Valmiera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vidzeme, Latvia
Is Airbnb profitable in Valmiera in 2025? Explore comprehensive Airbnb analytics for Valmiera, Vidzeme, Latvia to uncover income potential. This 2025 STR market report for Valmiera, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Valmiera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Valmiera Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Valmiera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Valmiera (2025)
Understanding the monthly revenue variations for Airbnb listings in Valmiera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Valmiera is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Valmiera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,246+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $827 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $510 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $318, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Valmiera
Valmiera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Valmiera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Valmiera:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Valmiera
Average Daily Rate (ADR) Airbnb Trends in Valmiera (2025)
Effective short term rental pricing strategy in Valmiera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Valmiera typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $130+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $81 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Valmiera
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Airbnb Seasonality Analysis & Trends in Valmiera (2025)
Peak Season (July, August, May)
- Revenue averages $822 per month
- Occupancy rates average 48.1%
- Daily rates average $69
Shoulder Season
- Revenue averages $591 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $68
Low Season (February, March, November)
- Revenue drops to average $436 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $68
Seasonality Insights for Valmiera
- The Airbnb seasonality in Valmiera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Valmiera's highest earning potential, with monthly revenues capable of climbing to $966, occupancy reaching a high of 59.4%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $348, occupancy could drop to 23.3%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Valmiera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Valmiera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Valmiera (2025)
Exploring the top neighborhoods for short-term rentals in Valmiera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Valmiera's vibrant heart, offering access to local shops, cafes, and historical landmarks. Perfect for tourists wanting to explore the local culture and lifestyle. | Valmiera Drama Theatre, Old City Gate, Valmiera's Catholic Church, Valmiera Museum, St. Simon's Church |
| Valmiera Riverside | A picturesque area along the Gauja River, known for scenic views and outdoor activities. Ideal for travelers seeking nature and relaxation by the water. | Gauja National Park, Valmiera's Riverside Walkway, Kayaking on the Gauja, Biking Trails, Picnic Areas |
| Kocēni | A quaint area just outside Valmiera, known for its tranquility and natural beauty, attracting visitors who prefer a quieter stay close to nature. | Kocēni Nature Trails, Local Farms, Historic Buildings, Peaceful Parks, Bicycle Routes |
| Cesis | A historic town near Valmiera, famous for its medieval architecture and lively cultural scene, appealing to history enthusiasts and tourists. | Cesis Castle, Cesis Old Town, Cesis Park, Local Museums, Art Exhibitions |
| Beverīna | A charming rural area ideal for those seeking a retreat with access to traditional Latvian countryside, ideal for families and nature lovers. | Beverīna Nature Trails, Local Craft Markets, Cultural Festivals, Fishing Spots, Forest Walks |
| Lode | A peaceful village with scenic landscapes and outdoor activities, suitable for guests looking for a rural escape while being close to Valmiera. | Lode Lake, Fishing and Boating, Countryside Trails, Wildlife Watching, Camping Sites |
| Mākoņkalns | A mountainous area offering stunning views and unique nature experiences, perfect for adventure seekers and photographers. | Hiking Paths, Scenic Overlooks, Nature Camps, Bird Watching, Winter Sports |
| Rūjiena | A nearby town known for its charming atmosphere, famous for local delicacies and welcoming community, ideal for immersing in Latvian culture. | Rūjiena Town Square, Local Food Markets, Culinary Tours, Historic Sites, Art and Craft Shops |
Understanding Airbnb License Requirements & STR Laws in Valmiera (2025)
While Valmiera, Vidzeme, Latvia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Valmiera to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Valmiera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Valmierabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Zane's apartment
Entire Place • 1 bedroom
West Key Apartment
Entire Place • 1 bedroom
RIGA street Apartments 54
Entire Place • 1 bedroom
Smart Stay Apartment
Entire Place • 1 bedroom
Mokka Room. Really cozy !
Entire Place • 1 bedroom
RuMiDo Suite
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Valmiera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Valmiera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zane | 1 | $15,852 | 40 | 4.98/5.0 |
| Jana | 2 | $13,631 | 82 | 4.95/5.0 |
| Simona | 1 | $11,228 | 33 | 4.88/5.0 |
| Mara | 1 | $10,779 | 12 | 4.75/5.0 |
| Liga | 1 | $10,504 | 16 | 4.81/5.0 |
| Marcus | 2 | $9,643 | 11 | 5.00/5.0 |
| Marcis | 2 | $6,738 | 63 | 4.79/5.0 |
| Lita | 1 | $6,612 | 15 | 4.87/5.0 |
| Zane | 1 | $6,243 | 204 | 4.95/5.0 |
| Ralfs | 1 | $5,422 | 65 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Valmiera.
Dive Deeper: Advanced Valmiera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Valmiera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsValmiera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Valmiera
- The Valmiera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Valmiera, Apartment/Condo properties are the most common (72%), reflecting the local real estate landscape.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, house (combined 8.0%) offer potential for unique stay experiences.
Valmiera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Valmiera
- The dominant room capacity in Valmiera is 1 bedroom listings, making up 76% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.0% of the active Airbnb listings in Valmiera, indicating a high concentration in these sizes.
- With over half the market (76%) consisting of studios or 1-bedroom units, Valmiera is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Valmiera.
Valmiera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Valmiera
- The most common guest capacity trend in Valmiera vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Valmiera STR market, accounting for 64.0% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Valmiera.
- On average, properties in Valmiera are equipped to host 3.7 guests.
Valmiera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Valmiera
- The most common availability pattern in Valmiera falls within the 271-366 days range, representing 56% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Valmiera (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Valmiera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
60% of total
2 Nights
6 listings
24% of total
3 Nights
2 listings
8% of total
7-29 Nights
1 listings
4% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Valmiera is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the Valmiera Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Valmiera hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Valmiera.
Valmiera Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
66.7% of total
Moderate
4 listings
16.7% of total
Strict
4 listings
16.7% of total
Cancellation Policy Insights for Valmiera
- The prevailing Airbnb cancellation policy trend in Valmiera is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Valmiera may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Valmiera.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Valmiera.
Valmiera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Valmiera
- The overall average booking lead time for vacation rentals in Valmiera is 30 days.
- Guests book furthest in advance for stays during June (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Valmiera.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Valmiera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Valmiera (2025)
Amenity Prevalence
Amenity Insights for Valmiera
- Essential amenities in Valmiera that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Valmiera: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Valmiera to stay competitive.
Valmiera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Valmiera
- The typical guest profile for Airbnb in Valmiera consists of a mix of domestic (37%) and international guests, with top international origins including Estonia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Latvian.
- Domestic travelers account for 37.2% of guests.
- Key international markets include Latvia (37.2%) and Estonia (16.5%).
- Top languages spoken are English (39%) followed by Latvian (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Estonia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Valmiera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vārzas | 10 | $1,617 | $141.62 | 45% |
| Drabešu pagasts | 29 | $1,425 | $198.55 | 30% |
| Tīnūžu pagasts | 15 | $1,022 | $165.41 | 32% |
| Krimuldas pagasts | 16 | $957 | $169.44 | 30% |
| Otepää vald | 27 | $949 | $207.80 | 26% |
| Tartu vald | 11 | $943 | $138.44 | 33% |
| Ādažu pagasts | 10 | $919 | $173.14 | 31% |
| Garkalnes pagasts | 12 | $892 | $142.72 | 32% |
| Elva vald | 17 | $886 | $252.85 | 21% |
| Häädemeeste vald | 18 | $857 | $123.91 | 32% |