Tower Isle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. Mary Parish, Jamaica
Is Airbnb profitable in Tower Isle in 2025? Explore comprehensive Airbnb analytics for Tower Isle, St. Mary Parish, Jamaica to uncover income potential. This 2025 STR market report for Tower Isle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Tower Isle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tower Isle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tower Isle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tower Isle (2025)
Understanding the monthly revenue variations for Airbnb listings in Tower Isle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tower Isle is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tower Isle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,711+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,011 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,029 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $415, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tower Isle
Tower Isle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tower Isle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tower Isle:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tower Isle
Average Daily Rate (ADR) Airbnb Trends in Tower Isle (2025)
Effective short term rental pricing strategy in Tower Isle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tower Isle typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Tower Isle
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Airbnb Seasonality Analysis & Trends in Tower Isle (2025)
Peak Season (April, May, July)
- Revenue averages $2,642 per month
- Occupancy rates average 37.6%
- Daily rates average $194
Shoulder Season
- Revenue averages $2,034 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $183
Low Season (February, September, November)
- Revenue drops to average $1,581 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $177
Seasonality Insights for Tower Isle
- The Airbnb seasonality in Tower Isle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tower Isle's highest earning potential, with monthly revenues capable of climbing to $2,839, occupancy reaching a high of 40.1%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $986, occupancy could drop to 18.0%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tower Isle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tower Isle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tower Isle (2025)
Exploring the top neighborhoods for short-term rentals in Tower Isle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bamboo Beach | Beautiful sandy beach with calm waters, ideal for family vacations and relaxation. Close to local attractions and a popular spot for tourists. | Bamboo Beach Club, James Bond Beach, Island Gully Falls, Local craft markets, Water sports activities |
| Reggae Beach | Famous for its lively atmosphere and reggae music events, Reggae Beach is a vibrant location that attracts both locals and tourists looking for fun and entertainment. | Reggae Beach Bar, Snorkeling and diving tours, Live music events, Beach volleyball, Local food vendors |
| James Bond Beach | A historical beach famous for its association with the James Bond movie franchise. It's a picturesque spot that provides various water activities and beach services. | James Bond Beach, Water sports rentals, Scenic views, Local eateries, Cultural tours |
| Rough Ground | A less crowded area with stunning views and nature trails. It's perfect for tourists looking to escape the hustle and bustle and enjoy some tranquility. | Nature trails, Scenic lookouts, Local flora and fauna, Hiking opportunities, Cultural heritage sites |
| Ocho Rios Town Centre | The bustling heart of Ocho Rios, this area features numerous shops, restaurants, and entertainment options, making it ideal for tourists looking to experience local culture. | Ocho Rios Craft Market, Dunn's River Falls, Shopping malls, Cultural festivals, Street food vendors |
| Prospect Estate | A well-known area for its luxury villas and private rentals, appealing to high-end tourists looking for comfort and exclusivity during their stay. | Luxury villas, Private beaches, Spa services, Gourmet restaurants, Local tours available |
| Turtle Beach | A beautiful beach known for its soft sand and calm waters, great for families, and offers a range of water sports and beach facilities. | Beach clubs, Watersports activities, Family-friendly services, Lifeguard services, Beachside restaurants |
| Shaw Park Gardens | A hidden gem known for its stunning botanical gardens, making it a peaceful retreat for those looking to connect with nature while being close to tourists attractions. | Botanical gardens, Nature walks, Butterfly sanctuary, Photography spots, Guided tours available |
Understanding Airbnb License Requirements & STR Laws in Tower Isle (2025)
While Tower Isle, St. Mary Parish, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tower Isle to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tower Isle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tower Islebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanside Luxury Villa Incredible View with Chef
Entire Place • 4 bedrooms
Avalon
Entire Place • 4 bedrooms
Oceanfront 2 bedroom condo with pool, Ocho Rios
Entire Place • 2 bedrooms
Stylish Home in Tower Isle
Entire Place • 3 bedrooms
Large Group Retreat
Entire Place • 6 bedrooms
Oceanfront King Bed Apartment with Pool!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tower Isle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tower Isle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sherry | 1 | $258,661 | 16 | 5.00/5.0 |
| Headley | 7 | $62,382 | 37 | 3.47/5.0 |
| Alyssa | 2 | $53,448 | 132 | 4.70/5.0 |
| Jamaica Vacations | 1 | $53,121 | 101 | 4.59/5.0 |
| Mitze | 1 | $28,058 | 4 | 4.75/5.0 |
| Godfrey | 2 | $24,893 | 29 | 2.38/5.0 |
| Karima | 1 | $24,090 | 20 | 4.55/5.0 |
| Host #485952892 | 3 | $20,933 | 4 | 0.00/5.0 |
| Host #494316015 | 2 | $18,231 | 17 | 4.62/5.0 |
| Simone | 1 | $17,881 | 26 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tower Isle.
Dive Deeper: Advanced Tower Isle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tower Isle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTower Isle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tower Isle
- The Tower Isle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tower Isle, Apartment/Condo properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Tower Isle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tower Isle
- The dominant room capacity in Tower Isle is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Tower Isle, indicating a high concentration in these sizes.
- A significant 32.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tower Isle.
Tower Isle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tower Isle
- The most common guest capacity trend in Tower Isle vacation rentals is listings accommodating 2 guests (32.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tower Isle STR market, accounting for 57.7% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tower Isle.
- On average, properties in Tower Isle are equipped to host 4.3 guests.
Tower Isle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tower Isle
- The most common availability pattern in Tower Isle falls within the 271-366 days range, representing 65.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tower Isle (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tower Isle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
38.3% of total
2 Nights
13 listings
27.7% of total
3 Nights
9 listings
19.1% of total
7-29 Nights
1 listings
2.1% of total
30+ Nights
6 listings
12.8% of total
Key Insights
- The most prevalent minimum stay requirement in Tower Isle is 1 Night, adopted by 38.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Tower Isle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.8%) caters to monthly stays (30+ nights) in Tower Isle, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.3% of Tower Isle hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tower Isle.
Tower Isle Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
52.8% of total
Moderate
8 listings
22.2% of total
Firm
5 listings
13.9% of total
Strict
4 listings
11.1% of total
Cancellation Policy Insights for Tower Isle
- The prevailing Airbnb cancellation policy trend in Tower Isle is Flexible, used by 52.8% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Tower Isle may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.8% market standard in Tower Isle.
- Given the high prevalence of Flexible policies (52.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tower Isle.
Tower Isle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tower Isle
- The overall average booking lead time for vacation rentals in Tower Isle is 38 days.
- Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Tower Isle.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Tower Isle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tower Isle (2025)
Amenity Prevalence
Amenity Insights for Tower Isle
- Essential amenities in Tower Isle that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tower Isle: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tower Isle to stay competitive.
Tower Isle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tower Isle
- The typical guest profile for Airbnb in Tower Isle consists of predominantly international visitors (83%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 17.3% of guests.
- Key international markets include United States (51.8%) and Jamaica (17.3%).
- Top languages spoken are English (76.2%) followed by Spanish (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tower Isle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,507 | $580.79 | 35% |
| Mount Zion | 27 | $3,816 | $389.46 | 36% |
| Unity Hall | 28 | $3,710 | $374.87 | 29% |
| Ocho Rios | 16 | $3,641 | $403.86 | 30% |
| Montego Bay | 200 | $3,111 | $375.32 | 38% |
| Davis Cove | 14 | $2,828 | $319.17 | 33% |
| Treasure Beach | 14 | $2,813 | $335.30 | 31% |
| Bruces Hill | 18 | $2,611 | $554.75 | 28% |
| West End | 23 | $2,581 | $285.34 | 37% |
| St. James Parish | 73 | $2,398 | $320.53 | 36% |