0 |
| Norshahrin | 1 | $15,049 | 29 | 4.86/5.0 |
| Noor Farahana | 1 | $9,402 | 50 | 4.76/5.0 |
| Nur Shareena | 1 | $8,712 | 3 | 5.00/5.0 |
| Noraini | 1 | $8,668 | 43 | 4.86/5.0 |
| Amin | 1 | $5,266 | 4 | 4.75/5.0 |
| Aimi | 1 | $5,065 | 10 | 4.70/5.0 |
| Ain | 1 | $3,631 | 15 | 4.67/5.0 |
| Host #296602464 | 1 | $3,495 | 2 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melaka.
Dive Deeper: Advanced Melaka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melaka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelaka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melaka
- The Melaka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melaka, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Melaka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melaka
- The dominant room capacity in Melaka is 4 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 71.5% of the active Airbnb listings in Melaka, indicating a high concentration in these sizes.
- A significant 95.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melaka.
Melaka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melaka
- The most common guest capacity trend in Melaka vacation rentals is listings accommodating 8+ guests (90.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Melaka STR market, accounting for 100.0% of listings.
- 100.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melaka.
- On average, properties in Melaka are equipped to host 7.8 guests.
Melaka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melaka
- The most common availability pattern in Melaka falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Melaka (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
Melaka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
95% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Melaka is 1 Night, adopted by 95% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Melaka Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95% of Melaka hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melaka.
Melaka Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
31.3% of total
Moderate
4 listings
25% of total
Firm
2 listings
12.5% of total
Strict
5 listings
31.3% of total
Cancellation Policy Insights for Melaka
- The prevailing Airbnb cancellation policy trend in Melaka is Flexible, used by 31.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.3% market standard in Melaka.
- With 31.3% using Strict terms, this is a viable option in Melaka, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Melaka.
Melaka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melaka
- The overall average booking lead time for vacation rentals in Melaka is 38 days.
- Guests book furthest in advance for stays during April (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Melaka.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Melaka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melaka (2025)
Amenity Prevalence
Amenity Insights for Melaka
- Essential amenities in Melaka that guests expect include: TV, Kitchen, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Iron, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melaka: TV, Kitchen, Air conditioning, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises.
- Consider adding popular differentiators like Wifi or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melaka to stay competitive.
Melaka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melaka
- The typical guest profile for Airbnb in Melaka consists of primarily domestic travelers (80%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 80.4% of guests.
- Key international markets include Malaysia (80.4%) and Singapore (15.7%).
- Top languages spoken are English (49%) followed by Malay (45.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melaka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Genting Sempah | 18 | $4,699 | $548.61 | 32% |
| Kampung Janda Baik | 25 | $1,965 | $278.51 | 21% |
| Bukit Tinggi | 107 | $1,209 | $186.11 | 23% |
| Hulu Chemperuh Aboriginal Village | 22 | $1,039 | $169.86 | 22% |
| Singapore | 1,150 | $1,027 | $197.41 | 29% |
| Bentong | 92 | $972 | $205.01 | 19% |
| Pulau Sebang | 104 | $942 | $215.87 | 19% |
| Batang Kali | 13 | $834 | $139.04 | 15% |
| Broga | 14 | $813 | $366.90 | 14% |
| Kuala Kubu Bharu | 36 | $809 | $115.42 | 22% |