Priory Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. Ann Parish, Jamaica

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Priory in 2025? Explore comprehensive Airbnb analytics for Priory, St. Ann Parish, Jamaica to uncover income potential. This 2025 STR market report for Priory, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 153 active listings.

Whether you're considering an Airbnb investment in Priory, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Priory Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Priory Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$188
The average rental revenue earned for an occupied room per day in Priory.
Occupancy Rate(?)
30.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,683
Typical annual income for an Airbnb listing in Priory. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.0%
Slight decrease (-6.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Priory.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Priory.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
153
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Priory (2025)

Understanding the monthly revenue variations for Airbnb listings in Priory is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Priory is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Priory across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,754+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,689 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,389 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $721, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Priory

Priory Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Priory STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Priory:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Priory

Average Daily Rate (ADR) Airbnb Trends in Priory (2025)

Effective short term rental pricing strategy in Priory involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Priory typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
  • Typical properties (Median) charge around $168 per night.
  • Entry-level properties (Bottom 25%) earn around $129 per night.

Average Daily Rate (ADR) Trend by Month in Priory

Get Live Priory Market Intelligence 👇

Discover Priory Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Priory (2025)

Peak Season (July, August, December)
  • Revenue averages $2,325 per month
  • Occupancy rates average 38.4%
  • Daily rates average $175
Shoulder Season
  • Revenue averages $1,796 per month
  • Occupancy maintains around 34.7%
  • Daily rates hold near $189
Low Season (May, June, November)
  • Revenue drops to average $1,408 per month
  • Occupancy decreases to average 27.0%
  • Daily rates adjust to average $181

Seasonality Insights for Priory

  • The Airbnb seasonality in Priory shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Priory's highest earning potential, with monthly revenues capable of climbing to $2,401, occupancy reaching a high of 40.6%, and ADRs peaking at $202.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,341, occupancy could drop to 26.5%, and ADRs may adjust down to $172.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Priory.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Priory seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Priory (2025)

Exploring the top neighborhoods for short-term rentals in Priory? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ocho Rios
Popular tourist destination known for its beautiful beaches, waterfalls, and vibrant nightlife. Ideal for travelers looking for sun, sand, and a variety of attractions.
Dunn's River Falls, Turtle River Falls, Ocho Rios Bay Beach, Mystic Mountain, Island Gully Falls
Runaway Bay
Quieter than Ocho Rios, this area offers stunning beaches and is close to various attractions. Great for families and travelers seeking relaxation.
Runaway Bay Beach, Green Grotto Caves, Flavours Beach, The Treasure Hunt, The Royal Palm Reserve
Montego Bay
One of the most famous resort towns in Jamaica, known for its lively atmosphere, luxury resorts, and beautiful coastline. Ideal for both short and long-term hosting.
Doctor's Cave Beach, Margaritaville, Rose Hall Great House, Montego Bay Marine Park, Luminous Lagoon
Negril
World-renowned for its Seven Mile Beach and stunning sunsets. A favorite amongst backpackers and luxury travelers alike, making it a prime Airbnb location.
Seven Mile Beach, Negril Cliffs, Rick's Cafe, Blue Hole Mineral Spring, Booby Cay Island
Port Antonio
Less commercialized and offers a more laid-back atmosphere. Attracts eco-tourists and nature lovers looking to explore Jamaica's natural beauty.
Blue Lagoon, Frenchman's Cove, Winnifred Beach, Cascades Falls, Portland Parish
Falmouth
A historic town with preserved colonial architecture and a cruise ship port. Continues to grow in popularity among tourists seeking cultural experiences.
Falmouth Historic District, The Luminous Lagoon, Burwood Beach, Glistening Waters, Water Square
Mandeville
Known for its cooler climate and coffee plantations. Popular for visitors looking for a different experience from the typical beach vacation.
Mandeville Golf Club, The Manchester Parish, Berwick Heights, Mandeville Market
Treasure Beach
A tranquil fishing village that offers a unique, off-the-beaten-path experience with beautiful beaches. Great for those looking for a peaceful getaway.
Treasure Beach, Lancewood Mural, Billy's Bay, Jack Sprat Beach, Crocodile Swamp

Understanding Airbnb License Requirements & STR Laws in Priory (2025)

While Priory, St. Ann Parish, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Priory to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Priory (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Priorybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Deluxe Richmond Retreat w/ Spectacular Amenities

Deluxe Richmond Retreat w/ Spectacular Amenities

Entire Place • 3 bedrooms

$55,999
Revenue
51.7%
Occupancy
$296.84
Daily Rate
Villas OutAMany •Free Puerto Seco •No Cleaning Fee

Villas OutAMany •Free Puerto Seco •No Cleaning Fee

Entire Place • 4 bedrooms

$44,728
Revenue
45.3%
Occupancy
$320.24
Daily Rate
Coastal Haven: Your Tropical Oasis

Coastal Haven: Your Tropical Oasis

Entire Place • 3 bedrooms

$43,286
Revenue
71.3%
Occupancy
$163.52
Daily Rate
The Palms-Clearwater Blue Getaway

The Palms-Clearwater Blue Getaway

Entire Place • 3 bedrooms

$42,553
Revenue
63.0%
Occupancy
$205.17
Daily Rate
Paradise Luxury Villa Infinity Pool

Paradise Luxury Villa Infinity Pool

Entire Place • 3 bedrooms

$40,219
Revenue
59.0%
Occupancy
$171.21
Daily Rate
Star Apple Getaway

Star Apple Getaway

Entire Place • 3 bedrooms

$40,124
Revenue
67.0%
Occupancy
$178.08
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Priory (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Priory based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sherie & I Heart Travel Jamaic2$65,6711464.92/5.0
Nordia1$55,9991014.86/5.0
Lauri-Ann2$54,597484.92/5.0
Bryan2$54,393704.96/5.0
Sean1$44,728105.00/5.0
Marsha4$44,200164.45/5.0
Oshane1$43,2861144.74/5.0
Kerri & Andrae1$40,124305.00/5.0
Semoura1$38,842234.87/5.0
Philip1$38,58375.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Priory.

Dive Deeper: Advanced Priory STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Priory. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Priory Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Priory

  • The Priory Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 153 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Priory, House properties are the most common (89.5%), reflecting the local real estate landscape.
  • Houses represent a significant 89.5% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.

Priory Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Priory

  • The dominant room capacity in Priory is 3 bedrooms listings, making up 62.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 81.7% of the active Airbnb listings in Priory, indicating a high concentration in these sizes.
  • A significant 67.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Priory.

Priory Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Priory

  • The most common guest capacity trend in Priory vacation rentals is listings accommodating 6 guests (51%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Priory STR market, accounting for 67.3% of listings.
  • 67.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Priory.
  • On average, properties in Priory are equipped to host 5.4 guests.

Priory Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Priory

  • The most common availability pattern in Priory falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Priory (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Priory Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.1%)

1 Night

29 listings

20.1% of total

2 Nights (28.5%)

2 Nights

41 listings

28.5% of total

3 Nights (24.3%)

3 Nights

35 listings

24.3% of total

4-6 Nights (7.6%)

4-6 Nights

11 listings

7.6% of total

30+ Nights (19.4%)

30+ Nights

28 listings

19.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Priory is 2 Nights, adopted by 28.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (19.4%) caters to monthly stays (30+ nights) in Priory, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 28.5% of Priory hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Priory.

Priory Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.4%)

Flexible

41 listings

30.4% of total

Moderate (29.6%)

Moderate

40 listings

29.6% of total

Firm (14.8%)

Firm

20 listings

14.8% of total

Strict (25.2%)

Strict

34 listings

25.2% of total

Cancellation Policy Insights for Priory

  • The prevailing Airbnb cancellation policy trend in Priory is Flexible, used by 30.4% of listings.
  • There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30.4% market standard in Priory.
  • Regularly review your cancellation policy against competitors and market demand shifts in Priory.

Priory STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Priory

  • The overall average booking lead time for vacation rentals in Priory is 40 days.
  • Guests book furthest in advance for stays during December (average 63 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (46 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Priory.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 46 days) to capture early planners.
  • Monitor your own booking lead times against these Priory averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Priory (2025)

Amenity Prevalence

Amenity Insights for Priory

  • Essential amenities in Priory that guests expect include: Air conditioning, Wifi, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Washer, Iron are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Priory: Air conditioning, Wifi, TV, Kitchen, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, TV, Kitchen, Free parking on premises.
  • Consider adding popular differentiators like Hot water or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Priory to stay competitive.

Priory Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Priory

  • The typical guest profile for Airbnb in Priory consists of predominantly international visitors (81%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 19.0% of guests.
  • Key international markets include United States (54.6%) and Jamaica (19%).
  • Top languages spoken are English (83.9%) followed by Spanish (5.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Jamaica.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Priory Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Duncans27$3,906$639.1733%
Ocho Rios16$3,722$417.4832%
Unity Hall30$3,223$363.4529%
Mount Zion34$3,167$429.6334%
Davis Cove15$3,059$320.7733%
Treasure Beach20$2,935$449.4234%
Montego Bay220$2,679$313.7438%
Barrett Town12$2,617$287.4151%
Bruces Hill20$2,356$633.9024%
West End22$2,199$308.4233%

Maximize Your Airbnb Income in Priory

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights