Himi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Toyama Prefecture, Japan
Is Airbnb profitable in Himi in 2025? Explore comprehensive Airbnb analytics for Himi, Toyama Prefecture, Japan to uncover income potential. This 2025 STR market report for Himi, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Himi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Himi Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Himi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Himi (2025)
Understanding the monthly revenue variations for Airbnb listings in Himi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Himi is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Himi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,741+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,478 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,260 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $752, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Himi
Himi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Himi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Himi:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Himi
Average Daily Rate (ADR) Airbnb Trends in Himi (2025)
Effective short term rental pricing strategy in Himi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Himi typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $627+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $385 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Himi
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Airbnb Seasonality Analysis & Trends in Himi (2025)
Peak Season (August, May, April)
- Revenue averages $2,626 per month
- Occupancy rates average 31.7%
- Daily rates average $326
Shoulder Season
- Revenue averages $1,998 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $303
Low Season (June, October, November)
- Revenue drops to average $1,019 per month
- Occupancy decreases to average 18.4%
- Daily rates adjust to average $272
Seasonality Insights for Himi
- The Airbnb seasonality in Himi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Himi's highest earning potential, with monthly revenues capable of climbing to $2,656, occupancy reaching a high of 35.5%, and ADRs peaking at $357.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $443, occupancy could drop to 8.9%, and ADRs may adjust down to $268.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Himi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Himi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Himi (2025)
Exploring the top neighborhoods for short-term rentals in Himi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Himi Seaside | A picturesque coastal area known for its stunning sea views and sandy beaches. Great for tourists looking to relax by the sea and enjoy water activities. | Himi Seaside Park, Himi Fish Market, Toyama Bay, Himi City Museum, Hotozaki Seaside |
| Himi Hot Springs | Famous for its natural hot springs and spa resorts. Attracts visitors seeking relaxation and wellness experiences. | Himi Onsen, Himi Onsen Resort, Manju-ji Temple, Kaminaka Island, Ota Island |
| Himi Castle Ruins | Historical site with beautiful views of the surrounding area. Perfect for travelers interested in Japanese history and culture. | Himi Castle Ruins, Sakura Park, Himi Historical Museum, Local festivals, Scenic viewpoints |
| Himi City Center | The bustling heart of Himi, featuring shops, restaurants, and local culture. Ideal for urban travelers looking for convenience and local experiences. | Shopping streets, Local eateries, Cultural performances, Artisan shops, Himi City Library |
| Shinjohara Beach | A less crowded beach known for its calm waters, perfect for families and leisure travelers. Offers a serene atmosphere away from the city bustle. | Beach activities, Picnic areas, Scenic walks, Fishing spots, Campgrounds |
| Himi Marina | A vibrant marina area offering boat rentals and water sports. Attracts adventure seekers and water sports enthusiasts. | Boat rentals, Fishing excursions, Scuba diving, Scenic boat tours, Marina restaurants |
| Himi Agricultural Park | A great spot for those wanting to experience Japan's agricultural side with local produce and farm stays. Attracts families and eco-tourists. | Fruit picking, Farm experiences, Picnicking areas, Local markets, Workshops |
| Museums and Cultural Sites | Rich in local culture with various museums showcasing history and art. Great for culture enthusiasts and educational trips. | Himi City Museum, Himi Modern Art Museum, Historical sites, Local craft workshops, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Himi (2025)
Yes, Himi, Toyama Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Himi to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Himi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Himibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
【Luxury suite private villa】 with ocean view
Private Room • 1 bedroom
This is a private rental plan. Perfect for multiple families, clubs, hobby groups, etc.
Private Room • 6 bedrooms
Sea breeze ~ nami no oto ~ is an entire private home. It's a relaxing space for you.
Entire Place • 4 bedrooms
La・se・ri Resort & Stay【Japanese Twin】Ocean View
Private Room • N/A
A room where you can stay with your dog (standard barrier free)
Private Room • 1 bedroom
オーシャンスイート
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Himi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Himi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 美和子 | 4 | $104,783 | 9 | 4.92/5.0 |
| Host #491380470 | 4 | $62,729 | 0 | N/A/5.0 |
| 信一 | 1 | $44,315 | 14 | 4.93/5.0 |
| Shinya | 5 | $42,372 | 51 | 4.91/5.0 |
| オーシャンリゾートshimaoドリームbeach | 2 | $32,898 | 15 | 4.92/5.0 |
| 信男 | 1 | $30,382 | 35 | 4.89/5.0 |
| Mariko | 1 | $16,749 | 11 | 4.91/5.0 |
| Yoshiko | 1 | $8,088 | 35 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Himi.
Dive Deeper: Advanced Himi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Himi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHimi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Himi
- The Himi Airbnb market composition is heavily skewed towards Private Room listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Himi, Hotel/Boutique properties are the most common (31.6%), reflecting the local real estate landscape.
- Houses represent a significant 26.3% portion, catering likely to families or larger groups.
- The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Himi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Himi
- The dominant room capacity in Himi is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Himi, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Himi is particularly well-suited for individuals or couples.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Himi.
Himi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Himi
- The most common guest capacity trend in Himi vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Himi STR market, accounting for 52.7% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Himi.
- On average, properties in Himi are equipped to host 4.7 guests.
Himi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Himi
- The most common availability pattern in Himi falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Himi (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Himi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
94.7% of total
3 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Himi is 1 Night, adopted by 94.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Himi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 94.7% of Himi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Himi.
Himi Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
7 listings
58.3% of total
Firm
3 listings
25% of total
Strict
2 listings
16.7% of total
Cancellation Policy Insights for Himi
- The prevailing Airbnb cancellation policy trend in Himi is Moderate, used by 58.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.3% market standard in Himi.
- Regularly review your cancellation policy against competitors and market demand shifts in Himi.
Himi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Himi
- The overall average booking lead time for vacation rentals in Himi is 53 days.
- Guests book furthest in advance for stays during May (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (79 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Himi.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Himi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Himi (2025)
Amenity Prevalence
Amenity Insights for Himi
- Essential amenities in Himi that guests expect include: Conditioner, Heating, Wifi, Air conditioning, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Body soap, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Himi: Conditioner, Heating, Wifi, Air conditioning, Essentials.
- Consider adding popular differentiators like Dishes and silverware or Body soap to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Himi to stay competitive.
Himi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Himi
- The typical guest profile for Airbnb in Himi consists of a mix of domestic (39%) and international guests, with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 38.6% of guests.
- Key international markets include Japan (38.6%) and China (18.2%).
- Top languages spoken are English (36.2%) followed by Japanese (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Himi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $3,766 | $237.81 | 71% |
| Hakuba | 542 | $3,708 | $415.67 | 38% |
| Higashiomi | 11 | $3,126 | $222.69 | 45% |
| Hida | 22 | $3,067 | $185.97 | 51% |
| Kyoto | 3,603 | $3,060 | $190.92 | 58% |
| Takayama | 265 | $2,253 | $183.83 | 52% |
| Kuwana | 21 | $2,130 | $155.72 | 54% |
| Nagoya | 524 | $2,119 | $138.31 | 58% |
| Omihachiman | 11 | $2,070 | $173.87 | 44% |
| Nantan | 27 | $2,060 | $330.10 | 35% |