Airbnb Market Analytics, Statistics and Data in Spanish Town, Saint Catherine, Jamaica
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Spanish Town? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Spanish Town:
How much do Airbnb hosts make on average per month in Spanish Town?
The short-term rental market in Spanish Town shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,212 per month
- Strong performing properties (top 25%) make $1,825 or more
- Best-in-class properties (top 10%) achieve $2,309+ monthly
- Entry-level properties (bottom 25%) typically earn around $534
Revenue Variations by Month
Occupancy Rates Throughout the Year in Spanish Town
The market in Spanish Town shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Spanish Town
Daily rates in Spanish Town vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $91 or more
- Best-in-class properties (top 10%) pull in $117+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Spanish Town
Peak Season (June, March, April)
- Revenue peaks at $1677.31 per month
- Occupancy rates reach 53.22%
- Daily rates average $84.61
Shoulder Season
- Revenue averages $1315.61 per month
- Occupancy maintains 42.01%
- Daily rates hold at $81.61
Low Season (November, September, January)
- Revenue drops to $886.77 per month
- Occupancy decreases to 35.26%
- Daily rates adjust to $79.23
Is it still profitable to do Airbnb in Spanish Town in 2025?
Yes! Spanish Town demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and monthly revenue averaging $1316 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Spanish Town
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Spanish Town Town Centre | Historical heart of Spanish Town, this area is rich in history and culture. It offers visitors a taste of Jamaica's past with beautiful colonial architecture and historical sites. | Spanish Town Market, The Old Capital, National Heroes Park, St. Jago de la Vega Cathedral, Emancipation Square |
| Caymanas Estates | A growing residential community with modern amenities. Attracts families and travelers seeking a quieter stay while still being close to the vibrant city life. | Caymanas Golf Club, Caymanas Park, Shopping plazas, Local eateries |
| Villa Verde | A suburban area known for its serene environment and family-friendly atmosphere. Great for long-term stays or families visiting the area. | Villa Verde Park, Community centers, Local markets |
| Ramble | A charming area with a more local feel, perfect for travelers wanting to immerse themselves in Jamaican culture. Close proximity to local attractions and nature. | Local fishing spots, Community events, Nature trails |
| Brighton | A coastal area popular with visitors looking for beach access and water activities. Ideal for those wanting a more relaxed, seaside experience. | Brighton Beach, Water sports, Local cuisine |
| Lyon's | A vibrant community known for its lively atmosphere and local nightlife. Perfect for younger travelers or groups looking for entertainment. | Local bars and clubs, Live music venues, Community festivals |
| Old Harbour | A nearby town with a rich history and access to beautiful beaches. Offers excellent connectivity and a variety of local attractions. | Old Harbour Beach, Local markets, Historical sites |
| Thompson Pen | A growing neighborhood known for its residential appeal and proximity to key amenities. Suitable for travelers looking for long-term accommodations. | Local schools, Community parks, Shopping centers |
Do you need a license for Airbnb in Spanish Town?
We recommend checking directly with Spanish Town's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Spanish Town
Opulence at Caymanas Country Club
Entire Place • 4 bedrooms
Luxury Mountian View Caribbean Retreat
Entire Place • 5 bedrooms
Leachman's Vacation Connection
Entire Place • 3 bedrooms
Serene Vistas, Caymanas Country Club
Entire Place • 3 bedrooms
🏝🏝HIDDEN GEMS 💎 💎 🏝🏝 Vacation Home 🏡🏞
Entire Place • N/A
J-Lew’s Oasis
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Spanish Town
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adrean | 3 | $66,129 | 235 | 4.94/5.0 |
| Elizabeth | 1 | $61,332 | 31 | 4.84/5.0 |
| Shericka | 5 | $52,788 | 111 | 4.81/5.0 |
| Ian | 1 | $51,017 | 10 | 4.70/5.0 |
| Kadian | 3 | $46,664 | 117 | 4.99/5.0 |
| Nadine | 1 | $41,174 | 46 | 4.85/5.0 |
| Marcel | 1 | $37,665 | 31 | 4.94/5.0 |
| Stephen | 1 | $37,570 | 169 | 4.88/5.0 |
| Jonelle | 1 | $37,356 | 14 | 4.36/5.0 |
| Ken | 2 | $33,541 | 39 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Spanish Town
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with house and apartment & condo properties comprising 95.7% of inventory
- Untapped potential in others segments (4.2% combined)
Room Capacity Distribution
Analysis of 165 properties in Spanish Town shows that 2 bedrooms properties are most prevalent, making up 61.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 90.3% of all listings.
Key Insights
- Most common: 2 bedrooms (61.8%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 90.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 165 properties in Spanish Town reveals that 4 guests properties dominate the market, representing 51.5% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 77.0% of the market.
Key Insights
- Most common capacity: 4 guests (51.5% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 77.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 165 properties in Spanish Town, the most common availability pattern is 271-366 days (48.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (48.5%)
- Most common booking duration: 1-30 days (28.5%)
- Properties with high availability (180+ days): 68.5%
- Properties with long-term bookings (180+ days): 32.1%
Minimum Stay Distributions
1 Night
35 listings
22.6% of total
2 Nights
59 listings
38.1% of total
3 Nights
46 listings
29.7% of total
4-6 Nights
10 listings
6.5% of total
7-29 Nights
3 listings
1.9% of total
30+ Nights
2 listings
1.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.7%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (1.3%) suggest a stable extended-stay market
- High market flexibility with 90.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
56 listings
40.6% of total
Moderate
29 listings
21% of total
Firm
24 listings
17.4% of total
Strict
29 listings
21% of total
Key Insights
- Flexible is the preferred policy at 40.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.6% of the market
- Firm policies are least common at 17.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Mar, Dec, averaging 42 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 26 days
- Summer shows the longest average booking window at 39 days, while Fall has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 39 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Spanish Town
Every property in Spanish Town comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 14% of total guests, indicating a mostly international-driven market.
- Primary international markets: Jamaica (14.6%) and Canada (12.9%)
- English is the top language at 89.6%, followed by Spanish (6.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.0%
Recommendations
- Target marketing campaigns for New York and Kingston markets
- Develop localized content for Jamaica and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Spanish Town. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Duncans | 26 | $4,773 | $580.17 | 36% |
| Mount Zion | 30 | $4,121 | $401.39 | 35% |
| Unity Hall | 29 | $4,091 | $373.49 | 30% |
| Ocho Rios | 17 | $3,659 | $391.26 | 29% |
| Montego Bay | 206 | $3,031 | $372.62 | 39% |
| Bruces Hill | 18 | $2,878 | $550.48 | 31% |
| St. James Parish | 79 | $2,681 | $307.12 | 36% |
| Montego Bay | 14 | $2,578 | $281.72 | 45% |
| Treasure Beach | 15 | $2,529 | $325.34 | 32% |
| Drapers | 35 | $2,320 | $398.40 | 33% |
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