Airbnb Market Analytics, Statistics and Data in Negril, Westmoreland, Jamaica
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Negril? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Negril:
How much do Airbnb hosts make on average per month in Negril?
The short-term rental market in Negril shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,235 per month
- Strong performing properties (top 25%) make $2,489 or more
- Best-in-class properties (top 10%) achieve $5,152+ monthly
- Entry-level properties (bottom 25%) typically earn around $510
Revenue Variations by Month
Occupancy Rates Throughout the Year in Negril
The market in Negril shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Negril
Daily rates in Negril vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $173 or more
- Best-in-class properties (top 10%) pull in $292+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Negril
Peak Season (March, February, June)
- Revenue peaks at $3128.73 per month
- Occupancy rates reach 52.44%
- Daily rates average $169.39
Shoulder Season
- Revenue averages $2268.11 per month
- Occupancy maintains 36.92%
- Daily rates hold at $164.04
Low Season (August, October, September)
- Revenue drops to $1458.01 per month
- Occupancy decreases to 27.41%
- Daily rates adjust to $154.37
Is it still profitable to do Airbnb in Negril in 2025?
Yes! Negril demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $2268 and With 326 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Negril
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Seven Mile Beach | World-famous for its pristine white sand and crystal clear waters. A top choice for tourists looking for a stunning beach experience and vibrant nightlife. | Seven Mile Beach, Rick's Cafe, Negril Cliffs, Margaritaville, Bloody Bay, Kool Runnings Water Park |
| Negril Cliffs | Known for breathtaking sunsets and cliff diving spots. Popular with adventurous travelers and those seeking a more laid-back atmosphere away from the bustling beach. | Negril Cliffs, The West End, Jumping from the cliffs, Restaurants with ocean views, Sunset viewing spots |
| West End | Offers a more relaxed and quiet vibe with beautiful seaside accommodations. Great for families and couples looking to escape the crowds. | The Cliffs, Dunn's River Falls, Local cafes and bars, Scuba diving spots |
| Little Bay | A less commercialized area with beautiful beaches and natural surroundings. Perfect for visitors looking to connect with nature and local culture. | Little Bay Beach, Local markets, Fishing Village, Snorkeling spots |
| Royal Palm Reserve | A nature reserve that attracts eco-tourists and those interested in flora and fauna. Ideal for vacationers looking for adventure and outdoor activities. | Royal Palm Reserve, Bird watching, Nature trails, Eco-tours |
| Orange Hill | A scenic area overlooking the Caribbean, known for its luxury villas. Attractive for high-end tourists and those seeking exclusivity. | Orange Hill Beach, Luxury villas, Spa services, Fine dining |
| Bloody Bay | Famous for its stunning beach and calm waters, it offers water sports and relaxation. A great spot for families and thrill-seekers alike. | Bloody Bay Beach, Water sports rentals, Local restaurants, Beach bars |
| Negril Town Center | The vibrant heart of Negril with local shops, restaurants, and nightlife. Perfect for budget travelers looking for an authentic local experience. | Local markets, Nightclubs, Food stalls, Cultural festivals |
Do you need a license for Airbnb in Negril?
We recommend checking directly with Negril's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Negril
Pattoo Castle
Entire Place • 8 bedrooms
The Ultimate Escape Negril. Unpack, Relax, Enjoy
Entire Place • 5 bedrooms
Naseberry
Entire Place • 3 bedrooms
Cliff's Hideaway Retreat Negril
Entire Place • 2 bedrooms
Brand New Luxurious Townhouse
Entire Place • 2 bedrooms
Little Waters Negril cliff side villa with cave
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Negril
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bill | 2 | $419,592 | 49 | 4.91/5.0 |
| Gary | 1 | $391,233 | 171 | 4.98/5.0 |
| Idle | 1 | $181,637 | 3 | 5.00/5.0 |
| Gail | 3 | $134,205 | 91 | 4.81/5.0 |
| Carey | 4 | $121,813 | 61 | 3.63/5.0 |
| Debra | 3 | $93,194 | 92 | 4.68/5.0 |
| Michael | 4 | $92,624 | 460 | 4.51/5.0 |
| Windy-Moon | 4 | $92,187 | 18 | 2.43/5.0 |
| Francesca | 5 | $87,295 | 31 | 3.83/5.0 |
| Kimberly | 4 | $87,238 | 81 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Negril
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77%), with apartment & condo and house properties comprising 77.3% of inventory
- Strong specialty sector (19.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 326 properties in Negril shows that 1 bedroom properties are most prevalent, making up 53.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.0% of all listings.
Key Insights
- Most common: 1 bedroom (53.7%)
- Least common: 4 bedrooms (3.1%)
- Market concentration: 77.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 326 properties in Negril reveals that 2 guests properties dominate the market, representing 42.6% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 66.9% of the market.
Key Insights
- Most common capacity: 2 guests (42.6% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 66.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 326 properties in Negril, the most common availability pattern is 271-366 days (58.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.4% of properties).
Key Insights
- Most common availability window: 271-366 days (58.6%)
- Most common booking duration: 31-90 days (30.4%)
- Properties with high availability (180+ days): 86.2%
- Properties with long-term bookings (180+ days): 14.7%
Minimum Stay Distributions
1 Night
72 listings
24.2% of total
2 Nights
123 listings
41.3% of total
3 Nights
80 listings
26.8% of total
4-6 Nights
12 listings
4% of total
7-29 Nights
2 listings
0.7% of total
30+ Nights
9 listings
3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.5%
- Mid-length stays (4-6 nights) represent 4% of listings
- Monthly+ stays (3%) suggest a stable extended-stay market
- High market flexibility with 92.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.7% of total
Super Strict 30 Days
2 listings
0.7% of total
Flexible
67 listings
24.8% of total
Moderate
64 listings
23.7% of total
Firm
49 listings
18.1% of total
Strict
86 listings
31.9% of total
Key Insights
- Strict is the preferred policy at 31.9% of listings
- The market shows a balanced distribution between guest-friendly (48.5%) and strict (50.0%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jan, Feb, averaging 80 days
- Shortest booking windows are in Oct, Jul, Sep, averaging 58 days
- Winter shows the longest average booking window at 75 days, while Fall has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 75 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Negril
Below is the distribution of amenities across listings in Negril:
Traveler Demographics
Key Insights
- Domestic travelers make up 5.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (17.5%) and United Kingdom (10.5%)
- English is the top language at 68.2%, followed by Spanish (13.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Negril. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,773 | $580.17 | 36% |
| Mount Zion | 30 | $4,121 | $401.39 | 35% |
| Unity Hall | 29 | $4,091 | $373.49 | 30% |
| Ocho Rios | 17 | $3,659 | $391.26 | 29% |
| Davis Cove | 15 | $3,174 | $305.97 | 35% |
| Montego Bay | 206 | $3,031 | $372.62 | 39% |
| West End | 15 | $2,904 | $275.34 | 44% |
| Bruces Hill | 18 | $2,878 | $550.48 | 31% |
| St. James Parish | 79 | $2,681 | $307.12 | 36% |
| West End | 25 | $2,633 | $276.06 | 36% |
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