Airbnb Market Analytics, Statistics and Data in Iskandar Puteri, Johor, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Iskandar Puteri? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Iskandar Puteri:
How much do Airbnb hosts make on average per month in Iskandar Puteri?
The short-term rental market in Iskandar Puteri shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $694 per month
- Strong performing properties (top 25%) make $1,114 or more
- Best-in-class properties (top 10%) achieve $1,649+ monthly
- Entry-level properties (bottom 25%) typically earn around $288
Revenue Variations by Month
Occupancy Rates Throughout the Year in Iskandar Puteri
The market in Iskandar Puteri shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Iskandar Puteri
Daily rates in Iskandar Puteri vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $49 per night
- Strong performing properties (top 25%) secure $69 or more
- Best-in-class properties (top 10%) pull in $99+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
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Seasonality patterns in Iskandar Puteri
Peak Season (June, April, March)
- Revenue peaks at $1183.00 per month
- Occupancy rates reach 40.37%
- Daily rates average $77.28
Shoulder Season
- Revenue averages $850.94 per month
- Occupancy maintains 35.34%
- Daily rates hold at $66.53
Low Season (July, August, September)
- Revenue drops to $611.72 per month
- Occupancy decreases to 28.16%
- Daily rates adjust to $61.43
Is it still profitable to do Airbnb in Iskandar Puteri in 2025?
Yes! Iskandar Puteri demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $851 and As a mature market with 1697 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Iskandar Puteri
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Puteri Harbour | A scenic waterfront destination ideal for families and business travelers, featuring theme parks, dining spots, and a marina. | Puteri Harbour Family Theme Park, Sanrio Hello Kitty Town, Legoland Malaysia, Puteri Harbour Marina, Puppet Show at Puteri Harbour |
| Taman Meridin | Developing area with new residential projects and proximity to business hubs, appealing to professionals and long-term renters. | Taman Meridin Park, Education hubs, Variety of local eateries, Close to business districts |
| Nusajaya | Close to major attractions like Legoland and Hello Kitty Town, this area is a draw for families and tourists. | Legoland Malaysia, Puteri Harbour, EduCity, Nusajaya, Nusajaya Business District, Parks and Recreational Areas |
| Medini | A growing urban area with attractions like the Medini Lifestyle Mall and easy access to Iskandar Malaysia developments. | Medini Lifestyle Mall, Medini Business Park, Legoland Malaysia Resort, Giant Hypermarket, Local eateries |
| Sutera Mall | Popular shopping and dining area that draws in tourists and locals alike, making it a great location for rentals. | Sutera Mall, Restaurants and cafes, Community events, Local markets |
| Kota Iskandar | The administrative center of Iskandar Puteri, attracting professionals and government workers, with modern amenities. | Iskandar Puteri City Council, Education hub, Parks, Civic Areas |
| Afiat Healthpark | A wellness-focused location with health amenities appealing to health-conscious travelers. | Afiat Healthpark, Wellness centers, Health-focused dining, Recreational areas |
| Gelang Patah | Strategically located and accessible, Gelang Patah is close to urban developments and offers good investment potential. | Local markets, Fast-growing residential areas, Proximity to Singapore, Future development plans |
Do you need a license for Airbnb in Iskandar Puteri?
We recommend checking directly with Iskandar Puteri's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Iskandar Puteri
Hometel @ The Viista Retreat | Private Pool
Entire Place • 6 bedrooms
Hometel @ The Uniique Haus . Private Pool
Entire Place • 6 bedrooms
Forest City Golf Course Resort Villa 3BR 9Pax 森林城市
Entire Place • 3 bedrooms
AquaLuxe Hideout 【Netflix/Private KTV/Pool/Movie】
Entire Place • 5 bedrooms
Hometel @ OneRiimba Pool | Private Pool | Karaoke
Entire Place • 6 bedrooms
KidsCastle Signature Slide Playroom | Legoland JB
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Iskandar Puteri
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nest Home | 96 | $1,085,244 | 4192 | 4.57/5.0 |
| Stay | 115 | $605,506 | 4665 | 4.39/5.0 |
| JBcity Home | 82 | $478,620 | 1679 | 3.97/5.0 |
| Johor SuperHost By HOMETEL | 6 | $368,839 | 207 | 4.77/5.0 |
| Pang & Jessie | 31 | $320,831 | 3279 | 4.85/5.0 |
| Robin Gan | 31 | $285,937 | 1919 | 4.61/5.0 |
| Cc | 36 | $281,195 | 298 | 3.44/5.0 |
| JB City | 40 | $270,060 | 575 | 3.57/5.0 |
| Ourstay | 9 | $235,147 | 156 | 4.20/5.0 |
| SR Home | 11 | $224,247 | 355 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Iskandar Puteri
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.5%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in boutique & hotels, others segments (2.0% combined)
Room Capacity Distribution
Analysis of 1,697 properties in Iskandar Puteri shows that 2 bedrooms properties are most prevalent, making up 34.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 67.6% of all listings.
Key Insights
- Most common: 2 bedrooms (34.4%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 67.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,697 properties in Iskandar Puteri reveals that 4 guests properties dominate the market, representing 23.3% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 44.7% of the market.
Key Insights
- Most common capacity: 4 guests (23.3% of market)
- Least common capacity: 7 guests (4.1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 44.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,697 properties in Iskandar Puteri, the most common availability pattern is 271-366 days (43.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.1% of properties).
Key Insights
- Most common availability window: 271-366 days (43.5%)
- Most common booking duration: 91-180 days (29.1%)
- Properties with high availability (180+ days): 72.2%
- Properties with long-term bookings (180+ days): 29.5%
Minimum Stay Distributions
1 Night
1371 listings
87.4% of total
2 Nights
66 listings
4.2% of total
3 Nights
11 listings
0.7% of total
4-6 Nights
3 listings
0.2% of total
7-29 Nights
88 listings
5.6% of total
30+ Nights
30 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.6%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 92.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Flexible
465 listings
34.2% of total
Moderate
579 listings
42.6% of total
Firm
84 listings
6.2% of total
Strict
229 listings
16.9% of total
Key Insights
- Moderate is the preferred policy at 42.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Jul, averaging 35 days
- Shortest booking windows are in Sep, Dec, Oct, averaging 22 days
- Winter shows the longest average booking window at 32 days, while Fall has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 32 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Iskandar Puteri
Below is the distribution of amenities across listings in Iskandar Puteri:
Traveler Demographics
Key Insights
- Domestic travelers make up 46.3% of total guests, indicating a significant local market share.
- Primary international markets: Singapore (45.1%) and Indonesia (3.5%)
- English is the top language at 49.9%, followed by Malay (26.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Johor Bahru and Kuala Lumpur markets
- Develop localized content for Singapore and Indonesia
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Iskandar Puteri. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Singapore | 959 | $1,301 | $173.10 | 33% |
| Melaka | 19 | $1,282 | $128.79 | 29% |
| Pulau Sebang | 86 | $1,231 | $175.92 | 23% |
| Jasin | 32 | $867 | $106.35 | 27% |
| Alor Gajah | 73 | $853 | $149.49 | 22% |
| Kulai | 104 | $774 | $88.02 | 38% |
| Bandar Penawar | 232 | $767 | $106.63 | 23% |
| Johor Bahru | 3,332 | $744 | $70.15 | 35% |
| Malacca City | 2,898 | $680 | $81.08 | 28% |
| Masai | 30 | $650 | $91.20 | 28% |
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