Negril Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Westmoreland, Jamaica
Is Airbnb profitable in Negril in 2025? Explore comprehensive Airbnb analytics for Negril, Westmoreland, Jamaica to uncover income potential. This 2025 STR market report for Negril, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 318 active listings.
Whether you're considering an Airbnb investment in Negril, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Negril Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Negril Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Negril (2025)
Understanding the monthly revenue variations for Airbnb listings in Negril is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Negril is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Negril across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,832+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,396 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,150 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $478, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Negril
Negril Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Negril STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Negril:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Negril
Average Daily Rate (ADR) Airbnb Trends in Negril (2025)
Effective short term rental pricing strategy in Negril involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Negril typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Negril
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Airbnb Seasonality Analysis & Trends in Negril (2025)
Peak Season (April, May, February)
- Revenue averages $2,510 per month
- Occupancy rates average 40.2%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,217 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $165
Low Season (August, September, October)
- Revenue drops to average $1,707 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $163
Seasonality Insights for Negril
- The Airbnb seasonality in Negril shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Negril's highest earning potential, with monthly revenues capable of climbing to $2,526, occupancy reaching a high of 47.5%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,491, occupancy could drop to 26.9%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Negril.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Negril seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Negril (2025)
Exploring the top neighborhoods for short-term rentals in Negril? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seven Mile Beach | Famous for its stunning beauty, Seven Mile Beach is a top destination for tourists seeking sun, sand, and luxury. This area offers a plethora of beachfront accommodations, watersports, and vibrant nightlife. | Seven Mile Beach, Negril Cliffs, Rick's Cafe, local beach bars, water sports activities |
| West End Cliffs | The West End is known for its dramatic cliffs and stunning sunsets. It's a popular spot for travelers looking for a more relaxed atmosphere with stunning views and private accommodations. | Negril Cliffs, Rick's Cafe, The Pirate's Cave, Local Seafood Restaurants |
| Negril Town | The town center offers a mix of local culture, shops, and dining options. Investing here allows you to cater to guests looking for an authentic Jamaican experience. | Local markets, Craft shops, Restaurants featuring local cuisine, Negril Lighthouse |
| Orange Bay | A quieter alternative, Orange Bay offers a more laid-back atmosphere with private villas and beachfront properties. It's perfect for families and couples looking for a serene getaway. | Orange Bay Beach, Private villas, Snorkeling spots, Calm waters for swimming |
| Half Moon Bay | Known for its picturesque bay and tranquil waters, Half Moon Bay is ideal for vacationers looking for relaxation and natural beauty, making it attractive for Airbnb investments. | Half Moon Bay Beach, Natural scenery, Water sports, Nearby restaurants |
| Long Bay | Long Bay is less crowded and offers a more secluded beach experience, appealing to those looking for peaceful retreats away from the hustle and bustle of tourist areas. | Long Bay Beach, Secluded atmosphere, Nature walks, Local eateries |
| Bloody Bay | Famous for its beautiful beach and calm waters, Bloody Bay is a prime spot for tourists looking for a relaxing vacation and great swimming conditions. | Bloody Bay Beach, Water activities, Nearby all-inclusive resorts |
| Little Bloody Bay | A hidden gem that provides a peaceful environment with beautiful scenery, ideal for couples and small families that prefer a quiet vacation atmosphere. | Little Bloody Bay Beach, Serene surroundings, Local beach bars, Relaxation spots |
Understanding Airbnb License Requirements & STR Laws in Negril (2025)
While Negril, Westmoreland, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Negril to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Negril (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Negrilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pattoo Castle
Entire Place • 8 bedrooms
The Ultimate Escape Negril. Unpack, Relax, Enjoy
Entire Place • 5 bedrooms
Naseberry
Entire Place • 3 bedrooms
Negril Beach Villa
Entire Place • 3 bedrooms
Brand New Luxurious Townhouse
Entire Place • 2 bedrooms
Llantrissant Beachcliff Villa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Negril (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Negril based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gary | 1 | $389,494 | 171 | 4.98/5.0 |
| Bill | 2 | $331,216 | 49 | 4.91/5.0 |
| Idle | 1 | $150,489 | 3 | 5.00/5.0 |
| Gail | 3 | $143,362 | 91 | 4.81/5.0 |
| Carey | 4 | $125,270 | 61 | 3.63/5.0 |
| Windy-Moon | 4 | $97,051 | 18 | 2.43/5.0 |
| Michael | 4 | $96,267 | 460 | 4.51/5.0 |
| Francesca | 5 | $84,100 | 31 | 3.83/5.0 |
| Debra | 3 | $83,188 | 92 | 4.68/5.0 |
| Zein | 1 | $77,518 | 20 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Negril.
Dive Deeper: Advanced Negril STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Negril. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNegril Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Negril
- The Negril Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.8% of the 318 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Negril, Apartment/Condo properties are the most common (41.2%), reflecting the local real estate landscape.
- Houses represent a significant 36.2% portion, catering likely to families or larger groups.
- The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.8%) offer potential for unique stay experiences.
Negril Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Negril
- The dominant room capacity in Negril is 1 bedroom listings, making up 52.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.4% of the active Airbnb listings in Negril, indicating a high concentration in these sizes.
- With over half the market (52.8%) consisting of studios or 1-bedroom units, Negril is particularly well-suited for individuals or couples.
Negril Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Negril
- The most common guest capacity trend in Negril vacation rentals is listings accommodating 2 guests (42.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Negril STR market, accounting for 66.7% of listings.
- A significant 44.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Negril.
- 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Negril.
- On average, properties in Negril are equipped to host 3.2 guests.
Negril Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Negril
- The most common availability pattern in Negril falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Negril (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Negril Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
24.2% of total
2 Nights
113 listings
37.9% of total
3 Nights
67 listings
22.5% of total
4-6 Nights
11 listings
3.7% of total
7-29 Nights
3 listings
1% of total
30+ Nights
32 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Negril is 2 Nights, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Negril Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Negril, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.9% of Negril hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Negril.
Negril Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.8% of total
Super Strict 30 Days
2 listings
0.8% of total
Flexible
67 listings
25.3% of total
Moderate
64 listings
24.2% of total
Firm
48 listings
18.1% of total
Strict
82 listings
30.9% of total
Cancellation Policy Insights for Negril
- The prevailing Airbnb cancellation policy trend in Negril is Strict, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (49.5%) and stricter (49.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.9% market standard in Negril.
- With 30.9% using Strict terms, this is a viable option in Negril, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Negril.
Negril STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Negril
- The overall average booking lead time for vacation rentals in Negril is 67 days.
- Guests book furthest in advance for stays during February (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (82 days avg.) sees the longest lead times, while Fall (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Negril.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Negril averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Negril (2025)
Amenity Prevalence
Amenity Insights for Negril
- Essential amenities in Negril that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Negril: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Negril to stay competitive.
Negril Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Negril
- The typical guest profile for Airbnb in Negril consists of predominantly international visitors (94%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 5.7% of guests.
- Key international markets include United States (55.5%) and Canada (13.2%).
- Top languages spoken are English (63.4%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Negril Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,507 | $580.79 | 35% |
| Mount Zion | 27 | $3,816 | $389.46 | 36% |
| Unity Hall | 28 | $3,710 | $374.87 | 29% |
| Ocho Rios | 16 | $3,641 | $403.86 | 30% |
| Montego Bay | 200 | $3,111 | $375.32 | 38% |
| West End | 13 | $3,084 | $281.01 | 44% |
| Davis Cove | 14 | $2,828 | $319.17 | 33% |
| Treasure Beach | 14 | $2,813 | $335.30 | 31% |
| Bruces Hill | 18 | $2,611 | $554.75 | 28% |
| West End | 23 | $2,581 | $285.34 | 37% |