Ozu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ehime Prefecture, Japan
Is Airbnb profitable in Ozu in 2025? Explore comprehensive Airbnb analytics for Ozu, Ehime Prefecture, Japan to uncover income potential. This 2025 STR market report for Ozu, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Ozu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ozu Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ozu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ozu (2025)
Understanding the monthly revenue variations for Airbnb listings in Ozu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ozu is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ozu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,276+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,831 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,004 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $344, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ozu
Ozu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ozu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ozu:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ozu
Average Daily Rate (ADR) Airbnb Trends in Ozu (2025)
Effective short term rental pricing strategy in Ozu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ozu typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Ozu
Get Live Ozu Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ozu (2025)
Peak Season (August, July, June)
- Revenue averages $2,482 per month
- Occupancy rates average 33.7%
- Daily rates average $115
Shoulder Season
- Revenue averages $1,482 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $132
Low Season (February, November, December)
- Revenue drops to average $664 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $122
Seasonality Insights for Ozu
- The Airbnb seasonality in Ozu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ozu's highest earning potential, with monthly revenues capable of climbing to $2,845, occupancy reaching a high of 49.5%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $441, occupancy could drop to 15.3%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ozu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ozu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ozu (2025)
Exploring the top neighborhoods for short-term rentals in Ozu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ozu Castle and City Center | A historic area featuring the beautiful Ozu Castle, attracting visitors interested in Japanese culture and history. Excellent dining options and access to public transportation. | Ozu Castle, Mizukoshi Shrine, Shiroyama Park, Ozu City Folk Museum, Ozu Washi Historical Museum |
| Kano River | Scenic riverside area perfect for outdoor activities and relaxation. Popular with families and nature lovers, offering walking paths and parks for leisurely strolls. | Kano River Park, Cycling along the river, Picnic areas, Fishing spots, Cherry blossoms in spring |
| Imabari Road Station | Convenient spot for travelers passing through, with various local food options and a quick access point to the Setouchi area and its attractions. | Imabari towels factory outlet, Local seafood restaurants, Farmers' market, Scenic rest areas, Souvenir shops |
| Takamatsu Beach | A scenic beach area that offers leisure activities in a natural setting, popular for beachgoers, families, and outdoor enthusiasts. | Takamatsu Beach, Beach volleyball courts, Water sports activities, Nearby hiking trails, Sunset views |
| Shimanami Kaido | Famous cycling route connecting Honshu and Shikoku, attracting cyclists and tourists looking for adventure and scenic views over the Seto Inland Sea. | Bicycle rentals, Scenic viewpoints, Roadside cafes, Historic sites along the route, Seto Inland Sea |
| Sukumo Bay Area | Known for its beautiful coastal scenery, attracting visitors looking for relaxation by the sea and opportunities for water sports. | Sukumo Bay, Diving spots, Fishing areas, Beachfront restaurants, Coastal walking paths |
| Dogo Onsen | Renowned hot spring area that attracts tourists for its historic baths and traditional ryokan experiences, perfect for travelers seeking wellness and relaxation. | Dogo Onsen Honkan, Dogo Park, Botchan Train, Local shops, Traditional ryokan |
| Local Cultural Experiences | Encompasses various local events, festivals, and cultural activities that showcase the heritage of Ozu and surrounding areas, ideal for immersive experiences. | Ozu Matsuri Festival, Traditional crafts workshops, Local cuisine tasting, Cultural exhibitions, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Ozu (2025)
Yes, Ozu, Ehime Prefecture, Japan enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ozu to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Ozu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ozubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
※ Reservations are for 2 people ～ ※ Full renovation of the Kanmon warehouse built in Taisho "GOYADO"
Entire Place • 3 bedrooms
A casual old folk house in a tourist castle town
Entire Place • 1 bedroom
No-Smoking/Japanese-style room 12 tatami mats/5ppl
Private Room • 1 bedroom
2泊以上清掃料無し！【1日1組限定】/新築貸切一軒家/駐車可能！/高速wi-fi完備/3棟予約可能！
Entire Place • 4 bedrooms
![No cleaning fee for more than 2 nights![1 day 1 group limited]/New house/Parking available!/High-spe](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE4OTYzNTU5MDQ0MjUzMjY1Nw%3D%3D/original/0f9b60a6-23bd-46a3-95dc-7436646bcdfa.jpeg?im_w=480&im_format=avif)
No cleaning fee for more than 2 nights![1 day 1 group limited]/New house/Parking available!/High-spe
Entire Place • 4 bedrooms
![No cleaning fee for more than 2 nights![1 day 1 group limited]/New house/Parking available!/High-spe](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE4MDA4OTEyOTI2NTA3MDA0MA%3D%3D/original/55b66f9e-e0c5-4966-ab8c-50f027df631a.jpeg?im_w=480&im_format=avif)
No cleaning fee for more than 2 nights![1 day 1 group limited]/New house/Parking available!/High-spe
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ozu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ozu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hotelota | 13 | $61,436 | 5 | N/A/5.0 |
| Goyado | 1 | $40,871 | 41 | 4.80/5.0 |
| Sun | 3 | $26,095 | 1 | N/A/5.0 |
| まろや四季 | 1 | $17,079 | 15 | 5.00/5.0 |
| 兵頭 | 1 | $2,608 | 3 | 5.00/5.0 |
| Shingo | 1 | $1,184 | 50 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ozu.
Dive Deeper: Advanced Ozu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ozu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOzu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ozu
- The Ozu Airbnb market composition is heavily skewed towards Private Room listings, which make up 65% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ozu, Hotel/Boutique properties are the most common (65%), reflecting the local real estate landscape.
- The presence of 65% Hotel/Boutique listings indicates integration with traditional hospitality.
Ozu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ozu
- The dominant room capacity in Ozu is 1 bedroom listings, making up 70% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 85.0% of the active Airbnb listings in Ozu, indicating a high concentration in these sizes.
- With over half the market (70%) consisting of studios or 1-bedroom units, Ozu is particularly well-suited for individuals or couples.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ozu.
Ozu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ozu
- The most common guest capacity trend in Ozu vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Ozu STR market, accounting for 70.0% of listings.
- A significant 60.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ozu.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ozu.
- On average, properties in Ozu are equipped to host 3.4 guests.
Ozu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ozu
- The most common availability pattern in Ozu falls within the 271-366 days range, representing 90% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ozu (65%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ozu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
95% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Ozu is 1 Night, adopted by 95% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Ozu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95% of Ozu hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ozu.
Ozu Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15% of total
Moderate
14 listings
70% of total
Firm
2 listings
10% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Ozu
- The prevailing Airbnb cancellation policy trend in Ozu is Moderate, used by 70% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Ozu may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 70% market standard in Ozu.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ozu.
Ozu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ozu
- The overall average booking lead time for vacation rentals in Ozu is 28 days.
- Guests book furthest in advance for stays during May (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Ozu.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Ozu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ozu (2025)
Amenity Prevalence
Amenity Insights for Ozu
- Essential amenities in Ozu that guests expect include: Air conditioning, Shampoo, Essentials, Hair dryer, Smoke alarm, Heating, Wifi, Refrigerator, Bidet, Body soap. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ozu: Air conditioning, Shampoo, Essentials, Hair dryer, Smoke alarm, Heating, Wifi, Refrigerator, Bidet, Body soap.
- Prioritize adding missing essentials: Heating, Wifi, Refrigerator, Bidet, Body soap.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ozu to stay competitive.
Ozu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ozu
- The typical guest profile for Airbnb in Ozu consists of predominantly international visitors (77%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 23.1% of guests.
- Key international markets include Japan (23.1%) and Taiwan (15.4%).
- Top languages spoken are English (40.9%) followed by Japanese (22.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ozu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 18 | $4,311 | $206.23 | 71% |
| Minamioguni | 20 | $3,495 | $289.16 | 55% |
| Yufu | 125 | $3,226 | $254.48 | 48% |
| Minamiaso | 29 | $2,155 | $177.40 | 53% |
| Kurashiki | 59 | $1,877 | $189.99 | 44% |
| Hagi | 14 | $1,841 | $148.04 | 46% |
| Hatsukaichi | 67 | $1,818 | $171.65 | 37% |
| Aso | 33 | $1,767 | $160.58 | 47% |
| Mitoyo | 43 | $1,690 | $165.38 | 41% |
| Kure | 15 | $1,652 | $205.28 | 28% |