Negril Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Westmoreland Parish, Jamaica
Is Airbnb profitable in Negril in 2025? Explore comprehensive Airbnb analytics for Negril, Westmoreland Parish, Jamaica to uncover income potential. This 2025 STR market report for Negril, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 117 active listings.
Whether you're considering an Airbnb investment in Negril, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Negril Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Negril Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Negril (2025)
Understanding the monthly revenue variations for Airbnb listings in Negril is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Negril is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Negril across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,438+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,896 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,762 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $872, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Negril
Negril Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Negril STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Negril:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Negril
Average Daily Rate (ADR) Airbnb Trends in Negril (2025)
Effective short term rental pricing strategy in Negril involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Negril typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Negril
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Airbnb Seasonality Analysis & Trends in Negril (2025)
Peak Season (January, February, May)
- Revenue averages $2,782 per month
- Occupancy rates average 52.2%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,289 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $164
Low Season (August, September, October)
- Revenue drops to average $1,530 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $162
Seasonality Insights for Negril
- The Airbnb seasonality in Negril shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Negril's highest earning potential, with monthly revenues capable of climbing to $2,845, occupancy reaching a high of 58.6%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,342, occupancy could drop to 29.2%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Negril.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Negril seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Negril (2025)
Exploring the top neighborhoods for short-term rentals in Negril? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seven Mile Beach | Famous for its stunning beaches, Seven Mile Beach is a top destination for tourists looking for relaxation and water activities. The long stretch of white sandy beach is perfect for sunbathing, swimming, and engaging in water sports. | Seven Mile Beach, Negril Cliffs, Long Bay Beach, Rick's Cafe, Booby Cay, The Negril Lighthouse |
| Negril Cliffs | Known for dramatic cliffside views and sunset experiences, the Negril Cliffs attract visitors seeking a more tranquil and picturesque setting. This area features upscale accommodations and great dining options with breathtaking views. | Rick's Cafe, The Cliffs at Negril, The Blue Hole, Sky Beach Club, Tensing Pen, The Caves |
| West End | A less crowded area offering a local vibe and more authentic Jamaican experiences, West End is popular among tourists looking for a peaceful retreat. It's known for its unique accommodations and proximity to local attractions. | The Blue Hole, Pushcart Restaurant, The Caves, Negril's local markets, Floyd's Pelican Bar, Sunset at Tensing Pen |
| Negril Town | The center of Negril, this area provides easy access to local shops, restaurants, and nightlife. It's ideal for those who want to experience the local culture and have a variety of entertainment options. | Local craft markets, Shopping at Times Square, Restaurants and bars, Nightlife on the beach, Horseback riding, Jamaican cuisine |
| Long Bay | A more secluded and calm location, Long Bay offers a quiet getaway for tourists seeking relaxation away from the busier areas. Perfect for families and romantic escapes. | Long Bay Beach, Fishing and boating activities, Nearby nature trails, Local seafood restaurants, Cultural experiences |
| Little Bay | A hidden gem in Negril, Little Bay is ideal for those looking for a more private and tranquil beach experience. It's less commercialized, offering a true island vibe. | Little Bay Beach, Snorkeling spots, Local eateries, Sunset views, Quiet atmosphere |
| Coral Beach | Known for its clear waters and great snorkeling opportunities, Coral Beach attracts beach lovers and water sports enthusiasts. It's ideal for those looking for adventure and natural beauty. | Coral Beach, Snorkeling and diving, Water sports rentals, Nearby waterfront bars, Stunning coral reefs |
| Paradise Village | A residential area with a mix of vacation homes and local charm, Paradise Village offers a serene experience with easy access to various attractions and beaches in Negril. | Nearby beaches, Local dining options, Art galleries, Community events, Beautiful surroundings |
Understanding Airbnb License Requirements & STR Laws in Negril (2025)
While Negril, Westmoreland Parish, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Negril to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Negril (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Negrilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
N/H Country Club
Entire Place • 3 bedrooms
'Sunset Vista' - Negril Seafront Home w/Solar - Se
Entire Place • 2 bedrooms
Negril Jamaica Beachfront Little Bay Country Club
Entire Place • 3 bedrooms
Beach front Townhouse Negril
Entire Place • 2 bedrooms
Soon Soon Villa steps onto the 7 mile beach.
Entire Place • 3 bedrooms
Ann’s Home Away from Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Negril (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Negril based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ashleigh | 3 | $104,763 | 217 | 4.77/5.0 |
| Debra | 2 | $90,187 | 78 | 4.78/5.0 |
| Oleander | 1 | $77,498 | 72 | 4.71/5.0 |
| Stevana | 8 | $66,021 | 96 | 4.14/5.0 |
| Brent | 1 | $62,578 | 130 | 4.90/5.0 |
| Patricia | 1 | $61,832 | 25 | 4.96/5.0 |
| Karen | 1 | $60,782 | 94 | 4.89/5.0 |
| Pam | 2 | $57,170 | 50 | 4.61/5.0 |
| Annmarie | 1 | $56,515 | 22 | 5.00/5.0 |
| Francesca | 2 | $52,750 | 38 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Negril.
Dive Deeper: Advanced Negril STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Negril. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNegril Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Negril
- The Negril Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 117 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Negril, Apartment/Condo properties are the most common (59%), reflecting the local real estate landscape.
- Houses represent a significant 28.2% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Negril Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Negril
- The dominant room capacity in Negril is 1 bedroom listings, making up 60.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.1% of the active Airbnb listings in Negril, indicating a high concentration in these sizes.
- With over half the market (60.7%) consisting of studios or 1-bedroom units, Negril is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Negril.
Negril Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Negril
- The most common guest capacity trend in Negril vacation rentals is listings accommodating 2 guests (47%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Negril STR market, accounting for 65.8% of listings.
- A significant 47.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Negril.
- 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Negril.
- On average, properties in Negril are equipped to host 3.1 guests.
Negril Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Negril
- The most common availability pattern in Negril falls within the 271-366 days range, representing 45.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Negril (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Negril Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
21.8% of total
2 Nights
35 listings
31.8% of total
3 Nights
24 listings
21.8% of total
4-6 Nights
14 listings
12.7% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
12 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in Negril is 2 Nights, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in Negril, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.8% of Negril hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Negril.
Negril Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Flexible
29 listings
34.5% of total
Moderate
20 listings
23.8% of total
Firm
16 listings
19% of total
Strict
18 listings
21.4% of total
Cancellation Policy Insights for Negril
- The prevailing Airbnb cancellation policy trend in Negril is Flexible, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (40.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.5% market standard in Negril.
- Regularly review your cancellation policy against competitors and market demand shifts in Negril.
Negril STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Negril
- The overall average booking lead time for vacation rentals in Negril is 68 days.
- Guests book furthest in advance for stays during February (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (101 days avg.) sees the longest lead times, while Summer (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Negril.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Negril averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Negril (2025)
Amenity Prevalence
Amenity Insights for Negril
- Essential amenities in Negril that guests expect include: TV, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Negril: TV, Wifi, Air conditioning.
- Prioritize adding missing essentials: TV, Wifi, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Negril to stay competitive.
Negril Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Negril
- The typical guest profile for Airbnb in Negril consists of predominantly international visitors (93%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 7.1% of guests.
- Key international markets include United States (60.6%) and Canada (12.2%).
- Top languages spoken are English (66.2%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Negril Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,507 | $580.79 | 35% |
| Mount Zion | 27 | $3,816 | $389.46 | 36% |
| Unity Hall | 28 | $3,710 | $374.87 | 29% |
| Ocho Rios | 16 | $3,641 | $403.86 | 30% |
| Montego Bay | 200 | $3,111 | $375.32 | 38% |
| West End | 13 | $3,084 | $281.01 | 44% |
| Davis Cove | 14 | $2,828 | $319.17 | 33% |
| Treasure Beach | 14 | $2,813 | $335.30 | 31% |
| Bruces Hill | 18 | $2,611 | $554.75 | 28% |
| West End | 23 | $2,581 | $285.34 | 37% |