Airbnb Market Analytics, Statistics and Data in Bandar Penawar, Johor, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bandar Penawar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bandar Penawar:
How much do Airbnb hosts make on average per month in Bandar Penawar?
The short-term rental market in Bandar Penawar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $742 per month
- Strong performing properties (top 25%) make $1,348 or more
- Best-in-class properties (top 10%) achieve $2,288+ monthly
- Entry-level properties (bottom 25%) typically earn around $280
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bandar Penawar
The market in Bandar Penawar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 18% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 57%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bandar Penawar
Daily rates in Bandar Penawar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $122 or more
- Best-in-class properties (top 10%) pull in $236+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Bandar Penawar
Peak Season (June, May, March)
- Revenue peaks at $1695.91 per month
- Occupancy rates reach 32.99%
- Daily rates average $126.21
Shoulder Season
- Revenue averages $1129.57 per month
- Occupancy maintains 25.04%
- Daily rates hold at $120.59
Low Season (July, January, August)
- Revenue drops to $692.88 per month
- Occupancy decreases to 18.34%
- Daily rates adjust to $111.82
Is it still profitable to do Airbnb in Bandar Penawar in 2025?
Yes! Bandar Penawar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $1130 and With 232 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bandar Penawar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Desaru Coast | A popular beach destination known for its beautiful beaches and vast tourism offerings, including water parks and family-friendly resorts. It's an ideal area for families and beach lovers looking for a relaxing getaway. | Desaru Beach, Desaru Coast Adventure Waterpark, Desaru Fruit Farm, The Els Club Desaru Coast, Desaru Lighthouse |
| Tanjung Balau | Known for its scenic beaches and traditional Malay culture, Tanjung Balau attracts tourists seeking a more tranquil coastal experience away from the hustle of city life. | Tanjung Balau Beach, Fisherman Museum, Desaru Beach, Teluk Ramunia, Marlborough's Beach |
| Kota Tinggi | This area offers a mix of nature and history, with waterfalls, forests, and cultural sites, making it attractive to those interested in eco-tourism and adventure. | Kota Tinggi Waterfalls, Johor Lido Beach, Desaru Fruit Farm, Taman Negara Johor, Kota Tinggi Firefly Park |
| Cameron Highlands | While a bit further away, it is known for its cool climate, tea plantations, and strawberry farms, appealing to those seeking a different experience in Malaysia's highlands. | Boh Tea Plantation, Strawberry Farms, Cameron Lavender Garden, Mossy Forest, Cameron Highlands Butterfly Garden |
| Bandar Penawar | A growing town near the coast, it offers various local attractions and is increasingly being recognized for its hospitality potential for visitors exploring the surrounding areas. | Local markets, Cultural experiences, Proximity to Desaru attractions, Beaches, Outdoor activities |
| Sungai Rengit | Known for its seafood and fishing village charm, Sungai Rengit offers an authentic Malaysian experience for those interested in fresh seafood and local culture. | Sungai Rengit Seafood Restaurants, Fishing Village, Tanjung Balau Beach, Local markets, Cultural experiences |
| Johor Bahru | As the capital of Johor, it's a bustling city with shopping, dining, and nightlife, attracting tourists from Singapore and beyond. | Johor Bahru City Square, Legoland Malaysia, Puteri Harbour, KSL City Mall, Sultan Abu Bakar State Mosque |
| Puteri Harbour | A vibrant waterfront destination known for its family-friendly attractions, dining, and leisure options, making it popular among local and international visitors. | Puteri Harbour Family Theme Park, Waterfront Promenade, Hello Kitty Town, Sanrio Hello Kitty Town, Restaurants and Cafes |
Do you need a license for Airbnb in Bandar Penawar?
We recommend checking directly with Bandar Penawar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bandar Penawar
Tranquil Arcadia Homestay by Desaru
Entire Place • 7 bedrooms
TropINN Villa CornerHouse•BIGPool• BBQ•KTV•Billiards
Entire Place • 4 bedrooms
Desaru-Tiffany Villa/ Bbq/ BigPool /Corner/KTV
Entire Place • 4 bedrooms
One Summerday in Desaru
Entire Place • 4 bedrooms
Marinea 2, The Inspaze by Antlerzone
Entire Place • 5 bedrooms
Bali Villa -Bbq/KTV/Jacuzzi/Pool Table/Cinema
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bandar Penawar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tracy | 22 | $167,081 | 355 | 4.42/5.0 |
| Ai Hua | 2 | $159,751 | 22 | 4.79/5.0 |
| Yuki | 7 | $99,680 | 43 | 4.18/5.0 |
| Anne Chia | 2 | $99,166 | 36 | 5.00/5.0 |
| Sri | 3 | $93,899 | 223 | 4.91/5.0 |
| Lai | 4 | $90,958 | 70 | 4.26/5.0 |
| Fikri | 4 | $75,657 | 620 | 4.93/5.0 |
| Vivian | 1 | $72,740 | 13 | 5.00/5.0 |
| Elvis | 4 | $67,341 | 9 | 1.79/5.0 |
| Mohd Shafiq | 11 | $64,903 | 104 | 3.57/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bandar Penawar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.1%), with house and apartment & condo properties comprising 99.1% of inventory
- Untapped potential in boutique & hotels segments (0.9% combined)
Room Capacity Distribution
Analysis of 232 properties in Bandar Penawar shows that 4 bedrooms properties are most prevalent, making up 45.7% of the market. The market tends to favor larger properties, with 4 bedrooms and 2 bedrooms together representing 68.1% of all listings.
Key Insights
- Most common: 4 bedrooms (45.7%)
- Least common: 1 bedroom (7.3%)
- Market concentration: 68.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 232 properties in Bandar Penawar reveals that 8+ guests properties dominate the market, representing 60.3% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 5 guests make up 71.6% of the market.
Key Insights
- Most common capacity: 8+ guests (60.3% of market)
- Least common capacity: 2 guests (1.7% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 71.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 232 properties in Bandar Penawar, the most common availability pattern is 271-366 days (64.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (64.7%)
- Most common booking duration: 31-90 days (32.3%)
- Properties with high availability (180+ days): 84.1%
- Properties with long-term bookings (180+ days): 16.8%
Minimum Stay Distributions
1 Night
205 listings
96.7% of total
2 Nights
5 listings
2.4% of total
30+ Nights
2 listings
0.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.9%) suggest a stable extended-stay market
- High market flexibility with 99.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
62 listings
34.3% of total
Moderate
56 listings
30.9% of total
Firm
20 listings
11% of total
Strict
43 listings
23.8% of total
Key Insights
- Flexible is the preferred policy at 34.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.2% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Feb, Apr, averaging 39 days
- Shortest booking windows are in Dec, Jun, Jul, averaging 21 days
- Spring shows the longest average booking window at 38 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 38 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jul when lead times are shortest
Popular Airbnb Amenities in Bandar Penawar
Every property in Bandar Penawar comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 47.4% of total guests, indicating a significant local market share.
- Primary international markets: Malaysia (48.5%) and United States (0.5%)
- English is the top language at 48.9%, followed by Malay (28.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Johor Bahru and Kuala Lumpur markets
- Develop localized content for Malaysia and United States
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bandar Penawar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Singapore | 959 | $1,301 | $173.10 | 33% |
| Kulai | 104 | $774 | $88.02 | 38% |
| Johor Bahru | 3,332 | $744 | $70.15 | 35% |
| Masai | 30 | $650 | $91.20 | 28% |
| Plentong | 51 | $639 | $73.27 | 30% |
| Iskandar Puteri | 1,697 | $604 | $63.14 | 34% |
| Tebrau | 190 | $597 | $56.85 | 34% |
| Pasir Gudang | 119 | $540 | $71.44 | 31% |
| Kluang | 134 | $522 | $92.51 | 24% |
| Sungai Rengit | 10 | $507 | $70.24 | 23% |
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