Tanah Merah Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kelantan, Malaysia
Is Airbnb profitable in Tanah Merah in 2025? Explore comprehensive Airbnb analytics for Tanah Merah, Kelantan, Malaysia to uncover income potential. This 2025 STR market report for Tanah Merah, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Tanah Merah, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tanah Merah Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tanah Merah Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tanah Merah (2025)
Understanding the monthly revenue variations for Airbnb listings in Tanah Merah is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tanah Merah is typically September, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tanah Merah across different performance tiers:
- Best-in-class properties (Top 10%) achieve $511+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $331 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $204 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $103, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tanah Merah
Tanah Merah Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tanah Merah STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tanah Merah:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 25% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tanah Merah
Average Daily Rate (ADR) Airbnb Trends in Tanah Merah (2025)
Effective short term rental pricing strategy in Tanah Merah involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tanah Merah typically peaks in May and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $85+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $48 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Tanah Merah
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Airbnb Seasonality Analysis & Trends in Tanah Merah (2025)
Peak Season (September, July, May)
- Revenue averages $335 per month
- Occupancy rates average 24.8%
- Daily rates average $47
Shoulder Season
- Revenue averages $267 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $47
Low Season (March, June, December)
- Revenue drops to average $163 per month
- Occupancy decreases to average 15.2%
- Daily rates adjust to average $46
Seasonality Insights for Tanah Merah
- The Airbnb seasonality in Tanah Merah shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tanah Merah's highest earning potential, with monthly revenues capable of climbing to $336, occupancy reaching a high of 29.9%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $141, occupancy could drop to 12.5%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tanah Merah.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tanah Merah seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tanah Merah (2025)
Exploring the top neighborhoods for short-term rentals in Tanah Merah? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kampung Penambang | Charming village atmosphere with local culture and close proximity to rivers and historical sites. Great for guests looking for a peaceful retreat away from the city. | Kota Bharu, Siti Khadijah Market, Cultural Enclaves, Kelantan River |
| Pantai Cahaya Bulan | Beautiful beach area known for its scenic views and recreational activities. Popular among tourists who enjoy beach activities like swimming, picnicking, and seafood dining. | Beachfront restaurants, Water sports, Sunset viewing, Local seafood markets |
| Kampung Laut | Known for its traditional food and cultural experiences. Offers guests a taste of local Kelantanese life and cuisine, making it attractive for cultural tourism. | Traditional Kelantanese food, Local handicrafts, Cultural workshops |
| Kuala Besut | Gateway to the Perhentian Islands with stunning beaches and clear waters. Perfect for guests seeking adventure and natural beauty, as many tours start from here to the islands. | Perhentian Islands, Snorkeling and diving tours, Marine life |
| Bachok | Famous for its coastal scenery and laid-back atmosphere. Ideal for families and beachgoers looking for a less crowded beach experience. | Bachok Beach, Cultural sites, Local markets |
| Merang | Rural coastal village experience with beautiful scenery and local charm. Great for travelers seeking solitude and nature. | Fishing village, Scenic views, Eco-tours |
| Jerteh | Known for its agricultural landscape and cool climate, Jerteh attracts visitors looking for a serene getaway surrounded by nature. | Agricultural tours, Nature parks |
| Tumpat | Rich in cultural heritage, Tumpat is home to various art and craft traditions. An excellent spot for guests interested in Kelantan's artistic side and heritage. | Wat Pho, Traditional crafts, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Tanah Merah (2025)
While Tanah Merah, Kelantan, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tanah Merah to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Tanah Merah (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tanah Merahbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
puteh house homestay
Entire Place • 4 bedrooms
Taman Barakah Homestay
Entire Place • 2 bedrooms
![[HOT] Homestay Tanah Merah - Whole Upper Unit 🏡](https://a0.muscache.com/im/pictures/233f1c88-3d7d-4fd7-a346-742576fab901.jpg?im_w=480&im_format=avif)
[HOT] Homestay Tanah Merah - Whole Upper Unit 🏡
Entire Place • 3 bedrooms
AuranadGuesthouse BandarTMerah-WifiNetflix
Entire Place • 3 bedrooms
Trio Homestay at Tanah Merah
Entire Place • 3 bedrooms
Cheerful 4 bedroom home located at Tanah Merah
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tanah Merah (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tanah Merah based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nad | 4 | $8,357 | 27 | 4.78/5.0 |
| Mohd Mursyidi | 1 | $4,646 | 3 | 5.00/5.0 |
| Muhammad Khairulanam | 1 | $4,306 | 32 | 4.78/5.0 |
| Syafiq | 1 | $4,087 | 42 | 4.93/5.0 |
| Nik Norhila | 1 | $3,784 | 6 | 4.17/5.0 |
| Host #487664331 | 1 | $3,338 | 1 | N/A/5.0 |
| Muhamad Amirul Asyraf | 1 | $3,144 | 53 | 4.74/5.0 |
| Host #215377445 | 1 | $2,865 | 0 | N/A/5.0 |
| Host #509010031 | 1 | $1,404 | 2 | N/A/5.0 |
| Hasanah | 1 | $1,285 | 5 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tanah Merah.
Dive Deeper: Advanced Tanah Merah STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tanah Merah. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTanah Merah Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tanah Merah
- The Tanah Merah Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tanah Merah, House properties are the most common (87%), reflecting the local real estate landscape.
- Houses represent a significant 87% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Tanah Merah Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tanah Merah
- The dominant room capacity in Tanah Merah is 3 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 60.9% of the active Airbnb listings in Tanah Merah, indicating a high concentration in these sizes.
- A significant 73.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tanah Merah.
Tanah Merah Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tanah Merah
- The most common guest capacity trend in Tanah Merah vacation rentals is listings accommodating 8+ guests (47.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Tanah Merah STR market, accounting for 69.5% of listings.
- 65.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tanah Merah.
- On average, properties in Tanah Merah are equipped to host 5.9 guests.
Tanah Merah Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tanah Merah
- The most common availability pattern in Tanah Merah falls within the 271-366 days range, representing 87% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tanah Merah (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tanah Merah Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Tanah Merah is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Tanah Merah Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Tanah Merah hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tanah Merah.
Tanah Merah Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
58.8% of total
Moderate
5 listings
29.4% of total
Firm
1 listings
5.9% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Tanah Merah
- The prevailing Airbnb cancellation policy trend in Tanah Merah is Flexible, used by 58.8% of listings.
- The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Tanah Merah may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.8% market standard in Tanah Merah.
- Given the high prevalence of Flexible policies (58.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tanah Merah.
Tanah Merah STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tanah Merah
- The overall average booking lead time for vacation rentals in Tanah Merah is 24 days.
- Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Tanah Merah.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Tanah Merah averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tanah Merah (2025)
Amenity Prevalence
Amenity Insights for Tanah Merah
- Essential amenities in Tanah Merah that guests expect include: Air conditioning, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tanah Merah: Air conditioning, Free parking on premises, TV.
- Prioritize adding missing essentials: Free parking on premises, TV.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tanah Merah to stay competitive.
Tanah Merah Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tanah Merah
- The typical guest profile for Airbnb in Tanah Merah consists of primarily domestic travelers (98%), often arriving from nearby Kajang, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Malay or English.
- Domestic travelers account for 97.6% of guests.
- Key international markets include Malaysia (97.6%) and Australia (2.4%).
- Top languages spoken are Malay (50%) followed by English (39.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kajang and Kuala Lumpur.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tanah Merah Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pulau Perhentian Kecil | 11 | $1,196 | $102.95 | 53% |
| Chemor | 11 | $726 | $125.65 | 22% |
| Kampung Gebeng | 13 | $557 | $128.48 | 14% |
| Kampung Seberang Takir Hulu | 14 | $519 | $67.23 | 27% |
| Gong Dato | 19 | $462 | $65.68 | 31% |
| Kg Bukit Besar | 14 | $457 | $115.44 | 18% |
| Cameron Highlands | 796 | $400 | $75.51 | 22% |
| Ipoh | 2,120 | $382 | $78.40 | 23% |
| Gopeng | 19 | $376 | $114.80 | 15% |
| Batu Gajah | 17 | $371 | $83.30 | 22% |