Airbnb Market Analytics, Statistics and Data in Johor Bahru, Johor, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Johor Bahru? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Johor Bahru:
How much do Airbnb hosts make on average per month in Johor Bahru?
The short-term rental market in Johor Bahru shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $783 per month
- Strong performing properties (top 25%) make $1,305 or more
- Best-in-class properties (top 10%) achieve $1,990+ monthly
- Entry-level properties (bottom 25%) typically earn around $353
Revenue Variations by Month
Occupancy Rates Throughout the Year in Johor Bahru
The market in Johor Bahru shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Johor Bahru
Daily rates in Johor Bahru vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $55 per night
- Strong performing properties (top 25%) secure $81 or more
- Best-in-class properties (top 10%) pull in $122+ per night
- Entry-level properties (bottom 25%) earn around $38
Daily Rate Variations by Month
Get Live Johor Bahru Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Johor Bahru
Peak Season (June, December, March)
- Revenue peaks at $1344.15 per month
- Occupancy rates reach 44.21%
- Daily rates average $88.41
Shoulder Season
- Revenue averages $1006.98 per month
- Occupancy maintains 35.73%
- Daily rates hold at $77.25
Low Season (September, July, August)
- Revenue drops to $684.47 per month
- Occupancy decreases to 30.73%
- Daily rates adjust to $70.78
Is it still profitable to do Airbnb in Johor Bahru in 2025?
Yes! Johor Bahru demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1007 and As a mature market with 3332 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Johor Bahru
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bukit Indah | A rapidly developing residential area with various amenities, popular among families and tourists. Convenient access to shopping malls and recreational parks makes it a desirable location for Airbnb hosting. | Aeon Mall Bukit Indah, Puteri Harbour Family Theme Park, Legoland Malaysia, Iskandar Puteri, Eco Botanic City |
| City Square | Located in the heart of Johor Bahru, this area is a bustling hub for shopping and dining, attracting many visitors seeking convenience and urban experiences. | City Square Mall, Komtar JBCC, Johor Bahru Old Chinese Temple, Sultan Ibrahim Building, Riverside Walk |
| Tebrau City | A major shopping and entertainment district that draws both locals and tourists. Ideal for Airbnb due to its proximity to amenities and attractions. | AEON Tebrau City, Tebrau City Shopping Complex, Austin Heights Water & Adventure Park, Cedar Point, Johor Premium Outlets |
| Danga Bay | A picturesque waterfront area with beautiful views, parks, and a vibrant nightlife, making it a popular choice for tourists seeking leisure activities. | Danga Bay Park, Danga Bay Night Market, The Straits View, Royal Johor Golf Club, Sunset Walk |
| Puteri Harbour | Known for its scenic marina and family-friendly attractions, this area is great for tourists seeking a waterfront experience and leisure activities. | Puteri Harbour, Sanrio Hello Kitty Town, Legoland Malaysia, Puteri Harbour Family Theme Park, The Little Big Club |
| Johor Bahru City Center | The bustling center of Johor Bahru, filled with shopping, dining, and cultural attractions. A prime location for tourists looking for convenience and vibrant city life. | Johor Bahru City Square, Komtar JBCC, The Old Chinese Temple, Jalan Tan Hiok Nee, Kasturi Walk |
| Skudai | A growing suburb offering local attractions and easy access to the highway, making it a good choice for budget travelers and families. | Skudai Parade, Universiti Teknologi Malaysia, Sultan Ismail Hospital, Wawasan Open University, Temenggoh Hill |
| Gelang Patah | Emerging area with new developments and proximity to the Second Link Expressway, attractive for travelers heading to Singapore and nearby attractions. | Puteri Harbour, Sanrio Hello Kitty Town, Legoland Malaysia, Gelang Patah Souq, Johor Premium Outlets |
Do you need a license for Airbnb in Johor Bahru?
We recommend checking directly with Johor Bahru's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Johor Bahru
Jb town area Bungalow with swimming by Urban nook
Entire Place • 5 bedrooms
JPP ｜ Deluxe Private KTV Room 120 inch TV BBQ Automatic Mahjong Table Ball PS4 Sleeps 25 people 5 mi
Entire Place • 7 bedrooms
Gran Estancia Villa byJBcity Home
Entire Place • 7 bedrooms
Hometel @ The Oriigin Retreat. Private Pool
Entire Place • 4 bedrooms
Danga Bay Johor Bahru 2BR2B 4Pax Country Garden
Entire Place • 2 bedrooms
Starlight Villa Mount Austin • Pool • Ktv • BBQ
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Johor Bahru
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nest Home | 138 | $1,731,848 | 10252 | 4.78/5.0 |
| Anju | 96 | $1,665,744 | 4679 | 4.55/5.0 |
| Lions | 64 | $1,125,748 | 422 | 2.99/5.0 |
| R9 HomeStay | 54 | $1,013,592 | 2426 | 4.59/5.0 |
| JB City | 37 | $653,080 | 534 | 4.48/5.0 |
| Havona | 52 | $590,825 | 8536 | 4.72/5.0 |
| Teo | 98 | $579,090 | 1795 | 3.65/5.0 |
| Wilson | 76 | $526,827 | 12803 | 4.79/5.0 |
| JC Home | 50 | $474,854 | 1154 | 4.31/5.0 |
| JBcity Home | 20 | $432,448 | 273 | 3.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Johor Bahru
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.2%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (2.0% combined)
Room Capacity Distribution
Analysis of 3,332 properties in Johor Bahru shows that 2 bedrooms properties are most prevalent, making up 27.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.1% of all listings.
Key Insights
- Most common: 2 bedrooms (27.3%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 54.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,332 properties in Johor Bahru reveals that 8+ guests properties dominate the market, representing 25.5% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 46.8% of the market.
Key Insights
- Most common capacity: 8+ guests (25.5% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 46.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,332 properties in Johor Bahru, the most common availability pattern is 271-366 days (40.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.4% of properties).
Key Insights
- Most common availability window: 271-366 days (40.2%)
- Most common booking duration: 181-270 days (28.4%)
- Properties with high availability (180+ days): 67.6%
- Properties with long-term bookings (180+ days): 33.7%
Minimum Stay Distributions
1 Night
2823 listings
94.6% of total
2 Nights
89 listings
3% of total
3 Nights
12 listings
0.4% of total
4-6 Nights
7 listings
0.2% of total
7-29 Nights
22 listings
0.7% of total
30+ Nights
30 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.6%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 98.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
720 listings
25.9% of total
Moderate
1061 listings
38.2% of total
Firm
303 listings
10.9% of total
Strict
697 listings
25.1% of total
Key Insights
- Moderate is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.1% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 10.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 26 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 18 days
- Winter shows the longest average booking window at 25 days, while Summer has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 25 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Johor Bahru
Below is the distribution of amenities across listings in Johor Bahru:
Traveler Demographics
Key Insights
- Domestic travelers make up 25.3% of total guests, indicating a moderate local market presence.
- Primary international markets: Malaysia (26.4%) and Indonesia (2.8%)
- English is the top language at 50.7%, followed by Chinese (26.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Johor Bahru markets
- Develop localized content for Malaysia and Indonesia
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Johor Bahru. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Singapore | 959 | $1,301 | $173.10 | 33% |
| Melaka | 19 | $1,282 | $128.79 | 29% |
| Pulau Sebang | 86 | $1,231 | $175.92 | 23% |
| Jasin | 32 | $867 | $106.35 | 27% |
| Alor Gajah | 73 | $853 | $149.49 | 22% |
| Kulai | 104 | $774 | $88.02 | 38% |
| Bandar Penawar | 232 | $767 | $106.63 | 23% |
| Malacca City | 2,898 | $680 | $81.08 | 28% |
| Masai | 30 | $650 | $91.20 | 28% |
| Plentong | 51 | $639 | $73.27 | 30% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights