Gotsu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Shimane Prefecture, Japan
Is Airbnb profitable in Gotsu in 2025? Explore comprehensive Airbnb analytics for Gotsu, Shimane Prefecture, Japan to uncover income potential. This 2025 STR market report for Gotsu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Gotsu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gotsu Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gotsu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gotsu (2025)
Understanding the monthly revenue variations for Airbnb listings in Gotsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gotsu is typically March, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gotsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,654+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,189 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $963 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gotsu
Gotsu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gotsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gotsu:
- Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gotsu
Average Daily Rate (ADR) Airbnb Trends in Gotsu (2025)
Effective short term rental pricing strategy in Gotsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gotsu typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $315 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Gotsu
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Airbnb Seasonality Analysis & Trends in Gotsu (2025)
Peak Season (March, July, August)
- Revenue averages $1,938 per month
- Occupancy rates average 29.3%
- Daily rates average $207
Shoulder Season
- Revenue averages $1,540 per month
- Occupancy maintains around 22.2%
- Daily rates hold near $218
Low Season (April, May, June)
- Revenue drops to average $275 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $206
Seasonality Insights for Gotsu
- The Airbnb seasonality in Gotsu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gotsu's highest earning potential, with monthly revenues capable of climbing to $2,017, occupancy reaching a high of 31.2%, and ADRs peaking at $236.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $239, occupancy could drop to 13.9%, and ADRs may adjust down to $196.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gotsu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gotsu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gotsu (2025)
Exploring the top neighborhoods for short-term rentals in Gotsu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gotsu City Center | The heart of Gotsu, offering easy access to local shops and restaurants. A vibrant area that attracts visitors looking for authentic Japanese experiences. | Gotsu Park, Mizukoshi Shrine, Tsubaki Onsen, Kamo River, Gotsu City Historical Museum |
| Shimane Toko Station Area | Close to the Toko train station, this area is convenient for travelers and ideal for short stays due to its accessibility to various attractions in Shimane. | Shimane Toko Station, Local eateries, Cultural festivals, Shimane Prefectural Museum of Ancient Izumo |
| Mount Sanbe | A scenic area known for its outdoor activities and natural beauty. Perfect for guests looking to enjoy nature and hiking, attracting eco-tourists. | Mount Sanbe, Sanbe Shrine, Hiking trails, Local hot springs, Breathtaking views |
| Shimane Art Museum Area | This area features the Shimane Art Museum, attracting art enthusiasts. It offers a cultural experience coupled with beautiful views of Lake Shinji. | Shimane Art Museum, Lake Shinji, Cultural events, Local cafes, Scenic walks |
| Nima Sand Dunes | A unique natural landscape that draws visitors for its beauty and tranquility. Ideal for those interested in outdoor activities and photography. | Nima Sand Dunes, Beaches nearby, Natural parks, Scenic viewpoints, Wildlife watching |
| Unnan City | Known for its rich history and traditional Japanese architecture. A great place to experience authentic local culture and history. | Historical buildings, Local crafts, Shrines and temples, Cultural workshops, Riverside walks |
| Suhama Beach Area | A coastal area renowned for its beautiful beaches and water activities. Great for summer tourists looking to relax and enjoy the sun. | Suhama Beach, Water sports, Beachfront restaurants, Sunbathing spots, Family-friendly activities |
| Local Hot Springs Region | Famous for its hot springs and spa experiences, attracting those seeking relaxation and wellness. Offers a unique cultural aspect of Japanese hospitality. | Various onsen resorts, Relaxation facilities, Traditional ryokans, Nature walks, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Gotsu (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Gotsu. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gotsu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Gotsu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gotsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
OR12A Owl Resort ー Famous Hot Spring + Dinner!
Private Room • 1 bedroom
OR14A Owl Resort ー Famous Hot Spring + Dinner!
Private Room • 1 bedroom
OR24A Owl Resort ー Open Air Hot Spring + Dinner!
Private Room • 1 bedroom
OR33A Owl Resort ー Japanese Dinner and Breakfast!
Private Room • 1 bedroom
OR32A Owl Resort ー Japanese Dinner and Breakfast!
Private Room • 1 bedroom
OR13A Owl Resort ー Famous Hot Spring + Dinner!
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gotsu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gotsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #473386220 | 24 | $350,259 | 0 | 0.00/5.0 |
| Host #495474183 | 7 | $69,988 | 0 | 0.00/5.0 |
| Yuki | 4 | $10,014 | 107 | 4.90/5.0 |
| Yohei | 1 | $6,158 | 13 | 4.31/5.0 |
| Takashi | 1 | $4,228 | 169 | 4.86/5.0 |
| 波の音 | 1 | $1,011 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gotsu.
Dive Deeper: Advanced Gotsu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gotsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGotsu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gotsu
- The Gotsu Airbnb market composition is heavily skewed towards Private Room listings, which make up 94.7% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gotsu, Hotel/Boutique properties are the most common (81.6%), reflecting the local real estate landscape.
- The presence of 81.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Gotsu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gotsu
- The dominant room capacity in Gotsu is 1 bedroom listings, making up 78.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.5% of the active Airbnb listings in Gotsu, indicating a high concentration in these sizes.
- With over half the market (78.9%) consisting of studios or 1-bedroom units, Gotsu is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Gotsu.
Gotsu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gotsu
- The most common guest capacity trend in Gotsu vacation rentals is listings accommodating 2 guests (42.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Gotsu STR market, accounting for 60.5% of listings.
- A significant 47.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Gotsu.
- On average, properties in Gotsu are equipped to host 2.7 guests.
Gotsu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gotsu
- The most common availability pattern in Gotsu falls within the 271-366 days range, representing 92.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gotsu (65.8%), reflecting common guest stay durations or potential owner blocking patterns.
Gotsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Gotsu is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Gotsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Gotsu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gotsu.
Gotsu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
85.7% of total
Moderate
1 listings
14.3% of total
Cancellation Policy Insights for Gotsu
- The prevailing Airbnb cancellation policy trend in Gotsu is Flexible, used by 85.7% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Gotsu may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 85.7% market standard in Gotsu.
- Given the high prevalence of Flexible policies (85.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Gotsu.
Gotsu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gotsu
- The overall average booking lead time for vacation rentals in Gotsu is 20 days.
- Guests book furthest in advance for stays during April (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (32 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Gotsu.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Gotsu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gotsu (2025)
Amenity Prevalence
Amenity Insights for Gotsu
- Essential amenities in Gotsu that guests expect include: Kitchen, Air conditioning, Smoke alarm, Heating, Essentials, Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gotsu: Kitchen, Air conditioning, Smoke alarm, Heating, Essentials, Wifi, Washer.
- Prioritize adding missing essentials: Wifi, Washer.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gotsu to stay competitive.
Gotsu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gotsu
- The typical guest profile for Airbnb in Gotsu consists of a mix of domestic (48%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 48.1% of guests.
- Key international markets include Japan (48.1%) and France (18.5%).
- Top languages spoken are English (33.3%) followed by Japanese (31%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gotsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 18 | $3,995 | $199.95 | 71% |
| Minamioguni | 19 | $3,676 | $288.14 | 55% |
| Yufu | 102 | $3,477 | $245.08 | 52% |
| Kure | 12 | $2,392 | $234.98 | 32% |
| Hagi | 12 | $2,027 | $162.86 | 49% |
| Matsue | 25 | $1,958 | $144.41 | 41% |
| Izumo | 11 | $1,931 | $163.96 | 37% |
| Hatsukaichi | 62 | $1,892 | $166.63 | 37% |
| Kurashiki | 50 | $1,878 | $176.12 | 44% |
| Mitoyo | 35 | $1,871 | $161.50 | 43% |