Airbnb Market Analytics, Statistics and Data in Jūrmala, Vidzeme, Latvia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jūrmala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jūrmala:
How much do Airbnb hosts make on average per month in Jūrmala?
The short-term rental market in Jūrmala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $813 per month
- Strong performing properties (top 25%) make $1,497 or more
- Best-in-class properties (top 10%) achieve $2,669+ monthly
- Entry-level properties (bottom 25%) typically earn around $396
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jūrmala
The market in Jūrmala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jūrmala
Daily rates in Jūrmala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $140 or more
- Best-in-class properties (top 10%) pull in $213+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
Get Live Jūrmala Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Jūrmala
Peak Season (July, August, June)
- Revenue peaks at $2365.68 per month
- Occupancy rates reach 60.53%
- Daily rates average $129.26
Shoulder Season
- Revenue averages $1169.63 per month
- Occupancy maintains 32.75%
- Daily rates hold at $118.17
Low Season (December, November, January)
- Revenue drops to $665.43 per month
- Occupancy decreases to 20.90%
- Daily rates adjust to $108.89
Is it still profitable to do Airbnb in Jūrmala in 2025?
Yes! Jūrmala demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1170 and With 343 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jūrmala
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Jūrmala Beach | This area is famous for its long sandy beaches and beautiful dunes, making it a popular destination for summer vacations and relaxation. Ideal for guests looking for sun, sea, and sand, with easy access to beach activities. | Jūrmala Beach, Mežsargs Park, Majori District, Former Watermelon Factory, Jūrmala Open Air Museum, Lielupe River |
| Dzintari | Dzintari is known for its festive atmosphere and cultural events, including concerts and festivals. It's close to the beach and offers a range of restaurants and entertainment options, making it attractive to visitors year-round. | Dzintari Concert Hall, Mežaparks, Jūrmala City Museum, car free promenade, strolls along the beach, water sports activities |
| Bulduri | Bulduri is a picturesque part of Jūrmala that combines natural beauty with a laid-back atmosphere. It's ideal for families and those looking for a quieter stay while still being close to the beach. | Bulduri Beach, Bulduri Market, Jūrmala Winery, Bulduri Garden, bike rentals, relaxing walking paths |
| Asari | Asari is a charming area known for its wooden houses and lush greenery. This neighborhood attracts those interested in tranquility and nature, making it perfect for eco-tourism. | Asari Beach, local cafes, nature trails, Bulduri Forest, close access to the sea, quiet residential streets |
| Kauguri | Kauguri offers a blend of local culture and beach life, appealing to both tourists and locals. It has a good selection of amenities and is a great area for families. | Kauguri Beach, local shops, family-friendly parks, cycling paths, playgrounds, community events |
| Dubulti | Dubulti is known for its historical significance and beautiful architecture. Visitors can enjoy a mix of cultural experiences and seaside relaxation, making it a great Airbnb location. | Dubulti Beach, Jūrmala Evangelical Lutheran Church, Vasarnīca, Dubulti House of Culture, art galleries, local seafood restaurants |
| Jaunķemeri | Jaunķemeri is a serene area that offers a unique escape from the busyness of everyday life. It boasts natural beauty and is perfect for nature lovers and those seeking peace. | Jaunķemeri Nature Reserve, playgrounds, Jūrmala Hiking Trails, wildlife observation, tranquil environment, scenic views |
| Lielupe | Lielupe is a lively area next to the river with beautiful scenery. It offers a variety of recreational activities, making it appealing to both families and adventure-seekers. | Lielupe Riverfront, water sports rentals, fishing spots, restaurants along the river, bicycle paths, picnic areas |
Do you need a license for Airbnb in Jūrmala?
We recommend checking directly with Jūrmala's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jūrmala
Villa Royal Club 13
Entire Place • 5 bedrooms
Trendy beach-front 1-bedroom apartment in Dzintari
Entire Place • 1 bedroom
Turaida Quarter
Entire Place • 2 bedrooms
Flip-Flops Jurmala -free parking
Entire Place • 1 bedroom
Amber sea family apartment
Entire Place • 3 bedrooms
Beach house Amber Coast
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Jūrmala
Additional analytics on vacation rental, real estate, short term rental data in Jūrmala
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.2%), with apartment & condo and house properties comprising 88.0% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels, unique stays segments (12.0% combined)
Room Capacity Distribution
Analysis of 343 properties in Jūrmala shows that 1 bedroom properties are most prevalent, making up 46.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.6% of all listings.
Key Insights
- Most common: 1 bedroom (46.1%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 77.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 343 properties in Jūrmala reveals that 4 guests properties dominate the market, representing 40.8% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 56.0% of the market.
Key Insights
- Most common capacity: 4 guests (40.8% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 56.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 343 properties in Jūrmala, the most common availability pattern is 271-366 days (70.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42% of properties).
Key Insights
- Most common availability window: 271-366 days (70.6%)
- Most common booking duration: 31-90 days (42%)
- Properties with high availability (180+ days): 95.6%
- Properties with long-term bookings (180+ days): 5.2%
Minimum Stay Distributions
1 Night
73 listings
23.2% of total
2 Nights
106 listings
33.8% of total
3 Nights
66 listings
21% of total
4-6 Nights
36 listings
11.5% of total
7-29 Nights
10 listings
3.2% of total
30+ Nights
23 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.0%
- Mid-length stays (4-6 nights) represent 11.5% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 78.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
83 listings
27.8% of total
Moderate
72 listings
24.1% of total
Firm
45 listings
15.1% of total
Strict
99 listings
33.1% of total
Key Insights
- Strict is the preferred policy at 33.1% of listings
- The market shows a balanced distribution between guest-friendly (51.9%) and strict (48.2%) policies
- Firm policies are least common at 15.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 75 days
- Shortest booking windows are in Feb, Dec, Nov, averaging 22 days
- Summer shows the longest average booking window at 75 days, while Winter has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Jūrmala
Below is the distribution of amenities across listings in Jūrmala:
Traveler Demographics
Key Insights
- Domestic travelers make up 10.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (23.3%) and Finland (19.1%)
- English is the top language at 51.8%, followed by Russian (21.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Vilnius and Riga markets
- Develop localized content for Germany and Finland
- Prioritize English and Russian language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jūrmala. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Garkalnes pagasts | 11 | $2,159 | $185.22 | 40% |
| Vārzas | 10 | $1,982 | $133.72 | 52% |
| Mārupes pagasts | 13 | $1,210 | $160.81 | 34% |
| Tīnūžu pagasts | 15 | $1,068 | $151.47 | 34% |
| Krimuldas pagasts | 14 | $1,040 | $134.17 | 34% |
| Carnikavas pagasts | 31 | $988 | $94.88 | 40% |
| Kolkas pagasts | 21 | $971 | $120.53 | 39% |
| Riga | 1,975 | $954 | $77.28 | 47% |
| Ādažu pagasts | 10 | $871 | $151.91 | 29% |
| Saulkrasti | 34 | $817 | $108.67 | 39% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights