Ayer Keroh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Malacca, Malaysia

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Ayer Keroh in 2025? Explore comprehensive Airbnb analytics for Ayer Keroh, Malacca, Malaysia to uncover income potential. This 2025 STR market report for Ayer Keroh, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 188 active listings.

Whether you're considering an Airbnb investment in Ayer Keroh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ayer Keroh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ayer Keroh Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$84
The average rental revenue earned for an occupied room per day in Ayer Keroh.
Occupancy Rate(?)
19.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,873
Typical annual income for an Airbnb listing in Ayer Keroh. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.0%
Slight decrease (-2.0%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Ayer Keroh.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Ayer Keroh.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
188
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ayer Keroh (2025)

Understanding the monthly revenue variations for Airbnb listings in Ayer Keroh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ayer Keroh is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ayer Keroh across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,155+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $571 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $268 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $135, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ayer Keroh

Ayer Keroh Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ayer Keroh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ayer Keroh:

  • Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 15%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ayer Keroh

Average Daily Rate (ADR) Airbnb Trends in Ayer Keroh (2025)

Effective short term rental pricing strategy in Ayer Keroh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ayer Keroh typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $137+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
  • Typical properties (Median) charge around $55 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Ayer Keroh

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Airbnb Seasonality Analysis & Trends in Ayer Keroh (2025)

Peak Season (December, August, September)
  • Revenue averages $704 per month
  • Occupancy rates average 24.3%
  • Daily rates average $78
Shoulder Season
  • Revenue averages $586 per month
  • Occupancy maintains around 19.4%
  • Daily rates hold near $88
Low Season (March, June, November)
  • Revenue drops to average $458 per month
  • Occupancy decreases to average 16.8%
  • Daily rates adjust to average $84

Seasonality Insights for Ayer Keroh

  • The Airbnb seasonality in Ayer Keroh shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ayer Keroh's highest earning potential, with monthly revenues capable of climbing to $717, occupancy reaching a high of 25.6%, and ADRs peaking at $95.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $345, occupancy could drop to 14.4%, and ADRs may adjust down to $77.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ayer Keroh.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ayer Keroh seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ayer Keroh (2025)

Exploring the top neighborhoods for short-term rentals in Ayer Keroh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ayer Keroh
A popular locality in Malacca known for its historical attractions and natural beauty. It's a family-friendly area with proximity to many tourist spots, making it ideal for vacation rentals.
Melaka Zoo, Mini Malaysia & ASEAN Cultural Park, Ayer Keroh Lake, Melaka Botanical Garden, Taman Buaya Melaka
Bukit Katil
A suburban area close to the city center, offering a blend of modern amenities and traditional charm. It's popular with tourists due to its accessibility to urban facilities while providing a local experience.
Masjid Selat Malacca, Malacca International Trade Centre, Melaka Heritage City
Malacca Town
The heart of Malacca, rich in history and culture. Perfect for attracting tourists interested in heritage, architecture, and local cuisine. Its vibrant atmosphere appeals to both leisure and business travelers.
Jonker Street Night Market, St. Paul's Hill, A Famosa Fort, Christ Church, The Stadthuys
Kota Laksamana
Located within walking distance to historical sites and the Malacca River, this area is ideal for vacationers who want to explore the cultural heritage and lively nightlife of Malacca.
Malacca River Cruise, Baba & Nyonya Heritage Museum, Cheng Hoon Teng Temple
Tanjung Kling
A coastal area known for its beaches and also a popular spot for local seafood restaurants. Ideal for those seeking a more relaxed vacation experience near the water.
Kota Laksamana Beach, Kampung Tanjung Kling, Malacca Wonderland Theme Park
Kota Syahbandar
This area is known for its waterfront attractions and close proximity to the Malacca Straits. It appeals to tourists seeking both relaxation and cultural exploration near the sea.
Dataran Pahlawan Megamall, Mahkota Parade, Malacca Straits Mosque
Banda Hilir
Close to many historical districts and landmarks, this area is bustling with local eateries and shops, making it attractive for those looking to immerse themselves in the local lifestyle.
Fort A Famosa, Stadthuys, Red Square
Jasin
A more rural setting that provides a glimpse of authentic Malaysian life. It's suitable for tourists wanting a peaceful retreat while still having access to other attractions in Malacca.
Hutan Pendidikan Bukit Perangin, Jasin Waterfall, Kampung Paya Redan

Understanding Airbnb License Requirements & STR Laws in Ayer Keroh (2025)

While Ayer Keroh, Malacca, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ayer Keroh to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Ayer Keroh (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ayer Kerohbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

SKVilla Melaka Tourist Attraction Private Standalone Villa + Pool + Starry Night View + BBQ + JBL +

SKVilla Melaka Tourist Attraction Private Standalone Villa + Pool + Starry Night View + BBQ + JBL +

Entire Place • 5 bedrooms

$95,850
Revenue
53.2%
Occupancy
$515.27
Daily Rate
The Jiwa Guest House with private big size pool

The Jiwa Guest House with private big size pool

Entire Place • 5 bedrooms

$50,516
Revenue
61.1%
Occupancy
$226.99
Daily Rate
RUMAMelaka TU Villa - 2 Storey SemiD Private Pool

RUMAMelaka TU Villa - 2 Storey SemiD Private Pool

Entire Place • 5 bedrooms

$36,115
Revenue
39.9%
Occupancy
$249.60
Daily Rate
高尔夫球场独立别墅7房草原 活动/团建/聚会

高尔夫球场独立别墅7房草原 活动/团建/聚会

Entire Place • 7 bedrooms

$26,532
Revenue
47.7%
Occupancy
$647.11
Daily Rate
BangloSofea@irKeroh

BangloSofea@irKeroh

Entire Place • 5 bedrooms

$25,264
Revenue
15.8%
Occupancy
$478.72
Daily Rate
Villa Dracaena With Private Pool 20 mins to Town

Villa Dracaena With Private Pool 20 mins to Town

Entire Place • 6 bedrooms

$20,322
Revenue
34.4%
Occupancy
$369.41
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ayer Keroh (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ayer Keroh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vivi1$95,850554.93/5.0
Sabrina1$50,516904.83/5.0
Johnson18$47,525184.83/5.0
Azlan1$36,115175.00/5.0
Ahmad Amran11$33,930264.96/5.0
Host #4797082721$26,5320N/A/5.0
Host #2776204401$25,2640N/A/5.0
Ahmad1$20,322165.00/5.0
Host #757585401$18,7602N/A/5.0
BeeStay4$13,112334.12/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ayer Keroh.

Dive Deeper: Advanced Ayer Keroh STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ayer Keroh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ayer Keroh Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ayer Keroh

  • The Ayer Keroh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.7% of the 188 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ayer Keroh, House properties are the most common (44.1%), reflecting the local real estate landscape.
  • Houses represent a significant 44.1% portion, catering likely to families or larger groups.
  • The presence of 16.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 0.5%) offer potential for unique stay experiences.

Ayer Keroh Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ayer Keroh

  • The dominant room capacity in Ayer Keroh is 3 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 54.3% of the active Airbnb listings in Ayer Keroh, indicating a high concentration in these sizes.
  • A significant 59.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ayer Keroh.

Ayer Keroh Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ayer Keroh

  • The most common guest capacity trend in Ayer Keroh vacation rentals is listings accommodating 8+ guests (37.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Ayer Keroh STR market, accounting for 60.1% of listings.
  • 63.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ayer Keroh.
  • On average, properties in Ayer Keroh are equipped to host 5.7 guests.

Ayer Keroh Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ayer Keroh

  • The most common availability pattern in Ayer Keroh falls within the 271-366 days range, representing 90.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Ayer Keroh (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ayer Keroh Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (91.8%)

1 Night

167 listings

91.8% of total

2 Nights (6%)

2 Nights

11 listings

6% of total

30+ Nights (2.2%)

30+ Nights

4 listings

2.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Ayer Keroh is 1 Night, adopted by 91.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.8%) of the Ayer Keroh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 91.8% of Ayer Keroh hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ayer Keroh.

Ayer Keroh Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (35.3%)

Flexible

54 listings

35.3% of total

Moderate (38.6%)

Moderate

59 listings

38.6% of total

Firm (5.2%)

Firm

8 listings

5.2% of total

Strict (20.9%)

Strict

32 listings

20.9% of total

Cancellation Policy Insights for Ayer Keroh

  • The prevailing Airbnb cancellation policy trend in Ayer Keroh is Moderate, used by 38.6% of listings.
  • The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Ayer Keroh may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38.6% market standard in Ayer Keroh.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ayer Keroh.

Ayer Keroh STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ayer Keroh

  • The overall average booking lead time for vacation rentals in Ayer Keroh is 17 days.
  • Guests book furthest in advance for stays during October (average 28 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (25 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Ayer Keroh.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 28 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 25 days) to capture early planners.
  • Monitor your own booking lead times against these Ayer Keroh averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ayer Keroh (2025)

Amenity Prevalence

Amenity Insights for Ayer Keroh

  • Essential amenities in Ayer Keroh that guests expect include: Air conditioning, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ayer Keroh: Air conditioning, TV.
  • Prioritize adding missing essentials: Air conditioning, TV.
  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ayer Keroh to stay competitive.

Ayer Keroh Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ayer Keroh

  • The typical guest profile for Airbnb in Ayer Keroh consists of primarily domestic travelers (89%), often arriving from nearby Kuala Lumpur, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
  • Domestic travelers account for 89.0% of guests.
  • Key international markets include Malaysia (89%) and Singapore (6.2%).
  • Top languages spoken are English (42.1%) followed by Malay (40.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Kuala Lumpur and Johor Bahru.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ayer Keroh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Genting Sempah18$4,699$548.6132%
Kampung Janda Baik25$1,965$278.5121%
Bukit Tinggi107$1,209$186.1123%
Hulu Chemperuh Aboriginal Village22$1,039$169.8622%
Singapore1,150$1,027$197.4129%
Bentong92$972$205.0119%
Pulau Sebang104$942$215.8719%
Batang Kali13$834$139.0415%
Broga14$813$366.9014%
Kuala Kubu Bharu36$809$115.4222%

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