Airbnb Market Analytics, Statistics and Data in Negril, Westmoreland Parish, Jamaica
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Negril? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Negril:
How much do Airbnb hosts make on average per month in Negril?
The short-term rental market in Negril shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,766 per month
- Strong performing properties (top 25%) make $2,931 or more
- Best-in-class properties (top 10%) achieve $4,801+ monthly
- Entry-level properties (bottom 25%) typically earn around $882
Revenue Variations by Month
Occupancy Rates Throughout the Year in Negril
The market in Negril shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Negril
Daily rates in Negril vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $196 or more
- Best-in-class properties (top 10%) pull in $274+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Negril
Peak Season (March, February, May)
- Revenue peaks at $3304.36 per month
- Occupancy rates reach 58.19%
- Daily rates average $177.65
Shoulder Season
- Revenue averages $2311.75 per month
- Occupancy maintains 42.71%
- Daily rates hold at $168.83
Low Season (August, October, September)
- Revenue drops to $1391.55 per month
- Occupancy decreases to 29.89%
- Daily rates adjust to $164.74
Is it still profitable to do Airbnb in Negril in 2025?
Yes! Negril demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2312 and The market's 124 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Negril
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Seven Mile Beach | Famous for its pristine white sand and crystal-clear waters, Seven Mile Beach attracts tourists seeking a tropical paradise with numerous water sports, dining, and nightlife options. | Rick's Café, The Caves, Kool Runnings Water Park, Negril Lighthouse, Seven Mile Beach itself |
| Negril Cliffs | Known for breathtaking views and stunning sunsets, the cliffs offer a more laid-back atmosphere with upscale accommodation and unique dining experiences by the sea. | Rick's Café, Blue Hole Mineral Spring, Turtle Beach, Cliff diving spots |
| West End | A quieter area than Seven Mile Beach, perfect for guests looking for a relaxing atmosphere, local restaurants, and easy access to beautiful sunsets and snorkeling spots. | The Negril Lighthouse, Local seafood restaurants, Snorkeling spots, Bamboo Beach |
| Bloody Bay | Less crowded than Seven Mile Beach, Bloody Bay is great for families and those looking for a more serene beach experience with clear waters and shallow entry. | Grand Palladium Resort, Water sports activities, Small local beach bars |
| Negril Town | The local town offers an authentic Jamaican experience with local markets, shops, and eateries, attracting visitors who want to immerse themselves in the culture. | Local markets, Craft shops, Jamaican cuisine restaurants, Cultural experiences |
| Little London | A rural area close to Negril, perfect for those wanting to explore the lush Jamaican countryside and local life, offering a different experience from the beaches. | Local farms, Cultural tours, Nature trails |
| Orange Bay | This charming bay offers a quieter beach experience and is great for relaxation, attracting guests looking to escape the crowds while still enjoying beach access. | Coral reefs, Local beach bars, Boat tours |
| Parish of Westmoreland | A larger area encompassing various smaller towns and attractions, providing opportunities for guests to explore rural Jamaica and the local lifestyle. | Local attractions, Scenic countryside, Jamaican culture |
Do you need a license for Airbnb in Negril?
We recommend checking directly with Negril's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Negril
N/H Country Club
Entire Place • 3 bedrooms
Soon Soon Villa steps onto the 7 mile beach.
Entire Place • 3 bedrooms
Ann’s Home Away from Home
Entire Place • 2 bedrooms
The Aqueducts - Negril Jamaica
Entire Place • 2 bedrooms
Beach front Townhouse Negril
Entire Place • 2 bedrooms
'Sunset Vista' - Negril Seafront Home w/Solar - Se
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Negril
Additional analytics on vacation rental, real estate, short term rental data in Negril
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.4%), with apartment & condo and house properties comprising 85.5% of inventory
- Untapped potential in others segments (2.4% combined)
Room Capacity Distribution
Analysis of 124 properties in Negril shows that 1 bedroom properties are most prevalent, making up 59.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 82.3% of all listings.
Key Insights
- Most common: 1 bedroom (59.7%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 82.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 124 properties in Negril reveals that 2 guests properties dominate the market, representing 46.8% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 64.5% of the market.
Key Insights
- Most common capacity: 2 guests (46.8% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 64.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 124 properties in Negril, the most common availability pattern is 271-366 days (46% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (46%)
- Most common booking duration: 91-180 days (29.8%)
- Properties with high availability (180+ days): 75.8%
- Properties with long-term bookings (180+ days): 25.0%
Minimum Stay Distributions
1 Night
27 listings
24.5% of total
2 Nights
37 listings
33.6% of total
3 Nights
27 listings
24.5% of total
4-6 Nights
16 listings
14.5% of total
30+ Nights
3 listings
2.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.1%
- Mid-length stays (4-6 nights) represent 14.5% of listings
- Monthly+ stays (2.7%) suggest a stable extended-stay market
- High market flexibility with 82.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.1% of total
Flexible
31 listings
34.4% of total
Moderate
20 listings
22.2% of total
Firm
16 listings
17.8% of total
Strict
22 listings
24.4% of total
Key Insights
- Flexible is the preferred policy at 34.4% of listings
- The market shows a balanced distribution between guest-friendly (56.6%) and strict (42.2%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 94 days
- Shortest booking windows are in Oct, Jun, Sep, averaging 43 days
- Winter shows the longest average booking window at 94 days, while Summer has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 94 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Negril
Below is the distribution of amenities across listings in Negril:
Traveler Demographics
Key Insights
- Domestic travelers make up 6.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (14.4%) and United Kingdom (9%)
- English is the top language at 70.5%, followed by Spanish (14.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.9%
Recommendations
- Target marketing campaigns for New York and Kingston markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Negril. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,773 | $580.17 | 36% |
| Mount Zion | 30 | $4,121 | $401.39 | 35% |
| Unity Hall | 29 | $4,091 | $373.49 | 30% |
| Ocho Rios | 17 | $3,659 | $391.26 | 29% |
| Davis Cove | 15 | $3,174 | $305.97 | 35% |
| Montego Bay | 206 | $3,031 | $372.62 | 39% |
| West End | 15 | $2,904 | $275.34 | 44% |
| Bruces Hill | 18 | $2,878 | $550.48 | 31% |
| St. James Parish | 79 | $2,681 | $307.12 | 36% |
| West End | 25 | $2,633 | $276.06 | 36% |
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