Airbnb Market Analytics, Statistics and Data in Montego Bay, Saint James, Jamaica
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Montego Bay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Montego Bay:
How much do Airbnb hosts make on average per month in Montego Bay?
The short-term rental market in Montego Bay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,513 per month
- Strong performing properties (top 25%) make $2,823 or more
- Best-in-class properties (top 10%) achieve $5,544+ monthly
- Entry-level properties (bottom 25%) typically earn around $706
Revenue Variations by Month
Occupancy Rates Throughout the Year in Montego Bay
The market in Montego Bay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Montego Bay
Daily rates in Montego Bay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $371+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Montego Bay
Peak Season (March, June, April)
- Revenue peaks at $3572.05 per month
- Occupancy rates reach 49.30%
- Daily rates average $231.59
Shoulder Season
- Revenue averages $2666.21 per month
- Occupancy maintains 40.70%
- Daily rates hold at $209.15
Low Season (January, October, September)
- Revenue drops to $1614.05 per month
- Occupancy decreases to 33.25%
- Daily rates adjust to $175.53
Is it still profitable to do Airbnb in Montego Bay in 2025?
Yes! Montego Bay demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2666 and As a mature market with 728 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Montego Bay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Doctor's Cave Beach | Famous for its beautiful white sandy beach and clear turquoise waters, this area is a top tourist destination, ideal for Airbnb hosting with high rental demand. | Doctor's Cave Beach, Coral Cliff Gaming Lounge, Half Moon Bay, Island Gully Falls, Hip Strip |
| Rose Hall | Known for its luxurious resorts and the historic Rose Hall Great House, this upscale area attracts vacationers looking for a more refined experience. | Rose Hall Great House, Half Moon Golf Club, Iberostar Rose Hall Beach, White Witch Golf Course, Dunn's River Falls |
| Montego Bay Hip Strip | A vibrant area filled with bars, restaurants, and shops, perfect for nightlife lovers and tourists wanting easy access to the beach and entertainment. | Margaritaville, Coral Cliff, MoBay Jamaica Cultural Center, Aquasol Theme Park, Reef Beach |
| Fairfield | Quiet neighborhood close to the beach and shopping areas, catering to families and travelers seeking relaxation away from the hustle and bustle. | Fairview Shopping Center, Montego Bay Marine Park, Doctor's Cave Beach, White Sands Beach, Local restaurants |
| Falmouth | A charming historic town that is becoming increasingly popular with cruisers, providing a unique cultural experience and access to natural attractions. | Falmouth Heritage Walk, Greenfield Stadium, Burwood Beach, Martha Brae River, Local markets |
| Treasure Beach | Known for its community vibe and stunning sunsets, this area is great for eco-tourism and attracts couples looking for a romantic getaway. | Treasure Beach, Pelican Bar, Black River Safari, Yardie Splash Water Park, Calabash Bay |
| Negril | Though a little further from Montego Bay, Negril offers the famous Seven Mile Beach and lively atmosphere, appealing to younger travelers and beach lovers. | Seven Mile Beach, Rick's Cafe, Negril Cliffs, Margaritaville Negril, Booby Cay Island |
| Ironshore | An upscale residential area offering proximity to golf courses and beaches, appealing to travelers looking for a more relaxed and luxurious stay. | Royal Decameron Club Caribbean, Half Moon Resort, Cinnamon Hill Golf Course, Mango Walk Plaza, Local Beaches |
Do you need a license for Airbnb in Montego Bay?
We recommend checking directly with Montego Bay's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Montego Bay
LUXURY 5 BDR BEACHFRONT VILLA POOL VIEWS CHEF
Entire Place • 5 bedrooms
Villa Belen
Entire Place • 5 bedrooms
Mosaic Villa, Pool, Seaview, incl daily trans.
Entire Place • 6 bedrooms
Dream Castle Villa, Montego Bay 9 large Bedrooms
Entire Place • 9 bedrooms
Beach Membership/Beachview- 6 br/w ,Pool
Entire Place • 3 bedrooms
4bdr Designer Waterfront Pool Beach Staff Gym
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Montego Bay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 13 | $1,412,092 | 670 | 4.96/5.0 |
| Konstyantyn & Nadia | 14 | $346,615 | 1410 | 4.83/5.0 |
| Hospitality Expert | 4 | $340,007 | 364 | 3.56/5.0 |
| Charmaine | 2 | $331,265 | 33 | 5.00/5.0 |
| Karl | 22 | $304,392 | 2347 | 4.83/5.0 |
| SeeSea Villa Rentals | 10 | $279,481 | 1198 | 4.78/5.0 |
| M | 1 | $276,705 | 8 | 4.88/5.0 |
| Tanika | 1 | $266,102 | 23 | 4.96/5.0 |
| Golden West Escape | 6 | $255,627 | 239 | 4.95/5.0 |
| Hubert | 5 | $242,799 | 266 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Montego Bay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.5%), with apartment & condo and house properties comprising 95.7% of inventory
- Untapped potential in boutique & hotels, others segments (4.2% combined)
Room Capacity Distribution
Analysis of 728 properties in Montego Bay shows that 2 bedrooms properties are most prevalent, making up 35.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.5% of all listings.
Key Insights
- Most common: 2 bedrooms (35.7%)
- Least common: 4 bedrooms (2.5%)
- Market concentration: 70.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 728 properties in Montego Bay reveals that 4 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 4 guests (34.6% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 728 properties in Montego Bay, the most common availability pattern is 271-366 days (47.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (47.7%)
- Most common booking duration: 91-180 days (28.2%)
- Properties with high availability (180+ days): 74.5%
- Properties with long-term bookings (180+ days): 26.4%
Minimum Stay Distributions
1 Night
229 listings
33.9% of total
2 Nights
215 listings
31.9% of total
3 Nights
149 listings
22.1% of total
4-6 Nights
57 listings
8.4% of total
7-29 Nights
4 listings
0.6% of total
30+ Nights
21 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.8%
- Mid-length stays (4-6 nights) represent 8.4% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 87.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
0.7% of total
Super Strict 60 Days
2 listings
0.3% of total
Flexible
191 listings
32.2% of total
Moderate
142 listings
23.9% of total
Firm
77 listings
13% of total
Strict
177 listings
29.8% of total
Key Insights
- Flexible is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (56.1%) and strict (42.8%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 51 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 37 days
- Winter shows the longest average booking window at 46 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 46 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Montego Bay
Below is the distribution of amenities across listings in Montego Bay:
Traveler Demographics
Key Insights
- Domestic travelers make up 9.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (10.5%) and Jamaica (9.9%)
- English is the top language at 77.8%, followed by Spanish (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.0%
Recommendations
- Target marketing campaigns for New York and Kingston markets
- Develop localized content for Canada and Jamaica
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Montego Bay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,773 | $580.17 | 36% |
| Mount Zion | 30 | $4,121 | $401.39 | 35% |
| Unity Hall | 29 | $4,091 | $373.49 | 30% |
| Ocho Rios | 17 | $3,659 | $391.26 | 29% |
| Davis Cove | 15 | $3,174 | $305.97 | 35% |
| Montego Bay | 206 | $3,031 | $372.62 | 39% |
| Bruces Hill | 18 | $2,878 | $550.48 | 31% |
| St. James Parish | 79 | $2,681 | $307.12 | 36% |
| West End | 25 | $2,633 | $276.06 | 36% |
| Montego Bay | 14 | $2,578 | $281.72 | 45% |
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