Airbnb Market Analytics, Statistics and Data in Kulai, Johor, Malaysia

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kulai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kulai:

Average Daily Rate

$88

Occupancy Rate

37.74%

Annual Revenue

$9,282

Revenue Growth YoY

58.15%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

104

How much do Airbnb hosts make on average per month in Kulai?

The short-term rental market in Kulai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $942 per month
Strong performing properties (top 25%) make $1,545 or more
Best-in-class properties (top 10%) achieve $2,165+ monthly
Entry-level properties (bottom 25%) typically earn around $434

Revenue Variations by Month

Occupancy Rates Throughout the Year in Kulai

The market in Kulai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 35% occupancy rates
Strong performing properties (top 25%) achieve 57% or higher
Best-in-class properties (top 10%) reach 77%+occupancy
Entry-level properties (bottom 25%) average around 18%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Kulai

Daily rates in Kulai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $65 per night
Strong performing properties (top 25%) secure $81 or more
Best-in-class properties (top 10%) pull in $130+ per night
Entry-level properties (bottom 25%) earn around $48

Daily Rate Variations by Month

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Seasonality patterns in Kulai

Peak Season (June, April, May)

Revenue peaks at $1567.90 per month
Occupancy rates reach 50.99%
Daily rates average $100.55

Shoulder Season

Revenue averages $1181.93 per month
Occupancy maintains 39.25%
Daily rates hold at $84.42

Low Season (August, July, January)

Revenue drops to $767.45 per month
Occupancy decreases to 28.97%
Daily rates adjust to $73.20

Is it still profitable to do Airbnb in Kulai in 2025?

Yes! Kulai demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1182 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Kulai

Area	Why Choose This Area	Key Attractions
Kulai Town	The heart of Kulai, known for its bustling market and local eateries. It offers a local experience, connecting guests to the culture of Johor.	Kulai Fresh Market, Kulai Night Market, Parks and recreational areas nearby, Local hawker centers, Kulai Municipal Council Building
IOI Mall Kulai	A popular shopping destination that attracts both locals and tourists. It provides convenient access to shopping, dining, and entertainment.	IOI Mall, Family Fun Zone, Cinemas, Restaurants, Shopping outlets
Taman Ekspresi (Express Garden)	A developing residential area that is gaining popularity for those seeking a suburban lifestyle, making it attractive for long-term bookings.	Parks, Local small businesses, Adjacent to Kulai Town, Community activities, Nature walks
Sedenak	Known for its serene environment and emerging developments, this area appeals to those looking for a peaceful retreat.	Sedenak Technology Park, Green landscapes, Local cafes, Cycling paths, Nature trails
Bandar Putra	A residential area with amenities like schools and local shops, appealing to families and longer-term guests visiting Kulai.	Local schools, Shopping areas, Community parks, Food courts, Sports facilities
Senai Airport	Proximity to the airport makes this area popular with travelers, providing easy access for those arriving or departing.	Senai International Airport, Airports nearby, Job opportunities in the airport vicinity, Hotels and lodges, Transportation services
Jalan Merah	A lively street known for its cultural diversity and local street food, ideal for travelers wanting an authentic experience.	Street food stalls, Local markets, Cultural events, Artisan shops, Community interactions
Kulai Industrial Area	A hub for business and industries, attracting business travelers and workers from various sectors, ideal for short-term rentals.	Industrial parks, Business centers, Proximity to manufacturing firms, Transport accessibility, Local eateries catering to workers

Do you need a license for Airbnb in Kulai?

$76.00

Daily Rate

Top Performing Professional Hosts in Kulai

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Miranda	34	$343,083	396	3.56/5.0
Three Leaf	9	$52,995	85	4.43/5.0
Cube On Hill	1	$52,926	42	4.79/5.0
26086422	1	$41,689	2	0.00/5.0
Ying	1	$35,970	5	3.80/5.0
CubeStay	1	$34,909	20	4.95/5.0
Hebat Homestay	2	$26,123	151	4.90/5.0
Lftv	1	$24,689	4	4.25/5.0
志恒	2	$23,770	11	4.54/5.0
Siow	1	$17,855	4	4.50/5.0

Additional analytics on vacation rental, real estate, short term rental data in Kulai

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (93.3%), with house and apartment & condo properties comprising 95.2% of inventory
Untapped potential in outdoor & mobile, boutique & hotels, unique stays segments (4.9% combined)

Room Capacity Distribution

Analysis of 104 properties in Kulai shows that 3 bedrooms properties are most prevalent, making up 34.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 64.4% of all listings.

Key Insights

Most common: 3 bedrooms (34.6%)
Least common: 5+ bedrooms (4.8%)
Market concentration: 64.4% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 104 properties in Kulai reveals that 8+ guests properties dominate the market, representing 57.7% of all listings. The average property accommodates 6.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 79.8% of the market.

Key Insights

Most common capacity: 8+ guests (57.7% of market)
Least common capacity: 2 guests (3.8% of market)
Average guest capacity: 6.8 guests per property
Market concentration: 79.8% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 104 properties in Kulai, the most common availability pattern is 181-270 days (43.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41.3% of properties).

Key Insights

Most common availability window: 181-270 days (43.3%)
Most common booking duration: 91-180 days (41.3%)
Properties with high availability (180+ days): 81.7%
Properties with long-term bookings (180+ days): 21.2%

Minimum Stay Distributions

1 Night (94.6%)

1 Night

87 listings

94.6% of total

2 Nights (5.4%)

2 Nights

5 listings

5.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 100.0%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (0%) suggest a stable extended-stay market
High market flexibility with 100.0% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (17.1%)

Flexible

13 listings

17.1% of total

Moderate (56.6%)

Moderate

43 listings

56.6% of total

Firm (7.9%)

Firm

6 listings

7.9% of total

Strict (18.4%)

Strict

14 listings

18.4% of total

Key Insights

Moderate is the preferred policy at 56.6% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 73.7% of the market
Strong market consensus around Moderate policies
Firm policies are least common at 7.9% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Nov, Feb, Jan, averaging 32 days
Shortest booking windows are in Aug, Jun, Jul, averaging 13 days
Winter shows the longest average booking window at 29 days, while Summer has the shortest at 13 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 29 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Aug-Jul when lead times are shortest

Popular Airbnb Amenities in Kulai

Below is the distribution of amenities across listings in Kulai:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 58.6% of total guests, indicating a significant local market share.
Primary international markets: Singapore (34.8%) and Indonesia (2.3%)
English is the top language at 46.1%, followed by Chinese (26.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%

Recommendations

Target marketing campaigns for Kuala Lumpur and Selangor markets
Develop localized content for Singapore and Indonesia
Prioritize English and Chinese language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Kulai. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Singapore	959	$1,301	$173.10	33%
Melaka	19	$1,282	$128.79	29%
Pulau Sebang	86	$1,231	$175.92	23%
Jasin	32	$867	$106.35	27%
Alor Gajah	73	$853	$149.49	22%
Bandar Penawar	232	$767	$106.63	23%
Johor Bahru	3,332	$744	$70.15	35%
Malacca City	2,898	$680	$81.08	28%
Masai	30	$650	$91.20	28%
Plentong	51	$639	$73.27	30%

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