Airbnb Market Analytics, Statistics and Data in Muar, Johor, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Muar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Muar:
How much do Airbnb hosts make on average per month in Muar?
The short-term rental market in Muar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $400 per month
- Strong performing properties (top 25%) make $1,065 or more
- Best-in-class properties (top 10%) achieve $2,013+ monthly
- Entry-level properties (bottom 25%) typically earn around $155
Revenue Variations by Month
Occupancy Rates Throughout the Year in Muar
The market in Muar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 33% or higher
- Best-in-class properties (top 10%) reach 47%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Muar
Daily rates in Muar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $63 per night
- Strong performing properties (top 25%) secure $111 or more
- Best-in-class properties (top 10%) pull in $178+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
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Seasonality patterns in Muar
Peak Season (March, April, May)
- Revenue peaks at $1096.48 per month
- Occupancy rates reach 31.63%
- Daily rates average $94.41
Shoulder Season
- Revenue averages $791.35 per month
- Occupancy maintains 23.61%
- Daily rates hold at $89.56
Low Season (July, September, August)
- Revenue drops to $431.20 per month
- Occupancy decreases to 17.43%
- Daily rates adjust to $86.58
Is it still profitable to do Airbnb in Muar in 2025?
Yes! Muar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 24% and monthly revenue averaging $791 and The market's 110 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Muar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Muar Historical Museum | A key cultural hub in Muar offering insights into the city's history. Ideal for guests interested in local heritage and nearby attractions. | Muar Historical Museum, Jamek Mosque, The Old Town, Muar River cruises, Muar Bridge |
| Bendahara Park | A scenic park favored by locals, perfect for families and gatherings. Close to amenities and allows for group travelers to enjoy nature. | Bendahara Park, Muar River, Playgrounds, Walking Trails, Food stalls |
| Traditional Muar Street Food | Renowned for its unique and delicious street food, attracting food lovers from all over. A popular area for culinary experiences. | Muar Satay, Muar Mee Bandung, Kedai Kopi 88, Pasar Malam, Local food markets |
| Seri Meriang Lake | A serene lakeside destination great for relaxation and outdoor activities. Suitable for travelers looking for a peaceful experience. | Seri Meriang Lake, Kayaking, Fishing, Picnic spots, Nature trails |
| Muar River | A picturesque river area offering beautiful views and various activities, appealing to nature lovers and adventure seekers. | River cruises, Fishing, Cycling paths, Scenic viewpoints, Wildlife watching |
| Emergency Services Centre (OPS) | A prime location with easy access to Muar's bustling urban setting, ideal for business travelers and tourists alike. | Nearby restaurants, Shopping centers, Markets, Entertainment venues, Public transport |
| Muar Cultural Park | A cultural landmark highlighting Malaysian heritage through performances and exhibitions, perfect for those interested in local traditions. | Cultural performances, Art displays, Traditional workshops, Open-air exhibitions, Food fairs |
| Taman Tanjung Emas | A well-maintained seaside park that attracts families and couples, offering great recreational options and beautiful landscapes. | Long walking paths, Play areas, Water sports, Sunset views, Food kiosks |
Do you need a license for Airbnb in Muar?
We recommend checking directly with Muar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Muar
Muar Sapiah House
Entire Place • 6 bedrooms
Deli Villa Homestay
Entire Place • 5 bedrooms
Homestay Muar - House for rent -10 rooms (22+ pax)
Entire Place • 10 bedrooms
G-Homestay @ Sungai Abong Muar*10~20pax
Entire Place • 4 bedrooms
38 villa homestay
Entire Place • 4 bedrooms
Teratak Cikgu NURUL Muar POOL muslim 6 BEDS
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Muar
Additional analytics on vacation rental, real estate, short term rental data in Muar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80%), with house and boutique & hotels properties comprising 93.7% of inventory
- Untapped potential in outdoor & mobile segments (0.9% combined)
Room Capacity Distribution
Analysis of 110 properties in Muar shows that 3 bedrooms properties are most prevalent, making up 30% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 54.5% of all listings.
Key Insights
- Most common: 3 bedrooms (30%)
- Least common: 1 bedroom (10%)
- Market concentration: 54.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 110 properties in Muar reveals that 8+ guests properties dominate the market, representing 60% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 73.6% of the market.
Key Insights
- Most common capacity: 8+ guests (60% of market)
- Least common capacity: 3 guests (1.8% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 73.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 110 properties in Muar, the most common availability pattern is 271-366 days (70.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (47.3% of properties).
Key Insights
- Most common availability window: 271-366 days (70.9%)
- Most common booking duration: 31-90 days (47.3%)
- Properties with high availability (180+ days): 90.9%
- Properties with long-term bookings (180+ days): 9.1%
Minimum Stay Distributions
1 Night
104 listings
98.1% of total
2 Nights
1 listings
0.9% of total
30+ Nights
1 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.9%) suggest a stable extended-stay market
- High market flexibility with 99.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
43 listings
49.4% of total
Moderate
22 listings
25.3% of total
Firm
5 listings
5.7% of total
Strict
17 listings
19.5% of total
Key Insights
- Flexible is the preferred policy at 49.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 5.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Jan, averaging 75 days
- Shortest booking windows are in Oct, Mar, Jul, averaging 30 days
- Spring shows the longest average booking window at 62 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 62 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jul when lead times are shortest
Popular Airbnb Amenities in Muar
Every property in Muar comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.3% of total guests, indicating a dominant local market share.
- Primary international markets: Singapore (18.4%) and Australia (0.8%)
- English is the top language at 44%, followed by Malay (35.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.1%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Johor Bahru markets
- Develop localized content for Singapore and Australia
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Muar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $4,771 | $550.57 | 33% |
| Kampung Janda Baik | 23 | $2,439 | $274.91 | 23% |
| Hulu Chemperuh Aboriginal Village | 18 | $1,980 | $218.32 | 26% |
| Bukit Tinggi | 111 | $1,522 | $178.24 | 24% |
| Broga | 10 | $1,346 | $363.93 | 22% |
| Singapore | 959 | $1,301 | $173.10 | 33% |
| Melaka | 19 | $1,282 | $128.79 | 29% |
| Pulau Sebang | 86 | $1,231 | $175.92 | 23% |
| Kuala Kubu Bharu | 35 | $1,110 | $111.82 | 27% |
| Tanjong Karang | 16 | $1,069 | $120.45 | 22% |
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