Nanto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Toyama Prefecture, Japan
Is Airbnb profitable in Nanto in 2025? Explore comprehensive Airbnb analytics for Nanto, Toyama Prefecture, Japan to uncover income potential. This 2025 STR market report for Nanto, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Nanto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nanto Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nanto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nanto (2025)
Understanding the monthly revenue variations for Airbnb listings in Nanto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nanto is typically October, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nanto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $716 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $324, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nanto
Nanto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nanto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nanto:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nanto
Average Daily Rate (ADR) Airbnb Trends in Nanto (2025)
Effective short term rental pricing strategy in Nanto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nanto typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Nanto
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Airbnb Seasonality Analysis & Trends in Nanto (2025)
Peak Season (October, August, November)
- Revenue averages $1,910 per month
- Occupancy rates average 45.7%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,332 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $140
Low Season (March, June, December)
- Revenue drops to average $847 per month
- Occupancy decreases to average 24.3%
- Daily rates adjust to average $144
Seasonality Insights for Nanto
- The Airbnb seasonality in Nanto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nanto's highest earning potential, with monthly revenues capable of climbing to $2,140, occupancy reaching a high of 50.1%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $724, occupancy could drop to 18.2%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nanto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nanto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nanto (2025)
Exploring the top neighborhoods for short-term rentals in Nanto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nanto City Center | The heart of Nanto that offers access to local shops, restaurants, and cultural sites. Ideal for visitors wanting to experience everyday Japanese life while having amenities close by. | Nanto Art Museum, Ainokura Gassho-style Houses, Gokayama Gassho Village, Local markets, Nanto Eco Park |
| Ainokura | A UNESCO World Heritage site known for its historical Gassho-zukuri farmhouses. It appeals to tourists looking for unique cultural experiences and traditional village life. | Ainokura Village, Gassho-zukuri Museum, Beautiful rice terraces, Scenic hiking trails, Cultural workshops |
| Gokayama | Another UNESCO World Heritage site, Gokayama offers insights into traditional rural life and stunning landscapes. It's perfect for those who love nature and history. | Gokayama Gassho-zukuri Mura, Scenic viewpoints, Traditional craft experiences, Nature trails, Cultural events in the village |
| Kusuhara | A tranquil area surrounded by nature, ideal for eco-tourism and those seeking solitude away from city life. Offers a chance to connect with nature. | Hiking trails, Hot spring baths (onsen), Local wildlife, Traditional Japanese gardens, Nature photography spots |
| Taira | A picturesque area with beautiful landscapes and a rich cultural background. Attracts tourists who appreciate art and heritage. | Taira Shoyu (soy sauce factory), Local historical sites, Art exhibitions, Nature walks, Scenic rivers |
| Nanto Fureai Park | A recreational area with a blend of nature and sports facilities, suitable for families and nature lovers who want to relax outdoors. | Walking paths, Playgrounds, Picnic areas, Seasonal flower exhibitions, Sports facilities |
| Shirakawa-go | Famed for its iconic thatched-roof houses and beautiful scenery, this area attracts tourists from all over the world, perfect for a unique stay. | Shirakawa-go Gassho-zukuri Village, Cultural heritage tours, Scenic views from the observatory, Traditional winter scenery, Cultural performances |
| Historical Sites of Nanto | Rich in historical significance with many preserved sites and landmarks. Perfect for those interested in Japan's history and culture. | Historical architecture, Local museums, Cultural festivals, Guided history tours, Artisan workshops |
Understanding Airbnb License Requirements & STR Laws in Nanto (2025)
Yes, Nanto, Toyama Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nanto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Nanto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nantobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
350years old house with culture and activity
Entire Place • 2 bedrooms
Relax♪★ Free Wi-fi ★ Standard Family Room
Private Room • 1 bedroom
Mt. Gokayama's Natural Nature's House
Entire Place • 1 bedroom
Guesthouse Takasuri Kita Private Room 2 People Twin Room Twin Room
Private Room • 1 bedroom
Relax♪★Free Wifi★Economy Triple Room
Private Room • 1 bedroom
Taste the life of Hokuriku in this old house with a tasting life in Hokuriku, "Nagamachi-an"
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nanto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nanto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Koji | 2 | $89,290 | 92 | 4.75/5.0 |
| Host #284141184 | 2 | $37,845 | 40 | 4.89/5.0 |
| Host #76241161 | 5 | $27,501 | 50 | 0.99/5.0 |
| まれびとの家 | 1 | $20,996 | 76 | 4.62/5.0 |
| Kota&Kanako | 3 | $18,968 | 57 | 4.96/5.0 |
| 絲 | 2 | $16,811 | 24 | 5.00/5.0 |
| Masaharu | 1 | $11,122 | 14 | 4.86/5.0 |
| Hiro | 1 | $8,881 | 163 | 4.60/5.0 |
| Shinichi | 1 | $2,489 | 42 | 4.52/5.0 |
| Shojiro | 1 | $2,114 | 164 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nanto.
Dive Deeper: Advanced Nanto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nanto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNanto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nanto
- The Nanto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.1% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 23.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nanto, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 28.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Nanto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nanto
- The dominant room capacity in Nanto is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Nanto, indicating a high concentration in these sizes.
Nanto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nanto
- The most common guest capacity trend in Nanto vacation rentals is listings accommodating 8+ guests (19%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Nanto STR market, accounting for 33.3% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nanto.
- On average, properties in Nanto are equipped to host 3.8 guests.
Nanto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nanto
- The most common availability pattern in Nanto falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Nanto (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nanto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Nanto is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Nanto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Nanto hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nanto.
Nanto Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
10 listings
62.5% of total
Firm
5 listings
31.3% of total
Strict
1 listings
6.3% of total
Cancellation Policy Insights for Nanto
- The prevailing Airbnb cancellation policy trend in Nanto is Moderate, used by 62.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 62.5% market standard in Nanto.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nanto.
Nanto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nanto
- The overall average booking lead time for vacation rentals in Nanto is 57 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (62 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Nanto.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Nanto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nanto (2025)
Amenity Prevalence
Amenity Insights for Nanto
- Essential amenities in Nanto that guests expect include: Wifi, Smoke alarm, Hot water, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nanto: Wifi, Smoke alarm, Hot water, Hair dryer.
- Prioritize adding missing essentials: Hot water, Hair dryer.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nanto to stay competitive.
Nanto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nanto
- The typical guest profile for Airbnb in Nanto consists of predominantly international visitors (71%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 29.0% of guests.
- Key international markets include Japan (29%) and France (14%).
- Top languages spoken are English (36.6%) followed by Japanese (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nanto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,705 | $221.46 | 68% |
| Hakuba | 519 | $3,380 | $392.03 | 37% |
| Kyoto | 3,288 | $3,051 | $179.30 | 58% |
| Hida | 23 | $2,937 | $174.31 | 53% |
| Takayama | 230 | $2,365 | $168.50 | 53% |
| Kuwana | 20 | $2,285 | $153.78 | 56% |
| Nagoya | 457 | $2,217 | $129.78 | 59% |
| Tamba-Sasayama | 11 | $2,210 | $161.67 | 49% |
| Ōmachi | 28 | $2,104 | $177.39 | 37% |
| Takashima | 68 | $1,915 | $157.53 | 36% |