Reading Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. James Parish, Jamaica
Is Airbnb profitable in Reading in 2025? Explore comprehensive Airbnb analytics for Reading, St. James Parish, Jamaica to uncover income potential. This 2025 STR market report for Reading, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Reading, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Reading Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Reading Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Reading (2025)
Understanding the monthly revenue variations for Airbnb listings in Reading is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Reading is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Reading across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,993+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,510 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,464 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,451, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Reading
Reading Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Reading STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Reading:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Reading
Average Daily Rate (ADR) Airbnb Trends in Reading (2025)
Effective short term rental pricing strategy in Reading involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Reading typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Reading
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Airbnb Seasonality Analysis & Trends in Reading (2025)
Peak Season (April, December, July)
- Revenue averages $3,812 per month
- Occupancy rates average 53.8%
- Daily rates average $200
Shoulder Season
- Revenue averages $3,061 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $195
Low Season (September, October, November)
- Revenue drops to average $2,159 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $184
Seasonality Insights for Reading
- The Airbnb seasonality in Reading shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Reading's highest earning potential, with monthly revenues capable of climbing to $3,945, occupancy reaching a high of 59.7%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,601, occupancy could drop to 30.8%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Reading.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Reading seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Reading (2025)
Exploring the top neighborhoods for short-term rentals in Reading? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Treasure Beach | A beautiful and quiet beach area known for its stunning sunsets and laid-back vibe. It attracts tourists looking for relaxation and authentic Jamaican culture. | Treasure Beach, Jake's Restaurant, Pelican Bar, Black River Safari, Great Morass, Fishing Village |
| Negril | Famous for its Seven Mile Beach, Negril is a top destination for beach lovers and couples. It's known for its vibrant nightlife and numerous water activities. | Seven Mile Beach, Rick's Cafe, Negril Lighthouse, Bloody Bay Beach, Booby Cay, Blue Hole Mineral Spring |
| Ocho Rios | A popular tourist town known for its beautiful beaches and lush landscapes. Close to many attractions including waterfalls and adventure parks. | Dunn's River Falls, Ocho Rios Bay Beach, Mystic Mountain, Dolphin Cove, Reggae Beach, Firefly |
| Port Antonio | Known for its stunning natural beauty, Port Antonio offers a more secluded experience with lush rainforests and stunning beaches, ideal for eco-tourism. | Blue Lagoon, Frenchman's Cove, Winifred Beach, Port Antonio Marina, Devil's Hole, Folly Lighthouse |
| Montego Bay | As one of Jamaica's largest tourist cities, Montego Bay is filled with resorts, beaches, and vibrant nightlife, making it a prime location for Airbnb hosts. | Doctor's Cave Beach, Hip Strip, Rose Hall Great House, Margaritaville, Bob Marley Experience, Cornwall Beach |
| Kingston | The capital city offers a mix of culture, history, and nightlife, attracting those interested in experiencing the local Jamaican vibe. | Devon House, Bob Marley Museum, National Gallery of Jamaica, Port Royal, Hope Botanical Gardens, Emancipation Park |
| Falmouth | A historic town that is becoming increasingly popular among tourists. Its proximity to cruise ship docks makes it a good investment area. | Falmouth Historic district, Glistening Waters, Burwood Beach, Luminous Lagoon, Good Hope Estate, Martha Brae River |
| Runaway Bay | Known for its beautiful beaches and as a gateway to attractions like the Green Grotto Caves, Runaway Bay is gaining popularity among tourists. | Runaway Bay Beach, Green Grotto Caves, Dunn's River Falls, Pearl Beach, Braco Village, Puerto Seco Beach |
Understanding Airbnb License Requirements & STR Laws in Reading (2025)
While Reading, St. James Parish, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Reading to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Reading (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Readingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
N/H Paradise
Entire Place • 3 bedrooms
Sunset Serenity - Stunning Ocean View 2 Bedroom
Entire Place • 2 bedrooms
Brand new Luxury 3 bedroom Penthouse Apartment
Entire Place • 3 bedrooms
Luxury 3BR Montego Bay Apt, Amenities, Chef
Entire Place • 3 bedrooms
Montego Bay luxury getaway (with a pool!)
Entire Place • 2 bedrooms
Luxury Garden 2 BDR, 2 BTH Condo w/ pool
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Reading (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Reading based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vinroy | 1 | $140,969 | 53 | 4.92/5.0 |
| Drew | 3 | $87,132 | 191 | 4.66/5.0 |
| Kaycea | 2 | $60,624 | 63 | 4.88/5.0 |
| Amanda | 1 | $51,867 | 73 | 4.78/5.0 |
| Spen’ | 1 | $43,602 | 26 | 4.77/5.0 |
| Toneille | 1 | $39,538 | 22 | 4.95/5.0 |
| Gabbi | 1 | $37,981 | 90 | 4.89/5.0 |
| Halina | 1 | $37,880 | 57 | 4.95/5.0 |
| Royal | 1 | $36,953 | 60 | 4.82/5.0 |
| Jahnae | 1 | $35,259 | 17 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Reading.
Dive Deeper: Advanced Reading STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Reading. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsReading Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Reading
- The Reading Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Reading, Apartment/Condo properties are the most common (80.5%), reflecting the local real estate landscape.
- Houses represent a significant 19.5% portion, catering likely to families or larger groups.
Reading Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Reading
- The dominant room capacity in Reading is 2 bedrooms listings, making up 56.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 78.1% of the active Airbnb listings in Reading, indicating a high concentration in these sizes.
- A significant 21.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Reading.
Reading Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Reading
- The most common guest capacity trend in Reading vacation rentals is listings accommodating 4 guests (56.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Reading STR market, accounting for 73.2% of listings.
- 19.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Reading.
- On average, properties in Reading are equipped to host 4.1 guests.
Reading Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Reading
- The most common availability pattern in Reading falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Reading (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Reading Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.1% of total
2 Nights
19 listings
51.4% of total
3 Nights
4 listings
10.8% of total
4-6 Nights
1 listings
2.7% of total
30+ Nights
10 listings
27% of total
Key Insights
- The most prevalent minimum stay requirement in Reading is 2 Nights, adopted by 51.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27%) caters to monthly stays (30+ nights) in Reading, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.4% of Reading hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.1% currently do.
- A 2-night minimum appears standard (51.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Reading.
Reading Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20% of total
Moderate
8 listings
26.7% of total
Firm
12 listings
40% of total
Strict
4 listings
13.3% of total
Cancellation Policy Insights for Reading
- The prevailing Airbnb cancellation policy trend in Reading is Firm, used by 40% of listings.
- A majority (53.3%) of hosts in Reading utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Reading.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Reading.
Reading STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Reading
- The overall average booking lead time for vacation rentals in Reading is 29 days.
- Guests book furthest in advance for stays during July (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Reading.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Reading averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Reading (2025)
Amenity Prevalence
Amenity Insights for Reading
- Essential amenities in Reading that guests expect include: TV, Wifi, Kitchen, Air conditioning, Hot water, Free parking on premises, Essentials, Iron, Washer, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Reading: TV, Wifi, Kitchen, Air conditioning, Hot water, Free parking on premises, Essentials, Iron, Washer, Dishes and silverware.
- Prioritize adding missing essentials: Hot water, Free parking on premises, Essentials, Iron, Washer, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Reading to stay competitive.
Reading Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Reading
- The typical guest profile for Airbnb in Reading consists of predominantly international visitors (90%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 9.8% of guests.
- Key international markets include United States (73.2%) and Jamaica (9.8%).
- Top languages spoken are English (81.4%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Reading Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,507 | $580.79 | 35% |
| Mount Zion | 27 | $3,816 | $389.46 | 36% |
| Unity Hall | 28 | $3,710 | $374.87 | 29% |
| Ocho Rios | 16 | $3,641 | $403.86 | 30% |
| Montego Bay | 200 | $3,111 | $375.32 | 38% |
| Davis Cove | 14 | $2,828 | $319.17 | 33% |
| Treasure Beach | 14 | $2,813 | $335.30 | 31% |
| Bruces Hill | 18 | $2,611 | $554.75 | 28% |
| West End | 23 | $2,581 | $285.34 | 37% |
| St. James Parish | 73 | $2,398 | $320.53 | 36% |