Airbnb Market Analytics, Statistics and Data in Malacca City, Malacca, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Malacca City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Malacca City:
How much do Airbnb hosts make on average per month in Malacca City?
The short-term rental market in Malacca City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $657 per month
- Strong performing properties (top 25%) make $1,164 or more
- Best-in-class properties (top 10%) achieve $2,021+ monthly
- Entry-level properties (bottom 25%) typically earn around $260
Revenue Variations by Month
Occupancy Rates Throughout the Year in Malacca City
The market in Malacca City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 42% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Malacca City
Daily rates in Malacca City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $54 per night
- Strong performing properties (top 25%) secure $88 or more
- Best-in-class properties (top 10%) pull in $158+ per night
- Entry-level properties (bottom 25%) earn around $39
Daily Rate Variations by Month
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Seasonality patterns in Malacca City
Peak Season (June, March, May)
- Revenue peaks at $1305.79 per month
- Occupancy rates reach 34.01%
- Daily rates average $99.25
Shoulder Season
- Revenue averages $964.75 per month
- Occupancy maintains 29.49%
- Daily rates hold at $83.71
Low Season (September, July, August)
- Revenue drops to $646.22 per month
- Occupancy decreases to 25.54%
- Daily rates adjust to $76.41
Is it still profitable to do Airbnb in Malacca City in 2025?
Yes! Malacca City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $965 and As a mature market with 2898 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Malacca City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Jonker Street | Famous for its vibrant night market and historical significance, Jonker Street attracts tourists looking for cultural experiences, local food, and shopping. | Jonker Street Night Market, Baba & Nyonya Heritage Museum, Cheng Hoon Teng Temple, St. Paul's Hill, A Famosa Fortress |
| Malacca River | The Malacca River area offers scenic views and a relaxed atmosphere. Popular with tourists for river cruises and historical sites along the waterfront. | Malacca River Cruise, Riverside restaurants, Jonker Walk, Christ Church Malacca, The Stadthuys |
| The Stadthuys | This historic area is known for its well-preserved colonial architecture, museums, and proximity to major attractions, making it a hotspot for visitors. | The Stadthuys, Malacca Sultanate Palace Museum, St. John's Fort, A Famosa, Proclamation of Independence Memorial |
| Batu Berendam | An emerging area close to the airport and industrial zones, offering potential for business travelers and long-term stays. | Malacca International Airport, AEON Mall, Gadek Hot Springs, Bukit Cina |
| Kota Laksamana | A residential area that is gaining popularity for its proximity to the city center and local amenities, appealing to both families and tourists. | Kota Laksamana Mosque, Malacca Wonderland Theme Park, Mydin Mall, Cimahi Park |
| Taman Melaka Raya | A strategic location for shopping and dining, making it attractive for tourists and business travelers alike. | Melaka Mall, Dataran Pahlawan, Mahkota Parade, Portuguese Settlement |
| Pulau Sebang | A quiet area with resorts and beaches, perfect for visitors seeking relaxation away from the city hustle. | Ayer Keroh Recreational Forest, Pulau Sebang Hot Spring, Alor Gajah, Water Theme Park |
| Kota (Fort) A Famosa | An area rich in history that draws visitors interested in colonial architecture and heritage sites, adding cultural value to an Airbnb listing. | A Famosa Fort, Malacca Heritage Centre, Samosir Island, Baba Nyonya House |
Do you need a license for Airbnb in Malacca City?
We recommend checking directly with Malacca City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Malacca City
1.6 Acres Private Villa (9 rooms,8 Baths: 27 Pax)
Entire Place • 9 bedrooms
KidsWorld BALI INSTA 6PaxPlayground|Karaoke|Arcade
Entire Place • 1 bedroom
GardenHomeStay TownArea Karaok Mahjong PrivatePool
Entire Place • 4 bedrooms
Bossku Villa KTV+BIGPool+BBQ(24pax)7 min to Jonker
Entire Place • 5 bedrooms
The Luxurious 168, Malacca
Entire Place • 8 bedrooms
Good2Stay Villa(15-20pax 4R4B)
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Malacca City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Khin Han | 198 | $2,210,956 | 3519 | 3.68/5.0 |
| Alex | 79 | $1,313,779 | 1519 | 4.22/5.0 |
| Attic Home | 110 | $1,210,543 | 8058 | 4.39/5.0 |
| Weeyee | 52 | $1,153,378 | 2780 | 4.78/5.0 |
| Stayrene | 143 | $858,164 | 1598 | 3.42/5.0 |
| Jayden | 24 | $624,480 | 565 | 4.62/5.0 |
| Zenn HomestayKota | 18 | $552,865 | 1432 | 4.95/5.0 |
| I Housing Paradise | 56 | $440,797 | 1383 | 3.83/5.0 |
| Gwee | 52 | $389,216 | 5825 | 4.85/5.0 |
| BeeStay | 39 | $366,570 | 400 | 3.65/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Malacca City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.7%), with apartment & condo and house properties comprising 93.7% of inventory
- Untapped potential in others segments (0.8% combined)
Room Capacity Distribution
Analysis of 2,898 properties in Malacca City shows that 1 bedroom properties are most prevalent, making up 29.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.6% of all listings.
Key Insights
- Most common: 1 bedroom (29.3%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,898 properties in Malacca City reveals that 8+ guests properties dominate the market, representing 34.3% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 8+ guests (34.3% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,898 properties in Malacca City, the most common availability pattern is 271-366 days (54.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (54.2%)
- Most common booking duration: 31-90 days (32.5%)
- Properties with high availability (180+ days): 79.2%
- Properties with long-term bookings (180+ days): 22.0%
Minimum Stay Distributions
1 Night
2589 listings
97% of total
2 Nights
54 listings
2% of total
3 Nights
2 listings
0.1% of total
4-6 Nights
3 listings
0.1% of total
7-29 Nights
5 listings
0.2% of total
30+ Nights
15 listings
0.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.0%
- Mid-length stays (4-6 nights) represent 0.1% of listings
- Monthly+ stays (0.6%) suggest a stable extended-stay market
- High market flexibility with 99.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0% of total
Super Strict 60 Days
5 listings
0.2% of total
Flexible
586 listings
25.7% of total
Moderate
761 listings
33.4% of total
Firm
241 listings
10.6% of total
Strict
687 listings
30.1% of total
Key Insights
- Moderate is the preferred policy at 33.4% of listings
- The market shows a balanced distribution between guest-friendly (59.1%) and strict (40.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Apr, averaging 33 days
- Shortest booking windows are in Dec, Aug, Sep, averaging 23 days
- Winter shows the longest average booking window at 31 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 31 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Sep when lead times are shortest
Popular Airbnb Amenities in Malacca City
Below is the distribution of amenities across listings in Malacca City:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.8% of total guests, indicating a significant local market share.
- Primary international markets: Singapore (19.4%) and China (2%)
- English is the top language at 46.3%, followed by Malay (31.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Johor Bahru markets
- Develop localized content for Singapore and China
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Malacca City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $4,771 | $550.57 | 33% |
| Kampung Janda Baik | 23 | $2,439 | $274.91 | 23% |
| Hulu Chemperuh Aboriginal Village | 18 | $1,980 | $218.32 | 26% |
| Bukit Tinggi | 111 | $1,522 | $178.24 | 24% |
| Broga | 10 | $1,346 | $363.93 | 22% |
| Singapore | 959 | $1,301 | $173.10 | 33% |
| Melaka | 19 | $1,282 | $128.79 | 29% |
| Pulau Sebang | 86 | $1,231 | $175.92 | 23% |
| Kuala Kubu Bharu | 35 | $1,110 | $111.82 | 27% |
| Tanjong Karang | 16 | $1,069 | $120.45 | 22% |
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