Airbnb Market Analytics, Statistics and Data in Kluang, Johor, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kluang? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kluang:
How much do Airbnb hosts make on average per month in Kluang?
The short-term rental market in Kluang shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $513 per month
- Strong performing properties (top 25%) make $1,093 or more
- Best-in-class properties (top 10%) achieve $1,630+ monthly
- Entry-level properties (bottom 25%) typically earn around $233
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kluang
The market in Kluang shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 35% or higher
- Best-in-class properties (top 10%) reach 56%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kluang
Daily rates in Kluang vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $60 per night
- Strong performing properties (top 25%) secure $89 or more
- Best-in-class properties (top 10%) pull in $143+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Kluang
Peak Season (June, April, February)
- Revenue peaks at $1076.11 per month
- Occupancy rates reach 34.30%
- Daily rates average $95.17
Shoulder Season
- Revenue averages $768.66 per month
- Occupancy maintains 25.35%
- Daily rates hold at $91.01
Low Season (October, July, August)
- Revenue drops to $423.85 per month
- Occupancy decreases to 16.58%
- Daily rates adjust to $85.79
Is it still profitable to do Airbnb in Kluang in 2025?
Yes! Kluang demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $769 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kluang
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kluang Town Center | The heart of Kluang, known for its local eateries, markets, and vibrant culture. A prime area for guests wanting to experience the local lifestyle and convenience. | Kluang Railway Station, Kluang Mall, Gunung Lambak, Kluang Coffee, Local food stalls and markets |
| Gunung Lambak | A popular hiking spot with scenic views and nature trails, attracting tourists who enjoy outdoor activities. Ideal for nature lovers and adventure seekers. | Gunung Lambak, Nature trails, Hiking spots, Scenic viewpoints |
| Endau-Rompin National Park | A major attraction for eco-tourists and hikers. Offers beautiful landscapes, wildlife, and cultural experiences with the indigenous people. | Endau-Rompin Trails, Waterfalls, Wildlife spotting, Cultural visits |
| Kluang Coffee Plantations | Famous for its coffee production, this area attracts coffee enthusiasts and tourists looking to learn about the coffee-making process. | Kluang Coffee Heritage, Coffee plantations tours, Local cafes |
| Batu Pahat | Nearby town known for shopping and local delicacies. It offers additional attractions and is a short drive from Kluang, appealing to those looking to explore more. | Batu Pahat Mall, Local seafood, Shopping centers, Eating spots |
| Hutan Lipur Sungai Bantang | Another nature attraction offering outdoor activities such as jungle trekking and enjoying natural springs. A great spot for family trips. | Jungle trekking, Swimming in natural springs, Picnic areas |
| Desaru Coast (day trip from Kluang) | Famous beach resort area with beautiful beaches, water sports, and family activities, appealing to those seeking some coastal relaxation. | Desaru Beach, Adventure Waterpark, Desaru Fruit Farm, Water sports activities |
| Local Cultural Sites | Exploring the cultural heritage and history of Kluang, offering guests a deeper understanding of the local traditions and lifestyle. | Kluang Heritage Mural, Chinese Temples, Local markets, Cultural festivals |
Do you need a license for Airbnb in Kluang?
We recommend checking directly with Kluang's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kluang
Kluang Swimming Pool Blues 11 Retro Homestay【KTV】
Entire Place • 7 bedrooms
Lé Mountain Villa 8rooms l 30pax
Entire Place • 8 bedrooms
Kluang Swimming Pool Homestay's first villa vacation home. Large swimming pool😍
Entire Place • 4 bedrooms
KP Blue Sky
Entire Place • 4 bedrooms
Rōme Costâ Villa 6Rooms l 20pax
Entire Place • 6 bedrooms
WhiteCastle @ Klg Baru (11 +2p) SemiD/Games/Netflix/Aeon
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Kluang
Additional analytics on vacation rental, real estate, short term rental data in Kluang
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with house and boutique & hotels properties comprising 93.3% of inventory
- Untapped potential in unique stays segments (1.5% combined)
Room Capacity Distribution
Analysis of 134 properties in Kluang shows that 4 bedrooms properties are most prevalent, making up 47% of the market. The market tends to favor larger properties, with 4 bedrooms and 3 bedrooms together representing 76.9% of all listings.
Key Insights
- Most common: 4 bedrooms (47%)
- Least common: 2 bedrooms (6%)
- Market concentration: 76.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 134 properties in Kluang reveals that 8+ guests properties dominate the market, representing 73.9% of all listings. The average property accommodates 7.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 81.3% of the market.
Key Insights
- Most common capacity: 8+ guests (73.9% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 7.1 guests per property
- Market concentration: 81.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in Kluang, the most common availability pattern is 271-366 days (67.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (67.9%)
- Most common booking duration: 31-90 days (35.8%)
- Properties with high availability (180+ days): 86.6%
- Properties with long-term bookings (180+ days): 14.9%
Minimum Stay Distributions
1 Night
127 listings
99.2% of total
3 Nights
1 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 100.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
39 listings
37.5% of total
Moderate
32 listings
30.8% of total
Firm
9 listings
8.7% of total
Strict
24 listings
23.1% of total
Key Insights
- Flexible is the preferred policy at 37.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Nov, averaging 60 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 23 days
- Winter shows the longest average booking window at 52 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Kluang
Every property in Kluang comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.7% of total guests, indicating a significant local market share.
- Primary international markets: Singapore (28.7%) and Australia (1%)
- English is the top language at 43.8%, followed by Malay (30.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 1.9%
Recommendations
- Target marketing campaigns for Johor Bahru and Kuala Lumpur markets
- Develop localized content for Singapore and Australia
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kluang. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Singapore | 959 | $1,301 | $173.10 | 33% |
| Melaka | 19 | $1,282 | $128.79 | 29% |
| Pulau Sebang | 86 | $1,231 | $175.92 | 23% |
| Jasin | 32 | $867 | $106.35 | 27% |
| Alor Gajah | 73 | $853 | $149.49 | 22% |
| Kulai | 104 | $774 | $88.02 | 38% |
| Bandar Penawar | 232 | $767 | $106.63 | 23% |
| Johor Bahru | 3,332 | $744 | $70.15 | 35% |
| Pahang | 33 | $716 | $119.17 | 19% |
| Malacca City | 2,898 | $680 | $81.08 | 28% |
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