Mata Ayer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kedah, Malaysia
Is Airbnb profitable in Mata Ayer in 2025? Explore comprehensive Airbnb analytics for Mata Ayer, Kedah, Malaysia to uncover income potential. This 2025 STR market report for Mata Ayer, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Mata Ayer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mata Ayer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mata Ayer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mata Ayer (2025)
Understanding the monthly revenue variations for Airbnb listings in Mata Ayer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mata Ayer is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mata Ayer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,359+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $725 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $430 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mata Ayer
Mata Ayer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mata Ayer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mata Ayer:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mata Ayer
Average Daily Rate (ADR) Airbnb Trends in Mata Ayer (2025)
Effective short term rental pricing strategy in Mata Ayer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mata Ayer typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Mata Ayer
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Airbnb Seasonality Analysis & Trends in Mata Ayer (2025)
Peak Season (April, May, January)
- Revenue averages $858 per month
- Occupancy rates average 35.4%
- Daily rates average $74
Shoulder Season
- Revenue averages $616 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $56
Low Season (March, June, November)
- Revenue drops to average $360 per month
- Occupancy decreases to average 18.0%
- Daily rates adjust to average $61
Seasonality Insights for Mata Ayer
- The Airbnb seasonality in Mata Ayer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mata Ayer's highest earning potential, with monthly revenues capable of climbing to $913, occupancy reaching a high of 42.9%, and ADRs peaking at $85.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $312, occupancy could drop to 14.4%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mata Ayer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mata Ayer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mata Ayer (2025)
Exploring the top neighborhoods for short-term rentals in Mata Ayer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mata Ayer Town | The central hub of Mata Ayer, featuring local markets and traditional food stalls. Great for travelers seeking an authentic Malaysian experience with a local atmosphere. | Mata Ayer Old Mosque, Local night market, Kedah State Agricultural Park |
| Baling Forest Reserve | A natural retreat for ecotourism, ideal for those seeking adventure and tranquility with beautiful hiking trails and rich biodiversity. | Baling Hills, Taman Rimba Mempun, Waterfalls and nature trails |
| Sungai Petani | A nearby city offering shopping opportunities and cultural experiences, it serves as a convenient base for exploring other attractions in Kedah. | Central Square Mall, Sungai Petani Clock Tower, Taman Jubli Perak |
| Padang Terap | Known for its scenic rice fields and rural charm, perfect for guests looking to escape the urban hustle and enjoy the countryside. | Rice paddy fields, Local cultural experiences, Rural homestays |
| Mount Jerai | A stunning mountain destination offering breathtaking views and outdoor activities like hiking, perfect for nature lovers. | Jerai Hill Resort, Nature trails, Hilltop views |
| Kuala Kedah | A historical port town with rich heritage and a gateway to Langkawi, attracting visitors interested in culture and history. | Kuala Kedah Fort, Jeti Kuala Kedah, Cultural heritage sites |
| Langkawi (accessible via ferry) | A famous tourist destination with beautiful beaches and luxury resorts, a perfect getaway for vacationers. | Pantai Cenang, Langkawi Sky Bridge, Island hopping tours |
| Tanjung Rhu Beach (Langkawi) | Known for its pristine beaches and clear waters, ideal for visitors seeking a serene coastal area for relaxation. | Tanjung Rhu Beach, Mangrove tours, Watersports |
Understanding Airbnb License Requirements & STR Laws in Mata Ayer (2025)
With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mata Ayer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mata Ayer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 14% licensed listings)
Top Performing Airbnb Properties in Mata Ayer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mata Ayerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SM Villa Homestay
Entire Place • 3 bedrooms
4 BEDROOMS, 3 BATHROOMS HOMESTAY LANGKAWI GEOPARK
Entire Place • 4 bedrooms
D' Bambusa Vulgaris Lodge - Malay House (Studio)
Entire Place • N/A
MF Homestay Langkawi Island
Entire Place • 3 bedrooms
chic room with a view 1
Private Room • N/A
Mahsuri Cottage Langkawi, 4 Bedrooms 2 Bathrooms
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mata Ayer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mata Ayer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mohd Aizuddin | 5 | $18,035 | 28 | 4.86/5.0 |
| Badrul | 1 | $16,236 | 13 | 4.92/5.0 |
| Mohd Razif | 2 | $9,331 | 108 | 4.79/5.0 |
| Sazlina | 2 | $8,375 | 94 | 4.75/5.0 |
| Bahagia | 3 | $6,638 | 15 | 4.11/5.0 |
| Firdaus | 1 | $6,506 | 3 | 5.00/5.0 |
| Host #14389024 | 1 | $3,459 | 0 | N/A/5.0 |
| Nur | 1 | $1,428 | 8 | 4.38/5.0 |
| Shu | 1 | $1,309 | 59 | 4.83/5.0 |
| Howard | 3 | $708 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mata Ayer.
Dive Deeper: Advanced Mata Ayer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mata Ayer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMata Ayer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mata Ayer
- The Mata Ayer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mata Ayer, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Mata Ayer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mata Ayer
- The dominant room capacity in Mata Ayer is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 47.6% of the active Airbnb listings in Mata Ayer, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mata Ayer.
Mata Ayer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mata Ayer
- The most common guest capacity trend in Mata Ayer vacation rentals is listings accommodating 8+ guests (57.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mata Ayer STR market, accounting for 66.6% of listings.
- 66.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mata Ayer.
- On average, properties in Mata Ayer are equipped to host 5.9 guests.
Mata Ayer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mata Ayer
- The most common availability pattern in Mata Ayer falls within the 271-366 days range, representing 81% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mata Ayer (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mata Ayer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
71.4% of total
2 Nights
4 listings
19% of total
3 Nights
1 listings
4.8% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mata Ayer is 1 Night, adopted by 71.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.4%) of the Mata Ayer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 71.4% of Mata Ayer hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mata Ayer.
Mata Ayer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15.8% of total
Moderate
5 listings
26.3% of total
Firm
7 listings
36.8% of total
Strict
4 listings
21.1% of total
Cancellation Policy Insights for Mata Ayer
- The prevailing Airbnb cancellation policy trend in Mata Ayer is Firm, used by 36.8% of listings.
- A majority (57.9%) of hosts in Mata Ayer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.8% market standard in Mata Ayer.
- Regularly review your cancellation policy against competitors and market demand shifts in Mata Ayer.
Mata Ayer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mata Ayer
- The overall average booking lead time for vacation rentals in Mata Ayer is 55 days.
- Guests book furthest in advance for stays during May (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Mata Ayer.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Mata Ayer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mata Ayer (2025)
Amenity Prevalence
Amenity Insights for Mata Ayer
- Essential amenities in Mata Ayer that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mata Ayer: Air conditioning.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mata Ayer to stay competitive.
Mata Ayer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mata Ayer
- The typical guest profile for Airbnb in Mata Ayer consists of predominantly international visitors (67%), with top international origins including India, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 33.3% of guests.
- Key international markets include Malaysia (33.3%) and India (11.1%).
- Top languages spoken are English (40%) followed by Malay (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from India.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mata Ayer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamala | 948 | $2,483 | $284.79 | 48% |
| Kuala Teriang | 16 | $2,044 | $178.57 | 31% |
| Choeng Thale | 1,609 | $1,886 | $302.75 | 40% |
| Rawai | 1,888 | $1,580 | $212.77 | 42% |
| Karon | 976 | $1,571 | $189.97 | 42% |
| Si Sunthon | 87 | $1,555 | $296.99 | 37% |
| Tengah Island | 79 | $1,495 | $169.21 | 32% |
| Haad Khlong Khong | 112 | $1,400 | $136.49 | 43% |
| Patong | 2,006 | $1,381 | $173.18 | 39% |
| Ao Kantiang | 24 | $1,335 | $153.26 | 40% |