Montego Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saint James, Jamaica
Is Airbnb profitable in Montego Bay in 2025? Explore comprehensive Airbnb analytics for Montego Bay, Saint James, Jamaica to uncover income potential. This 2025 STR market report for Montego Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 711 active listings.
Whether you're considering an Airbnb investment in Montego Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montego Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montego Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montego Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Montego Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montego Bay is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montego Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,253+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,606 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,375 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $625, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montego Bay
Montego Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montego Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montego Bay:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montego Bay
Average Daily Rate (ADR) Airbnb Trends in Montego Bay (2025)
Effective short term rental pricing strategy in Montego Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montego Bay typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Montego Bay
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Airbnb Seasonality Analysis & Trends in Montego Bay (2025)
Peak Season (April, June, May)
- Revenue averages $3,198 per month
- Occupancy rates average 40.6%
- Daily rates average $224
Shoulder Season
- Revenue averages $2,420 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $195
Low Season (September, October, November)
- Revenue drops to average $1,855 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $207
Seasonality Insights for Montego Bay
- The Airbnb seasonality in Montego Bay shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montego Bay's highest earning potential, with monthly revenues capable of climbing to $3,342, occupancy reaching a high of 44.7%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,645, occupancy could drop to 32.0%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montego Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montego Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montego Bay (2025)
Exploring the top neighborhoods for short-term rentals in Montego Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montego Bay | Popular tourist destination known for its vibrant nightlife, beautiful beaches, and rich culture. Attracts visitors looking for an all-inclusive resort experience as well as those seeking local adventures. | Doctor's Cave Beach, Montego Bay Marine Park, Hip Strip, Rose Hall Great House, Martha Brae River, Dunn's River Falls |
| Ironshore | A quiet residential area near the beach, popular for vacation rentals. Offers peace and tranquility while being close to Montego Bay's attractions. | Ironshore Beach, Blue Diamond Shopping Plaza, Whitter Village, Kiddies Water Park |
| Lucea | A charming coastal town located close to Montego Bay, known for its beautiful scenery and relaxed atmosphere. Ideal for travelers seeking an authentic Jamaican experience. | Half Moon Bay, Dolphin Cove, Article, |
| Lucy's | A scenic area that blends local culture with tourist amenities. Lucy's is less crowded than Montego Bay, ideal for great stays without the hustle and bustle. | Norman Manley Sea Park, Local eateries, Nearby water sports activities |
| Falmouth | A historic town with well-preserved Georgian architecture and close to attractions like the Luminous Lagoon. Perfect for history lovers and nature enthusiasts. | Falmouth Cruise Port, Luminous Lagoon, Tharp House, Water Square |
| Negril | Famous for its Seven Mile Beach and beautiful sunsets. A hotspot for travelers looking for relaxation and adventure, perfect for Airbnbs with stunning views. | Seven Mile Beach, Negril Lighthouse, Rick's Cafe, The Blue Hole |
| Rose Hall | Known for its luxury resorts and golf courses, ideal for tourists seeking upscale relaxation and activities, yet still close to Montego Bay. | Rose Hall Great House, White Witch Golf Course, Montego Bay Convention Centre |
| Trelawny | A beautiful area exploring Jamaica's natural beauty, great for outdoor activities and cultural tours, with charming beaches and a rich history. | Winnifred Beach, Green Grotto Caves, Local craft markets, Historic plantations |
Understanding Airbnb License Requirements & STR Laws in Montego Bay (2025)
While Montego Bay, Saint James, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montego Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Montego Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montego Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LUXURY 5 BDR BEACHFRONT VILLA POOL VIEWS CHEF
Entire Place • 5 bedrooms
Mosaic Villa, Pool, Seaview, incl daily trans.
Entire Place • 6 bedrooms
Beach Membership/Beachview- 6 br/w ,Pool
Entire Place • 3 bedrooms
Villa Belen
Entire Place • 5 bedrooms
Nutmeg South
Entire Place • 6 bedrooms
Villa Maria Montego Bay, Beach front with Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montego Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montego Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 13 | $1,379,295 | 670 | 4.96/5.0 |
| Charmaine | 2 | $377,526 | 33 | 5.00/5.0 |
| Hospitality Expert | 4 | $336,420 | 364 | 3.56/5.0 |
| Konstyantyn & Nadia | 14 | $328,592 | 1410 | 4.83/5.0 |
| Tanika | 1 | $293,664 | 23 | 4.96/5.0 |
| SeeSea Villa Rentals | 10 | $287,098 | 1198 | 4.78/5.0 |
| Karl | 21 | $266,054 | 2329 | 4.82/5.0 |
| Hubert | 5 | $224,236 | 266 | 4.89/5.0 |
| Golden West Escape | 5 | $216,214 | 188 | 4.96/5.0 |
| Deya-So Vacation Services By D | 6 | $209,033 | 173 | 4.12/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montego Bay.
Dive Deeper: Advanced Montego Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montego Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontego Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montego Bay
- The Montego Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 711 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montego Bay, Apartment/Condo properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 38.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.4%) offer potential for unique stay experiences.
Montego Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montego Bay
- The dominant room capacity in Montego Bay is 2 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.3% of the active Airbnb listings in Montego Bay, indicating a high concentration in these sizes.
Montego Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montego Bay
- The most common guest capacity trend in Montego Bay vacation rentals is listings accommodating 4 guests (34.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Montego Bay STR market, accounting for 61.9% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montego Bay.
- On average, properties in Montego Bay are equipped to host 3.7 guests.
Montego Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montego Bay
- The most common availability pattern in Montego Bay falls within the 271-366 days range, representing 50.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montego Bay (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montego Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
210 listings
31.3% of total
2 Nights
192 listings
28.6% of total
3 Nights
120 listings
17.9% of total
4-6 Nights
42 listings
6.3% of total
7-29 Nights
4 listings
0.6% of total
30+ Nights
103 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Montego Bay is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Montego Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Montego Bay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montego Bay.
Montego Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.3% of total
Super Strict 30 Days
4 listings
0.7% of total
Flexible
190 listings
32.5% of total
Moderate
139 listings
23.8% of total
Firm
77 listings
13.2% of total
Strict
173 listings
29.6% of total
Cancellation Policy Insights for Montego Bay
- The prevailing Airbnb cancellation policy trend in Montego Bay is Flexible, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.5% market standard in Montego Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Montego Bay.
Montego Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montego Bay
- The overall average booking lead time for vacation rentals in Montego Bay is 39 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Montego Bay.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Montego Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montego Bay (2025)
Amenity Prevalence
Amenity Insights for Montego Bay
- Essential amenities in Montego Bay that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montego Bay: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montego Bay to stay competitive.
Montego Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montego Bay
- The typical guest profile for Airbnb in Montego Bay consists of predominantly international visitors (91%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 9.3% of guests.
- Key international markets include United States (66.1%) and Jamaica (9.3%).
- Top languages spoken are English (72.8%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montego Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,507 | $580.79 | 35% |
| Mount Zion | 27 | $3,816 | $389.46 | 36% |
| Unity Hall | 28 | $3,710 | $374.87 | 29% |
| Ocho Rios | 16 | $3,641 | $403.86 | 30% |
| Montego Bay | 200 | $3,111 | $375.32 | 38% |
| Davis Cove | 14 | $2,828 | $319.17 | 33% |
| Treasure Beach | 14 | $2,813 | $335.30 | 31% |
| Bruces Hill | 18 | $2,611 | $554.75 | 28% |
| West End | 23 | $2,581 | $285.34 | 37% |
| St. James Parish | 73 | $2,398 | $320.53 | 36% |