Airbnb Market Analytics, Statistics and Data in Palanga, Klaipeda County, Lithuania
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palanga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palanga:
How much do Airbnb hosts make on average per month in Palanga?
The short-term rental market in Palanga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $640 per month
- Strong performing properties (top 25%) make $1,362 or more
- Best-in-class properties (top 10%) achieve $2,535+ monthly
- Entry-level properties (bottom 25%) typically earn around $295
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palanga
The market in Palanga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 36% or higher
- Best-in-class properties (top 10%) reach 57%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palanga
Daily rates in Palanga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $94 per night
- Strong performing properties (top 25%) secure $128 or more
- Best-in-class properties (top 10%) pull in $180+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Palanga
Peak Season (July, August, June)
- Revenue peaks at $1919.72 per month
- Occupancy rates reach 47.34%
- Daily rates average $126.65
Shoulder Season
- Revenue averages $1065.05 per month
- Occupancy maintains 25.97%
- Daily rates hold at $110.74
Low Season (November, December, January)
- Revenue drops to $510.10 per month
- Occupancy decreases to 16.13%
- Daily rates adjust to $98.17
Is it still profitable to do Airbnb in Palanga in 2025?
Yes! Palanga demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 26% and monthly revenue averaging $1065 and As a mature market with 904 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palanga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Palanga Beach | Palanga Beach is the most famous seaside resort in Lithuania, renowned for its beautiful sandy beaches, sunny weather, and vibrant atmosphere. It's a prime location for tourists seeking relaxation and beach activities, making it a top spot for Airbnb rentals. | Palanga Pier, Amber Museum, Palanga Botanical Park, Basanavičiaus Street, Palanga Aqua Park |
| Jūratės Street | Jūratės Street is known for its lively shops, cafes, and restaurants, making it a popular destination for visitors looking for entertainment and dining options. Being in the heart of Palanga, it's a great area for hosting guests. | Restaurants and cafes, Local boutiques, Palanga Market, Cultural events and festivals |
| Dog Museum | The Dog Museum is a unique attraction in Palanga that draws visitors interested in pets and animals. Being near this attraction can be enticing for families and animal lovers, making it a good area for Airbnb investment. | Dog Museum, Proximity to parks, Outdoor activities for pets |
| Old Town Palanga | Old Town Palanga features charming old buildings, cobblestone streets, and a quaint atmosphere. It's a quieter area that appeals to those looking to escape the busy beach scene while still being close to attractions. | Historic architecture, Local art galleries, Artisan shops, Quiet parks |
| Basanavičiaus Street | Basanavičiaus Street is the main pedestrian street in Palanga, filled with shops, eateries, and ice cream parlors. It's a bustling area ideal for entertaining tourists and locals alike, ensuring high foot traffic for Airbnb hosts. | Shopping and dining, Street performances, Nightlife, Local events |
| Palanga Botanical Park | This beautiful park offers serene landscapes and nature walks, making it a perfect spot for guests who appreciate nature. It also houses the Amber Museum, attracting visitors all year round. | Walking trails, Amber Museum, Scenic gardens, Peaceful environment |
| Palanga Airport area | The proximity to Palanga Airport makes this area strategic for travelers looking for quick accommodation. It's convenient for those coming in or out of the region, enhancing its attractiveness for short-term rentals. | Airport convenience, Transport links, Nearby shops |
| Kopų g. | Kopų g. stretches close to the dunes and beach, offering a more secluded experience. This area is preferred by those seeking tranquility away from the main tourist spots, making it ideal for Airbnb rentals targeting families or older couples. | Quiet beaches, Nature trails, Exclusive vacation homes |
Do you need a license for Airbnb in Palanga?
We recommend checking directly with Palanga's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Palanga
Crayfish 10
Entire Place • 1 bedroom
VILLA COMFORT - PALANGA RESORT
Entire Place • 4 bedrooms
Sunset Haven W/Terrace, By
Entire Place • 2 bedrooms
2-Bedr Apt Exclusive Sea Views @Šventosios Vartai
Entire Place • 2 bedrooms
⥣HolidayPlus Apartment With Sea View By Cohost⥣
Entire Place • 1 bedroom
6_banga House II
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Palanga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cohost Lt | 166 | $1,535,945 | 1752 | 3.38/5.0 |
| Egidijus | 39 | $222,052 | 85 | 1.45/5.0 |
| Aiste | 13 | $184,453 | 292 | 4.45/5.0 |
| Tomas | 2 | $80,885 | 26 | 4.82/5.0 |
| Ren Host | 8 | $79,724 | 23 | 2.44/5.0 |
| Gintare | 10 | $77,444 | 102 | 3.63/5.0 |
| Deimantė | 4 | $68,805 | 33 | 3.73/5.0 |
| Uab | 12 | $67,058 | 81 | 3.79/5.0 |
| Indrė | 2 | $65,878 | 27 | 4.97/5.0 |
| Julija | 2 | $62,244 | 9 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palanga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with apartment & condo and house properties comprising 93.6% of inventory
- Untapped potential in boutique & hotels, unique stays, others, outdoor & mobile segments (6.3% combined)
Room Capacity Distribution
Analysis of 904 properties in Palanga shows that 1 bedroom properties are most prevalent, making up 61.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.2% of all listings.
Key Insights
- Most common: 1 bedroom (61.4%)
- Least common: 4 bedrooms (0.9%)
- Market concentration: 84.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 904 properties in Palanga reveals that 4 guests properties dominate the market, representing 52.7% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 65.3% of the market.
Key Insights
- Most common capacity: 4 guests (52.7% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 65.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 904 properties in Palanga, the most common availability pattern is 271-366 days (81.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (43% of properties).
Key Insights
- Most common availability window: 271-366 days (81.5%)
- Most common booking duration: 31-90 days (43%)
- Properties with high availability (180+ days): 97.8%
- Properties with long-term bookings (180+ days): 2.4%
Minimum Stay Distributions
1 Night
167 listings
20.2% of total
2 Nights
326 listings
39.4% of total
3 Nights
226 listings
27.3% of total
4-6 Nights
56 listings
6.8% of total
7-29 Nights
7 listings
0.8% of total
30+ Nights
45 listings
5.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.6%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (5.4%) suggest a stable extended-stay market
- High market flexibility with 86.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
118 listings
19.2% of total
Moderate
218 listings
35.6% of total
Firm
90 listings
14.7% of total
Strict
187 listings
30.5% of total
Key Insights
- Moderate is the preferred policy at 35.6% of listings
- The market shows a balanced distribution between guest-friendly (54.8%) and strict (45.2%) policies
- Firm policies are least common at 14.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 50 days
- Shortest booking windows are in Oct, Mar, Nov, averaging 28 days
- Summer shows the longest average booking window at 49 days, while Fall has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 49 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Palanga
Below is the distribution of amenities across listings in Palanga:
Traveler Demographics
Key Insights
- Domestic travelers make up 59.2% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (11.7%) and Germany (6.3%)
- English is the top language at 48.9%, followed by Lithuanian (25.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Vilnius and Kaunas markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Lithuanian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Palanga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vērgales pagasts | 14 | $1,132 | $117.88 | 46% |
| Nīcas pagasts | 44 | $1,042 | $125.34 | 37% |
| gmina Giżycko | 22 | $826 | $228.64 | 24% |
| Neringa | 243 | $640 | $117.92 | 33% |
| Svencelė | 22 | $634 | $144.90 | 29% |
| Jūrkalnes pagasts | 18 | $632 | $154.66 | 31% |
| Kuldīga | 31 | $630 | $82.92 | 33% |
| Klaipėda | 480 | $562 | $77.93 | 35% |
| Suwałki | 31 | $548 | $57.26 | 31% |
| Pāvilosta | 25 | $543 | $102.65 | 29% |
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